The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Welcome to the Icelandverse Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland Client: Inspired By Iceland Category: Social Post / Real-time Response
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Social Post / Series
Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Social Post / Series
The Heinicke Deal Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Social Post / Real-time Response
Outlaw Runners Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Social Post / Real-time Response
hello literally everyone Agency: Twitter / San Francisco Client: Twitter Category: Social Post / Real-time Response
Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York Client: Goldfish Category: Social Post / Single
The Cristiano Bottle Agency: Rethink + IKEA Client: IKEA Canada Category: Social Post / Real-time Response
Meat Tweet Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago Client: Wendy's Category: Social Post / Real-time Response
The Naked Truth Agency: Edelman / New York Client: Dove Category: Social Post / Single
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Social Post / Single
Invaluable Food Agency: Leo Burnett / Madrid Client: Madrid Fusion Category: Social Post / Single
Happy Birthday, Twitter Agency: No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content Client: Canadian Centre for Child Protection Category: Social Post / Single
The Cristiano Bottle Agency: Rethink + IKEA Client: IKEA Canada Category: Social Post / Single
Warzone in Paradise Agency: 72andSunny / Los Angeles Client: Activision Blizzard / Call of Duty Category: Social Post / Series
R.I.P. Xavier | The Afterparty Agency: Apple + Apple TV+ / Los Angeles + GLOW + MOCEAN Client: Apple TV+ Category: Social Post / Series
Look Yourself Agency: Deutsch LA / Los Angeles + Steelhead / Los Angeles Client: Walmart Category: Social Post / Series
Bee Influencer Agency: Publicis Conseil / Paris Client: Fondation de France Category: Social Post / Series

2022 Social Media Gold Pencil

SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland

Inspired By Iceland

Welcome to the Icelandverse

Social Post / Real-time Response

OS22_SM003G

2022 Social Media Gold Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Social Post / Series

OS22_SM001G

2022 Social Media Silver Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Social Post / Series

OS22_SM013S

2022 Social Media Bronze Pencil

3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light

AB InBev / Bud Light

The Heinicke Deal

Social Post / Real-time Response

OS22_SM022B

2022 Social Media Bronze Pencil

BETC / Paris + GUM / Paris + Soldats Films / Paris

Distance

Outlaw Runners

Social Post / Real-time Response

OS22_SM023B

2022 Social Media Bronze Pencil

Twitter / San Francisco

Twitter

hello literally everyone

Social Post / Real-time Response

OS22_SM024B

2022 Social Media Bronze Pencil

Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York

Goldfish

Go For The Handful

Social Post / Single

OS22_SM021B

2022 Social Media Merit Award

Rethink + IKEA

IKEA Canada

The Cristiano Bottle

Social Post / Real-time Response

OS22_SM058M

2022 Social Media Merit Award

VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago

Wendy's

Meat Tweet

Social Post / Real-time Response

OS22_SM059M

2022 Social Media Merit Award

Edelman / New York

Dove

The Naked Truth

Social Post / Single

OS22_SM049M

2022 Social Media Merit Award

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Social Post / Single

OS22_SM050M

2022 Social Media Merit Award

Leo Burnett / Madrid

Madrid Fusion

Invaluable Food

Social Post / Single

OS22_SM051M

2022 Social Media Merit Award

No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content

Canadian Centre for Child Protection

Happy Birthday, Twitter

Social Post / Single

OS22_SM052M

2022 Social Media Merit Award

Rethink + IKEA

IKEA Canada

The Cristiano Bottle

Social Post / Single

OS22_SM053M

2022 Social Media Merit Award

72andSunny / Los Angeles

Activision Blizzard / Call of Duty

Warzone in Paradise

Social Post / Series

OS22_SM054M

2022 Social Media Merit Award

Apple + Apple TV+ / Los Angeles + GLOW + MOCEAN

Apple TV+

R.I.P. Xavier | The Afterparty

Social Post / Series

OS22_SM055M

2022 Social Media Merit Award

Deutsch LA / Los Angeles + Steelhead / Los Angeles

Walmart

Look Yourself

Social Post / Series

OS22_SM056M

2022 Social Media Merit Award

Publicis Conseil / Paris

Fondation de France

Bee Influencer

Social Post / Series

OS22_SM057M

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