The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Best of Show
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Best of Branded Entertainment
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Best of Direct Marketing
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Best of Creative Use of Data
Pinatex Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Best of Health & Wellness
The Wish Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Best of Moving Image Craft
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Best of Print
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Best of Interactive & Mobile Craft
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Best of Radio & Audio
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Best of Interactive, Online & Mobile
Timelapse in Google Earth Agency: Google + Google Creative Lab Client: Google Category: Best of Design
Teenage Dream Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Best of Music & Sound Craft
TIENDA CERCA Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Best of Brand-Side / In-House
David's Unusables Agency: Special New Zealand + Motor Neurone Disease New Zealand + The Post Office Client: Motor Neurone Disease New Zealand (MND NZ) Category: Best of Pharma
Open Spaces Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut Client: Burberry Category: Best of Film
Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Best of Public Relations
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto Client: Dove Category: Best of Creative Effectiveness
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Best of Integrated
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Best of Out of Home
Real Tone Agency: Google + Google Devices & Services Creative Team Client: Google Category: Best of IP & Products
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Best of Social Media
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Best of Experiential & Immersive
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Best of Gaming
A 65-Year Partnership Agency: Ogilvy UK / London Client: DOVE Category: Penta Pencil
Real Tone Agency: Google + Google Devices & Services Creative Team Client: Google Category: CMO Pencil
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Fusion Pencil
The Nominate Me Selfie Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore Client: Political Shakti + The Times Of India Category: Fusion Pencil
The Micropedia of Microaggressions Agency: Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto Client: Black Business and Professional Association, et al. Category: Fusion Pencil
Pinatex Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Goals for Sustainable Development
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Goals for Sustainable Development
Pinatex Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Green Pencil
#TurnToCold Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Green Pencil
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Use of Visuals
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Craft / Use of Visuals
Plastic fishing tournament Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Innovation & Transformation / Innovation in Experiential
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in Experiential
KFC Ciné Agency: Havas Paris / Puteaux + AllSo / Paris + HRCLS / Puteaux Client: KFC France Category: Sound Design
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Innovation & Transformation / Innovation in Print
The Inevitable News Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Innovation & Transformation / Innovation in Print
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Innovation & Transformation / Innovation in Branded Entertainment
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Music Videos
We Will Become Better Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam Client: Russian LGBT Network Category: Music Videos
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Craft / Use of Technology
Only keep the best of France Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: Le chocolat des Français Category: Billboards & Transit / Series
Vanguards of Photography Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles Client: Activision Blizzard / Call of Duty Category: Craft / Use of Technology
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Integrated Campaign
Open Spaces Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut Client: Burberry Category: Online Films & Video / Long Form - Single
For When It's Time Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut Client: Mars Wrigley / Extra Gum Category: Online Films & Video / Long Form - Single
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Single
When Harry met Santa Agency: T/A POL AS / Oslo + B-Reel / Stockholm Client: The Norwegian Postal Service (Posten) Category: Online Films & Video / Long Form - Single

2022 Best of Show Best of Show Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Best of Show

OS22_CU001G

2022 Branded Entertainment Best of Discipline Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Best of Branded Entertainment

OS22_BE001G

2022 Direct Marketing Best of Discipline Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Best of Direct Marketing

OS22_DM001G

2022 Creative Use of Data Best of Discipline Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Best of Creative Use of Data

OS22_CU001G

2022 Health & Wellness Best of Discipline Pencil

L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York

Dole Sunshine Company + Ananas Anam

Pinatex

Best of Health & Wellness

OS22_HW001G

2022 Moving Image Craft Best of Discipline Pencil

SERVICEPLAN GERMANY / Munich

PENNY

The Wish

Best of Moving Image Craft

OS22_MI001G

2022 Print Best of Discipline Pencil

Africa / São Paulo

Folha de S.Paulo Newspaper

The Most Valuable News

Best of Print

OS22_PT001G

2022 Interactive & Mobile Craft Best of Discipline Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Best of Interactive & Mobile Craft

OS22_IC001G

2022 Radio & Audio Best of Discipline Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Best of Radio & Audio

OS22_RA001G

2022 Interactive, Online & Mobile Best of Discipline Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Best of Interactive, Online & Mobile

OS22_IN001G

2022 Design Best of Discipline Pencil

Google + Google Creative Lab

Google

Timelapse in Google Earth

Best of Design

OS22_DE001G

2022 Music & Sound Craft Best of Discipline Pencil

BBDO / New York + Dini von Mueffling Communications + Smuggler

Sandy Hook Promise

Teenage Dream

Best of Music & Sound Craft

OS22_MS001G

2022 Brand-Side / In-House Best of Discipline Pencil

draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena

AB INBEV COLOMBIA / TIENDA CERCA

TIENDA CERCA

Best of Brand-Side / In-House

OS22_BS001G

2022 Pharma Best of Discipline Pencil

Special New Zealand + Motor Neurone Disease New Zealand + The Post Office

Motor Neurone Disease New Zealand (MND NZ)

