The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Greatest Agency: Apple / London + Apple / Cupertino Client: Apple Category: Best of Brand-Side / In-House
The Greatest Agency: Apple / London + Apple / Cupertino Client: Apple Category: Video Content / Single
R.I.P. Leon Agency: Apple / Cupertino Client: Apple Category: Video Content / Single
The Greatest Agency: Apple / London + Apple / Cupertino Client: Apple Category: Brand-Side Initiated & Originated Projects
High Valyrian Lessons Agency: Duolingo / Pittsburgh + HBO Max / New York Client: Duolingo Category: Brand Partnerships
FIFA 23 x TED LASSO Agency: EA Sports + Apple Client: EA Sports + Apple Category: Brand Partnerships
The Greatest Agency: Apple / London + Apple / Cupertino Client: Apple Category: Campaigns for Good
Action Mode Agency: Apple / Cupertino Client: Apple Category: Video Content / Single
Escape From The Office Agency: Apple / Cupertino + Smuggler / Los Angeles Client: Apple Category: Brand-Side Initiated & Originated Projects
High Valyrian Lessons Agency: Duolingo / Pittsburgh + HBO Max / New York Client: Duolingo Category: Brand-Side Initiated & Originated Projects
Escape From The Office Agency: Apple / Cupertino + Smuggler / Los Angeles Client: Apple Category: Video Content / Single
Lu from Magalu Agency: Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Brand Building / Brand Personality
Novelty Agency: Oatly Department of Mind Control + Grand Crew / New York + Nomad / Los Angeles Client: Oatly Category: Video Content / Series
Chase Agency: Apple / Cupertino Client: Apple Category: Video Content / Single
Kids Agency: Meta / WhatsApp + Landia + Most Valuable Player Client: Meta/ WhatsApp Category: Video Content / Single
Forever Agency: The Farmer's Dog / New York + Sanctuary Content / Los Angeles Client: The Farmer's Dog Category: Video Content / Single
Amazinger Agency: Apple / Cupertino + EXILE / Santa Monica + MJZ / Los Angeles Client: Apple Category: Video Content / Single
Dear Apple Agency: Apple / Cupertino + Spotwelders / Venice + PRETTYBIRD / Culver City Client: Apple Category: Video Content / Single
Troy Agency: CrowdStrike / Irvine + Modus Direct / Sarasota + Framestore / Santa Monica + RadicalMedia / Santa Monica Client: CrowdStrike Category: Video Content / Single
The Singularity BTS Agency: Squarespace + Smuggler / Los Angeles Client: Squarespace Category: Video Content / Single
FORTALEZA Agency: draftLine / Bogotá + Abaco films / Bogotá Client: AB-INBEV CLUB COLOMBIA Category: Innovation & Transformation / Innovation in Brand-Side
Pre-Hated Marmite Agency: U-Studio/OLIVER / London + Unilever / London Client: Marmite, Unilever Category: Brand-Side Initiated & Originated Projects
Quilmes coincidencies world cup Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE Client: Quilmes Category: Brand-Side Initiated & Originated Projects
Big Game Small Ads Agency: Mailchimp / Atlanta + Mailchimp: Wink Creative / Atlanta Client: Mailchimp Category: Brand-Side Initiated & Originated Projects
Feeding Gamers Agency: The Kitchen North America + The Kraft Heinz Company Client: The Kraft Heinz Company Category: Brand-Side Initiated & Originated Projects
Beyond The Dash - Alien Agency: DoorDash / San Francisco + Tribeca Studios / New York + m ss ng p eces / Brooklyn + Chromista / Los Angeles Client: DoorDash Category: Brand-Side Initiated & Originated Projects
FORTALEZA Agency: draftLine / Bogotá + Abaco films / Bogotá Client: AB-INBEV CLUB COLOMBIA Category: Campaigns for Good
Breastfeeding Jersey Agency: draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset Client: Racing Club Category: Campaigns for Good
Keep Ukraine Moving Agency: Uber / San Francisco + Banda / Kyiv Client: Uber Category: Campaigns for Good
Lu from Magalu Agency: Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Brand-Side / External Agency Collaboration
Invisible Businesses Agency: Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London Client: Meta Category: Brand-Side / External Agency Collaboration
Duo Invades Roblox Agency: Duolingo / Pittsburgh + Media.Monks / New York Client: Duolingo Category: Brand-Side / External Agency Collaboration
Quilmes coincidencies world cup Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE Client: Quilmes Category: Video Content / Series
Invisible Businesses Agency: Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London Client: Meta Category: Video Content / Series
Make the Next Empire Agency: Squarespace + ManvsMachine Client: Squarespace Category: Video Content / Series
PopCorners Breaking Into Something Good Agency: D3 + Interrogate + The Den Editorial + Frito-Lay Client: Frito-Lay / PopCorners Category: Video Content / Series
Non-Fungible Ads Agency: Meta / New York City + 1stAveMachine Client: Meta Category: Brand Building / Intra-preneurship

