The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Hate to Protect Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: User-Generated Content
New Logo Design Agency: Amazon / Seattle Client: Amazon Category: User-Generated Content
Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago Client: Goldfish Category: User-Generated Content
What Whack Wears Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + Scholar / New York Client: Adobe Category: User-Generated Content
Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago Client: Goldfish Category: User-Generated Content
Hate to Protect Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: User-Generated Content
Foamy Haircut Agency: Africa / São Paulo Client: AB InBev / Brahma Beer Category: User-Generated Content
Tweet Tape Agency: Dunn&Co. / Tampa Client: Tampa Bay Lightning Category: User-Generated Content
The Nominate Me Selfie Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore Client: Political Shakti + The Times Of India Category: User-Generated Content
Doritos Duet Roulette Agency: R/GA / California + OMD / New York + ProPac / Plano Client: Frito-Lay Category: User-Generated Content
57 Ways To Dine Agency: The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto Client: Kraft Heinz / Heinz Ketchup Category: User-Generated Content
New Logo Design Agency: Amazon / Seattle Client: Amazon Category: User-Generated Content
Bound By Ink Agency: McCann / London + Blinkink / London + Craft / London Client: Microsoft / Xbox Category: User-Generated Content

2022 Social Media Gold Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Guides TAO

Hate to Protect

User-Generated Content

OS22_SM005G

2022 Branded Entertainment Silver Pencil

Amazon / Seattle

Amazon

New Logo Design

User-Generated Content

OS22_BE017S

2022 Film Bronze Pencil

Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago

Goldfish

Go For The Handful

User-Generated Content

OS22_FI037B

2022 Branded Entertainment Merit Award

Pereira O'Dell / San Francisco + Adobe / San Francisco + Scholar / New York

Adobe

What Whack Wears

User-Generated Content

OS22_BE084M

2022 Branded Entertainment Merit Award

Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago

Goldfish

Go For The Handful

User-Generated Content

OS22_BE085M

2022 Branded Entertainment Merit Award

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Guides TAO

Hate to Protect

User-Generated Content

OS22_BE086M

2022 Social Media Merit Award

Africa / São Paulo

AB InBev / Brahma Beer

Foamy Haircut

User-Generated Content

OS22_SM064M

2022 Social Media Merit Award

Dunn&Co. / Tampa

Tampa Bay Lightning

Tweet Tape

User-Generated Content

OS22_SM065M

2022 Social Media Merit Award

FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore

Political Shakti + The Times Of India

The Nominate Me Selfie

User-Generated Content

OS22_SM066M

2022 Social Media Merit Award

R/GA / California + OMD / New York + ProPac / Plano

Frito-Lay

Doritos Duet Roulette

User-Generated Content

OS22_SM067M

2022 Social Media Merit Award

The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto

Kraft Heinz / Heinz Ketchup

57 Ways To Dine

User-Generated Content

OS22_SM068M

2022 Film Merit Award

Amazon / Seattle

Amazon

New Logo Design

User-Generated Content

OS22_FI120M

2022 Film Merit Award

McCann / London + Blinkink / London + Craft / London

Microsoft / Xbox

Bound By Ink

User-Generated Content

OS22_FI121M

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