The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Physical Items
The Inevitable News Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Physical Items
Uber Heetch Agency: Marcel / Paris + Heetch / Paris Client: Heetch Category: Physical Items
OREO Thins Protection Program Agency: the community / Miami + OREO / New York Client: OREO Category: Physical Items
Para Pack Agency: BBDO Canada / Toronto Client: Canadian Paralympic Committee Category: Physical Items
#BlackedOutHistory Agency: DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto Client: OBHS (Ontario Black History Society) Category: Physical Items
Sea Level Re-Boot Agency: Forsman & Bodenfors / Göteborg + Superstudio / Göteborg Client: Tretorn Category: Physical Items
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Physical Items
ReStory Agency: Happiness / An FCB alliance / Brussels Client: Canon Category: Physical Items
Bless Your F*ing Cooch Agency: Mischief @ No Fixed Address + eos + Makeout Client: eos Category: Physical Items
Tide x NFL: The First Talking Washing Machine Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Physical Items
CO2AT Agency: Stream and Tough Guy / Lisboa + This is Pacifica / Matosinhos Client: Azgard 9 Category: Physical Items
Uncomfortable Truth Agency: TAXI Client: Human Rights Foundation Category: Physical Items
The Uniform that never existed Agency: TracyLocke Brasil / São Paulo Client: Centauro Category: Physical Items
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Physical Items
Cardboard Media Agency: Yandex Magic Camp / Moscow Client: Yandex Market Category: Physical Items

2022 Direct Marketing Bronze Pencil

Africa / São Paulo

Folha de S.Paulo Newspaper

The Most Valuable News

Physical Items

OS22_DM024B

2022 Direct Marketing Bronze Pencil

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City

The Columbia Journalism Review

The Inevitable News

Physical Items

OS22_DM025B

2022 Direct Marketing Bronze Pencil

Marcel / Paris + Heetch / Paris

Heetch

Uber Heetch

Physical Items

OS22_DM026B

2022 Direct Marketing Bronze Pencil

the community / Miami + OREO / New York

OREO

OREO Thins Protection Program

Physical Items

OS22_DM027B

2022 Direct Marketing Merit Award

BBDO Canada / Toronto

Canadian Paralympic Committee

Para Pack

Physical Items

OS22_DM044M

2022 Direct Marketing Merit Award

DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto

OBHS (Ontario Black History Society)

#BlackedOutHistory

Physical Items

OS22_DM045M

2022 Direct Marketing Merit Award

Forsman & Bodenfors / Göteborg + Superstudio / Göteborg

Tretorn

Sea Level Re-Boot

Physical Items

OS22_DM046M

2022 Direct Marketing Merit Award

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Physical Items

OS22_DM047M

2022 Direct Marketing Merit Award

Happiness / An FCB alliance / Brussels

Canon

ReStory

Physical Items

OS22_DM048M

2022 Direct Marketing Merit Award

Mischief @ No Fixed Address + eos + Makeout

eos

Bless Your F*ing Cooch

Physical Items

OS22_DM049M

2022 Direct Marketing Merit Award

Saatchi & Saatchi / New York

Procter & Gamble / Tide

Tide x NFL: The First Talking Washing Machine

Physical Items

OS22_DM050M

2022 Direct Marketing Merit Award

Stream and Tough Guy / Lisboa + This is Pacifica / Matosinhos

Azgard 9

CO2AT

Physical Items

OS22_DM051M

2022 Direct Marketing Merit Award

TAXI

Human Rights Foundation

Uncomfortable Truth

Physical Items

OS22_DM052M

2022 Direct Marketing Merit Award

TracyLocke Brasil / São Paulo

Centauro

The Uniform that never existed

Physical Items

OS22_DM053M

2022 Direct Marketing Merit Award

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Physical Items

OS22_DM054M

2022 Direct Marketing Merit Award

Yandex Magic Camp / Moscow

Yandex Market

Cardboard Media

Physical Items

OS22_DM055M

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