The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Super. Human. Agency: 4creative / London + Somesuch / London Client: Channel 4 Category: Television & VOD / Long Form - Single
Detectives Agency: Apple Client: Apple Category: Television & VOD / Long Form - Single
Don't Miss Out Agency: dentsuMB / New York + FTX Client: FTX Category: Television & VOD / Long Form - Single
#WeThe15 Agency: Pulse Films + adam&eveDDB / London + IPC + Gatehouse / Capetown Client: International Paralympic Committee Category: Television & VOD / Long Form - Single
Uber Don't Eats :30 Agency: Special US / Los Angeles + Uber Eats / San Francisco Client: Uber Eats Category: Television & VOD / Short Form - Single
We Change The Game When We Find Each Other Agency: Droga5 / New York + Facebook + Love Song / New York + Reset Content / New York Client: Facebook Category: Television & VOD / Long Form - Series
911 Agency: Apple Marcom + Elastic / Santa Monica Client: Apple Category: Television & VOD / Varying Length Series
Strangers Agency: Trim Editing + Cosmo Street Editorial + Airbnb Productions LLC + Somesuch Client: Airbnb Category: Television & VOD / Long Form - Single
Behind the Mac – Greatness Agency: Apple Client: Apple Category: Television & VOD / Long Form - Single
Independent Journalism for an Independent Life - Jordan Agency: Droga5 / New York + The New York Times + LFR Productions / New York + Cut+Run / New York Client: The New York Times Category: Television & VOD / Long Form - Single
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Television & VOD / Long Form - Single
Toll Booth Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles Client: Waka Kotahi Category: Television & VOD / Long Form - Single
Dream House Agency: Highdive / Chicago + Rocket Mortgage & Rocket Homes + Stink Films Client: Rocket Mortgage & Rocket Homes Category: Television & VOD / Long Form - Single
Alexa's Body Agency: Hungry Man / New York + Lucky Generals / London Client: Amazon Alexa Category: Television & VOD / Long Form - Single
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Television & VOD / Long Form - Single
You Have To See It Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles Client: TikTok Category: Television & VOD / Long Form - Single
Welcome Back Agency: AMV BBDO / London + JAM VFX / London + Hope & Glory / London + Outsider / London Client: Diageo Guinness Category: Television & VOD / Short Form - Single
Bears Agency: DDB / Chicago + adam&eveDDB / London Client: Twix Category: Television & VOD / Short Form - Single
Walter the Cat Series Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York Client: Chevrolet Category: Television & VOD / Long Form - Series
Drama vs Reality Agency: Uncommon Creative Studio / London + ITV + Smuggler Client: ITV Category: Television & VOD / Long Form - Series
Relax TV Campaign Agency: Apple Client: Apple Category: Television & VOD / Varying Length Series
You Have To See It Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles Client: TikTok Category: Television & VOD / Varying Length Series
Apple TV + Everyone But Jon Hamm Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles Client: Apple Category: Television & VOD / Varying Length Series
It's What We'd Want If We Were Pets Agency: Droga5 / New York + Petco + Dummy / New York + The Mill / New York Client: Petco Category: Television & VOD / Short Form - Series
Bundling Made Easy Agency: The Martin Agency / Richmond + GEICO / Chevy Chase Client: GEICO Category: Television & VOD / Short Form - Series
Hello Sunshine Agency: Apple Marcom + Pulse Films / Los Angeles + Exile / Santa Monica Client: Apple Category: Television & VOD / Long Form - Single
Walter in the Winter Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + The Mill / Los Angeles + O Positive / Los Angeles Client: Chevrolet Category: Television & VOD / Long Form - Single
Sopranos Agency: Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles Client: Chevrolet Category: Television & VOD / Long Form - Single
Lost Roads Agency: Commonwealth//McCann / Bogota Client: General Motors / Chevrolet Category: Television & VOD / Long Form - Single
Here to Win Agency: Cossette / Toronto + MERCHANT / Toronto Client: World Wheelchair Rugby Category: Television & VOD / Long Form - Single
An Unlikely Friendship Agency: CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London Client: Prime Video Category: Television & VOD / Long Form - Single
Game Responsibly - Machine-gun Mouth Agency: DDB Mudra Group / Mumbai + Early Man Films / Mumbai Client: Battlegrounds Mobile India Category: Television & VOD / Long Form - Single
Diego's Farewell Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires Client: AB InBev / Quilmes Category: Television & VOD / Long Form - Single
Beer for All Agency: Droga5 / London + BrewDog / Ellon + Biscuit Filmworks / London + Electric Theatre Collective / London Client: BrewDog Category: Television & VOD / Long Form - Single
Skate Nation Ghana Agency: Droga5 / New York + Love Song / New York + Found Objects / New York + The Mill / London Client: Facebook Category: Television & VOD / Long Form - Single
A CODA Story Agency: Google Brand Studio / San Francisco Client: Google Category: Television & VOD / Long Form - Single
Year in Search 2021 Agency: Google Brand Studio / San Francisco Client: Google Category: Television & VOD / Long Form - Single
The World's Strongest Women Agency: In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London Client: Allianz p.l.c. Category: Television & VOD / Long Form - Single
The Selfish Giant Anthem Agency: Love Song / Los Angeles + Droga5 / New York Client: Lululemon Category: Television & VOD / Long Form - Single
Rebuild The World Agency: Married To Giants + Fela Client: LEGO Category: Television & VOD / Long Form - Single
The Night is Young Agency: Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious Client: Heineken Category: Television & VOD / Long Form - Single
Poison Agency: SMUGGLER + Uncommon Creative Studio LTD Client: ITV Category: Television & VOD / Long Form - Single
Apple TV + Everyone But Jon Hamm Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Privacy - Tracked Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Work Editorial / Los Angeles + MJZ / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
IKEA - Knock Knock Agency: thjnk Berlin GmbH / Berlin Client: IKEA Deutschland GmbH & Co. KG Category: Television & VOD / Long Form - Single
One/Second/Suit Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Television & VOD / Long Form - Single
a word Agency: Wieden+Kennedy / Portland + JOINT Editorial / Portland Client: Wieden+Kennedy Category: Television & VOD / Long Form - Single

