The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Stunts & Activations
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Stunts & Activations
Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Stunts & Activations
Outlaw Runners Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Stunts & Activations
OREO Thins Protection Program Agency: the community / Miami + OREO / New York Client: OREO Category: Stunts & Activations
Roast Day Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York Client: Wendy's Category: Stunts & Activations
Foamy Haircut Agency: Africa / São Paulo Client: AB InBev / Brahma Beer Category: Stunts & Activations
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Stunts & Activations
Seltzer Launch Agency: Mischief @ No Fixed Address + Strike Anywhere Productions + Miller Genuine Draft Client: Miller Genuine Draft Category: Stunts & Activations
Ability Signs Agency: Rethink + Decathlon Client: Decathlon Canada Category: Stunts & Activations
The Tunnel Pass Project Agency: SERVICEPLAN AUSTRIA / Vienna Client: Red Bull Athlete Dario Costa Category: Stunts & Activations
Apple TV+ Ted Lasso - Toast Me Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles Client: Apple Category: Stunts & Activations

2022 Social Media Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Stunts & Activations

OS22_SM006G

2022 Social Media Silver Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Stunts & Activations

OS22_SM017S

2022 Social Media Silver Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Stunts & Activations

OS22_SM018S

2022 Social Media Bronze Pencil

BETC / Paris + GUM / Paris + Soldats Films / Paris

Distance

Outlaw Runners

Stunts & Activations

OS22_SM030B

2022 Social Media Bronze Pencil

the community / Miami + OREO / New York

OREO

OREO Thins Protection Program

Stunts & Activations

OS22_SM031B

2022 Social Media Bronze Pencil

VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York

Wendy's

Roast Day

Stunts & Activations

OS22_SM032B

2022 Social Media Merit Award

Africa / São Paulo

AB InBev / Brahma Beer

Foamy Haircut

Stunts & Activations

OS22_SM074M

2022 Social Media Merit Award

Marcel / Paris

Heetch

Uber Heetch

Stunts & Activations

OS22_SM075M

2022 Social Media Merit Award

Mischief @ No Fixed Address + Strike Anywhere Productions + Miller Genuine Draft

Miller Genuine Draft

Seltzer Launch

Stunts & Activations

OS22_SM076M

2022 Social Media Merit Award

Rethink + Decathlon

Decathlon Canada

Ability Signs

Stunts & Activations

OS22_SM077M

2022 Social Media Merit Award

SERVICEPLAN AUSTRIA / Vienna

Red Bull Athlete Dario Costa

The Tunnel Pass Project

Stunts & Activations

OS22_SM078M

2022 Social Media Merit Award

TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles

Apple

Apple TV+ Ted Lasso - Toast Me

Stunts & Activations

OS22_SM079M

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