The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Public Displays of Encouragement Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Best of Out of Home
Unexpected Encounters Agency: BETC / Paris + Lacoste / Paris Client: Lacoste Category: Craft / Photography
Non artificial Mexico Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho Client: Burger King Category: Craft / Photography
Neverending Chase Agency: Havas / Milan Client: Affinity - Ultima Category: Innovation & Transformation / Innovation in Out of Home
90 Minutes of Air Conditioning Agency: Pereira O'Dell / New York + MIDEA, US / Parsippany Client: MIDEA Category: Experiential & Installations / Brand Installations
Public Displays of Encouragement Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Craft / Writing
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Experiential & Installations / Experiential & Immersive
The Elections Edition Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai Client: An Nahar Newspaper Category: Experiential & Installations / Experiential & Immersive
Neverending Chase Agency: Havas / Milan Client: Affinity - Ultima Category: Craft / Use of Technology
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
The Missing Chapter Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Craft / Art Direction
Public Displays of Encouragement Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Billboards & Transit / Series
Non artificial Mexico Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho Client: Burger King Category: Billboards & Transit / Series
Anne de Gaulle Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris Client: Fondation Anne de Gaulle Category: Brand Partnerships
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Experiential & Installations / Brand Installations
Dirty Talking Trash Cans Agency: BBDO Nordics / Malmö Client: City of Malmö Category: Experiential & Installations / Experiential & Immersive
Cheetle in Cheadle Agency: Citizen Relations / Toronto Client: PepsiCo Category: Experiential & Installations / Experiential & Immersive
Malnutrition Labels: Nutritional Ink Agency: St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London Client: Dole Sunshine Company Category: Craft / Printing & Production
Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Craft / Typography
Melting Icon Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam Client: Unilever / Magnum Category: Craft / Art Direction
Unlucky Sponsor Agency: Paradais DDB / Guayaquil Client: Cris-Sal Category: Billboards & Transit / Dynamic Billboards & Transit
McDonald’s Jingle Board Agency: Scholz & Friends Client: McDonald’s Category: Billboards & Transit / Series
Unexpected Encounters Agency: BETC / Paris + Lacoste / Paris Client: Lacoste Category: Billboards & Transit / Series
Phone It In Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland Client: Skinny Category: Innovation & Transformation / Innovation in Out of Home
Hack Market Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Innovation & Transformation / Innovation in Out of Home
Scratchboards Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles Client: Activision Category: Innovation & Transformation / Innovation in Out of Home
Window Shopping Agency: Rethink + IKEA Client: IKEA Category: Experiential & Installations / Brand Installations
The Billboard Is Yours to Take Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York Client: AB InBev / Budweiser Category: Experiential & Installations / Brand Installations
Bring Home The Bud Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90 Client: Budweiser / AB InBev Category: Experiential & Installations / Brand Installations
Get Almost Almost Anything Agency: Special / Sydney + Mediacom / Sydney + Hello Social / Sydney + Herd MSL / Sydney Client: Uber Eats Category: Craft / Writing
Furphy What the truck?! Agency: Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney Client: Lion, Furphy Category: Experiential & Installations / Experiential & Immersive
Unbreakable Courts Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo Client: Budweiser Category: Experiential & Installations / Experiential & Immersive
Burger Burger Burger Burger Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8 Client: Burger King Category: P.O.P. & In-Store / Single
The Call of Adventure Agency: Publicis Middle East / Dubai Client: Jeep Category: Craft / Typography
The Call of Adventure Agency: Publicis Middle East / Dubai Client: Jeep Category: Craft / Art Direction
The Billboard Is Yours to Take Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York Client: AB InBev / Budweiser Category: Billboards & Transit / Single
Unshowable Agency: Steve / Paris Client: World Vision Category: Craft / Photography
Show us something we haven't seen. Agency: BCW / New York + New York Festival Awards Client: New York Festivals Category: Craft / Photography
Boysen Plants Agency: TBWA\Santiago Mangada Puno / Makati + Pacific Paint (Boysen) Phils / Manila Client: Pacific Paint (Boysen) Philippines, Inc Category: P.O.P. & In-Store / Series
Behind the camera Agency: Ogilvy Germany Client: German Rail Category: P.O.P. & In-Store / Series
Inflation-Proof Agency: INGO / Hamburg + INGO / Stockholm Client: IKEA Al-Futtaim Category: P.O.P. & In-Store / Series
Hack Market Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: P.O.P. & In-Store / Series
The Call of Adventure Agency: Publicis Middle East / Dubai Client: Jeep Category: P.O.P. & In-Store / Series
Malnutrition Labels: Nutritional Ink Agency: St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London Client: Dole Sunshine Company Category: Innovation & Transformation / Innovation in Out of Home
The Heinzjack Agency: FP7 McCann / Dubai + VUZ / Dubai Client: Heinz Arabia Category: Innovation & Transformation / Innovation in Out of Home
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Out of Home
The Billboard Is Yours To Take Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York Client: AB InBev / Budweiser Category: Innovation & Transformation / Innovation in Out of Home
Pollution Pencils Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba Client: Otrivin Category: Experiential & Installations / Brand Installations
Sound Tour Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg Client: Spotify Japan Category: Experiential & Installations / Brand Installations
Dumpster Deli Agency: Publicis Kitchen / Oslo + Tina Agent / Oslo Client: Future in our hands Category: Experiential & Installations / Brand Installations

