The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Writing / Series
a word Agency: Wieden+Kennedy / Portland + JOINT Editorial / Portland Client: Wieden+Kennedy Category: Writing / Single
Detectives, Basement, Pavel Agency: Apple Client: Apple Category: Writing / Series
Detectives Agency: Apple Client: Apple Category: Writing / Single
Confusing Times Agency: DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York Client: Burger King Category: Writing / Single
Don't Miss Out Agency: dentsuMB / New York + FTX Client: FTX Category: Writing / Single
Gender Gaps Agency: +KNAUSS / Hamburg + Die Stube / Hamburg Client: Frauen aufs Podium e.V. Category: Writing / Series
Super. Human. Agency: 4creative / London + Somesuch / London Client: Channel 4 Category: Writing / Single
Master Ji - A Teachers' Day Tribute Agency: BYJU'S / Bengaluru + Dora Digs / Mumbai Client: BYJU'S Category: Writing / Single
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Writing / Single
The Wish Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Writing / Single
Love, Lawyers, and The Government Agency: TBWA\Chiat\Day / New York + Cabin Editing Company + Company 3 + Furlined Client: Family Category: Writing / Single
Dr Rick Agency: Arnold Worldwide / Boston + Moxie Pictures / Los Angeles + Cosmo Street Editorial / New York + Zero VFX / Boston Client: Progressive Insurance Category: Writing / Series
Apple TV + Everyone But Jon Hamm Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Hungry Man / Los Angeles + Lime Studios / Los Angeles Client: Apple Category: Writing / Series
A Song for Every CMO Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York Client: Spotify Category: Writing
RECEATS Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto Client: Good Fortune Category: Writing
One Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin Client: WhatsApp Category: Writing / Single
Toll Booth Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles Client: Waka Kotahi Category: Writing / Single
As Early As Five Agency: Ogilvy UK / London + Swift / Portland Client: Dove Category: Writing / Single
Holiday - Saving Simon Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles Client: Apple Category: Writing / Single

2022 Moving Image Craft Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Writing / Series

OS22_MI006G

2022 Moving Image Craft Gold Pencil

Wieden+Kennedy / Portland + JOINT Editorial / Portland

Wieden+Kennedy

a word

Writing / Single

OS22_MI005G

2022 Moving Image Craft Silver Pencil

Apple

Apple

Detectives, Basement, Pavel

Writing / Series

OS22_MI027S

2022 Moving Image Craft Silver Pencil

Apple

Apple

Detectives

Writing / Single

OS22_MI024S

2022 Moving Image Craft Silver Pencil

DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York

Burger King

Confusing Times

Writing / Single

OS22_MI025S

2022 Moving Image Craft Silver Pencil

dentsuMB / New York + FTX

FTX

Don't Miss Out

Writing / Single

OS22_MI026S

2022 Moving Image Craft Bronze Pencil

+KNAUSS / Hamburg + Die Stube / Hamburg

Frauen aufs Podium e.V.

Gender Gaps

Writing / Series

OS22_MI048B

2022 Moving Image Craft Bronze Pencil

4creative / London + Somesuch / London

Channel 4

Super. Human.

Writing / Single

OS22_MI043B

2022 Moving Image Craft Bronze Pencil

BYJU'S / Bengaluru + Dora Digs / Mumbai

BYJU'S

Master Ji - A Teachers' Day Tribute

Writing / Single

OS22_MI044B

2022 Moving Image Craft Bronze Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Writing / Single

OS22_MI045B

2022 Moving Image Craft Bronze Pencil

SERVICEPLAN GERMANY / Munich

PENNY

The Wish

Writing / Single

OS22_MI046B

2022 Moving Image Craft Bronze Pencil

TBWA\Chiat\Day / New York + Cabin Editing Company + Company 3 + Furlined

Family

Love, Lawyers, and The Government

Writing / Single

OS22_MI047B

2022 Moving Image Craft Merit Award

Arnold Worldwide / Boston + Moxie Pictures / Los Angeles + Cosmo Street Editorial / New York + Zero VFX / Boston

Progressive Insurance

Dr Rick

Writing / Series

OS22_MI082M

2022 Moving Image Craft Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Hungry Man / Los Angeles + Lime Studios / Los Angeles

Apple

Apple TV + Everyone But Jon Hamm

Writing / Series

OS22_MI083M

2022 Interactive & Mobile Craft Merit Award

FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York

Spotify

A Song for Every CMO

Writing

OS22_IC026M

2022 Interactive & Mobile Craft Merit Award

OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto

Good Fortune

RECEATS

Writing

OS22_IC027M

2022 Moving Image Craft Merit Award

BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin

WhatsApp

One

Writing / Single

OS22_MI078M

2022 Moving Image Craft Merit Award

FCB New Zealand / Auckland + 3&7 / Los Angeles

Waka Kotahi

Toll Booth

Writing / Single

OS22_MI079M

2022 Moving Image Craft Merit Award

Ogilvy UK / London + Swift / Portland

Dove

As Early As Five

Writing / Single

OS22_MI080M

2022 Moving Image Craft Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles

Apple

Holiday - Saving Simon

Writing / Single

OS22_MI081M

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