The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Switch Voices
Agency: BBDO Argentina / Buenos Aires + Women in Games / Buenos Aires
Client: Women in Games Category: Use of Technology
Independent Journalism for an Independent Life - Questlove
Agency: Wave Studios / New York + Droga5 / New York + division7 + Cut+Run / New York
Client: The New York Times Category: Sound Mixing
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple Category: Music Adaptation / Song
Remember The Why
Agency: Barking Owl / Los Angeles + Johannes Leonardo / New York + Love Song / Los Angeles
Client: Adidas Category: Sound Design
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Innovation & Transformation / Innovation in Music & Sound Craft
We Are All Witnesses
Agency: Field Day Sound / Portland + Wieden+Kennedy / Portland + EXILE / Los Angeles
Client: Nike Category: Original Music / Song
Summer Never Sleeps
Agency: Special / Auckland + Scoundrel / Sydney
Client: Kathmandu Category: Use of Licensed Music
Save the Survivors
Agency: POL / Oslo + 750mph / London + Edisen / Berlin + BR-F / Stockholm
Client: Save the Children Category: Sound Mixing
Seen It All - 50th Anniversary
Agency: Field Day Sound / Portland + Wieden+Kennedy / Portland + Spotwelders / Los Angeles
Client: Nike Category: Sound Mixing
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser Category: Artist / Brand Collaboration
Independent Journalism for an Independent Life - Questlove
Agency: Wave Studios / New York + Droga5 / New York + Cut+Run / New York + division7
Client: The New York Times Category: Sound Editing
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Experiential Music & Sound
Whopper Whopper
Agency: OKRP / Chicago + Burger King / Miami
Client: Burger King Category: Sonic Branding / Branded Audio
Anything for the Taste
Agency: Romance Films / Cape Town + Ogilvy South Africa
Client: KFC Category: Use of Licensed Music
The Boy and the Moon
Agency: Human + Ruffian / Los Angeles + Watson & Co / New York
Client: Forma Category: Original Music / Score - Short Form
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google Category: Artist / Brand Collaboration
The Reluctant Shanty
Agency: BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client: UNHCR Category: Original Music / Song
This is How We Work Now
Agency: Alto NYC / New York + Walker / Los Angeles + Smuggler / New York
Client: Upwork Category: Original Music / Song
McDonald’s Jingle Board
Agency: Scholz & Friends
Client: McDonald’s Category: Sonic Branding / Branded Audio
Did Somebody Say Katy Perry
Agency: McCann / London + String and Tins / London + RadicalMedia
Client: Just Eat Takeaway Category: Sonic Branding / Branded Audio
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis Category: Use of Technology
Anthem For All
Agency: McCann / London + McCann / New York + Craft / London + Craft / New York
Client: Microsoft + Invictus Games Foundation Category: Use of Technology
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Use of Technology
Figure of speeches
Agency: Marcel / Paris + POSTER / Paris + Prodigious / Paris + Iconoclast / Paris
Client: Spotify Category: Use of Licensed Music
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Sound Mixing
Together We Rise
Agency: TBWA\Singapore + Sixtoes.TV / Singapore + Shooting Gallery Asia / Singapore + T.H.E Dance Company Ltd / Singapore
Client: Singapore Tourism Board Category: Original Music / Score - Short Form
Yours To Take
Agency: Wieden+Kennedy / São Paulo + Anheuser-Busch (Budweiser) / New York + Iconoclast / São Paulo + Squeak E. Clean Studios
Client: AB InBev / Budweiser Category: Original Music / Score - Short Form
The Troll
Agency: Vapor Music / Toronto + Rethink
Client: IKEA Category: Original Music / Score - Short Form
Remember The Why
Agency: Human + Johannes Leonardo / New York + Final Cut / New York + Love Song / Los Angeles
Client: Adidas Category: Original Music / Score - Short Form
Audetorium: Visual Mission Statement
Agency: Woodward Original / Detroit + AUDETORIUM + WRKSHP / Detroit
Client: Audetorium Category: Original Music / Score - Short Form
BZRP King
Agency: DAVID / Madrid + Burger King / Madrid
Client: Burger King Category: Artist / Brand Collaboration
Arby's x Pusha T Diss Tracks
Agency: Fallon + MSL Group + PXP
Client: Arby's Category: Artist / Brand Collaboration
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Artist / Brand Collaboration
Independent Journalism for an Independent Life - Questlove
Agency: Droga5 / New York + The New York Times + division7
Client: The New York Times Category: Artist / Brand Collaboration
Doja Cat x Taco Bell: A "Contractual" Partnership
Agency: Deutsch LA / Los Angeles + The Syndicate + Stept Studios + JAW Productions
Client: Taco Bell Category: Artist / Brand Collaboration
Save the Survivors
Agency: Pol / Oslo + BR-F / Stockholm + Ohlogy / Oslo
Client: Save the Children Category: Music Adaptation / Song
The Conductor
Agency: BETC / London + Gum / Paris + MATHEMATIC / Paris + ICONOCLAST / Paris
