The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Open Spaces Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut Client: Burberry Category: Online Films & Video / Long Form - Single
For When It's Time Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut Client: Mars Wrigley / Extra Gum Category: Online Films & Video / Long Form - Single
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Single
When Harry met Santa Agency: T/A POL AS / Oslo + B-Reel / Stockholm Client: The Norwegian Postal Service (Posten) Category: Online Films & Video / Long Form - Single
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Series
Anthem Agency: Apple Marcom + Elastic / Santa Monica Client: Apple Category: Online Films & Video / Long Form - Single
Confusing Times Agency: DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York Client: Burger King Category: Online Films & Video / Long Form - Single
NEW ICONIC KISSES Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo Client: Mercado Livre (Ebazar) Category: Online Films & Video / Long Form - Single
Bring Back Lockdown Agency: Ogilvy / New York + Work Editorial / New York + Hayden5 / New York Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Single
Uber Don't Eats :60 Agency: Special US / Los Angeles + Uber Eats / San Francisco Client: Uber Eats Category: Online Films & Video / Long Form - Single
Uber Don't Eats Agency: Special US / Los Angeles + Uber Eats / San Francisco Client: Uber Eats Category: Online Films & Video / Varying Length Series
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Online Films & Video / Long Form - Single
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Online Films & Video / Long Form - Single
Holiday - Saving Simon Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Couch Agency: Apple Client: Apple Category: Online Films & Video / Long Form - Single
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Online Films & Video / Long Form - Single
Day After Day Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: White Ribbon Category: Online Films & Video / Long Form - Single
Walter the Cat Agency: Commonwealth//McCann / Detroit + Mackcut / New York + The Mill / Los Angeles + O Positive / Los Angeles Client: Chevrolet Category: Online Films & Video / Long Form - Single
Lost Roads Agency: Commonwealth//McCann / Bogota Client: General Motors / Chevrolet Category: Online Films & Video / Long Form - Single
Written By Agency: Creative X Meta + Exile + Serial Pictures Client: Meta Category: Online Films & Video / Long Form - Single
Game Responsibly - Machine-gun Mouth Agency: DDB Mudra Group / Mumbai + Early Man Films / Mumbai Client: Battlegrounds Mobile India Category: Online Films & Video / Long Form - Single
Stayfree Daughter's Day Agency: DDB Mudra Group / Mumbai Client: Stayfree Category: Online Films & Video / Long Form - Single
In Love We Trust Agency: dentsuMB Taiwan / Taipei Client: Sinyi Realty Category: Online Films & Video / Long Form - Single
Discover the originals Agency: Forsman & Bodenfors / Göteborg Client: Visit Sweden Category: Online Films & Video / Long Form - Single
Team Up For Excellence - The Film Agency: FRED & FARID / New York Client: Rémy Martin Category: Online Films & Video / Long Form - Single
A CODA Story Agency: Google Brand Studio / San Francisco Client: Google Category: Online Films & Video / Long Form - Single
Year in Search 2021 Agency: Google Brand Studio / San Francisco Client: Google Category: Online Films & Video / Long Form - Single
Stuck In Agency: GREY / New York + Kellogg's / Pringles + Townhouse / New York + MJZ Client: Kellogg's/Pringles Category: Online Films & Video / Long Form - Single
They Need Guidance Agency: GUT / Buenos Aires Client: The Coca-Cola Company / Sprite Category: Online Films & Video / Long Form - Single
Vanguards of Photography Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles Client: Activision Blizzard / Call of Duty Category: Online Films & Video / Long Form - Single
The spider and the window Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin Client: Samsung Electronics GmbH Category: Online Films & Video / Long Form - Single
The Reset Agency: Madwell / Brooklyn + Verizon / New York + Independent Media / Los Angeles + Hailstorm / Raleigh Client: Verizon Category: Online Films & Video / Long Form - Single
Mario Agency: Media.Monks / Mexico City + Oriental Films / Mexico City Client: Mexican Football Federation Category: Online Films & Video / Long Form - Single
The Umbilical Cord Agency: mortierbrigade / brussels + Czar Brussels / Brussels Client: Equal Pay Day Category: Online Films & Video / Long Form - Single
Happy Birthday, Twitter Agency: No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content Client: Canadian Centre for Child Protection Category: Online Films & Video / Long Form - Single
The Official Tennis of Sipsmith Gin Agency: Ogilvy UK / London Client: Sipsmith Category: Online Films & Video / Long Form - Single
A Lockdown Love Story Agency: Publicis Italy / Milan + Sizzer B.V. / Amsterdam + DIVISION / Paris + TYO Inc. / Tokyo Client: Heineken Category: Online Films & Video / Long Form - Single
Brothers Agency: Saatchi & Saatchi / El Segundo + DENTSU INC. / Tokyo + Park Pictures / Santa Monica + Cartel / Santa Monica Client: Toyota Category: Online Films & Video / Long Form - Single
#NotComingHome Agency: SERVICEPLAN GERMANY / Munich Client: Newtown Action Alliance Category: Online Films & Video / Long Form - Single
Teenage Dream Agency: SMUGGLER + BBDO / New York Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single
Apple TV + Everyone But Jon Hamm Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Privacy - Tracked Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + MJZ / Los Angeles + Work Editorial / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Chinese New Year - The Comeback Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Online Films & Video / Long Form - Single
ComeBack Agency: TBWA\Thailand / Bangkok + Krungsri Auto - Bank of Ayudhya PLC / Bangkok + Suneta House / Bangkok Client: Krungsri Auto / Car4Cash Category: Online Films & Video / Long Form - Single
Boys Do Cry Agency: The Hallway / Sydney + Uncanny Valley / Sydney + Good Oil / Sydney + GOTCHA4LIFE FOUNDATION Client: GOTCHA4LIFE FOUNDATION Category: Online Films & Video / Long Form - Single
We Will Become Better Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam Client: Russian LGBT Network Category: Online Films & Video / Long Form - Single
No Drama Agency: Wirz Communications AG / Zurich + Switzerland Tourism / Zurich + Pumpkin Film AG / Zurich + Ballad / Copenhagen Client: Switzerland Tourism Category: Online Films & Video / Long Form - Single
Bears Agency: DDB / Chicago + Dummy Films / Venice + The Mill / Los Angeles + Another Country / Chicago Client: Twix Category: Online Films & Video / Short Form - Single
Uber Don't Eats Agency: Special US / Los Angeles + Uber Eats / San Francisco Client: Uber Eats Category: Online Films & Video / Short Form - Single
Walter the Cat Series Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York Client: Chevrolet Category: Online Films & Video / Long Form - Series

