The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Targeted Video / Online
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Targeted Video / Online
Save it See it Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles Client: AB InBev / Michelob ULTRA Category: Targeted Video / Online
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Targeted Video / Online
Target the Rainbow Agency: DDB / Chicago Client: Mars / Skittles Category: Targeted Video / Online
Invaluable Food Agency: Leo Burnett / Madrid Client: Madrid Fusion Category: Targeted Video / Online
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Targeted Video / Online
Outlaw Runners Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Targeted Video / On Location

2022 Direct Marketing Gold Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Targeted Video / Online

OS22_DM004G

2022 Direct Marketing Gold Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Targeted Video / Online

OS22_DM005G

2022 Direct Marketing Silver Pencil

GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles

AB InBev / Michelob ULTRA

Save it See it

Targeted Video / Online

OS22_DM016S

2022 Direct Marketing Bronze Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Targeted Video / Online

OS22_DM029B

2022 Direct Marketing Merit Award

DDB / Chicago

Mars / Skittles

Target the Rainbow

Targeted Video / Online

OS22_DM060M

2022 Direct Marketing Merit Award

Leo Burnett / Madrid

Madrid Fusion

Invaluable Food

Targeted Video / Online

OS22_DM061M

2022 Direct Marketing Merit Award

Ogilvy UK / London

Dove

Reverse Selfie

Targeted Video / Online

OS22_DM062M

2022 Direct Marketing Merit Award

BETC / Paris + GUM / Paris + Soldats Films / Paris

Distance

Outlaw Runners

Targeted Video / On Location

OS22_DM059M

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