The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Best of Gaming
Critical Core Agency: Dentsu Creative / Hong Kong Client: Game to Grow / Critical Core Tabletop RPG Game Category: Use of Gaming as a Tool
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Community Building
E-NTERPRETERS Agency: Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima Client: PILSEN CALLAO Category: Gaming for Good
Quest for Dyslexia Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Mobile Gaming
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Game Marketing
Scratchboards Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles Client: Activision Category: Game Marketing
FIFA 23 x TED LASSO Agency: EA Sports + Apple Client: EA Sports + Apple Category: Brand Integration
Cheat Cookies Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Physical Gaming Accessories
Quest for Dyslexia Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Innovation & Transformation / Innovation in Gaming
Adopt a Mod Agency: Havas Play / Puteaux + La SPA / Paris Client: La SPA Category: Use of Gaming as a Tool
Quest for Dyslexia Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Gaming for Good
Urban Miners Agency: NORD DDB / Oslo + NORD DDB / Stockholm Client: Elkjøp Category: Gaming for Good
Royalty Free Bot Agency: DAVID / Bogotá Client: AB InBev Budweiser Category: Streaming and Influencer
Urban Miners Agency: NORD DDB / Oslo + NORD DDB / Stockholm Client: Elkjøp Category: Use of Gaming as a Tool
Just A/Run Agency: R/GA US Client: Nike Category: Experiential & Immersive In-Person Games
Adopt a Mod Agency: Havas Play / Puteaux + La SPA / Paris Client: La SPA Category: Brand Integration
Gender Swap Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Community Building
Donation Squad Agency: Digitas / Bogota + Laika / Bogota + Akira / Bogota Client: Pony Malta / Free Fire Category: Community Building
Girls Who Code Girls Agency: Mojo Supermarket + makemepulse + Girls Who Code Client: Girls Who Code Category: Community Building
Gender Swap Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Gaming for Good
Adopt a Mod Agency: Havas Play / Puteaux + La SPA / Paris Client: La SPA Category: Gaming for Good
Tough Cookies Agency: Sid Lee / Montreal + IGA (Sobeys) / Montreal + Fondation Charles-Bruneau / Montreal Client: IGA (Sobeys) Category: Gaming for Good
Chatham Plays On Agency: The Hive + OLG + MLB Client: OLG + MLB Category: Gaming for Good
Girls Who Code Girls Agency: Mojo Supermarket + makemepulse + Girls Who Code Client: Girls Who Code Category: Gaming for Good
Amazing Thailand. Culture to Commerce. Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok Client: Tourism Authority of Thailand Category: Branded Game
Ronald McDonald House Roblox Agency: NORD DDB / Stockholm Client: Ronald McDonald House Charities Sweden Category: Metaverse
Battle at Home Screen Agency: Omelet / Los Angeles + Lime Studios + Impossible Objects Client: Google Play Category: Craft / VFX & Animation
The Tavern Agency: INGO / Stockholm + Activision Blizzard + Bacon + Colony / Stockholm Client: Activision Blizzard Category: Game Marketing
Corrido Of Duty Agency: Archer Troy / Mexico City + Activision Blizzard / Mexico City Client: Activision / Call of Duty Category: Game Marketing
God of War Ragnarök - All Parents Can Relate Agency: MOCEAN / Los Angeles + PlayStation Client: PlayStation Category: Game Marketing
Cheat Cookies Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Brand Placement
Domino's Delivery Player Agency: MullenLowe SSP3 / Bogotá + Alsea Colombia / Bogotá Client: Domino's Pizza Category: Brand Placement
Gender Swap Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Streaming and Influencer
eCycleland Agency: VMLY&R / Kansas City + Intel / Santa Clara Client: Intel Category: Branded Virtual Goods

