The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
a word
Agency: Wieden+Kennedy / Portland + JOINT Editorial / Portland
Client: Wieden+Kennedy Category: Writing / Single
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Writing / Series
Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York
Client: Burger King Category: Writing / Single
Super. Human.
Agency: 4creative / London + Somesuch / London
Client: Channel 4 Category: Writing / Single
Master Ji - A Teachers' Day Tribute
Agency: BYJU'S / Bengaluru + Dora Digs / Mumbai
Client: BYJU'S Category: Writing / Single
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Writing / Single
Love, Lawyers, and The Government
Agency: TBWA\Chiat\Day / New York + Cabin Editing Company + Company 3 + Furlined
Client: Family Category: Writing / Single
Gender Gaps
Agency: +KNAUSS / Hamburg + Die Stube / Hamburg
Client: Frauen aufs Podium e.V. Category: Writing / Series
One
Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client: WhatsApp Category: Writing / Single
Toll Booth
Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles
Client: Waka Kotahi Category: Writing / Single
As Early As Five
Agency: Ogilvy UK / London + Swift / Portland
Client: Dove Category: Writing / Single
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client: Apple Category: Writing / Single
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Writing
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Writing
Dr Rick
Agency: Arnold Worldwide / Boston + Moxie Pictures / Los Angeles + Cosmo Street Editorial / New York + Zero VFX / Boston
Client: Progressive Insurance Category: Writing / Series
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Hungry Man / Los Angeles + Lime Studios / Los Angeles
Client: Apple Category: Writing / Series
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Wieden+Kennedy / Portland + JOINT Editorial / Portland
Client:
Wieden+Kennedy
Title:
a word
Category:
Writing / Single
Annual ID:
OS22_MI005G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Writing / Series
Annual ID:
OS22_MI006G
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Apple
Client:
Apple
Title:
Detectives
Category:
Writing / Single
Annual ID:
OS22_MI024S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York
Client:
Burger King
Title:
Confusing Times
Category:
Writing / Single
Annual ID:
OS22_MI025S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
dentsuMB / New York + FTX
Client:
FTX
Title:
Don't Miss Out
Category:
Writing / Single
Annual ID:
OS22_MI026S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Apple
Client:
Apple
Title:
Detectives, Basement, Pavel
Category:
Writing / Series
Annual ID:
OS22_MI027S
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
4creative / London + Somesuch / London
Client:
Channel 4
Title:
Super. Human.
Category:
Writing / Single
Annual ID:
OS22_MI043B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
BYJU'S / Bengaluru + Dora Digs / Mumbai
Client:
BYJU'S
Title:
Master Ji - A Teachers' Day Tribute
Category:
Writing / Single
Annual ID:
OS22_MI044B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Writing / Single
Annual ID:
OS22_MI045B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Wish
Category:
Writing / Single
Annual ID:
OS22_MI046B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
TBWA\Chiat\Day / New York + Cabin Editing Company + Company 3 + Furlined
Client:
Family
Title:
Love, Lawyers, and The Government
Category:
Writing / Single
Annual ID:
OS22_MI047B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
+KNAUSS / Hamburg + Die Stube / Hamburg
Client:
Frauen aufs Podium e.V.
Title:
Gender Gaps
Category:
Writing / Series
Annual ID:
OS22_MI048B
Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client:
WhatsApp
Title:
One
Category:
Writing / Single
Annual ID:
OS22_MI078M
Award:
2022 Moving Image Craft Merit Award
Agency:
FCB New Zealand / Auckland + 3&7 / Los Angeles
Client:
Waka Kotahi
Title:
Toll Booth
Category:
Writing / Single
Annual ID:
OS22_MI079M
Award:
2022 Moving Image Craft Merit Award
Agency:
Ogilvy UK / London + Swift / Portland
Client:
Dove
Title:
As Early As Five
Category:
Writing / Single
Annual ID:
OS22_MI080M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client:
Apple
Title:
Holiday - Saving Simon
Category:
Writing / Single
Annual ID:
OS22_MI081M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client:
Spotify
Title:
A Song for Every CMO
Category:
Writing
Annual ID:
OS22_IC026M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Good Fortune
Title:
RECEATS
Category:
Writing
Annual ID:
OS22_IC027M
Award:
2022 Moving Image Craft Merit Award
Agency:
Arnold Worldwide / Boston + Moxie Pictures / Los Angeles + Cosmo Street Editorial / New York + Zero VFX / Boston
Client:
Progressive Insurance
Title:
Dr Rick
Category:
Writing / Series
Annual ID:
OS22_MI082M