The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Best of Gaming
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Mobile Gaming
E-NTERPRETERS
Agency: Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima
Client: PILSEN CALLAO Category: Gaming for Good
Critical Core
Agency: Dentsu Creative / Hong Kong
Client: Game to Grow / Critical Core Tabletop RPG Game Category: Use of Gaming as a Tool
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Community Building
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Game Marketing
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision Category: Game Marketing
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Physical Gaming Accessories
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Innovation & Transformation / Innovation in Gaming
Royalty Free Bot
Agency: DAVID / Bogotá
Client: AB InBev Budweiser Category: Streaming and Influencer
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Gaming for Good
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp Category: Gaming for Good
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris
Client: La SPA Category: Use of Gaming as a Tool
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Streaming and Influencer
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Gaming for Good
Tough Cookies
Agency: Sid Lee / Montreal + IGA (Sobeys) / Montreal + Fondation Charles-Bruneau / Montreal
Client: IGA (Sobeys) Category: Gaming for Good
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code Category: Gaming for Good
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Placement
Domino's Delivery Player
Agency: MullenLowe SSP3 / Bogotá + Alsea Colombia / Bogotá
Client: Domino's Pizza Category: Brand Placement
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp Category: Use of Gaming as a Tool
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Community Building
Donation Squad
Agency: Digitas / Bogota + Laika / Bogota + Akira / Bogota
Client: Pony Malta / Free Fire Category: Community Building
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code Category: Community Building
The Tavern
Agency: INGO / Stockholm + Activision Blizzard + Bacon + Colony / Stockholm
Client: Activision Blizzard Category: Game Marketing
Corrido Of Duty
Agency: Archer Troy / Mexico City + Activision Blizzard / Mexico City
Client: Activision / Call of Duty Category: Game Marketing
God of War Ragnarök - All Parents Can Relate
Agency: MOCEAN / Los Angeles + PlayStation
Client: PlayStation Category: Game Marketing
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris
Client: La SPA Category: Brand Integration
Battle at Home Screen
Agency: Omelet / Los Angeles + Lime Studios + Impossible Objects
Client: Google Play Category: Craft / VFX & Animation
eCycleland
Agency: VMLY&R / Kansas City + Intel / Santa Clara
Client: Intel Category: Branded Virtual Goods
Amazing Thailand. Culture to Commerce.
Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok
Client: Tourism Authority of Thailand Category: Branded Game
Ronald McDonald House Roblox
Agency: NORD DDB / Stockholm
Client: Ronald McDonald House Charities Sweden Category: Metaverse
Award:
2023 Gaming Best of Discipline Pencil
Agency:
Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Best of Gaming
Annual ID:
OS23_GA000G
Award:
2023 Gaming Gold Pencil
Agency:
Cheil Hong Kong + Cheil PengTai Beijing
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Mobile Gaming
Annual ID:
OS23_GA002G
Award:
2023 Gaming Gold Pencil
Agency:
Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima
Client:
PILSEN CALLAO
Title:
E-NTERPRETERS
Category:
Gaming for Good
Annual ID:
OS23_GA005G
Award:
2023 Gaming Gold Pencil
Agency:
Dentsu Creative / Hong Kong
Client:
Game to Grow / Critical Core Tabletop RPG Game
Title:
Critical Core
Category:
Use of Gaming as a Tool
Annual ID:
OS23_GA004G
Award:
2023 Gaming Gold Pencil
Agency:
Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Community Building
Annual ID:
OS23_GA003G
Award:
2023 Gaming Gold Pencil
Agency:
Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Game Marketing
Annual ID:
OS23_GA001G
Award:
2023 Gaming Gold Pencil
Agency:
DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client:
Activision
Title:
Scratchboards
Category:
Game Marketing
Annual ID:
OS23_GA006G
Award:
2023 Gaming Silver Pencil
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Physical Gaming Accessories
Annual ID:
OS23_GA008S
Award:
2023 Gaming Silver Pencil
Agency:
EA Sports + Apple
