The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Rihanna - Stay Agency: Apple Client: Apple Music Category: Best of Music & Sound Craft
Rihanna - Stay Agency: Apple Client: Apple Music Category: Music Adaptation / Song
The Greatest Agency: Apple / London + Apple / Cupertino Client: Apple Category: Music Adaptation / Song
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Innovation & Transformation / Innovation in Music & Sound Craft
Action Mode Agency: Apple / Cupertino Client: Apple Category: Use of Licensed Music
Switch Voices Agency: BBDO Argentina / Buenos Aires + Women in Games / Buenos Aires Client: Women in Games Category: Use of Technology
Independent Journalism for an Independent Life - Questlove Agency: Wave Studios / New York + Droga5 / New York + division7 + Cut+Run / New York Client: The New York Times Category: Sound Mixing
Remember The Why Agency: Barking Owl / Los Angeles + Johannes Leonardo / New York + Love Song / Los Angeles Client: Adidas Category: Sound Design
Native Sportscasters Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York Client: AB INBEV Category: Experiential Music & Sound
We Are All Witnesses Agency: Field Day Sound / Portland + Wieden+Kennedy / Portland + EXILE / Los Angeles Client: Nike Category: Original Music / Song
Summer Never Sleeps Agency: Special / Auckland + Scoundrel / Sydney Client: Kathmandu Category: Use of Licensed Music
Save the Survivors Agency: POL / Oslo + 750mph / London + Edisen / Berlin + BR-F / Stockholm Client: Save the Children Category: Sound Mixing
Seen It All - 50th Anniversary Agency: Field Day Sound / Portland + Wieden+Kennedy / Portland + Spotwelders / Los Angeles Client: Nike Category: Sound Mixing
Unbreakable Courts Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo Client: Budweiser Category: Artist / Brand Collaboration
Independent Journalism for an Independent Life - Questlove Agency: Wave Studios / New York + Droga5 / New York + Cut+Run / New York + division7 Client: The New York Times Category: Sound Editing
Whopper Whopper Agency: OKRP / Chicago + Burger King / Miami Client: Burger King Category: Sonic Branding / Branded Audio
Anything for the Taste Agency: Romance Films / Cape Town + Ogilvy South Africa Client: KFC Category: Use of Licensed Music
R.I.P. Leon Agency: Apple / Cupertino Client: Apple Category: Use of Licensed Music
Storm Agency: Factory Studios / London Client: White Claw Category: Sound Mixing
The Boy and the Moon Agency: Human + Ruffian / Los Angeles + Watson & Co / New York Client: Forma Category: Original Music / Score - Short Form
Google Black-owned Friday Every Day Agency: BBH USA Client: Google Category: Artist / Brand Collaboration
The Rift Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Sound Design
Save the Survivors Agency: Pol / Oslo + BR-F / Stockholm + Ohlogy / Oslo Client: Save the Children Category: Music Adaptation / Song
The Conductor Agency: BETC / London + Gum / Paris + MATHEMATIC / Paris + ICONOCLAST / Paris Client: Coca-Cola Category: Music Adaptation / Song
Feel Out Loud - Launch Film Agency: McCann Canada / Toronto Client: Kids Help Phone Category: Music Adaptation / Song
Thirst Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil Client: podHER Category: Music Adaptation / Song
The Magical Cookbook Agency: DDB / New York + Hornet / New York Client: The Kroger Company Category: Music Adaptation / Song
One Hit Agency: Biscuit Filmworks / Los Angeles + Special US / Los Angeles + Walker Client: Uber Eats Category: Music Adaptation / Song
DYC - Sweet Child O'Mine Agency: Yessian Music / Detroit + Imagination / Detroit + Detroit Youth Concert Choir & Performing Arts Company Client: Detroit Youth Choir Category: Music Adaptation / Song
House of Legends Agency: Cossette / Toronto + Rajakovic Electric / Toronto + Nimiopere / Toronto + Scouts Honour / Toronto Client: SickKids Foundation Category: Music Adaptation / Song
A (Slightly) Life-Changing Story Agency: Droga5 / New York + Meta + Blacksmith + Final Cut Client: Meta Category: Music Adaptation / Song
The Reluctant Shanty Agency: BMF / Sydney + FINCH / Sydney + Atticus / Sydney Client: UNHCR Category: Original Music / Song
Google Black-owned Friday Every Day Agency: BBH USA Client: Google Category: Original Music / Song
This is How We Work Now Agency: Alto NYC / New York + Walker / Los Angeles + Smuggler / New York Client: Upwork Category: Original Music / Song
HetzJaeger. Antifascist Algorithms. Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg Client: Laut gegen Nazis Category: Custom / User-Generated Content
Files of Freedom Agency: GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo Client: Mercado Livre Category: Custom / User-Generated Content
McDonald’s Jingle Board Agency: Scholz & Friends Client: McDonald’s Category: Sonic Branding / Branded Audio
Did Somebody Say Katy Perry Agency: McCann / London + String and Tins / London + RadicalMedia Client: Just Eat Takeaway Category: Sonic Branding / Branded Audio
ALL PLAYERS TOOL LAB. Agency: DENTSU INC. / Tokyo + BASSDRUM Inc. / Tokyo + y'sconnection / Tokyo + P.I.C.S. Co., Ltd. / Tokyo Client: WITH ALS Category: Innovation & Transformation / Innovation in Music & Sound Craft
HetzJaeger. Antifascist Algorithms. Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg Client: Laut gegen Nazis Category: Innovation & Transformation / Innovation in Music & Sound Craft
Sole Music Agency: ‿ and us / Dubai + BlackBox / Dubai Client: Anghami Category: Innovation & Transformation / Innovation in Music & Sound Craft
Figure of speeches Agency: Marcel / Paris + POSTER / Paris + Prodigious / Paris + Iconoclast / Paris Client: Spotify Category: Use of Licensed Music
HetzJaeger. Antifascist Algorithms. Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg Client: Laut gegen Nazis Category: Use of Technology
Anthem For All Agency: McCann / London + McCann / New York + Craft / London + Craft / New York Client: Microsoft + Invictus Games Foundation Category: Use of Technology
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Use of Technology
Behind the Mac: Skywalker Sound Agency: Apple / Cupertino Client: Apple Category: Sound Mixing
Thirst Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil Client: podHER Category: Sound Mixing
Together We Rise Agency: TBWA\Singapore + Sixtoes.TV / Singapore + Shooting Gallery Asia / Singapore + T.H.E Dance Company Ltd / Singapore Client: Singapore Tourism Board Category: Original Music / Score - Short Form
Yours To Take Agency: Wieden+Kennedy / São Paulo + Anheuser-Busch (Budweiser) / New York + Iconoclast / São Paulo + Squeak E. Clean Studios Client: AB InBev / Budweiser Category: Original Music / Score - Short Form
The Troll Agency: Vapor Music / Toronto + Rethink Client: IKEA Category: Original Music / Score - Short Form

