The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Eat a Swede Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Best of Health & Wellness
The Bridge Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Craft / Art Direction
Eat a Swede Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Film
The Bridge Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Film
Eat a Swede Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Branded Content
The Bridge Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Branded Content
Morning After Island Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Public Relations
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Experiential / Immersive / Events
Substitute Dealers Agency: Joan Creative / New York + JOAN Studios / New York Client: Ad Council Category: Experiential / Immersive / Events
Dot Pad Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Craft / Use of Technology
Eyedar Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Craft / Use of Technology
Eyedar Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Innovation & Transformation / Innovation in Health & Wellness
The Unwearable Collection Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo Client: Boehringer Ingelheim Category: Craft / Art Direction
The Hornicultural Society Agency: Ogilvy UK / London Client: Relate Category: Design / Packaging
Save the Survivors Agency: Pol / Oslo + BR-F / Stockholm + Ohlogy / Oslo Client: Save the Children Category: Film
Last Performance Agency: Special / Auckland + South Pacific Pictures + Images and Sound Client: Partners Life Category: Branded Content
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Integrated Campaign
See My Skin Agency: Edelman / New York Client: Vaseline Category: Public Relations
The Diapér Agency: Mother / Los Angeles + Goop / Los Angeles Client: Baby2Baby Category: Public Relations
Beyond Words Agency: Area 23, an IPG Health Company / New York Client: Keylu Category: Online & Mobile
The Art of Self Examination Agency: DAVID / Buenos Aires Client: MACMA Category: Experiential / Immersive / Events
Rescue Matches Agency: Mischief @ No Fixed Address / Brooklyn + Tinder Client: Tinder Category: Brand Partnerships
Staybl Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Craft / Use of Technology
Staybl Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Products
Glossed Over Agency: Sid Lee / Toronto + Cheekbone Beauty + Sephora Canada Client: Cheekbone Beauty Category: Products
The Hornicultural Society Agency: Ogilvy UK / London Client: Relate Category: Craft / Art Direction
#UnExaminable Agency: DDB Romania / Bucharest + Media Investment / Bucharest + Porter Novelli / Bucharest + Abis Studio / Bucharest Client: The VIF Network Category: Film
Thirst Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil Client: podHER Category: Film
Junk Sleep Agency: Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ Client: Mattress Firm Category: Integrated Campaign
The Hornicultural Society Agency: Ogilvy UK / London Client: Relate Category: Public Relations
Anne de Gaulle Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris Client: Fondation Anne de Gaulle Category: Public Relations
Daniel's apartment Agency: Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid Client: ViiV Healthcare Category: Public Relations
Empty Plates Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis Client: UAE Government Media Office Category: Public Relations
Get F*cked by the Government Agency: Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move Client: Dame Category: Public Relations
I'm Neale Daniher Agency: Clemenger BBDO Client: FightMND Category: Social Media
The Donated Commercial Agency: DonerNorth / Toronto + Canada’s Organ and Tissue Donation Community / Ottawa + Berkeley Inc. / Toronto Client: Canada’s Organ and Tissue Donation Community Category: Radio & Audio
The Uncover Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET Client: Frida etc. Category: Print
The Anatomy of Great Creative Agency: Grey / New York Client: Clio Health Category: Print
Pets of War Agency: Ogilvy Health NA / New York + Illusion CGI Studio / Bangkok Client: Four Paws Category: Print
Buy My Cancer Agency: Ogilvy Poland / Warsaw Client: Alivia Cancer Foundation Category: Craft / Use of Technology
Sole Music Agency: ‿ and us / Dubai + BlackBox / Dubai Client: Anghami Category: Craft / Use of Technology
Project Convey Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Craft / Use of Technology
Buy My Cancer Agency: Ogilvy Poland / Warsaw Client: Alivia Cancer Foundation Category: Innovation & Transformation / Innovation in Health & Wellness
Dot Pad Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Innovation & Transformation / Innovation in Health & Wellness
Staybl Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Health & Wellness
Sole Music Agency: ‿ and us / Dubai + BlackBox / Dubai Client: Anghami Category: Innovation & Transformation / Innovation in Health & Wellness
See My Skin Agency: Edelman / New York Client: Vaseline Category: Innovation & Transformation / Innovation in Health & Wellness
Project Convey Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Innovation & Transformation / Innovation in Health & Wellness
Pollution Pencils Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba Client: Otrivin Category: Products
Get F*cked by the Government Agency: Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move Client: Dame Category: Products