2022 Film Gold Pencil

Riff Raff Films / London + 750mph / London + MPC / London + Final Cut

Burberry

Open Spaces

Online Films & Video / Long Form - Single

OS22_FI001G

2022 Film Gold Pencil

Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut

Mars Wrigley / Extra Gum

For When It's Time

Online Films & Video / Long Form - Single

OS22_FI006G

2022 Film Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Online Films & Video / Long Form - Single

OS22_FI007G

2022 Film Gold Pencil

T/A POL AS / Oslo + B-Reel / Stockholm

The Norwegian Postal Service (Posten)

When Harry met Santa

Online Films & Video / Long Form - Single

OS22_FI008G

2022 Film Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Online Films & Video / Long Form - Series

OS22_FI009G

2022 Film Silver Pencil

Apple Marcom + Elastic / Santa Monica

Apple

Anthem

Online Films & Video / Long Form - Single

OS22_FI019S

2022 Film Silver Pencil

DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York

Burger King

Confusing Times

Online Films & Video / Long Form - Single

OS22_FI020S

2022 Film Silver Pencil

GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo

Mercado Livre (Ebazar)

NEW ICONIC KISSES

Online Films & Video / Long Form - Single

OS22_FI021S

2022 Film Silver Pencil

Ogilvy / New York + Work Editorial / New York + Hayden5 / New York

Change the Ref Inc.

