The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Out of Home / Brand Installations
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Out of Home / Billboards & Transit
Fearless Night Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: HandsAway Category: Out of Home / Billboards & Transit
Disease Dilemmas Agency: BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney Client: The Garvan Institute of Medical Research Category: Out of Home
Bullying Out Of Home Agency: Friends / Stockholm + Perfect Fools / Stockholm + Ocean Outdoor / Stockholm Client: Friends Category: Out of Home
Fearless Night Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: HandsAway Category: Out of Home
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Out of Home / Brand Installations
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Out of Home / Series
The Most Wanted Portrait Agency: Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg Client: Alcaldía de Soacha Category: Out of Home / P.O.P. & In-Store
The Big Sneeze Agency: 21GRAMS / London Client: AstraZeneca Category: Out of Home
OREO x Pokémon Agency: 360i / New York + OREO + Media.Monks Client: OREO Category: Out of Home / Single
GRADE SHAMING Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Out of Home
Malnutrition Facts Agency: L&C / New York + Dole Sunshine Company / California + Suitcase Productions / New York + Peppercomm / New York Client: Dole Sunshine Company Category: Out of Home
Flags of Generosity Agency: Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur Client: Cadbury Category: Out of Home
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Out of Home
Shopping - Shop Small Murals Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York Client: Google Category: Out of Home / Brand Installations
Signs From Beyond Agency: Commonwealth//McCann / Mexico City Client: General Motors / Chevrolet Category: Out of Home / Brand Installations
GINZA ECOLOGICAL MAP Agency: SHISEIDO CREATIVE / Tokyo + HAKUTEN / Tokyo Client: Shiseido Company, Limited Category: Out of Home / Brand Installations
Shopping - Shop Small Murals Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York Client: Google Category: Out of Home / Series
Lights On Agency: Leo Burnett / London Client: McDonald's Category: Out of Home / Series
MINImalism Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Out of Home / Series
Fight sexism with sexism. Agency: thjnk AG / Hamburg + thjnk München GmbH / Munich Client: Ursula Karven/ Frauen100/ hell & karrer communications GmbH Category: Out of Home / Series
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Out of Home / Billboards & Transit
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Out of Home / Billboards & Transit
Whopper Heist Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Out of Home / Billboards & Transit
Motherland Pride Agency: Saatchi & Saatchi Ukraine / Kiyv + KyivPride / Kiyv + Dronarium / Kiyv Client: KyivPride Category: Out of Home / Single

2022 Design Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Out of Home / Brand Installations

OS22_DE012G

2022 Direct Marketing Gold Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Out of Home / Billboards & Transit

OS22_DM002G

2022 Direct Marketing Gold Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt

HandsAway

Fearless Night

Out of Home / Billboards & Transit

OS22_DM003G

2022 Health & Wellness Bronze Pencil

BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney

The Garvan Institute of Medical Research

Disease Dilemmas

Out of Home

OS22_HW026B

2022 Health & Wellness Bronze Pencil

Friends / Stockholm + Perfect Fools / Stockholm + Ocean Outdoor / Stockholm

Friends

Bullying Out Of Home

Out of Home

OS22_HW027B

2022 Health & Wellness Bronze Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt

HandsAway

Fearless Night

Out of Home

OS22_HW028B

2022 Design Bronze Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Out of Home / Brand Installations

OS22_DE043B

2022 Design Bronze Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Out of Home / Series

OS22_DE042B

2022 Direct Marketing Bronze Pencil

Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg

Alcaldía de Soacha

The Most Wanted Portrait

Out of Home / P.O.P. & In-Store

OS22_DM028B

2022 Pharma Bronze Pencil

21GRAMS / London

AstraZeneca

The Big Sneeze

Out of Home

OS22_PH011B

2022 Design Bronze Pencil

360i / New York + OREO + Media.Monks

OREO

OREO x Pokémon

Out of Home / Single

OS22_DE041B

2022 Health & Wellness Merit Award

Area 23, An IPG Health Company / New York

STAND FOR THE SILENT/KAZOO

GRADE SHAMING

Out of Home

OS22_HW055M

2022 Health & Wellness Merit Award

L&C / New York + Dole Sunshine Company / California + Suitcase Productions / New York + Peppercomm / New York

Dole Sunshine Company

Malnutrition Facts

Out of Home

OS22_HW056M

2022 Health & Wellness Merit Award

Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur

Cadbury

Flags of Generosity

Out of Home

OS22_HW057M

2022 Health & Wellness Merit Award

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Out of Home

OS22_HW058M

2022 Design Merit Award

BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York

Google

Shopping - Shop Small Murals

Out of Home / Brand Installations

OS22_DE121M

2022 Design Merit Award

Commonwealth//McCann / Mexico City

General Motors / Chevrolet

Signs From Beyond

Out of Home / Brand Installations

OS22_DE122M

2022 Design Merit Award

SHISEIDO CREATIVE / Tokyo + HAKUTEN / Tokyo

Shiseido Company, Limited

GINZA ECOLOGICAL MAP

Out of Home / Brand Installations

OS22_DE123M

2022 Design Merit Award

BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York

Google

Shopping - Shop Small Murals

Out of Home / Series

OS22_DE117M

2022 Design Merit Award

Leo Burnett / London

McDonald's

Lights On

Out of Home / Series

OS22_DE118M

2022 Design Merit Award

SERVICEPLAN GERMANY / Munich

MINI

MINImalism

Out of Home / Series

OS22_DE119M

2022 Design Merit Award

thjnk AG / Hamburg + thjnk München GmbH / Munich

Ursula Karven/ Frauen100/ hell & karrer communications GmbH

Fight sexism with sexism.

Out of Home / Series

OS22_DE120M

2022 Direct Marketing Merit Award

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Out of Home / Billboards & Transit

OS22_DM056M

2022 Direct Marketing Merit Award

Scholz & Friends

Johanniter

Anti Look – the life-saving QR design

Out of Home / Billboards & Transit

OS22_DM057M

2022 Direct Marketing Merit Award

We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Burger King Argentina + Netflix Argentina

Whopper Heist

Out of Home / Billboards & Transit

OS22_DM058M

2022 Design Merit Award

Saatchi & Saatchi Ukraine / Kiyv + KyivPride / Kiyv + Dronarium / Kiyv

KyivPride

Motherland Pride

Out of Home / Single

OS22_DE116M

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