The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Gaming
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- Best of Gaming
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Awards Archive
- Awards Archive
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- Agency Rankings
- Independent Agency
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- Brand
- Non-Profit Client
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- Independent Agency Network
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- Creative
- Highest Ranked Work
- Country / Region
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Award
Agency
Client
Title
Category
Annual ID
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Best of Gaming
E-NTERPRETERS
Agency: Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima
Client: PILSEN CALLAO Category: Gaming for Good
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Community Building
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Mobile Gaming
Critical Core
Agency: Dentsu Creative / Hong Kong
Client: Game to Grow / Critical Core Tabletop RPG Game Category: Use of Gaming as a Tool
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Game Marketing
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision Category: Game Marketing
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Physical Gaming Accessories
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Innovation & Transformation / Innovation in Gaming
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Gaming for Good
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp Category: Gaming for Good
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris
Client: La SPA Category: Use of Gaming as a Tool
Royalty Free Bot
Agency: DAVID / Bogotá
Client: AB InBev Budweiser Category: Streaming and Influencer
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Gaming for Good
Tough Cookies
Agency: Sid Lee / Montreal + IGA (Sobeys) / Montreal + Fondation Charles-Bruneau / Montreal
Client: IGA (Sobeys) Category: Gaming for Good
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code Category: Gaming for Good
Ronald McDonald House Roblox
Agency: NORD DDB / Stockholm
Client: Ronald McDonald House Charities Sweden Category: Metaverse
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Community Building
Donation Squad
Agency: Digitas / Bogota + Laika / Bogota + Akira / Bogota
Client: Pony Malta / Free Fire Category: Community Building
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code Category: Community Building
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp Category: Use of Gaming as a Tool
Battle at Home Screen
Agency: Omelet / Los Angeles + Lime Studios + Impossible Objects
Client: Google Play Category: Craft / VFX & Animation
The Tavern
Agency: INGO / Stockholm + Activision Blizzard + Bacon + Colony / Stockholm
Client: Activision Blizzard Category: Game Marketing
Corrido Of Duty
Agency: Archer Troy / Mexico City + Activision Blizzard / Mexico City
Client: Activision / Call of Duty Category: Game Marketing
God of War Ragnarök - All Parents Can Relate
Agency: MOCEAN / Los Angeles + PlayStation
Client: PlayStation Category: Game Marketing
Amazing Thailand. Culture to Commerce.
Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok
Client: Tourism Authority of Thailand Category: Branded Game
eCycleland
Agency: VMLY&R / Kansas City + Intel / Santa Clara
Client: Intel Category: Branded Virtual Goods
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Placement
Domino's Delivery Player
Agency: MullenLowe SSP3 / Bogotá + Alsea Colombia / Bogotá
Client: Domino's Pizza Category: Brand Placement
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Streaming and Influencer
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris
Client: La SPA Category: Brand Integration