The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Best of Out of Home
Neverending Chase
Agency: Havas / Milan
Client: Affinity - Ultima Category: Craft / Use of Technology
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Billboards & Transit / Series
Non artificial Mexico
Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client: Burger King Category: Billboards & Transit / Series
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client: Fondation Anne de Gaulle Category: Brand Partnerships
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Craft / Writing
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV Category: Experiential & Installations / Experiential & Immersive
The Elections Edition
Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client: An Nahar Newspaper Category: Experiential & Installations / Experiential & Immersive
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Craft / Art Direction
90 Minutes of Air Conditioning
Agency: Pereira O'Dell / New York + MIDEA, US / Parsippany
Client: MIDEA Category: Experiential & Installations / Brand Installations
Unexpected Encounters
Agency: BETC / Paris + Lacoste / Paris
Client: Lacoste Category: Craft / Photography
Non artificial Mexico
Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client: Burger King Category: Craft / Photography
Neverending Chase
Agency: Havas / Milan
Client: Affinity - Ultima Category: Innovation & Transformation / Innovation in Out of Home
McDonald’s Jingle Board
Agency: Scholz & Friends
Client: McDonald’s Category: Billboards & Transit / Series
Unexpected Encounters
Agency: BETC / Paris + Lacoste / Paris
Client: Lacoste Category: Billboards & Transit / Series
Dirty Talking Trash Cans
Agency: BBDO Nordics / Malmö
Client: City of Malmö Category: Experiential & Installations / Experiential & Immersive
Cheetle in Cheadle
Agency: Citizen Relations / Toronto
Client: PepsiCo Category: Experiential & Installations / Experiential & Immersive
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client: Unilever / Magnum Category: Craft / Art Direction
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Experiential & Installations / Brand Installations
Malnutrition Labels: Nutritional Ink
Agency: St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client: Dole Sunshine Company Category: Craft / Printing & Production
Unlucky Sponsor
Agency: Paradais DDB / Guayaquil
Client: Cris-Sal Category: Billboards & Transit / Dynamic Billboards & Transit
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Typography
Get Almost Almost Anything
Agency: Special / Sydney + Mediacom / Sydney + Hello Social / Sydney + Herd MSL / Sydney
Client: Uber Eats Category: Craft / Writing
Furphy What the truck?!
Agency: Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney
Client: Lion, Furphy Category: Experiential & Installations / Experiential & Immersive
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser Category: Experiential & Installations / Experiential & Immersive
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Art Direction
Window Shopping
Agency: Rethink + IKEA
Client: IKEA Category: Experiential & Installations / Brand Installations
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Experiential & Installations / Brand Installations
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev Category: Experiential & Installations / Brand Installations
Burger Burger Burger Burger
Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client: Burger King Category: P.O.P. & In-Store / Single
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Billboards & Transit / Single
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: Skinny Category: Innovation & Transformation / Innovation in Out of Home
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Innovation & Transformation / Innovation in Out of Home
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision Category: Innovation & Transformation / Innovation in Out of Home
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Typography
Boysen Plants
Agency: TBWA\Santiago Mangada Puno / Makati + Pacific Paint (Boysen) Phils / Manila
Client: Pacific Paint (Boysen) Philippines, Inc Category: P.O.P. & In-Store / Series
Inflation-Proof
Agency: INGO / Hamburg + INGO / Stockholm
Client: IKEA Al-Futtaim Category: P.O.P. & In-Store / Series
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: P.O.P. & In-Store / Series
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: P.O.P. & In-Store / Series
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Craft / Use of Technology
Delivered to your door
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's France Category: Billboards & Transit / Series
Escape: PAIN / FUCK / HELL / HELP
Agency: Ogilvy Germany
Client: German Rail Category: Billboards & Transit / Series
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client: Unilever / Magnum Category: Billboards & Transit / Series
A British Original
Agency: Uncommon Creative Studio / London + MG OMD / London
Client: British Airways Category: Billboards & Transit / Series
10 Years of Fun
Agency: DAVID / Madrid + MyGosh / London + KING / London
Client: Activision Category: Billboards & Transit / Series
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Billboards & Transit / Series
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Brand Partnerships
Award:
2023 Out of Home Best of Discipline Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Best of Out of Home
Annual ID:
OS23_OH000G
Award:
2023 Out of Home Gold Pencil
Agency:
Havas / Milan
Client:
Affinity - Ultima
Title:
Neverending Chase
Category:
Craft / Use of Technology
Annual ID:
OS23_OH011G
Award:
2023 Out of Home Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Annual ID:
OS23_OH012G
Award:
2023 Out of Home Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH001G
Award:
2023 Out of Home Gold Pencil
Agency:
We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client:
Burger King
Title:
Non artificial Mexico
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH002G
Award:
2023 Out of Home Gold Pencil
Agency:
Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client:
Fondation Anne de Gaulle
Title:
Anne de Gaulle
Category:
Brand Partnerships
Annual ID:
OS23_OH006G
Award:
2023 Out of Home Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Craft / Writing
Annual ID:
OS23_OH008G
Award:
2023 Out of Home Gold Pencil
Agency:
adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client:
CALM + ITV
Title:
The Last Photo
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH004G
Award:
2023 Out of Home Gold Pencil
Agency:
Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client:
An Nahar Newspaper
Title:
The Elections Edition
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH005G
Award:
2023 Out of Home Gold Pencil
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Annual ID:
OS23_OH007G
Award:
2023 Out of Home Gold Pencil
Agency:
Pereira O'Dell / New York + MIDEA, US / Parsippany
Client:
MIDEA
Title:
90 Minutes of Air Conditioning
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH003G
Award:
2023 Out of Home Gold Pencil
Agency:
BETC / Paris + Lacoste / Paris
Client:
Lacoste
Title:
Unexpected Encounters
Category:
Craft / Photography
Annual ID:
OS23_OH009G
Award:
2023 Out of Home Gold Pencil
Agency:
We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client:
Burger King
Title:
Non artificial Mexico
Category:
Craft / Photography
Annual ID:
OS23_OH010G
Award:
2023 Out of Home Gold Pencil
Agency:
Havas / Milan
Client:
Affinity - Ultima
Title:
Neverending Chase
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH013G
Award:
2023 Out of Home Silver Pencil
Agency:
Scholz & Friends
Client:
McDonald’s
Title:
McDonald’s Jingle Board
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH014S
Award:
2023 Out of Home Silver Pencil
Agency:
BETC / Paris + Lacoste / Paris
Client:
Lacoste
Title:
Unexpected Encounters
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH015S
Award:
2023 Out of Home Silver Pencil
Agency:
BBDO Nordics / Malmö
Client:
City of Malmö
Title:
Dirty Talking Trash Cans
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH018S
Award:
2023 Out of Home Silver Pencil
Agency:
Citizen Relations / Toronto
Client:
PepsiCo
Title:
Cheetle in Cheadle
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH019S
Award:
2023 Out of Home Silver Pencil
Agency:
LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Craft / Art Direction
Annual ID:
OS23_OH020S
Award:
2023 Out of Home Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH017S
Award:
2023 Out of Home Silver Pencil
Agency:
St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client:
Dole Sunshine Company
Title:
Malnutrition Labels: Nutritional Ink
Category:
Craft / Printing & Production
Annual ID:
OS23_OH022S
Award:
2023 Out of Home Silver Pencil
Agency:
Paradais DDB / Guayaquil
Client:
Cris-Sal
Title:
Unlucky Sponsor
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS23_OH016S
Award:
2023 Out of Home Silver Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Typography
Annual ID:
OS23_OH021S
Award:
2023 Out of Home Bronze Pencil
Agency:
Special / Sydney + Mediacom / Sydney + Hello Social / Sydney + Herd MSL / Sydney
Client:
Uber Eats
Title:
Get Almost Almost Anything
Category:
Craft / Writing
Annual ID:
OS23_OH031B
Award:
2023 Out of Home Bronze Pencil
Agency:
Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney
Client:
Lion, Furphy
Title:
Furphy What the truck?!
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH028B
Award:
2023 Out of Home Bronze Pencil
Agency:
Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH029B
Award:
2023 Out of Home Bronze Pencil
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Annual ID:
OS23_OH030B
Award:
2023 Out of Home Bronze Pencil
Agency:
Rethink + IKEA
Client:
IKEA
Title:
Window Shopping
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH025B
Award:
2023 Out of Home Bronze Pencil
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH026B
Award:
2023 Out of Home Bronze Pencil
Agency:
Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH027B
Award:
2023 Out of Home Bronze Pencil
Agency:
We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client:
Burger King
Title:
Burger Burger Burger Burger
Category:
P.O.P. & In-Store / Single
Annual ID:
OS23_OH023B
Award:
2023 Out of Home Bronze Pencil
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Billboards & Transit / Single
Annual ID:
OS23_OH024B
Award:
2023 Out of Home Bronze Pencil
Agency:
Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client:
Skinny
Title:
Phone It In
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH033B
Award:
2023 Out of Home Bronze Pencil
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH034B
Award:
2023 Out of Home Bronze Pencil
Agency:
DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client:
Activision
Title:
Scratchboards
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH035B
Award:
2023 Out of Home Bronze Pencil
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Typography
Annual ID:
OS23_OH032B
Award:
2023 Out of Home Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati + Pacific Paint (Boysen) Phils / Manila
Client:
Pacific Paint (Boysen) Philippines, Inc
Title:
Boysen Plants
Category:
P.O.P. & In-Store / Series
Annual ID:
OS23_OH038M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Behind the camera
Category:
P.O.P. & In-Store / Series
Annual ID:
OS23_OH039M
Award:
2023 Out of Home Merit Award
Agency:
INGO / Hamburg + INGO / Stockholm
Client:
IKEA Al-Futtaim
Title:
Inflation-Proof
Category:
P.O.P. & In-Store / Series
Annual ID:
OS23_OH040M
Award:
2023 Out of Home Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
P.O.P. & In-Store / Series
Annual ID:
OS23_OH041M
Award:
2023 Out of Home Merit Award
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
P.O.P. & In-Store / Series
Annual ID:
OS23_OH042M
Award:
2023 Out of Home Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Craft / Use of Technology
Annual ID:
OS23_OH095M
Award:
2023 Out of Home Merit Award
Agency:
Steve / Paris
Client:
World Vision
Title:
Unshowable
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH048M
Award:
2023 Out of Home Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
McDonald's France
Title:
Delivered to your door
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH049M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: PAIN / FUCK / HELL / HELP
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH050M
Award:
2023 Out of Home Merit Award
Agency:
LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH051M
Award:
2023 Out of Home Merit Award
Agency:
Uncommon Creative Studio / London + MG OMD / London
Client:
British Airways
Title:
A British Original
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH052M
Award:
2023 Out of Home Merit Award
Agency:
DAVID / Madrid + MyGosh / London + KING / London
Client:
Activision
Title:
10 Years of Fun
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH053M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH054M
Award:
2023 Out of Home Merit Award
Agency:
HeimatTBWA\Germany / Berlin
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Brand Partnerships
Annual ID:
OS23_OH079M