2023 Out of Home Best of Discipline Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Public Displays of Encouragement

Best of Out of Home

OS23_OH000G

2023 Out of Home Gold Pencil

BETC / Paris + Lacoste / Paris

Lacoste

Unexpected Encounters

Craft / Photography

OS23_OH009G

2023 Out of Home Gold Pencil

We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho

Burger King

Non artificial Mexico

Craft / Photography

OS23_OH010G

2023 Out of Home Gold Pencil

Havas / Milan

Affinity - Ultima

Neverending Chase

Innovation & Transformation / Innovation in Out of Home

OS23_OH013G

2023 Out of Home Gold Pencil

Pereira O'Dell / New York + MIDEA, US / Parsippany

MIDEA

90 Minutes of Air Conditioning

Experiential & Installations / Brand Installations

OS23_OH003G

2023 Out of Home Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Public Displays of Encouragement

Craft / Writing

OS23_OH008G

2023 Out of Home Gold Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Experiential & Installations / Experiential & Immersive

OS23_OH004G

2023 Out of Home Gold Pencil

Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai

An Nahar Newspaper

The Elections Edition

Experiential & Installations / Experiential & Immersive

OS23_OH005G

2023 Out of Home Gold Pencil

Havas / Milan

Affinity - Ultima

Neverending Chase

Craft / Use of Technology

OS23_OH011G

2023 Out of Home Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Craft / Use of Technology

OS23_OH012G

2023 Out of Home Gold Pencil

Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai

P&G Whisper

The Missing Chapter

Craft / Art Direction

OS23_OH007G

2023 Out of Home Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Public Displays of Encouragement

Billboards & Transit / Series

OS23_OH001G

2023 Out of Home Gold Pencil

We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho

Burger King

Non artificial Mexico

Billboards & Transit / Series

OS23_OH002G

2023 Out of Home Gold Pencil

Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris

Fondation Anne de Gaulle

Anne de Gaulle

Brand Partnerships

OS23_OH006G

2023 Out of Home Silver Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Experiential & Installations / Brand Installations

