The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Social Channel / Single Platform
Save it See it Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles Client: AB InBev / Michelob ULTRA Category: Social Channel / Single Platform
The 9th Lane Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Social Channel / Multi-Platform
OREO Thins Protection Program Agency: the community / Miami + OREO / New York Client: OREO Category: Social Channel / Multi-Platform
Believe In Ted Lasso Agency: Apple + Apple TV+ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + GLOW Client: Apple TV+ Category: Social Channel / Single Platform
#RealVoicesofPride Agency: Edelman / Madrid Client: FELGTB Category: Social Channel / Single Platform
Reverse Renegade Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago Client: Hanes / Champion Category: Social Channel / Single Platform
#TheMissingPeace Agency: Leo Burnett / Beirut Client: UN Women Lebanon Category: Social Channel / Single Platform
The Playlist Song Agency: mortierbrigade / brussels Client: TwinToes Category: Social Channel / Single Platform
RECEATS Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto Client: Good Fortune Category: Social Channel / Single Platform
Bee Influencer Agency: Publicis Conseil / Paris Client: Fondation de France Category: Social Channel / Single Platform
Doritos Duet Roulette Agency: R/GA / California + OMD / New York + ProPac / Plano Client: Frito-Lay Category: Social Channel / Single Platform
Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York Client: Goldfish Category: Social Channel / Single Platform
My 2020 Travel Project Agency: Isobar France / Paris + Flying Blue / Paris Client: Flying Blue Category: Social Channel / Multi-Platform

2022 Social Media Gold Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Social Channel / Single Platform

OS22_SM002G

2022 Social Media Silver Pencil

GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles

AB InBev / Michelob ULTRA

Save it See it

Social Channel / Single Platform

OS22_SM012S

2022 Social Media Bronze Pencil

BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris

Lacoste

The 9th Lane

Social Channel / Multi-Platform

OS22_SM019B

2022 Social Media Bronze Pencil

the community / Miami + OREO / New York

OREO

OREO Thins Protection Program

Social Channel / Multi-Platform

OS22_SM020B

2022 Social Media Merit Award

Apple + Apple TV+ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + GLOW

Apple TV+

Believe In Ted Lasso

Social Channel / Single Platform

OS22_SM039M

2022 Social Media Merit Award

Edelman / Madrid

FELGTB

#RealVoicesofPride

Social Channel / Single Platform

OS22_SM040M

2022 Social Media Merit Award

Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago

Hanes / Champion

Reverse Renegade

Social Channel / Single Platform

OS22_SM041M

2022 Social Media Merit Award

Leo Burnett / Beirut

UN Women Lebanon

#TheMissingPeace

Social Channel / Single Platform

OS22_SM042M

2022 Social Media Merit Award

mortierbrigade / brussels

TwinToes

The Playlist Song

Social Channel / Single Platform

OS22_SM043M

2022 Social Media Merit Award

OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto

Good Fortune

RECEATS

Social Channel / Single Platform

OS22_SM044M

2022 Social Media Merit Award

Publicis Conseil / Paris

Fondation de France

Bee Influencer

Social Channel / Single Platform

OS22_SM045M

2022 Social Media Merit Award

R/GA / California + OMD / New York + ProPac / Plano

Frito-Lay

Doritos Duet Roulette

Social Channel / Single Platform

OS22_SM046M

2022 Social Media Merit Award

Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York

Goldfish

Go For The Handful

Social Channel / Single Platform

OS22_SM047M

2022 Social Media Merit Award

Isobar France / Paris + Flying Blue / Paris

Flying Blue

My 2020 Travel Project

Social Channel / Multi-Platform

OS22_SM048M

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