The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Eat a Swede Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Best of Health & Wellness
Eat a Swede Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Branded Content
The Bridge Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Branded Content
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Experiential / Immersive / Events
Substitute Dealers Agency: Joan Creative / New York + JOAN Studios / New York Client: Ad Council Category: Experiential / Immersive / Events
The Bridge Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Craft / Art Direction
Eat a Swede Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Film
The Bridge Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Film
Morning After Island Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Public Relations
Last Performance Agency: Special / Auckland + South Pacific Pictures + Images and Sound Client: Partners Life Category: Branded Content
The Art of Self Examination Agency: DAVID / Buenos Aires Client: MACMA Category: Experiential / Immersive / Events
Dot Pad Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Craft / Use of Technology
Eyedar Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Craft / Use of Technology
The Unwearable Collection Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo Client: Boehringer Ingelheim Category: Craft / Art Direction
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Integrated Campaign
Rescue Matches Agency: Mischief @ No Fixed Address / Brooklyn + Tinder Client: Tinder Category: Brand Partnerships
The Hornicultural Society Agency: Ogilvy UK / London Client: Relate Category: Design / Packaging
Eyedar Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Innovation & Transformation / Innovation in Health & Wellness
Beyond Words Agency: Area 23, an IPG Health Company / New York Client: Keylu Category: Online & Mobile
Save the Survivors Agency: Pol / Oslo + BR-F / Stockholm + Ohlogy / Oslo Client: Save the Children Category: Film
See My Skin Agency: Edelman / New York Client: Vaseline Category: Public Relations
The Diapér Agency: Mother / Los Angeles + Goop / Los Angeles Client: Baby2Baby Category: Public Relations
Staybl Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Craft / Use of Technology
The Hornicultural Society Agency: Ogilvy UK / London Client: Relate Category: Craft / Art Direction
Junk Sleep Agency: Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ Client: Mattress Firm Category: Integrated Campaign
I'm Neale Daniher Agency: Clemenger BBDO Client: FightMND Category: Social Media
The Donated Commercial Agency: DonerNorth / Toronto + Canada’s Organ and Tissue Donation Community / Ottawa + Berkeley Inc. / Toronto Client: Canada’s Organ and Tissue Donation Community Category: Radio & Audio
#UnExaminable Agency: DDB Romania / Bucharest + Media Investment / Bucharest + Porter Novelli / Bucharest + Abis Studio / Bucharest Client: The VIF Network Category: Film
Thirst Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil Client: podHER Category: Film
Staybl Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Products
Glossed Over Agency: Sid Lee / Toronto + Cheekbone Beauty + Sephora Canada Client: Cheekbone Beauty Category: Products
The Hornicultural Society Agency: Ogilvy UK / London Client: Relate Category: Public Relations
Anne de Gaulle Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris Client: Fondation Anne de Gaulle Category: Public Relations
Daniel's apartment Agency: Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid Client: ViiV Healthcare Category: Public Relations
Empty Plates Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis Client: UAE Government Media Office Category: Public Relations
Get F*cked by the Government Agency: Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move Client: Dame Category: Public Relations
When the heart stops Agency: K1000 Client: TV3 Marató Category: Branded Content
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Branded Content
Sole Music Film Agency: ‿ and us / Dubai + Good People / Cairo + BlackBox / Dubai + Zanad / Cairo Client: Anghami Category: Branded Content
Thirst Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil Client: podHER Category: Branded Content
I Knew All Along Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: White Ribbon Category: Branded Content
Anne de Gaulle Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris Client: Fondation Anne de Gaulle Category: Experiential / Immersive / Events
FIRST AID FOR HUMANITY Agency: VMLY&R Poland / Warsaw + Warsaw Witches Association + Havas Media / Poland Client: BNP PARIBAS POLAND Category: Experiential / Immersive / Events
Daniel's apartment Agency: Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid Client: ViiV Healthcare Category: Experiential / Immersive / Events
Buy My Cancer Agency: Ogilvy Poland / Warsaw Client: Alivia Cancer Foundation Category: Craft / Use of Technology
Sole Music Agency: ‿ and us / Dubai + BlackBox / Dubai Client: Anghami Category: Craft / Use of Technology
Project Convey Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Craft / Use of Technology
The Missing Chapter Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Craft / Art Direction
Unforgettable Moments Agency: The Leith Agency / Edinburgh Client: Head For Change Category: Craft / Art Direction
Lesso Lessons Agency: Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi Client: Roto & Kenya Ministry of Health Category: Craft / Art Direction

