The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Stunts & Activations


The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Stunts & Activations


Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board Category: Stunts & Activations


Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Stunts & Activations


OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Stunts & Activations


Roast Day
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York
Client: Wendy's Category: Stunts & Activations


Foamy Haircut
Agency: Africa / São Paulo
Client: AB InBev / Brahma Beer Category: Stunts & Activations


Seltzer Launch
Agency: Mischief @ No Fixed Address + Strike Anywhere Productions + Miller Genuine Draft
Client: Miller Genuine Draft Category: Stunts & Activations


The Tunnel Pass Project
Agency: SERVICEPLAN AUSTRIA / Vienna
Client: Red Bull Athlete Dario Costa Category: Stunts & Activations


Apple TV+ Ted Lasso - Toast Me
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client: Apple Category: Stunts & Activations


Award:
2022 Social Media Gold Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Stunts & Activations
Annual ID:
OS22_SM006G

Award:
2022 Social Media Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Stunts & Activations
Annual ID:
OS22_SM017S

Award:
2022 Social Media Silver Pencil
Agency:
Jung von Matt DONAU GmbH / Vienna
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Stunts & Activations
Annual ID:
OS22_SM018S

Award:
2022 Social Media Bronze Pencil
Agency:
BETC / Paris + GUM / Paris + Soldats Films / Paris
Client:
Distance
Title:
Outlaw Runners
Category:
Stunts & Activations
Annual ID:
OS22_SM030B

Award:
2022 Social Media Bronze Pencil
Agency:
the community / Miami + OREO / New York
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Stunts & Activations
Annual ID:
OS22_SM031B

Award:
2022 Social Media Bronze Pencil
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York
Client:
Wendy's
Title:
Roast Day
Category:
Stunts & Activations
Annual ID:
OS22_SM032B

Award:
2022 Social Media Merit Award
Agency:
Africa / São Paulo
Client:
AB InBev / Brahma Beer
Title:
Foamy Haircut
Category:
Stunts & Activations
Annual ID:
OS22_SM074M

Award:
2022 Social Media Merit Award
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Stunts & Activations
Annual ID:
OS22_SM075M

Award:
2022 Social Media Merit Award
Agency:
Mischief @ No Fixed Address + Strike Anywhere Productions + Miller Genuine Draft
Client:
Miller Genuine Draft
Title:
Seltzer Launch
Category:
Stunts & Activations
Annual ID:
OS22_SM076M

Award:
2022 Social Media Merit Award
Agency:
Rethink + Decathlon
Client:
Decathlon Canada
Title:
Ability Signs
Category:
Stunts & Activations
Annual ID:
OS22_SM077M

Award:
2022 Social Media Merit Award
Agency:
SERVICEPLAN AUSTRIA / Vienna
Client:
Red Bull Athlete Dario Costa
Title:
The Tunnel Pass Project
Category:
Stunts & Activations
Annual ID:
OS22_SM078M