Bring Back Lockdown

Online Films & Video / Long Form - Single

OS22_FI022S

2022 Film Silver Pencil

Special US / Los Angeles + Uber Eats / San Francisco

Uber Eats

Uber Don't Eats :60

Online Films & Video / Long Form - Single

OS22_FI023S

2022 Film Silver Pencil

Special US / Los Angeles + Uber Eats / San Francisco

Uber Eats

Uber Don't Eats

Online Films & Video / Varying Length Series

OS22_FI024S

2022 Film Bronze Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Online Films & Video / Long Form - Single

OS22_FI031B

2022 Film Bronze Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Online Films & Video / Long Form - Single

OS22_FI032B

2022 Film Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles

Apple

Holiday - Saving Simon

Online Films & Video / Long Form - Single

OS22_FI033B

2022 Film Merit Award

Apple

Apple

Couch

Online Films & Video / Long Form - Single

OS22_FI074M

2022 Film Merit Award

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Online Films & Video / Long Form - Single

OS22_FI075M

2022 Film Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

White Ribbon

Day After Day

Online Films & Video / Long Form - Single

OS22_FI076M

2022 Film Merit Award

Commonwealth//McCann / Detroit + Mackcut / New York + The Mill / Los Angeles + O Positive / Los Angeles

Chevrolet

Walter the Cat

Online Films & Video / Long Form - Single

OS22_FI077M

2022 Film Merit Award

Commonwealth//McCann / Bogota

General Motors / Chevrolet

Lost Roads

Online Films & Video / Long Form - Single

OS22_FI078M

2022 Film Merit Award

Creative X Meta + Exile + Serial Pictures

Meta

Written By

Online Films & Video / Long Form - Single

OS22_FI079M

2022 Film Merit Award

DDB Mudra Group / Mumbai + Early Man Films / Mumbai

Battlegrounds Mobile India

Game Responsibly - Machine-gun Mouth

Online Films & Video / Long Form - Single

OS22_FI080M

2022 Film Merit Award

DDB Mudra Group / Mumbai

Stayfree

Stayfree Daughter's Day

Online Films & Video / Long Form - Single

OS22_FI081M

2022 Film Merit Award

dentsuMB Taiwan / Taipei

Sinyi Realty

In Love We Trust

Online Films & Video / Long Form - Single

OS22_FI082M

2022 Film Merit Award

Forsman & Bodenfors / Göteborg

Visit Sweden

Discover the originals

Online Films & Video / Long Form - Single

OS22_FI083M

2022 Film Merit Award

FRED & FARID / New York

Rémy Martin

Team Up For Excellence - The Film

Online Films & Video / Long Form - Single

OS22_FI084M

2022 Film Merit Award

Google Brand Studio / San Francisco

Google

A CODA Story

Online Films & Video / Long Form - Single

OS22_FI085M

2022 Film Merit Award

Google Brand Studio / San Francisco

Google

Year in Search 2021

Online Films & Video / Long Form - Single

OS22_FI086M

2022 Film Merit Award

GREY / New York + Kellogg's / Pringles + Townhouse / New York + MJZ

Kellogg's/Pringles

Stuck In

Online Films & Video / Long Form - Single

OS22_FI087M

2022 Film Merit Award

GUT / Buenos Aires

The Coca-Cola Company / Sprite

They Need Guidance

Online Films & Video / Long Form - Single

OS22_FI088M

2022 Film Merit Award

GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles

Activision Blizzard / Call of Duty

Vanguards of Photography

Online Films & Video / Long Form - Single

OS22_FI089M

2022 Film Merit Award

Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin

Samsung Electronics GmbH

The spider and the window

Online Films & Video / Long Form - Single

OS22_FI090M

2022 Film Merit Award

Madwell / Brooklyn + Verizon / New York + Independent Media / Los Angeles + Hailstorm / Raleigh