2023 Health & Wellness Best of Discipline Pencil

McCann / Stockholm + McCann Worldgroup / London

The Swedish Food Federation

Eat a Swede

Best of Health & Wellness

OS23_HW000G

2023 Health & Wellness Gold Pencil

McCann / Stockholm + McCann Worldgroup / London

The Swedish Food Federation

Eat a Swede

Branded Content

OS23_HW001G

2023 Health & Wellness Gold Pencil

Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro

PAWS NY

The Bridge

Branded Content

OS23_HW002G

2023 Health & Wellness Gold Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Experiential / Immersive / Events

OS23_HW003G

2023 Health & Wellness Gold Pencil

Joan Creative / New York + JOAN Studios / New York

Ad Council

Substitute Dealers

Experiential / Immersive / Events

OS23_HW004G

2023 Health & Wellness Gold Pencil

Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro

PAWS NY

The Bridge

Craft / Art Direction

OS23_HW008G

2023 Health & Wellness Gold Pencil

McCann / Stockholm + McCann Worldgroup / London

The Swedish Food Federation

Eat a Swede

Film

OS23_HW005G

2023 Health & Wellness Gold Pencil

Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro

PAWS NY

The Bridge

Film

OS23_HW006G

2023 Health & Wellness Gold Pencil

Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa

Grupo Estratégico PAE

Morning After Island

Public Relations

OS23_HW007G

2023 Health & Wellness Silver Pencil

Special / Auckland + South Pacific Pictures + Images and Sound

Partners Life

Last Performance

Branded Content

OS23_HW009S

2023 Health & Wellness Silver Pencil

DAVID / Buenos Aires

MACMA

The Art of Self Examination

Experiential / Immersive / Events

OS23_HW010S

2023 Health & Wellness Silver Pencil

SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul

Dot Incorporation

Dot Pad

Craft / Use of Technology

OS23_HW019S

2023 Health & Wellness Silver Pencil

Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London

Horizon Therapeutics

Eyedar

Craft / Use of Technology

OS23_HW020S

2023 Health & Wellness Silver Pencil

Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo

Boehringer Ingelheim

The Unwearable Collection

Craft / Art Direction

OS23_HW018S

2023 Health & Wellness Silver Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Integrated Campaign

OS23_HW016S

2023 Health & Wellness Silver Pencil

Mischief @ No Fixed Address / Brooklyn + Tinder

Tinder

Rescue Matches

Brand Partnerships

OS23_HW017S

2023 Health & Wellness Silver Pencil

Ogilvy UK / London

Relate

The Hornicultural Society

Design / Packaging

OS23_HW011S

2023 Health & Wellness Silver Pencil

Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London

Horizon Therapeutics

Eyedar

Innovation & Transformation / Innovation in Health & Wellness

OS23_HW021S

2023 Health & Wellness Silver Pencil

Area 23, an IPG Health Company / New York

Keylu

Beyond Words

Online & Mobile

OS23_HW013S

2023 Health & Wellness Silver Pencil

Pol / Oslo + BR-F / Stockholm + Ohlogy / Oslo

Save the Children

Save the Survivors

Film

OS23_HW012S

2023 Health & Wellness Silver Pencil

Edelman / New York

Vaseline

See My Skin

Public Relations

OS23_HW014S

2023 Health & Wellness Silver Pencil

Mother / Los Angeles + Goop / Los Angeles

Baby2Baby

The Diapér

Public Relations

OS23_HW015S

2023 Health & Wellness Bronze Pencil

Havas Germany + Havas New York

Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Staybl

Craft / Use of Technology

OS23_HW035B

2023 Health & Wellness Bronze Pencil

Ogilvy UK / London

Relate

The Hornicultural Society

Craft / Art Direction

OS23_HW034B

2023 Health & Wellness Bronze Pencil

Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ

Mattress Firm

Junk Sleep

Integrated Campaign

OS23_HW033B

2023 Health & Wellness Bronze Pencil

Clemenger BBDO

FightMND

I'm Neale Daniher

Social Media

OS23_HW026B

2023 Health & Wellness Bronze Pencil

DonerNorth / Toronto + Canada’s Organ and Tissue Donation Community / Ottawa + Berkeley Inc. / Toronto