2023 Music & Sound Craft Best of Discipline Pencil

Apple

Apple Music

Rihanna - Stay

Best of Music & Sound Craft

OS23_MS000G

2023 Music & Sound Craft Gold Pencil

Apple

Apple Music

Rihanna - Stay

Music Adaptation / Song

OS23_MS001G

2023 Music & Sound Craft Gold Pencil

Apple / London + Apple / Cupertino

Apple

The Greatest

Music Adaptation / Song

OS23_MS003G

2023 Music & Sound Craft Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Innovation & Transformation / Innovation in Music & Sound Craft

OS23_MS007G

2023 Music & Sound Craft Gold Pencil

Apple / Cupertino

Apple

Action Mode

Use of Licensed Music

OS23_MS002G

2023 Music & Sound Craft Gold Pencil

BBDO Argentina / Buenos Aires + Women in Games / Buenos Aires

Women in Games

Switch Voices

Use of Technology

OS23_MS006G

2023 Music & Sound Craft Gold Pencil

Wave Studios / New York + Droga5 / New York + division7 + Cut+Run / New York

The New York Times

Independent Journalism for an Independent Life - Questlove

Sound Mixing

OS23_MS005G

2023 Music & Sound Craft Gold Pencil

Barking Owl / Los Angeles + Johannes Leonardo / New York + Love Song / Los Angeles