OS23_OH017S

2023 Out of Home Silver Pencil

BBDO Nordics / Malmö

City of Malmö

Dirty Talking Trash Cans

Experiential & Installations / Experiential & Immersive

OS23_OH018S

2023 Out of Home Silver Pencil

Citizen Relations / Toronto

PepsiCo

Cheetle in Cheadle

Experiential & Installations / Experiential & Immersive

OS23_OH019S

2023 Out of Home Silver Pencil

St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London

Dole Sunshine Company

Malnutrition Labels: Nutritional Ink

Craft / Printing & Production

OS23_OH022S

2023 Out of Home Silver Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Craft / Typography

OS23_OH021S

2023 Out of Home Silver Pencil

LOLA MullenLowe / Madrid + Unilever / Rotterdam

Unilever / Magnum

Melting Icon

Craft / Art Direction

OS23_OH020S

2023 Out of Home Silver Pencil

Paradais DDB / Guayaquil

Cris-Sal

Unlucky Sponsor

Billboards & Transit / Dynamic Billboards & Transit

OS23_OH016S

2023 Out of Home Silver Pencil

Scholz & Friends

McDonald’s

McDonald’s Jingle Board

Billboards & Transit / Series

OS23_OH014S

2023 Out of Home Silver Pencil

BETC / Paris + Lacoste / Paris

Lacoste

Unexpected Encounters

Billboards & Transit / Series

OS23_OH015S

2023 Out of Home Bronze Pencil

Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland

Skinny

Phone It In

Innovation & Transformation / Innovation in Out of Home

OS23_OH033B

2023 Out of Home Bronze Pencil

Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris

Back Market

Hack Market

Innovation & Transformation / Innovation in Out of Home

OS23_OH034B

2023 Out of Home Bronze Pencil

DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles

Activision

Scratchboards

Innovation & Transformation / Innovation in Out of Home

OS23_OH035B

2023 Out of Home Bronze Pencil

Rethink + IKEA

IKEA

Window Shopping

Experiential & Installations / Brand Installations

OS23_OH025B

2023 Out of Home Bronze Pencil

FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York

AB InBev / Budweiser

The Billboard Is Yours to Take

Experiential & Installations / Brand Installations

OS23_OH026B

2023 Out of Home Bronze Pencil

Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90

Budweiser / AB InBev

Bring Home The Bud

Experiential & Installations / Brand Installations

OS23_OH027B

2023 Out of Home Bronze Pencil

Special / Sydney + Mediacom / Sydney + Hello Social / Sydney + Herd MSL / Sydney

Uber Eats

Get Almost Almost Anything

Craft / Writing

OS23_OH031B

2023 Out of Home Bronze Pencil

Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney

Lion, Furphy

Furphy What the truck?!

Experiential & Installations / Experiential & Immersive

OS23_OH028B

2023 Out of Home Bronze Pencil

Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo

Budweiser

Unbreakable Courts

Experiential & Installations / Experiential & Immersive

OS23_OH029B

2023 Out of Home Bronze Pencil

We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8

Burger King

Burger Burger Burger Burger

P.O.P. & In-Store / Single

OS23_OH023B

2023 Out of Home Bronze Pencil

Publicis Middle East / Dubai

Jeep

The Call of Adventure

Craft / Typography

OS23_OH032B

2023 Out of Home Bronze Pencil

Publicis Middle East / Dubai

Jeep

The Call of Adventure

Craft / Art Direction

OS23_OH030B

2023 Out of Home Bronze Pencil

FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York

AB InBev / Budweiser

The Billboard Is Yours to Take

Billboards & Transit / Single

OS23_OH024B

2023 Out of Home Merit Award

Steve / Paris

World Vision

Unshowable

Craft / Photography

OS23_OH092M

2023 Out of Home Merit Award

BCW / New York + New York Festival Awards

New York Festivals

Show us something we haven't seen.

Craft / Photography

OS23_OH093M

2023 Out of Home Merit Award

TBWA\Santiago Mangada Puno / Makati + Pacific Paint (Boysen) Phils / Manila

Pacific Paint (Boysen) Philippines, Inc

Boysen Plants

P.O.P. & In-Store / Series

OS23_OH038M

2023 Out of Home Merit Award

Ogilvy Germany

German Rail

Behind the camera

P.O.P. & In-Store / Series

OS23_OH039M

2023 Out of Home Merit Award

INGO / Hamburg + INGO / Stockholm

IKEA Al-Futtaim

Inflation-Proof

P.O.P. & In-Store / Series

OS23_OH040M

2023 Out of Home Merit Award

Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris

Back Market

Hack Market

P.O.P. & In-Store / Series

OS23_OH041M

2023 Out of Home Merit Award

Publicis Middle East / Dubai

Jeep

The Call of Adventure

P.O.P. & In-Store / Series

OS23_OH042M

2023 Out of Home Merit Award

St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London

Dole Sunshine Company

Malnutrition Labels: Nutritional Ink

Innovation & Transformation / Innovation in Out of Home

OS23_OH096M

2023 Out of Home Merit Award

FP7 McCann / Dubai + VUZ / Dubai

Heinz Arabia

The Heinzjack

Innovation & Transformation / Innovation in Out of Home

OS23_OH097M

2023 Out of Home Merit Award

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Innovation & Transformation / Innovation in Out of Home

OS23_OH098M

2023 Out of Home Merit Award

FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York

AB InBev / Budweiser

The Billboard Is Yours To Take

Innovation & Transformation / Innovation in Out of Home

OS23_OH099M

2023 Out of Home Merit Award

Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba

Otrivin

Pollution Pencils

Experiential & Installations / Brand Installations

OS23_OH055M

2023 Out of Home Merit Award

Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg

Spotify Japan

Sound Tour

Experiential & Installations / Brand Installations

OS23_OH056M

2023 Out of Home Merit Award

Publicis Kitchen / Oslo + Tina Agent / Oslo

Future in our hands

Dumpster Deli

Experiential & Installations / Brand Installations

OS23_OH057M

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