The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client: Hip Hop Public Health Category: Promotional Items / Booklets / Books / Brochures
The Last Possessions
Agency: VMLY&R / Dubai + VMLY&R / Amman
Client: Save the Children Category: Promotional Items / Booklets / Books / Brochures
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Promotional Items / Physical Products
Tropicana Toothpaste
Agency: Cramer-Krasselt / Chicago + MullenLowe PR / New York
Client: Tropicana Category: Promotional Items
Soulfuel™️ Safe Lamp™️
Agency: Joe Public United / Johannesburg
Client: Chicken Licken Category: Promotional Items
Ballsy Ribbon
Agency: Rethink + BC Cancer Foundation
Client: BC Cancer Foundation Category: Promotional Items
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Promotional Items
Dr Rick Will See You Now
Agency: Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios
Client: Progressive Insurance Category: Promotional Items / Booklets / Books / Brochures
Repurposeful Instructions
Agency: Rethink + IKEA
Client: IKEA Canada Category: Promotional Items / Booklets / Books / Brochures
The ScrapsBook
Agency: Rethink + IKEA
Client: IKEA Canada Category: Promotional Items / Booklets / Books / Brochures
Award:
2022 Print Gold Pencil
Agency:
Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS22_PT005G
Award:
2022 Print Silver Pencil
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Promotional Items / Physical Products
Annual ID:
OS22_PT012S
Award:
2022 Print Silver Pencil
Agency:
VMLY&R / Dubai + VMLY&R / Amman
Client:
Save the Children
Title:
The Last Possessions
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS22_PT011S
Award:
2022 Pharma Bronze Pencil
Agency:
21GRAMS / London
Client:
Novartis UK
Title:
Slow the Burn
Category:
Promotional Items
Annual ID:
OS22_PH008B
Award:
2022 Print Merit Award
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Promotional Items / Physical Products
Annual ID:
OS22_PT043M
Award:
2022 Health & Wellness Merit Award
Agency:
Cramer-Krasselt / Chicago + MullenLowe PR / New York
Client:
Tropicana
Title:
Tropicana Toothpaste
Category:
Promotional Items
Annual ID:
OS22_HW037M
Award:
2022 Health & Wellness Merit Award
Agency:
Joe Public United / Johannesburg
Client:
Chicken Licken
Title:
Soulfuel™️ Safe Lamp™️
Category:
Promotional Items
Annual ID:
OS22_HW038M
Award:
2022 Health & Wellness Merit Award
Agency:
Leo Burnett / Riyadh
Client:
IKEA
Title:
Don't sleep on it
Category:
Promotional Items
Annual ID:
OS22_HW039M
Award:
2022 Health & Wellness Merit Award
Agency:
Rethink + BC Cancer Foundation
Client:
BC Cancer Foundation
Title:
Ballsy Ribbon
Category:
Promotional Items
Annual ID:
OS22_HW040M
Award:
2022 Health & Wellness Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Promotional Items
Annual ID:
OS22_HW041M
Award:
2022 Print Merit Award
Agency:
Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios
Client:
Progressive Insurance
Title:
Dr Rick Will See You Now
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS22_PT040M
Award:
2022 Print Merit Award
Agency:
Rethink + IKEA
Client:
IKEA Canada
Title:
Repurposeful Instructions
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS22_PT041M