The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Green Instructions Agency: Ogilvy Poland / Warsaw Client: LEGO Category: Single Country or Region / Consumer / Brand
Undercover Avatar Agency: Havas Play + Association Enfant Bleu / Paris Client: Association L'Enfant Bleu Category: Single Country or Region / Non-Profit / Charity
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Single Country or Region / Consumer / Brand
Thighstop Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago Client: Wingstop Category: Single Country or Region / Consumer / Brand
Send Noods Agency: Mischief @ No Fixed Address + Kraft + Alison Brod Marketing + Communications / New York + PlayTime Media Client: Kraft Macaroni & Cheese Category: Single Country or Region / Consumer / Brand
Rediscover Germany Agency: Ogilvy Germany Client: German Rail Category: Single Country or Region / Consumer / Brand
#TurnToCold Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Single Country or Region / Consumer / Brand
Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York Client: Goldfish Category: Single Country or Region / Consumer / Brand
NEW ICONIC KISSES Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo Client: Mercado Livre (Ebazar) Category: Single Country or Region / CSR
Helpline on The Cover Agency: Havas / Tel Aviv Client: Laisha Category: Single Country or Region / CSR
Digital Birth Registration Agency: Telenor Pakistan / Islamabad + Caboose / London + GSMA London / London + Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Single Country or Region / CSR
The Homeless Bank Account Agency: Wunderman Thompson / London Client: HSBC UK Category: Single Country or Region / CSR
OUT OF INK Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua Client: Diario LA PRENSA Category: Single Country or Region / Non-Profit / Charity
Dictators Agency: Mischief @ No Fixed Address + Represent Us + Dini Von Mueffling Consulting + Futuring Machine Client: Represent Us Category: Single Country or Region / Non-Profit / Charity
Rape Crisis Agency: Ogilvy South Africa / Cape Town Client: Rape Crisis Category: Single Country or Region / Non-Profit / Charity

2022 Creative Effectiveness Bronze Pencil

Ogilvy Poland / Warsaw

LEGO

Green Instructions

Single Country or Region / Consumer / Brand

OS22_CE013B

2022 Creative Effectiveness Bronze Pencil

Havas Play + Association Enfant Bleu / Paris

Association L'Enfant Bleu

Undercover Avatar

Single Country or Region / Non-Profit / Charity

OS22_CE014B

2022 Creative Effectiveness Merit Award

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Single Country or Region / Consumer / Brand

OS22_CE027M

2022 Creative Effectiveness Merit Award

Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago

Wingstop

Thighstop

Single Country or Region / Consumer / Brand

OS22_CE028M

2022 Creative Effectiveness Merit Award

Mischief @ No Fixed Address + Kraft + Alison Brod Marketing + Communications / New York + PlayTime Media

Kraft Macaroni & Cheese

Send Noods

Single Country or Region / Consumer / Brand

OS22_CE029M

2022 Creative Effectiveness Merit Award

Ogilvy Germany

German Rail

Rediscover Germany

Single Country or Region / Consumer / Brand

OS22_CE030M

2022 Creative Effectiveness Merit Award

Saatchi & Saatchi / New York

Procter & Gamble / Tide

#TurnToCold

Single Country or Region / Consumer / Brand

OS22_CE031M

2022 Creative Effectiveness Merit Award

Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York

Goldfish

Go For The Handful

Single Country or Region / Consumer / Brand

OS22_CE032M

2022 Creative Effectiveness Merit Award

GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo

Mercado Livre (Ebazar)

NEW ICONIC KISSES

Single Country or Region / CSR

OS22_CE033M

2022 Creative Effectiveness Merit Award

Havas / Tel Aviv

Laisha

Helpline on The Cover

Single Country or Region / CSR

OS22_CE034M

2022 Creative Effectiveness Merit Award

Telenor Pakistan / Islamabad + Caboose / London + GSMA London / London + Ogilvy Pakistan / Islamabad

Telenor Pakistan

Digital Birth Registration

Single Country or Region / CSR

OS22_CE035M

2022 Creative Effectiveness Merit Award

Wunderman Thompson / London

HSBC UK

The Homeless Bank Account

Single Country or Region / CSR

OS22_CE036M

2022 Creative Effectiveness Merit Award

Diario La Prensa / Managua + TBWA Nicaragua / Managua

Diario LA PRENSA

OUT OF INK

Single Country or Region / Non-Profit / Charity

OS22_CE037M

2022 Creative Effectiveness Merit Award

Mischief @ No Fixed Address + Represent Us + Dini Von Mueffling Consulting + Futuring Machine

Represent Us

Dictators

Single Country or Region / Non-Profit / Charity

OS22_CE038M

2022 Creative Effectiveness Merit Award

Ogilvy South Africa / Cape Town

Rape Crisis

Rape Crisis

Single Country or Region / Non-Profit / Charity

OS22_CE039M

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