The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Sea Level Re-Boot Agency: Forsman & Bodenfors / Göteborg + Superstudio / Göteborg Client: Tretorn Category: Promotional / Collateral Items
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Promotional / Collateral Items
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Promotional / Posters - Series
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC) Client: Pepsi Category: Promotional / Print Advertisements
Only keep the best of France Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: Le chocolat des Français Category: Promotional / Posters - Series
The Bigger Crash Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano Client: Hyundai Global Category: Promotional / Print Advertisements
When art has to move Agency: Ruf Lanz / Zurich Client: Welti-Furrer Fine Art Transport Category: Promotional / Print Advertisements
OREO x Pokémon Agency: 360i / New York + OREO + Media.Monks Client: OREO Category: Promotional / Collateral Items
Clan Beat Agency: Joe Public United / Johannesburg Client: AB InBev / Castle Milk Stout Category: Promotional / Collateral Items
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Promotional / Collateral Items
Colours Of Pride Agency: Rethink + Fondation Émergence Client: Fondation Émergence Category: Promotional / Collateral Items
Love Seats Agency: Rethink + IKEA Client: IKEA Canada Category: Promotional / Collateral Items
Guess Which Book Is It? Agency: The Nine Shanghai / Shanghai Client: Yan Ji You Bookstore Category: Promotional / Collateral Items
Magic Music Box Agency: Wieden+Kennedy / São Paulo + Supersonica / São Paulo + Focos cenografia / São Paulo + Fuze Image / São Paulo Client: Nike / Institutional Category: Promotional / Collateral Items
A Year Without Touch Agency: Daughter Creative / Calgary + Six Degrees / Calgary + Meta Productions / Calgary Client: Calgary Foundation Category: Promotional / Booklets & Brochures
Dollar Catalogue Agency: Ogilvy Taiwan / Taipei Client: IKEA Category: Promotional / Booklets & Brochures
FLIP TO SPACE Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: ALE Co., Ltd. Category: Promotional / Posters - Series
Chicago Not In Chicago Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Promotional / Posters - Series
Lights On Agency: Leo Burnett / London Client: McDonald's Category: Promotional / Posters - Series
BOURGIE HALL - 10th anniversary Agency: Paprika / Montréal Client: Bourgie Hall Category: Promotional / Posters - Series
National Magazine Awards Identity Agency: Rethink + National Magazine Awards Foundation Client: National Magazine Awards Foundation Category: Promotional / Posters - Series
Animal Handprints Agency: Ruf Lanz / Zurich Client: «Tier im Recht» (Rights for animals) Category: Promotional / Posters - Series
When art has to move. Agency: Ruf Lanz / Zurich Client: Welti-Furrer Fine Art Transport Category: Promotional / Posters - Series

2022 Design Gold Pencil

Forsman & Bodenfors / Göteborg + Superstudio / Göteborg

Tretorn

Sea Level Re-Boot

Promotional / Collateral Items

OS22_DE008G

2022 Design Silver Pencil

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Promotional / Collateral Items

OS22_DE025S

2022 Design Silver Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Promotional / Posters - Series

OS22_DE024S

2022 Design Bronze Pencil

alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)

Pepsi

Better With Pepsi

Promotional / Print Advertisements

OS22_DE038B

2022 Design Bronze Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt

Le chocolat des Français

Only keep the best of France

Promotional / Posters - Series

OS22_DE037B

2022 Design Merit Award

Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano

Hyundai Global

The Bigger Crash

Promotional / Print Advertisements

OS22_DE083M

2022 Design Merit Award

Ruf Lanz / Zurich

Welti-Furrer Fine Art Transport

When art has to move

Promotional / Print Advertisements

OS22_DE084M

2022 Design Merit Award

360i / New York + OREO + Media.Monks

OREO

OREO x Pokémon

Promotional / Collateral Items

OS22_DE087M

2022 Design Merit Award

Joe Public United / Johannesburg

AB InBev / Castle Milk Stout

Clan Beat

Promotional / Collateral Items

OS22_DE088M

2022 Design Merit Award

Marcel / Paris

Heetch

Uber Heetch

Promotional / Collateral Items

OS22_DE089M

2022 Design Merit Award

Rethink + Fondation Émergence

Fondation Émergence

Colours Of Pride

Promotional / Collateral Items

OS22_DE090M

2022 Design Merit Award

Rethink + IKEA

IKEA Canada

Love Seats

Promotional / Collateral Items

OS22_DE091M

2022 Design Merit Award

The Nine Shanghai / Shanghai

Yan Ji You Bookstore

Guess Which Book Is It?

Promotional / Collateral Items

OS22_DE092M

2022 Design Merit Award

Wieden+Kennedy / São Paulo + Supersonica / São Paulo + Focos cenografia / São Paulo + Fuze Image / São Paulo

Nike / Institutional

Magic Music Box

Promotional / Collateral Items

OS22_DE093M

2022 Design Merit Award

Daughter Creative / Calgary + Six Degrees / Calgary + Meta Productions / Calgary

Calgary Foundation

A Year Without Touch

Promotional / Booklets & Brochures

OS22_DE085M

2022 Design Merit Award

Ogilvy Taiwan / Taipei

IKEA

Dollar Catalogue

Promotional / Booklets & Brochures

OS22_DE086M

2022 Design Merit Award

DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo

ALE Co., Ltd.

FLIP TO SPACE

Promotional / Posters - Series

OS22_DE076M

2022 Design Merit Award

Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago

City of Chicago

Chicago Not In Chicago

Promotional / Posters - Series

OS22_DE077M

2022 Design Merit Award

Leo Burnett / London

McDonald's

Lights On

Promotional / Posters - Series

OS22_DE078M

2022 Design Merit Award

Paprika / Montréal

Bourgie Hall

BOURGIE HALL - 10th anniversary

Promotional / Posters - Series

OS22_DE079M

2022 Design Merit Award

Rethink + National Magazine Awards Foundation

National Magazine Awards Foundation

National Magazine Awards Identity

Promotional / Posters - Series

OS22_DE080M

2022 Design Merit Award

Ruf Lanz / Zurich

«Tier im Recht» (Rights for animals)

Animal Handprints

Promotional / Posters - Series

OS22_DE081M

2022 Design Merit Award

Ruf Lanz / Zurich

Welti-Furrer Fine Art Transport

When art has to move.

Promotional / Posters - Series

OS22_DE082M

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