The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Lil Sugar – Master of Disguise Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo Client: Hip Hop Public Health Category: Promotional Items / Booklets / Books / Brochures
The Last Possessions Agency: VMLY&R / Dubai + VMLY&R / Amman Client: Save the Children Category: Promotional Items / Booklets / Books / Brochures
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Promotional Items / Physical Products
Slow the Burn Agency: 21GRAMS / London Client: Novartis UK Category: Promotional Items
Tropicana Toothpaste Agency: Cramer-Krasselt / Chicago + MullenLowe PR / New York Client: Tropicana Category: Promotional Items
Soulfuel™️ Safe Lamp™️ Agency: Joe Public United / Johannesburg Client: Chicken Licken Category: Promotional Items
Don't sleep on it Agency: Leo Burnett / Riyadh Client: IKEA Category: Promotional Items
Ballsy Ribbon Agency: Rethink + BC Cancer Foundation Client: BC Cancer Foundation Category: Promotional Items
Tough Turban Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto Client: Pfaff Harley-Davidson Category: Promotional Items
Dr Rick Will See You Now Agency: Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios Client: Progressive Insurance Category: Promotional Items / Booklets / Books / Brochures
Repurposeful Instructions Agency: Rethink + IKEA Client: IKEA Canada Category: Promotional Items / Booklets / Books / Brochures
The ScrapsBook Agency: Rethink + IKEA Client: IKEA Canada Category: Promotional Items / Booklets / Books / Brochures
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Promotional Items / Physical Products

2022 Print Gold Pencil

Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo

Hip Hop Public Health

Lil Sugar – Master of Disguise

Promotional Items / Booklets / Books / Brochures

OS22_PT005G

2022 Print Silver Pencil

VMLY&R / Dubai + VMLY&R / Amman

Save the Children

The Last Possessions

Promotional Items / Booklets / Books / Brochures

OS22_PT011S

2022 Print Silver Pencil

Marcel / Paris

Heetch

Uber Heetch

Promotional Items / Physical Products

OS22_PT012S

2022 Pharma Bronze Pencil

21GRAMS / London

Novartis UK

Slow the Burn

Promotional Items

OS22_PH008B

2022 Health & Wellness Merit Award

Cramer-Krasselt / Chicago + MullenLowe PR / New York

Tropicana

Tropicana Toothpaste

Promotional Items

OS22_HW037M

2022 Health & Wellness Merit Award

Joe Public United / Johannesburg

Chicken Licken

Soulfuel™️ Safe Lamp™️

Promotional Items

OS22_HW038M

2022 Health & Wellness Merit Award

Leo Burnett / Riyadh

IKEA

Don't sleep on it

Promotional Items

OS22_HW039M

2022 Health & Wellness Merit Award

Rethink + BC Cancer Foundation

BC Cancer Foundation

Ballsy Ribbon

Promotional Items

OS22_HW040M

2022 Health & Wellness Merit Award

Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto

Pfaff Harley-Davidson

Tough Turban

Promotional Items

OS22_HW041M

2022 Print Merit Award

Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios

Progressive Insurance

Dr Rick Will See You Now

Promotional Items / Booklets / Books / Brochures

OS22_PT040M

2022 Print Merit Award

Rethink + IKEA

IKEA Canada

Repurposeful Instructions

Promotional Items / Booklets / Books / Brochures

OS22_PT041M

2022 Print Merit Award

Rethink + IKEA

IKEA Canada

The ScrapsBook

Promotional Items / Booklets / Books / Brochures

OS22_PT042M

2022 Print Merit Award

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Promotional Items / Physical Products

OS22_PT043M

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