2022 Film Gold Pencil

4creative / London + Somesuch / London

Channel 4

Super. Human.

Television & VOD / Long Form - Single

OS22_FI002G

2022 Film Gold Pencil

Apple

Apple

Detectives

Television & VOD / Long Form - Single

OS22_FI003G

2022 Film Gold Pencil

dentsuMB / New York + FTX

FTX

Don't Miss Out

Television & VOD / Long Form - Single

OS22_FI004G

2022 Film Gold Pencil

Pulse Films + adam&eveDDB / London + IPC + Gatehouse / Capetown

International Paralympic Committee

#WeThe15

Television & VOD / Long Form - Single

OS22_FI005G

2022 Film Silver Pencil

Special US / Los Angeles + Uber Eats / San Francisco

Uber Eats

Uber Don't Eats :30

Television & VOD / Short Form - Single

OS22_FI013S

2022 Film Silver Pencil

Droga5 / New York + Facebook + Love Song / New York + Reset Content / New York

Facebook

We Change The Game When We Find Each Other

Television & VOD / Long Form - Series

OS22_FI017S

2022 Film Silver Pencil

Apple Marcom + Elastic / Santa Monica

Apple

911

Television & VOD / Varying Length Series

OS22_FI018S

2022 Film Silver Pencil

Trim Editing + Cosmo Street Editorial + Airbnb Productions LLC + Somesuch

Airbnb

Strangers

Television & VOD / Long Form - Single

OS22_FI014S

2022 Film Silver Pencil

Apple

Apple

Behind the Mac – Greatness

Television & VOD / Long Form - Single

OS22_FI015S

2022 Film Silver Pencil

Droga5 / New York + The New York Times + LFR Productions / New York + Cut+Run / New York