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Brand Integration
Annual ID:
OS23_GA007S
Award:
2023 Gaming Silver Pencil
Agency:
Cheil Hong Kong + Cheil PengTai Beijing
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Innovation & Transformation / Innovation in Gaming
Annual ID:
OS23_GA009S
Award:
2023 Gaming Bronze Pencil
Agency:
DAVID / Bogotá
Client:
AB InBev Budweiser
Title:
Royalty Free Bot
Category:
Streaming and Influencer
Annual ID:
OS23_GA010B
Award:
2023 Gaming Bronze Pencil
Agency:
Cheil Hong Kong + Cheil PengTai Beijing
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Gaming for Good
Annual ID:
OS23_GA012B
Award:
2023 Gaming Bronze Pencil
Agency:
NORD DDB / Oslo + NORD DDB / Stockholm
Client:
Elkjøp
Title:
Urban Miners
Category:
Gaming for Good
Annual ID:
OS23_GA013B
Award:
2023 Gaming Bronze Pencil
Agency:
Havas Play / Puteaux + La SPA / Paris
Client:
La SPA
Title:
Adopt a Mod
Category:
Use of Gaming as a Tool
Annual ID:
OS23_GA011B
Award:
2023 Gaming Merit Award
Agency:
BETC / Paris + Women in Games / Paris
Client:
Women in Games
Title:
Gender Swap
Category:
Streaming and Influencer
Annual ID:
OS23_GA018M
Award:
2023 Gaming Merit Award
Agency:
R/GA US
Client:
Nike
Title:
Just A/Run
Category:
Experiential & Immersive In-Person Games
Annual ID:
OS23_GA033M
Award:
2023 Gaming Merit Award
Agency:
BETC / Paris + Women in Games / Paris
Client:
Women in Games
Title:
Gender Swap
Category:
Gaming for Good
Annual ID:
OS23_GA023M
Award:
2023 Gaming Merit Award
Agency:
Havas Play / Puteaux + La SPA / Paris
Client:
La SPA
Title:
Adopt a Mod
Category:
Gaming for Good
Annual ID:
OS23_GA024M
Award:
2023 Gaming Merit Award
Agency:
Sid Lee / Montreal + IGA (Sobeys) / Montreal + Fondation Charles-Bruneau / Montreal
Client:
IGA (Sobeys)
Title:
Tough Cookies
Category:
Gaming for Good
Annual ID:
OS23_GA025M
Award:
2023 Gaming Merit Award
Agency:
The Hive + OLG + MLB
Client:
OLG + MLB
Title:
Chatham Plays On
Category:
Gaming for Good
Annual ID:
OS23_GA026M
Award:
2023 Gaming Merit Award
Agency:
Mojo Supermarket + makemepulse + Girls Who Code
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Gaming for Good
Annual ID:
OS23_GA027M
Award:
2023 Gaming Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Placement
Annual ID:
OS23_GA015M
Award:
2023 Gaming Merit Award
Agency:
MullenLowe SSP3 / Bogotá + Alsea Colombia / Bogotá
Client:
Domino's Pizza
Title:
Domino's Delivery Player
Category:
Brand Placement
Annual ID:
OS23_GA016M
Award:
2023 Gaming Merit Award
Agency:
NORD DDB / Oslo + NORD DDB / Stockholm
Client:
Elkjøp
Title:
Urban Miners
Category:
Use of Gaming as a Tool
Annual ID:
OS23_GA022M
Award:
2023 Gaming Merit Award
Agency:
BETC / Paris + Women in Games / Paris
Client:
Women in Games
Title:
Gender Swap
Category:
Community Building
Annual ID:
OS23_GA019M
Award:
2023 Gaming Merit Award
Agency:
Digitas / Bogota + Laika / Bogota + Akira / Bogota
Client:
Pony Malta / Free Fire
Title:
Donation Squad
Category:
Community Building
Annual ID:
OS23_GA020M
Award:
2023 Gaming Merit Award
Agency:
Mojo Supermarket + makemepulse + Girls Who Code
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Community Building
Annual ID:
OS23_GA021M
Award:
2023 Gaming Merit Award
Agency:
INGO / Stockholm + Activision Blizzard + Bacon + Colony / Stockholm
Client:
Activision Blizzard
Title:
The Tavern
Category:
Game Marketing
Annual ID:
OS23_GA028M
Award:
2023 Gaming Merit Award
Agency:
Archer Troy / Mexico City + Activision Blizzard / Mexico City
Client:
Activision / Call of Duty
Title:
Corrido Of Duty
Category:
Game Marketing
Annual ID:
OS23_GA029M
Award:
2023 Gaming Merit Award
Agency:
MOCEAN / Los Angeles + PlayStation
Client:
PlayStation
Title:
God of War Ragnarök - All Parents Can Relate
Category:
Game Marketing
Annual ID:
OS23_GA030M
Award:
2023 Gaming Merit Award
Agency:
Havas Play / Puteaux + La SPA / Paris
Client:
La SPA
Title:
Adopt a Mod
Category:
Brand Integration
Annual ID:
OS23_GA017M
Award:
2023 Gaming Merit Award
Agency:
Omelet / Los Angeles + Lime Studios + Impossible Objects
Client:
Google Play
Title:
Battle at Home Screen
Category:
Craft / VFX & Animation
Annual ID:
OS23_GA034M
Award:
2023 Gaming Merit Award
Agency:
VMLY&R / Kansas City + Intel / Santa Clara
Client:
Intel
Title:
eCycleland
Category:
Branded Virtual Goods
Annual ID:
OS23_GA032M
Award:
2023 Gaming Merit Award
Agency:
Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok
Client:
Tourism Authority of Thailand
Title:
Amazing Thailand. Culture to Commerce.
Category:
Branded Game
Annual ID:
OS23_GA014M