2023 Brand-Side / In-House Best of Discipline Pencil

Apple / London + Apple / Cupertino

Apple

The Greatest

Best of Brand-Side / In-House

OS23_BS000G

2023 Brand-Side / In-House Gold Pencil

Apple / London + Apple / Cupertino

Apple

The Greatest

Video Content / Single

OS23_BS002G

2023 Brand-Side / In-House Gold Pencil

Apple / Cupertino

Apple

R.I.P. Leon

Video Content / Single

OS23_BS003G

2023 Brand-Side / In-House Gold Pencil

Apple / London + Apple / Cupertino

Apple

The Greatest

Brand-Side Initiated & Originated Projects

OS23_BS001G

2023 Brand-Side / In-House Gold Pencil

Duolingo / Pittsburgh + HBO Max / New York

Duolingo

High Valyrian Lessons

Brand Partnerships

OS23_BS005G

2023 Brand-Side / In-House Gold Pencil

EA Sports + Apple

EA Sports + Apple

FIFA 23 x TED LASSO

Brand Partnerships

OS23_BS006G

2023 Brand-Side / In-House Gold Pencil

Apple / London + Apple / Cupertino

Apple

The Greatest

Campaigns for Good

OS23_BS004G

2023 Brand-Side / In-House Silver Pencil

Apple / Cupertino

Apple

Action Mode

Video Content / Single

OS23_BS009S

2023 Brand-Side / In-House Silver Pencil

Apple / Cupertino + Smuggler / Los Angeles

Apple

Escape From The Office

Brand-Side Initiated & Originated Projects

OS23_BS007S

2023 Brand-Side / In-House Silver Pencil

Duolingo / Pittsburgh + HBO Max / New York

Duolingo

High Valyrian Lessons

Brand-Side Initiated & Originated Projects

OS23_BS008S

2023 Brand-Side / In-House Bronze Pencil

Apple / Cupertino + Smuggler / Los Angeles

Apple

Escape From The Office

Video Content / Single

OS23_BS010B

2023 Brand-Side / In-House Bronze Pencil

Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo

Magazine Luiza

Lu from Magalu

Brand Building / Brand Personality

OS23_BS012B

2023 Brand-Side / In-House Bronze Pencil

Oatly Department of Mind Control + Grand Crew / New York + Nomad / Los Angeles

Oatly

Novelty

Video Content / Series

OS23_BS011B

2023 Brand-Side / In-House Merit Award

Apple / Cupertino

Apple

Chase

Video Content / Single

OS23_BS018M

2023 Brand-Side / In-House Merit Award

Meta / WhatsApp + Landia + Most Valuable Player

Meta/ WhatsApp

Kids

Video Content / Single

OS23_BS019M

2023 Brand-Side / In-House Merit Award

The Farmer's Dog / New York + Sanctuary Content / Los Angeles

The Farmer's Dog

Forever

Video Content / Single

OS23_BS020M

2023 Brand-Side / In-House Merit Award

Apple / Cupertino + EXILE / Santa Monica + MJZ / Los Angeles

Apple

Amazinger

Video Content / Single

OS23_BS021M

2023 Brand-Side / In-House Merit Award

Apple / Cupertino + Spotwelders / Venice + PRETTYBIRD / Culver City

Apple

Dear Apple

Video Content / Single

OS23_BS022M

2023 Brand-Side / In-House Merit Award

CrowdStrike / Irvine + Modus Direct / Sarasota + Framestore / Santa Monica + RadicalMedia / Santa Monica