Adidas

Remember The Why

Sound Design

OS23_MS004G

2023 Music & Sound Craft Silver Pencil

We Believers / New York + Pickle Music / New York + WE DOERS / New York

AB INBEV

Native Sportscasters

Experiential Music & Sound

OS23_MS008S

2023 Music & Sound Craft Silver Pencil

Field Day Sound / Portland + Wieden+Kennedy / Portland + EXILE / Los Angeles

Nike

We Are All Witnesses

Original Music / Song

OS23_MS010S

2023 Music & Sound Craft Silver Pencil

Special / Auckland + Scoundrel / Sydney

Kathmandu

Summer Never Sleeps

Use of Licensed Music

OS23_MS009S

2023 Music & Sound Craft Silver Pencil

POL / Oslo + 750mph / London + Edisen / Berlin + BR-F / Stockholm

Save the Children

Save the Survivors

Sound Mixing

OS23_MS012S

2023 Music & Sound Craft Silver Pencil

Field Day Sound / Portland + Wieden+Kennedy / Portland + Spotwelders / Los Angeles

Nike

Seen It All - 50th Anniversary

Sound Mixing

OS23_MS013S

2023 Music & Sound Craft Silver Pencil

Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo

Budweiser

Unbreakable Courts

Artist / Brand Collaboration

OS23_MS011S

2023 Music & Sound Craft Silver Pencil

Wave Studios / New York + Droga5 / New York + Cut+Run / New York + division7

The New York Times

Independent Journalism for an Independent Life - Questlove

Sound Editing

OS23_MS014S

2023 Music & Sound Craft Bronze Pencil

OKRP / Chicago + Burger King / Miami

Burger King

Whopper Whopper

Sonic Branding / Branded Audio

OS23_MS015B

2023 Music & Sound Craft Bronze Pencil

Romance Films / Cape Town + Ogilvy South Africa

KFC

Anything for the Taste

Use of Licensed Music

OS23_MS016B

2023 Music & Sound Craft Bronze Pencil

Apple / Cupertino

Apple

R.I.P. Leon

Use of Licensed Music

OS23_MS017B

2023 Music & Sound Craft Bronze Pencil

Factory Studios / London

White Claw

Storm

Sound Mixing

OS23_MS021B

2023 Music & Sound Craft Bronze Pencil

Human + Ruffian / Los Angeles + Watson & Co / New York

Forma

The Boy and the Moon

Original Music / Score - Short Form

OS23_MS018B

2023 Music & Sound Craft Bronze Pencil

BBH USA

Google

Google Black-owned Friday Every Day

Artist / Brand Collaboration

OS23_MS019B

2023 Music & Sound Craft Bronze Pencil

SERVICEPLAN GERMANY / Munich

PENNY

The Rift

Sound Design

OS23_MS020B

2023 Music & Sound Craft Merit Award

Pol / Oslo + BR-F / Stockholm + Ohlogy / Oslo

Save the Children

Save the Survivors

Music Adaptation / Song

OS23_MS027M

2023 Music & Sound Craft Merit Award

BETC / London + Gum / Paris + MATHEMATIC / Paris + ICONOCLAST / Paris

Coca-Cola

The Conductor

Music Adaptation / Song

OS23_MS028M

2023 Music & Sound Craft Merit Award

McCann Canada / Toronto

Kids Help Phone

Feel Out Loud - Launch Film

Music Adaptation / Song

OS23_MS029M

2023 Music & Sound Craft Merit Award

Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil

podHER

Thirst

Music Adaptation / Song

OS23_MS030M

2023 Music & Sound Craft Merit Award

DDB / New York + Hornet / New York

The Kroger Company

The Magical Cookbook

Music Adaptation / Song

OS23_MS031M

2023 Music & Sound Craft Merit Award

Biscuit Filmworks / Los Angeles + Special US / Los Angeles + Walker

Uber Eats

One Hit

Music Adaptation / Song

OS23_MS032M

2023 Music & Sound Craft Merit Award

Yessian Music / Detroit + Imagination / Detroit + Detroit Youth Concert Choir & Performing Arts Company

Detroit Youth Choir

DYC - Sweet Child O'Mine

Music Adaptation / Song

OS23_MS033M

2023 Music & Sound Craft Merit Award

Cossette / Toronto + Rajakovic Electric / Toronto + Nimiopere / Toronto + Scouts Honour / Toronto