Verizon

The Reset

Online Films & Video / Long Form - Single

OS22_FI091M

2022 Film Merit Award

Media.Monks / Mexico City + Oriental Films / Mexico City

Mexican Football Federation

Mario

Online Films & Video / Long Form - Single

OS22_FI092M

2022 Film Merit Award

mortierbrigade / brussels + Czar Brussels / Brussels

Equal Pay Day

The Umbilical Cord

Online Films & Video / Long Form - Single

OS22_FI093M

2022 Film Merit Award

No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content

Canadian Centre for Child Protection

Happy Birthday, Twitter

Online Films & Video / Long Form - Single

OS22_FI094M

2022 Film Merit Award

Ogilvy UK / London

Sipsmith

The Official Tennis of Sipsmith Gin

Online Films & Video / Long Form - Single

OS22_FI095M

2022 Film Merit Award

Publicis Italy / Milan + Sizzer B.V. / Amsterdam + DIVISION / Paris + TYO Inc. / Tokyo

Heineken

A Lockdown Love Story

Online Films & Video / Long Form - Single

OS22_FI096M

2022 Film Merit Award

Saatchi & Saatchi / El Segundo + DENTSU INC. / Tokyo + Park Pictures / Santa Monica + Cartel / Santa Monica

Toyota

Brothers

Online Films & Video / Long Form - Single

OS22_FI097M

2022 Film Merit Award

SERVICEPLAN GERMANY / Munich

Newtown Action Alliance

#NotComingHome

Online Films & Video / Long Form - Single

OS22_FI098M

2022 Film Merit Award

SMUGGLER + BBDO / New York

Sandy Hook Promise

Teenage Dream

Online Films & Video / Long Form - Single

OS22_FI099M

2022 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles

Apple

Apple TV + Everyone But Jon Hamm

Online Films & Video / Long Form - Single

OS22_FI100M

2022 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + MJZ / Los Angeles + Work Editorial / Los Angeles

Apple

Privacy - Tracked

Online Films & Video / Long Form - Single

OS22_FI101M

2022 Film Merit Award

TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai

Apple

Chinese New Year - The Comeback

Online Films & Video / Long Form - Single

OS22_FI102M

2022 Film Merit Award

TBWA\Thailand / Bangkok + Krungsri Auto - Bank of Ayudhya PLC / Bangkok + Suneta House / Bangkok

Krungsri Auto / Car4Cash

ComeBack

Online Films & Video / Long Form - Single

OS22_FI103M

2022 Film Merit Award

The Hallway / Sydney + Uncanny Valley / Sydney + Good Oil / Sydney + GOTCHA4LIFE FOUNDATION

GOTCHA4LIFE FOUNDATION

Boys Do Cry

Online Films & Video / Long Form - Single

OS22_FI104M

2022 Film Merit Award

Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam

Russian LGBT Network

We Will Become Better

Online Films & Video / Long Form - Single

OS22_FI105M

2022 Film Merit Award

Wirz Communications AG / Zurich + Switzerland Tourism / Zurich + Pumpkin Film AG / Zurich + Ballad / Copenhagen

Switzerland Tourism

No Drama

Online Films & Video / Long Form - Single

OS22_FI106M

2022 Film Merit Award

DDB / Chicago + Dummy Films / Venice + The Mill / Los Angeles + Another Country / Chicago

Twix

Bears

Online Films & Video / Short Form - Single

OS22_FI072M

2022 Film Merit Award

Special US / Los Angeles + Uber Eats / San Francisco

Uber Eats

Uber Don't Eats

Online Films & Video / Short Form - Single

OS22_FI073M

2022 Film Merit Award

Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York

Chevrolet

Walter the Cat Series

Online Films & Video / Long Form - Series

OS22_FI107M

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