CrowdStrike

Troy

Video Content / Single

OS23_BS023M

2023 Brand-Side / In-House Merit Award

Squarespace + Smuggler / Los Angeles

Squarespace

The Singularity BTS

Video Content / Single

OS23_BS024M

2023 Brand-Side / In-House Merit Award

draftLine / Bogotá + Abaco films / Bogotá

AB-INBEV CLUB COLOMBIA

FORTALEZA

Innovation & Transformation / Innovation in Brand-Side

OS23_BS036M

2023 Brand-Side / In-House Merit Award

U-Studio/OLIVER / London + Unilever / London

Marmite, Unilever

Pre-Hated Marmite

Brand-Side Initiated & Originated Projects

OS23_BS013M

2023 Brand-Side / In-House Merit Award

draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE

Quilmes

Quilmes coincidencies world cup

Brand-Side Initiated & Originated Projects

OS23_BS014M

2023 Brand-Side / In-House Merit Award

Mailchimp / Atlanta + Mailchimp: Wink Creative / Atlanta

Mailchimp

Big Game Small Ads

Brand-Side Initiated & Originated Projects

OS23_BS015M

2023 Brand-Side / In-House Merit Award

The Kitchen North America + The Kraft Heinz Company

The Kraft Heinz Company

Feeding Gamers

Brand-Side Initiated & Originated Projects

OS23_BS016M

2023 Brand-Side / In-House Merit Award

DoorDash / San Francisco + Tribeca Studios / New York + m ss ng p eces / Brooklyn + Chromista / Los Angeles

DoorDash

Beyond The Dash - Alien

Brand-Side Initiated & Originated Projects

OS23_BS017M

2023 Brand-Side / In-House Merit Award

draftLine / Bogotá + Abaco films / Bogotá

AB-INBEV CLUB COLOMBIA

FORTALEZA

Campaigns for Good

OS23_BS032M

2023 Brand-Side / In-House Merit Award

draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset

Racing Club

Breastfeeding Jersey

Campaigns for Good

OS23_BS033M

2023 Brand-Side / In-House Merit Award

Uber / San Francisco + Banda / Kyiv

Uber

Keep Ukraine Moving

Campaigns for Good

OS23_BS034M

2023 Brand-Side / In-House Merit Award

Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo

Magazine Luiza

Lu from Magalu

Brand-Side / External Agency Collaboration

OS23_BS029M

2023 Brand-Side / In-House Merit Award

Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London

Meta

Invisible Businesses

Brand-Side / External Agency Collaboration

OS23_BS030M

2023 Brand-Side / In-House Merit Award

Duolingo / Pittsburgh + Media.Monks / New York

Duolingo

Duo Invades Roblox

Brand-Side / External Agency Collaboration

OS23_BS031M

2023 Brand-Side / In-House Merit Award

draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE

Quilmes

Quilmes coincidencies world cup

Video Content / Series

OS23_BS025M

2023 Brand-Side / In-House Merit Award

Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London

Meta

Invisible Businesses

Video Content / Series

OS23_BS026M

2023 Brand-Side / In-House Merit Award

Squarespace + ManvsMachine

Squarespace

Make the Next Empire

Video Content / Series

OS23_BS027M

2023 Brand-Side / In-House Merit Award

D3 + Interrogate + The Den Editorial + Frito-Lay

Frito-Lay / PopCorners

PopCorners Breaking Into Something Good

Video Content / Series

OS23_BS028M

2023 Brand-Side / In-House Merit Award

Meta / New York City + 1stAveMachine

Meta

Non-Fungible Ads

Brand Building / Intra-preneurship

OS23_BS035M

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