Canada’s Organ and Tissue Donation Community

The Donated Commercial

Radio & Audio

OS23_HW032B

2023 Health & Wellness Bronze Pencil

DDB Romania / Bucharest + Media Investment / Bucharest + Porter Novelli / Bucharest + Abis Studio / Bucharest

The VIF Network

#UnExaminable

Film

OS23_HW024B

2023 Health & Wellness Bronze Pencil

Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil

podHER

Thirst

Film

OS23_HW025B

2023 Health & Wellness Bronze Pencil

Havas Germany + Havas New York

Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Staybl

Products

OS23_HW022B

2023 Health & Wellness Bronze Pencil

Sid Lee / Toronto + Cheekbone Beauty + Sephora Canada

Cheekbone Beauty

Glossed Over

Products

OS23_HW023B

2023 Health & Wellness Bronze Pencil

Ogilvy UK / London

Relate

The Hornicultural Society

Public Relations

OS23_HW027B

2023 Health & Wellness Bronze Pencil

Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris

Fondation Anne de Gaulle

Anne de Gaulle

Public Relations

OS23_HW028B

2023 Health & Wellness Bronze Pencil

Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid

ViiV Healthcare

Daniel's apartment

Public Relations

OS23_HW029B

2023 Health & Wellness Bronze Pencil

Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis

UAE Government Media Office

Empty Plates

Public Relations

OS23_HW030B

2023 Health & Wellness Bronze Pencil

Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move

Dame

Get F*cked by the Government

Public Relations

OS23_HW031B

2023 Health & Wellness Merit Award

K1000

TV3 Marató

When the heart stops

Branded Content

OS23_HW036M

2023 Health & Wellness Merit Award

Ogilvy UK / London

Dove

Toxic Influence

Branded Content

OS23_HW037M

2023 Health & Wellness Merit Award

‿ and us / Dubai + Good People / Cairo + BlackBox / Dubai + Zanad / Cairo

Anghami

Sole Music Film

Branded Content

OS23_HW038M

2023 Health & Wellness Merit Award

Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil

podHER

Thirst

Branded Content

OS23_HW039M

2023 Health & Wellness Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

White Ribbon

I Knew All Along

Branded Content

OS23_HW040M

2023 Health & Wellness Merit Award

Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris

Fondation Anne de Gaulle

Anne de Gaulle

Experiential / Immersive / Events

OS23_HW041M

2023 Health & Wellness Merit Award

VMLY&R Poland / Warsaw + Warsaw Witches Association + Havas Media / Poland

BNP PARIBAS POLAND

FIRST AID FOR HUMANITY

Experiential / Immersive / Events

OS23_HW042M

2023 Health & Wellness Merit Award

Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid

ViiV Healthcare

Daniel's apartment

Experiential / Immersive / Events

OS23_HW043M

2023 Health & Wellness Merit Award

Ogilvy Poland / Warsaw

Alivia Cancer Foundation

Buy My Cancer

Craft / Use of Technology

OS23_HW093M

2023 Health & Wellness Merit Award

‿ and us / Dubai + BlackBox / Dubai

Anghami

Sole Music

Craft / Use of Technology

OS23_HW094M

2023 Health & Wellness Merit Award

180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London

Cox Communications

Project Convey

Craft / Use of Technology

OS23_HW095M

2023 Health & Wellness Merit Award

Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai

P&G Whisper

The Missing Chapter

Craft / Art Direction

OS23_HW087M

2023 Health & Wellness Merit Award

The Leith Agency / Edinburgh

Head For Change

Unforgettable Moments

Craft / Art Direction

OS23_HW088M

2023 Health & Wellness Merit Award

Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi

Roto & Kenya Ministry of Health

Lesso Lessons

Craft / Art Direction

OS23_HW089M

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