Client: Coca-Cola Category: Music Adaptation / Song
Feel Out Loud - Launch Film
Agency: McCann Canada / Toronto
Client: Kids Help Phone Category: Music Adaptation / Song
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Music Adaptation / Song
The Magical Cookbook
Agency: DDB / New York + Hornet / New York
Client: The Kroger Company Category: Music Adaptation / Song
One Hit
Agency: Biscuit Filmworks / Los Angeles + Special US / Los Angeles + Walker
Client: Uber Eats Category: Music Adaptation / Song
DYC - Sweet Child O'Mine
Agency: Yessian Music / Detroit + Imagination / Detroit + Detroit Youth Concert Choir & Performing Arts Company
Client: Detroit Youth Choir Category: Music Adaptation / Song
Award:
2023 Music & Sound Craft Best of Discipline Pencil
Agency:
Apple
Client:
Apple Music
Title:
Rihanna - Stay
Category:
Best of Music & Sound Craft
Annual ID:
OS23_MS000G
Award:
2023 Music & Sound Craft Gold Pencil
Agency:
BBDO Argentina / Buenos Aires + Women in Games / Buenos Aires
Client:
Women in Games
Title:
Switch Voices
Category:
Use of Technology
Annual ID:
OS23_MS006G
Award:
2023 Music & Sound Craft Gold Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Action Mode
Category:
Use of Licensed Music
Annual ID:
OS23_MS002G
Award:
2023 Music & Sound Craft Gold Pencil
Agency:
Wave Studios / New York + Droga5 / New York + division7 + Cut+Run / New York
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Questlove
Category:
Sound Mixing
Annual ID:
OS23_MS005G
Award:
2023 Music & Sound Craft Gold Pencil
Agency:
Apple
Client:
Apple Music
Title:
Rihanna - Stay
Category:
Music Adaptation / Song
Annual ID:
OS23_MS001G
Award:
2023 Music & Sound Craft Gold Pencil
Agency:
Apple / London + Apple / Cupertino
Client:
Apple
Title:
The Greatest
Category:
Music Adaptation / Song
Annual ID:
OS23_MS003G
Award:
2023 Music & Sound Craft Gold Pencil
Agency:
Barking Owl / Los Angeles + Johannes Leonardo / New York + Love Song / Los Angeles
Client:
Adidas
Title:
Remember The Why
Category:
Sound Design
Annual ID:
OS23_MS004G
Award:
2023 Music & Sound Craft Gold Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS23_MS007G
Award:
2023 Music & Sound Craft Silver Pencil
Agency:
Field Day Sound / Portland + Wieden+Kennedy / Portland + EXILE / Los Angeles
Client:
Nike
Title:
We Are All Witnesses
Category:
Original Music / Song
Annual ID:
OS23_MS010S
Award:
2023 Music & Sound Craft Silver Pencil
Agency:
Special / Auckland + Scoundrel / Sydney
Client:
Kathmandu
Title:
Summer Never Sleeps
Category:
Use of Licensed Music
Annual ID:
OS23_MS009S
Award:
2023 Music & Sound Craft Silver Pencil
Agency:
POL / Oslo + 750mph / London + Edisen / Berlin + BR-F / Stockholm
Client:
Save the Children
Title:
Save the Survivors
Category:
Sound Mixing
Annual ID:
OS23_MS012S
Award:
2023 Music & Sound Craft Silver Pencil
Agency:
Field Day Sound / Portland + Wieden+Kennedy / Portland + Spotwelders / Los Angeles
Client:
Nike
Title:
Seen It All - 50th Anniversary
Category:
Sound Mixing
Annual ID:
OS23_MS013S
Award:
2023 Music & Sound Craft Silver Pencil
Agency:
Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS011S
Award:
2023 Music & Sound Craft Silver Pencil
Agency:
Wave Studios / New York + Droga5 / New York + Cut+Run / New York + division7
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Questlove
Category:
Sound Editing
Annual ID:
OS23_MS014S
Award:
2023 Music & Sound Craft Silver Pencil
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Experiential Music & Sound
Annual ID:
OS23_MS008S
Award:
2023 Music & Sound Craft Bronze Pencil
Agency:
OKRP / Chicago + Burger King / Miami
Client:
Burger King
Title:
Whopper Whopper
Category:
Sonic Branding / Branded Audio
Annual ID:
OS23_MS015B
Award:
2023 Music & Sound Craft Bronze Pencil
Agency:
Romance Films / Cape Town + Ogilvy South Africa
Client:
KFC
Title:
Anything for the Taste
Category:
Use of Licensed Music
Annual ID:
OS23_MS016B
Award:
2023 Music & Sound Craft Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
R.I.P. Leon
Category:
Use of Licensed Music
Annual ID:
OS23_MS017B
Award:
2023 Music & Sound Craft Bronze Pencil
Agency:
Factory Studios / London
Client:
White Claw
Title:
Storm
Category:
Sound Mixing
Annual ID:
OS23_MS021B
Award:
2023 Music & Sound Craft Bronze Pencil
Agency:
Human + Ruffian / Los Angeles + Watson & Co / New York
Client:
Forma
Title:
The Boy and the Moon
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS018B
Award:
2023 Music & Sound Craft Bronze Pencil
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS019B
Award:
2023 Music & Sound Craft Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Rift
Category:
Sound Design
Annual ID:
OS23_MS020B
Award:
2023 Music & Sound Craft Merit Award
Agency:
BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client:
UNHCR
Title:
The Reluctant Shanty
Category:
Original Music / Song
Annual ID:
OS23_MS041M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Original Music / Song
Annual ID:
OS23_MS042M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Alto NYC / New York + Walker / Los Angeles + Smuggler / New York