David's Unusables

Best of Pharma

OS22_PH001G

2022 Film Best of Discipline Pencil

Riff Raff Films / London + 750mph / London + MPC / London + Final Cut

Burberry

Open Spaces

Best of Film

OS22_FI001G

2022 Public Relations Best of Discipline Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Best of Public Relations

OS22_PR001G

2022 Creative Effectiveness Best of Discipline Pencil

Ogilvy UK / London + Ogilvy / Toronto

Dove

Courage is Beautiful

Best of Creative Effectiveness

OS22_CE001G

2022 Integrated Best of Discipline Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Best of Integrated

OS22_IG001G

2022 Out of Home Best of Discipline Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Best of Out of Home

OS22_OH001G

2022 IP & Products Best of Discipline Pencil

Google + Google Devices & Services Creative Team

Google

Real Tone

Best of IP & Products

OS22_IP001G

2022 Social Media Best of Discipline Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Best of Social Media

OS22_SM001G

2022 Experiential & Immersive Best of Discipline Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Best of Experiential & Immersive

OS22_EX001G

2022 Gaming Best of Discipline Pencil

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

The Cost of Bullying

Best of Gaming

OS22_GA001G

2022 Penta Pencil Penta Pencil

Ogilvy UK / London

DOVE

A 65-Year Partnership

Penta Pencil

OS22_PP001P

2022 CMO Pencil CMO Pencil

Google + Google Devices & Services Creative Team

Google

Real Tone

CMO Pencil

OS22_CM001G

2022 Fusion Pencil Fusion Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Fusion Pencil

OS22_FP001F

2022 Fusion Pencil Fusion Pencil

FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore

Political Shakti + The Times Of India

The Nominate Me Selfie

Fusion Pencil

OS22_FP002F

2022 Fusion Pencil Fusion Pencil

Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto

Black Business and Professional Association, et al.

The Micropedia of Microaggressions

Fusion Pencil

OS22_FP003F

2022 Sustainable Development Pencil SDG Pencil

L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York

Dole Sunshine Company + Ananas Anam

Pinatex

Goals for Sustainable Development

OS22_SD001D

2022 Sustainable Development Pencil SDG Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Goals for Sustainable Development

OS22_SD002D

2022 Green Pencil Green Pencil

L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York

Dole Sunshine Company + Ananas Anam

Pinatex

Green Pencil

OS22_GP001E

2022 Green Pencil Green Pencil

Saatchi & Saatchi / New York

Procter & Gamble / Tide

#TurnToCold

Green Pencil

OS22_GP002E

2022 Social Media Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Use of Visuals

OS22_SM009G

2022 Social Media Gold Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Craft / Use of Visuals

OS22_SM010G

2022 Experiential & Immersive Gold Pencil

We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio

AB InBev / Corona

Plastic fishing tournament

Innovation & Transformation / Innovation in Experiential

OS22_EX009G

2022 Experiential & Immersive Gold Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Innovation & Transformation / Innovation in Experiential

OS22_EX010G

2022 Music & Sound Craft Gold Pencil

Havas Paris / Puteaux + AllSo / Paris + HRCLS / Puteaux

KFC France

KFC Ciné

Sound Design

OS22_MS006G

2022 Print Gold Pencil

Africa / São Paulo

Folha de S.Paulo Newspaper

The Most Valuable News

Innovation & Transformation / Innovation in Print

OS22_PT008G

2022 Print Gold Pencil

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City

The Columbia Journalism Review

The Inevitable News

Innovation & Transformation / Innovation in Print

OS22_PT009G

2022 Branded Entertainment Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Innovation & Transformation / Innovation in Branded Entertainment

OS22_BE009G

2022 Branded Entertainment Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Music Videos

OS22_BE001G

2022 Branded Entertainment Gold Pencil

Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam

Russian LGBT Network

We Will Become Better

Music Videos

OS22_BE003G

2022 Experiential & Immersive Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Craft / Use of Technology

OS22_EX007G

2022 Out of Home Gold Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt

Le chocolat des Français

Only keep the best of France

Billboards & Transit / Series

OS22_OH002G

2022 Direct Marketing Gold Pencil

GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles

Activision Blizzard / Call of Duty

Vanguards of Photography

Craft / Use of Technology

OS22_DM015G

2022 Direct Marketing Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Integrated Campaign

OS22_DM013G

2022 Film Gold Pencil

Riff Raff Films / London + 750mph / London + MPC / London + Final Cut

Burberry

Open Spaces

Online Films & Video / Long Form - Single

OS22_FI001G

2022 Film Gold Pencil

Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut

Mars Wrigley / Extra Gum

For When It's Time

Online Films & Video / Long Form - Single

OS22_FI006G

2022 Film Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Online Films & Video / Long Form - Single

OS22_FI007G

2022 Film Gold Pencil

T/A POL AS / Oslo + B-Reel / Stockholm

The Norwegian Postal Service (Posten)

When Harry met Santa

Online Films & Video / Long Form - Single

OS22_FI008G

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