SickKids Foundation

House of Legends

Music Adaptation / Song

OS23_MS034M

2023 Music & Sound Craft Merit Award

Droga5 / New York + Meta + Blacksmith + Final Cut

Meta

A (Slightly) Life-Changing Story

Music Adaptation / Song

OS23_MS035M

2023 Music & Sound Craft Merit Award

BMF / Sydney + FINCH / Sydney + Atticus / Sydney

UNHCR

The Reluctant Shanty

Original Music / Song

OS23_MS041M

2023 Music & Sound Craft Merit Award

BBH USA

Google

Google Black-owned Friday Every Day

Original Music / Song

OS23_MS042M

2023 Music & Sound Craft Merit Award

Alto NYC / New York + Walker / Los Angeles + Smuggler / New York

Upwork

This is How We Work Now

Original Music / Song

OS23_MS043M

2023 Music & Sound Craft Merit Award

Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg

Laut gegen Nazis

HetzJaeger. Antifascist Algorithms.

Custom / User-Generated Content

OS23_MS024M

2023 Music & Sound Craft Merit Award

GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo

Mercado Livre

Files of Freedom

Custom / User-Generated Content

OS23_MS025M

2023 Music & Sound Craft Merit Award

Scholz & Friends

McDonald’s

McDonald’s Jingle Board

Sonic Branding / Branded Audio

OS23_MS022M

2023 Music & Sound Craft Merit Award

McCann / London + String and Tins / London + RadicalMedia

Just Eat Takeaway

Did Somebody Say Katy Perry

Sonic Branding / Branded Audio

OS23_MS023M

2023 Music & Sound Craft Merit Award

DENTSU INC. / Tokyo + BASSDRUM Inc. / Tokyo + y'sconnection / Tokyo + P.I.C.S. Co., Ltd. / Tokyo

WITH ALS

ALL PLAYERS TOOL LAB.

Innovation & Transformation / Innovation in Music & Sound Craft

OS23_MS067M

2023 Music & Sound Craft Merit Award

Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg

Laut gegen Nazis

HetzJaeger. Antifascist Algorithms.

Innovation & Transformation / Innovation in Music & Sound Craft

OS23_MS068M

2023 Music & Sound Craft Merit Award

‿ and us / Dubai + BlackBox / Dubai

Anghami

Sole Music

Innovation & Transformation / Innovation in Music & Sound Craft

OS23_MS069M

2023 Music & Sound Craft Merit Award

Marcel / Paris + POSTER / Paris + Prodigious / Paris + Iconoclast / Paris

Spotify

Figure of speeches

Use of Licensed Music

OS23_MS026M

2023 Music & Sound Craft Merit Award

Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg

Laut gegen Nazis

HetzJaeger. Antifascist Algorithms.

Use of Technology

OS23_MS064M

2023 Music & Sound Craft Merit Award

McCann / London + McCann / New York + Craft / London + Craft / New York

Microsoft + Invictus Games Foundation

Anthem For All

Use of Technology

OS23_MS065M

2023 Music & Sound Craft Merit Award

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Use of Technology

OS23_MS066M

2023 Music & Sound Craft Merit Award

Apple / Cupertino

Apple

Behind the Mac: Skywalker Sound

Sound Mixing

OS23_MS059M

2023 Music & Sound Craft Merit Award

Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil

podHER

Thirst

Sound Mixing

OS23_MS060M

2023 Music & Sound Craft Merit Award

TBWA\Singapore + Sixtoes.TV / Singapore + Shooting Gallery Asia / Singapore + T.H.E Dance Company Ltd / Singapore

Singapore Tourism Board

Together We Rise

Original Music / Score - Short Form

OS23_MS036M

2023 Music & Sound Craft Merit Award

Wieden+Kennedy / São Paulo + Anheuser-Busch (Budweiser) / New York + Iconoclast / São Paulo + Squeak E. Clean Studios

AB InBev / Budweiser

Yours To Take

Original Music / Score - Short Form

OS23_MS037M

2023 Music & Sound Craft Merit Award

Vapor Music / Toronto + Rethink

IKEA

The Troll

Original Music / Score - Short Form

OS23_MS038M

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