The New York Times

Independent Journalism for an Independent Life - Jordan

Television & VOD / Long Form - Single

OS22_FI016S

2022 Film Bronze Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Television & VOD / Long Form - Single

OS22_FI025B

2022 Film Bronze Pencil

FCB New Zealand / Auckland + 3&7 / Los Angeles

Waka Kotahi

Toll Booth

Television & VOD / Long Form - Single

OS22_FI026B

2022 Film Bronze Pencil

Highdive / Chicago + Rocket Mortgage & Rocket Homes + Stink Films

Rocket Mortgage & Rocket Homes

Dream House

Television & VOD / Long Form - Single

OS22_FI027B

2022 Film Bronze Pencil

Hungry Man / New York + Lucky Generals / London

Amazon Alexa

Alexa's Body

Television & VOD / Long Form - Single

OS22_FI028B

2022 Film Bronze Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Television & VOD / Long Form - Single

OS22_FI029B

2022 Film Bronze Pencil

Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles

TikTok

You Have To See It

Television & VOD / Long Form - Single

OS22_FI030B

2022 Film Merit Award

AMV BBDO / London + JAM VFX / London + Hope & Glory / London + Outsider / London

Diageo Guinness

Welcome Back

Television & VOD / Short Form - Single

OS22_FI041M

2022 Film Merit Award

DDB / Chicago + adam&eveDDB / London

Twix

Bears

Television & VOD / Short Form - Single

OS22_FI042M

2022 Film Merit Award

Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York

Chevrolet

Walter the Cat Series

Television & VOD / Long Form - Series

OS22_FI067M

2022 Film Merit Award

Uncommon Creative Studio / London + ITV + Smuggler

ITV

Drama vs Reality

Television & VOD / Long Form - Series

OS22_FI068M

2022 Film Merit Award

Apple

Apple

Relax TV Campaign

Television & VOD / Varying Length Series

OS22_FI069M

2022 Film Merit Award

Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles

TikTok

You Have To See It

Television & VOD / Varying Length Series

OS22_FI070M

2022 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles

Apple

Apple TV + Everyone But Jon Hamm

Television & VOD / Varying Length Series

OS22_FI071M

2022 Film Merit Award

Droga5 / New York + Petco + Dummy / New York + The Mill / New York

Petco

It's What We'd Want If We Were Pets

Television & VOD / Short Form - Series

OS22_FI043M

2022 Film Merit Award

The Martin Agency / Richmond + GEICO / Chevy Chase

GEICO

Bundling Made Easy

Television & VOD / Short Form - Series

OS22_FI044M

2022 Film Merit Award

Apple Marcom + Pulse Films / Los Angeles + Exile / Santa Monica

Apple

Hello Sunshine

Television & VOD / Long Form - Single

OS22_FI045M

2022 Film Merit Award

Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + The Mill / Los Angeles + O Positive / Los Angeles

Chevrolet

Walter in the Winter

Television & VOD / Long Form - Single

OS22_FI046M

2022 Film Merit Award

Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles

Chevrolet

Sopranos

Television & VOD / Long Form - Single

OS22_FI047M

2022 Film Merit Award

Commonwealth//McCann / Bogota

General Motors / Chevrolet

Lost Roads

Television & VOD / Long Form - Single

OS22_FI048M

2022 Film Merit Award

Cossette / Toronto + MERCHANT / Toronto

World Wheelchair Rugby

Here to Win

Television & VOD / Long Form - Single

OS22_FI049M

2022 Film Merit Award

CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London

Prime Video

An Unlikely Friendship

Television & VOD / Long Form - Single

OS22_FI050M

2022 Film Merit Award

DDB Mudra Group / Mumbai + Early Man Films / Mumbai

Battlegrounds Mobile India

Game Responsibly - Machine-gun Mouth

Television & VOD / Long Form - Single

OS22_FI051M

2022 Film Merit Award

draftLine / Buenos Aires + AB InBev / Buenos Aires

AB InBev / Quilmes

Diego's Farewell

Television & VOD / Long Form - Single

OS22_FI052M

2022 Film Merit Award

Droga5 / London + BrewDog / Ellon + Biscuit Filmworks / London + Electric Theatre Collective / London

BrewDog

Beer for All

Television & VOD / Long Form - Single

OS22_FI053M

2022 Film Merit Award

Droga5 / New York + Love Song / New York + Found Objects / New York + The Mill / London

Facebook

Skate Nation Ghana

Television & VOD / Long Form - Single

OS22_FI054M

2022 Film Merit Award

Google Brand Studio / San Francisco

Google

A CODA Story

Television & VOD / Long Form - Single

OS22_FI055M

2022 Film Merit Award

Google Brand Studio / San Francisco

Google

Year in Search 2021

Television & VOD / Long Form - Single

OS22_FI056M

2022 Film Merit Award

In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London

Allianz p.l.c.

The World's Strongest Women

Television & VOD / Long Form - Single

OS22_FI057M

2022 Film Merit Award

Love Song / Los Angeles + Droga5 / New York

Lululemon

The Selfish Giant Anthem

Television & VOD / Long Form - Single

OS22_FI058M

2022 Film Merit Award

Married To Giants + Fela

LEGO

Rebuild The World

Television & VOD / Long Form - Single

OS22_FI059M

2022 Film Merit Award

Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious

Heineken

The Night is Young

Television & VOD / Long Form - Single

OS22_FI060M

2022 Film Merit Award

SMUGGLER + Uncommon Creative Studio LTD

ITV

Poison

Television & VOD / Long Form - Single

OS22_FI061M

2022 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles

Apple

Apple TV + Everyone But Jon Hamm

Television & VOD / Long Form - Single

OS22_FI062M

2022 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Work Editorial / Los Angeles + MJZ / Los Angeles

Apple

Privacy - Tracked

Television & VOD / Long Form - Single

OS22_FI063M

2022 Film Merit Award

thjnk Berlin GmbH / Berlin

IKEA Deutschland GmbH & Co. KG

IKEA - Knock Knock

Television & VOD / Long Form - Single

OS22_FI064M

2022 Film Merit Award

Uncommon Creative Studio / London + H&M

H&M

One/Second/Suit

Television & VOD / Long Form - Single

OS22_FI065M

2022 Film Merit Award

Wieden+Kennedy / Portland + JOINT Editorial / Portland

Wieden+Kennedy

a word

Television & VOD / Long Form - Single

OS22_FI066M

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