The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Pinatex Agency: L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Physical Product / In-Market
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Physical Product / In-Market
Soulfuel™️ Safe Lamp™️ Agency: Joe Public United / Johannesburg Client: Chicken Licken Category: Physical Product / Promotional
Degree Inclusive Agency: Wunderman Thompson Argentina Client: Unilever Category: Physical Product / Promotional
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Physical Product / In-Market
Quaker Qrece Agency: AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires Client: Pepsico Category: Physical Product / Promotional
#ShowUsEqual Agency: Kolle Rebbe / Hamburg + German Olympic Sports Confederation / Frankfurt/Main Client: German Olympic Sports Confederation Category: Physical Product / Promotional
OREO Thins Protection Program Agency: the community / Miami + OREO / New York Client: OREO Category: Physical Product / Promotional
Tough Turban Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto Client: Pfaff Harley-Davidson Category: Physical Product / Promotional
EatQual Agency: DDB Mudra Group / Mumbai Client: McDonald's Category: Physical Product / In-Market
Camouflage Against the Machines Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo Client: UNLABELED, NEXUSVII. Category: Physical Product / In-Market
Hydrogen Garbage Truck Agency: Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul Client: Hyundai Motor Group Category: Physical Product / In-Market
ECOLATE Agency: LIFULL / Tokyo + Whosecacao / Tokyo + Social kitchen TORANOMON / Tokyo + peak / Tokyo Client: LIFULL Category: Physical Product / In-Market

2022 IP & Products Gold Pencil

L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York

Dole Sunshine Company + Ananas Anam

Pinatex

Physical Product / In-Market

OS22_IP002G

2022 IP & Products Gold Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Physical Product / In-Market

OS22_IP003G

2022 IP & Products Silver Pencil

Joe Public United / Johannesburg

Chicken Licken

Soulfuel™️ Safe Lamp™️

Physical Product / Promotional

OS22_IP005S

2022 IP & Products Silver Pencil

Wunderman Thompson Argentina

Unilever

Degree Inclusive

Physical Product / Promotional

OS22_IP006S

2022 IP & Products Silver Pencil

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Physical Product / In-Market

OS22_IP007S

2022 IP & Products Merit Award

AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires

Pepsico

Quaker Qrece

Physical Product / Promotional

OS22_IP013M

2022 IP & Products Merit Award

Kolle Rebbe / Hamburg + German Olympic Sports Confederation / Frankfurt/Main

German Olympic Sports Confederation

#ShowUsEqual

Physical Product / Promotional

OS22_IP014M

2022 IP & Products Merit Award

the community / Miami + OREO / New York

OREO

OREO Thins Protection Program

Physical Product / Promotional

OS22_IP015M

2022 IP & Products Merit Award

Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto

Pfaff Harley-Davidson

Tough Turban

Physical Product / Promotional

OS22_IP016M

2022 IP & Products Merit Award

DDB Mudra Group / Mumbai

McDonald's

EatQual

Physical Product / In-Market

OS22_IP017M

2022 IP & Products Merit Award

DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo

UNLABELED, NEXUSVII.

Camouflage Against the Machines

Physical Product / In-Market

OS22_IP018M

2022 IP & Products Merit Award

Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul

Hyundai Motor Group

Hydrogen Garbage Truck

Physical Product / In-Market

OS22_IP019M

2022 IP & Products Merit Award

LIFULL / Tokyo + Whosecacao / Tokyo + Social kitchen TORANOMON / Tokyo + peak / Tokyo

LIFULL

ECOLATE

Physical Product / In-Market

OS22_IP020M

Follow Us