Client:
Upwork
Title:
This is How We Work Now
Category:
Original Music / Song
Annual ID:
OS23_MS043M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Scholz & Friends
Client:
McDonald’s
Title:
McDonald’s Jingle Board
Category:
Sonic Branding / Branded Audio
Annual ID:
OS23_MS022M
Award:
2023 Music & Sound Craft Merit Award
Agency:
McCann / London + String and Tins / London + RadicalMedia
Client:
Just Eat Takeaway
Title:
Did Somebody Say Katy Perry
Category:
Sonic Branding / Branded Audio
Annual ID:
OS23_MS023M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Use of Technology
Annual ID:
OS23_MS064M
Award:
2023 Music & Sound Craft Merit Award
Agency:
McCann / London + McCann / New York + Craft / London + Craft / New York
Client:
Microsoft + Invictus Games Foundation
Title:
Anthem For All
Category:
Use of Technology
Annual ID:
OS23_MS065M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Use of Technology
Annual ID:
OS23_MS066M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Marcel / Paris + POSTER / Paris + Prodigious / Paris + Iconoclast / Paris
Client:
Spotify
Title:
Figure of speeches
Category:
Use of Licensed Music
Annual ID:
OS23_MS026M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Behind the Mac: Skywalker Sound
Category:
Sound Mixing
Annual ID:
OS23_MS059M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client:
podHER
Title:
Thirst
Category:
Sound Mixing
Annual ID:
OS23_MS060M
Award:
2023 Music & Sound Craft Merit Award
Agency:
TBWA\Singapore + Sixtoes.TV / Singapore + Shooting Gallery Asia / Singapore + T.H.E Dance Company Ltd / Singapore
Client:
Singapore Tourism Board
Title:
Together We Rise
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS036M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Wieden+Kennedy / São Paulo + Anheuser-Busch (Budweiser) / New York + Iconoclast / São Paulo + Squeak E. Clean Studios
Client:
AB InBev / Budweiser
Title:
Yours To Take
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS037M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Vapor Music / Toronto + Rethink
Client:
IKEA
Title:
The Troll
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS038M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Human + Johannes Leonardo / New York + Final Cut / New York + Love Song / Los Angeles
Client:
Adidas
Title:
Remember The Why
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS039M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Woodward Original / Detroit + AUDETORIUM + WRKSHP / Detroit
Client:
Audetorium
Title:
Audetorium: Visual Mission Statement
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS040M
Award:
2023 Music & Sound Craft Merit Award
Agency:
DAVID / Madrid + Burger King / Madrid
Client:
Burger King
Title:
BZRP King
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS044M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Fallon + MSL Group + PXP
Client:
Arby's
Title:
Arby's x Pusha T Diss Tracks
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS045M
Award:
2023 Music & Sound Craft Merit Award
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS046M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Droga5 / New York + The New York Times + division7
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Questlove
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS047M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Deutsch LA / Los Angeles + The Syndicate + Stept Studios + JAW Productions
Client:
Taco Bell
Title:
Doja Cat x Taco Bell: A "Contractual" Partnership
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS048M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Pol / Oslo + BR-F / Stockholm + Ohlogy / Oslo
Client:
Save the Children
Title:
Save the Survivors
Category:
Music Adaptation / Song
Annual ID:
OS23_MS027M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BETC / London + Gum / Paris + MATHEMATIC / Paris + ICONOCLAST / Paris
Client:
Coca-Cola
Title:
The Conductor
Category:
Music Adaptation / Song
Annual ID:
OS23_MS028M
Award:
2023 Music & Sound Craft Merit Award
Agency:
McCann Canada / Toronto
Client:
Kids Help Phone
Title:
Feel Out Loud - Launch Film
Category:
Music Adaptation / Song
Annual ID:
OS23_MS029M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client:
podHER
Title:
Thirst
Category:
Music Adaptation / Song
Annual ID:
OS23_MS030M
Award:
2023 Music & Sound Craft Merit Award
Agency:
DDB / New York + Hornet / New York
Client:
The Kroger Company
Title:
The Magical Cookbook
Category:
Music Adaptation / Song
Annual ID:
OS23_MS031M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Biscuit Filmworks / Los Angeles + Special US / Los Angeles + Walker
Client:
Uber Eats
Title:
One Hit
Category:
Music Adaptation / Song
Annual ID:
OS23_MS032M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Yessian Music / Detroit + Imagination / Detroit + Detroit Youth Concert Choir & Performing Arts Company
Client:
Detroit Youth Choir
Title:
DYC - Sweet Child O'Mine
Category:
Music Adaptation / Song
Annual ID:
OS23_MS033M