2023 Gaming Best of Discipline Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Best of Gaming

OS23_GA000G

2023 Gaming Gold Pencil

Dentsu Creative / Hong Kong

Game to Grow / Critical Core Tabletop RPG Game

Critical Core

Use of Gaming as a Tool

OS23_GA004G

2023 Gaming Gold Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Community Building

OS23_GA003G

2023 Gaming Gold Pencil

Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima

PILSEN CALLAO

E-NTERPRETERS

Gaming for Good

OS23_GA005G

2023 Gaming Gold Pencil

Cheil Hong Kong + Cheil PengTai Beijing

Samsung

Quest for Dyslexia

Mobile Gaming

OS23_GA002G

2023 Gaming Gold Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Game Marketing

OS23_GA001G

2023 Gaming Gold Pencil

DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles

Activision

Scratchboards

Game Marketing

OS23_GA006G

2023 Gaming Silver Pencil

EA Sports + Apple

EA Sports + Apple

FIFA 23 x TED LASSO

Brand Integration

OS23_GA007S

2023 Gaming Silver Pencil

Saatchi & Saatchi / Düsseldorf

Mondelēz Europe / Oreo

Cheat Cookies

Physical Gaming Accessories

OS23_GA008S

2023 Gaming Silver Pencil

Cheil Hong Kong + Cheil PengTai Beijing

Samsung

Quest for Dyslexia

Innovation & Transformation / Innovation in Gaming

OS23_GA009S

2023 Gaming Bronze Pencil

Havas Play / Puteaux + La SPA / Paris

La SPA

Adopt a Mod

Use of Gaming as a Tool

OS23_GA011B

2023 Gaming Bronze Pencil

Cheil Hong Kong + Cheil PengTai Beijing

Samsung

Quest for Dyslexia

Gaming for Good

OS23_GA012B

2023 Gaming Bronze Pencil

NORD DDB / Oslo + NORD DDB / Stockholm

Elkjøp

Urban Miners

Gaming for Good

OS23_GA013B

2023 Gaming Bronze Pencil

DAVID / Bogotá

AB InBev Budweiser

Royalty Free Bot

Streaming and Influencer

OS23_GA010B

2023 Gaming Merit Award

NORD DDB / Oslo + NORD DDB / Stockholm

Elkjøp

Urban Miners

Use of Gaming as a Tool

OS23_GA022M

2023 Gaming Merit Award

R/GA US

Nike

Just A/Run

Experiential & Immersive In-Person Games

OS23_GA033M

2023 Gaming Merit Award

Havas Play / Puteaux + La SPA / Paris

La SPA

Adopt a Mod

Brand Integration

OS23_GA017M

2023 Gaming Merit Award

BETC / Paris + Women in Games / Paris

Women in Games

Gender Swap

Community Building

OS23_GA019M

2023 Gaming Merit Award

Digitas / Bogota + Laika / Bogota + Akira / Bogota

Pony Malta / Free Fire

Donation Squad

Community Building

OS23_GA020M

2023 Gaming Merit Award

Mojo Supermarket + makemepulse + Girls Who Code

Girls Who Code

Girls Who Code Girls

Community Building

OS23_GA021M

2023 Gaming Merit Award

BETC / Paris + Women in Games / Paris

Women in Games

Gender Swap

Gaming for Good

OS23_GA023M

2023 Gaming Merit Award

Havas Play / Puteaux + La SPA / Paris

La SPA

Adopt a Mod

Gaming for Good

OS23_GA024M

2023 Gaming Merit Award

Sid Lee / Montreal + IGA (Sobeys) / Montreal + Fondation Charles-Bruneau / Montreal

IGA (Sobeys)

Tough Cookies

Gaming for Good

OS23_GA025M

2023 Gaming Merit Award

The Hive + OLG + MLB

OLG + MLB

Chatham Plays On

Gaming for Good

OS23_GA026M

2023 Gaming Merit Award

Mojo Supermarket + makemepulse + Girls Who Code

Girls Who Code

Girls Who Code Girls

Gaming for Good

OS23_GA027M

2023 Gaming Merit Award

Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok

Tourism Authority of Thailand

Amazing Thailand. Culture to Commerce.

Branded Game

OS23_GA014M

2023 Gaming Merit Award

NORD DDB / Stockholm

Ronald McDonald House Charities Sweden

Ronald McDonald House Roblox

Metaverse

OS23_GA031M

2023 Gaming Merit Award

Omelet / Los Angeles + Lime Studios + Impossible Objects

Google Play

Battle at Home Screen

Craft / VFX & Animation

OS23_GA034M

2023 Gaming Merit Award

INGO / Stockholm + Activision Blizzard + Bacon + Colony / Stockholm

Activision Blizzard

The Tavern

Game Marketing

OS23_GA028M

2023 Gaming Merit Award

Archer Troy / Mexico City + Activision Blizzard / Mexico City

Activision / Call of Duty

Corrido Of Duty

Game Marketing

OS23_GA029M

2023 Gaming Merit Award

MOCEAN / Los Angeles + PlayStation

PlayStation

God of War Ragnarök - All Parents Can Relate

Game Marketing

OS23_GA030M

2023 Gaming Merit Award

Saatchi & Saatchi / Düsseldorf

Mondelēz Europe / Oreo

Cheat Cookies

Brand Placement

OS23_GA015M

2023 Gaming Merit Award

MullenLowe SSP3 / Bogotá + Alsea Colombia / Bogotá

Domino's Pizza

Domino's Delivery Player

Brand Placement

OS23_GA016M

2023 Gaming Merit Award

BETC / Paris + Women in Games / Paris

Women in Games

Gender Swap

Streaming and Influencer

OS23_GA018M

2023 Gaming Merit Award

VMLY&R / Kansas City + Intel / Santa Clara

Intel

eCycleland

Branded Virtual Goods

OS23_GA032M

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