The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: User-Generated Content


Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago
Client: Goldfish Category: User-Generated Content


Foamy Haircut
Agency: Africa / São Paulo
Client: AB InBev / Brahma Beer Category: User-Generated Content


The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India Category: User-Generated Content


Doritos Duet Roulette
Agency: R/GA / California + OMD / New York + ProPac / Plano
Client: Frito-Lay Category: User-Generated Content


57 Ways To Dine
Agency: The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto
Client: Kraft Heinz / Heinz Ketchup Category: User-Generated Content


Bound By Ink
Agency: McCann / London + Blinkink / London + Craft / London
Client: Microsoft / Xbox Category: User-Generated Content


What Whack Wears
Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + Scholar / New York
Client: Adobe Category: User-Generated Content


Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago
Client: Goldfish Category: User-Generated Content


Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: User-Generated Content


Award:
2022 Social Media Gold Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
User-Generated Content
Annual ID:
OS22_SM005G

Award:
2022 Branded Entertainment Silver Pencil
Agency:
Amazon / Seattle
Client:
Amazon
Title:
New Logo Design
Category:
User-Generated Content
Annual ID:
OS22_BE017S

Award:
2022 Film Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago
Client:
Goldfish
Title:
Go For The Handful
Category:
User-Generated Content
Annual ID:
OS22_FI037B

Award:
2022 Social Media Merit Award
Agency:
Africa / São Paulo
Client:
AB InBev / Brahma Beer
Title:
Foamy Haircut
Category:
User-Generated Content
Annual ID:
OS22_SM064M

Award:
2022 Social Media Merit Award
Agency:
Dunn&Co. / Tampa
Client:
Tampa Bay Lightning
Title:
Tweet Tape
Category:
User-Generated Content
Annual ID:
OS22_SM065M

Award:
2022 Social Media Merit Award
Agency:
FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
User-Generated Content
Annual ID:
OS22_SM066M

Award:
2022 Social Media Merit Award
Agency:
R/GA / California + OMD / New York + ProPac / Plano
Client:
Frito-Lay
Title:
Doritos Duet Roulette
Category:
User-Generated Content
Annual ID:
OS22_SM067M

Award:
2022 Social Media Merit Award
Agency:
The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto
Client:
Kraft Heinz / Heinz Ketchup
Title:
57 Ways To Dine
Category:
User-Generated Content
Annual ID:
OS22_SM068M

Award:
2022 Film Merit Award
Agency:
Amazon / Seattle
Client:
Amazon
Title:
New Logo Design
Category:
User-Generated Content
Annual ID:
OS22_FI120M

Award:
2022 Film Merit Award
Agency:
McCann / London + Blinkink / London + Craft / London
Client:
Microsoft / Xbox
Title:
Bound By Ink
Category:
User-Generated Content
Annual ID:
OS22_FI121M

Award:
2022 Branded Entertainment Merit Award
Agency:
Pereira O'Dell / San Francisco + Adobe / San Francisco + Scholar / New York
Client:
Adobe
Title:
What Whack Wears
Category:
User-Generated Content
Annual ID:
OS22_BE084M

Award:
2022 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago
Client:
Goldfish
Title:
Go For The Handful
Category:
User-Generated Content
Annual ID:
OS22_BE085M