2023 Health & Wellness Best of Discipline Pencil

McCann / Stockholm + McCann Worldgroup / London

The Swedish Food Federation

Eat a Swede

Best of Health & Wellness

OS23_HW000G

2023 Health & Wellness Gold Pencil

Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro

PAWS NY

The Bridge

Craft / Art Direction

OS23_HW008G

2023 Health & Wellness Gold Pencil

McCann / Stockholm + McCann Worldgroup / London

The Swedish Food Federation

Eat a Swede

Film

OS23_HW005G

2023 Health & Wellness Gold Pencil

Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro

PAWS NY

The Bridge

Film

OS23_HW006G

2023 Health & Wellness Gold Pencil

McCann / Stockholm + McCann Worldgroup / London

The Swedish Food Federation

Eat a Swede

Branded Content

OS23_HW001G

2023 Health & Wellness Gold Pencil

Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro

PAWS NY

The Bridge

Branded Content

OS23_HW002G

2023 Health & Wellness Gold Pencil

Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa

Grupo Estratégico PAE

Morning After Island

Public Relations

OS23_HW007G

2023 Health & Wellness Gold Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Experiential / Immersive / Events

OS23_HW003G

2023 Health & Wellness Gold Pencil

Joan Creative / New York + JOAN Studios / New York

Ad Council

Substitute Dealers

Experiential / Immersive / Events

OS23_HW004G

2023 Health & Wellness Silver Pencil

SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul

Dot Incorporation

Dot Pad

Craft / Use of Technology

OS23_HW019S

2023 Health & Wellness Silver Pencil

Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London

Horizon Therapeutics

Eyedar

Craft / Use of Technology

OS23_HW020S

2023 Health & Wellness Silver Pencil

Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London

Horizon Therapeutics

Eyedar

Innovation & Transformation / Innovation in Health & Wellness

OS23_HW021S

2023 Health & Wellness Silver Pencil

Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo

Boehringer Ingelheim

The Unwearable Collection

Craft / Art Direction

OS23_HW018S

2023 Health & Wellness Silver Pencil

Ogilvy UK / London

Relate

The Hornicultural Society

Design / Packaging

OS23_HW011S

2023 Health & Wellness Silver Pencil

Pol / Oslo + BR-F / Stockholm + Ohlogy / Oslo

Save the Children

Save the Survivors

Film

OS23_HW012S

2023 Health & Wellness Silver Pencil

Special / Auckland + South Pacific Pictures + Images and Sound

Partners Life

Last Performance

Branded Content

OS23_HW009S

2023 Health & Wellness Silver Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Integrated Campaign

OS23_HW016S

2023 Health & Wellness Silver Pencil

Edelman / New York

Vaseline

See My Skin

Public Relations

OS23_HW014S

2023 Health & Wellness Silver Pencil

Mother / Los Angeles + Goop / Los Angeles

Baby2Baby

The Diapér

Public Relations

OS23_HW015S

2023 Health & Wellness Silver Pencil

Area 23, an IPG Health Company / New York

Keylu

Beyond Words

Online & Mobile

OS23_HW013S

2023 Health & Wellness Silver Pencil

DAVID / Buenos Aires

MACMA

The Art of Self Examination

Experiential / Immersive / Events

OS23_HW010S

2023 Health & Wellness Silver Pencil

Mischief @ No Fixed Address / Brooklyn + Tinder

Tinder

Rescue Matches

Brand Partnerships

OS23_HW017S

2023 Health & Wellness Bronze Pencil

Havas Germany + Havas New York

Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Staybl

Craft / Use of Technology

OS23_HW035B

2023 Health & Wellness Bronze Pencil

Havas Germany + Havas New York

Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Staybl

Products

OS23_HW022B

2023 Health & Wellness Bronze Pencil

Sid Lee / Toronto + Cheekbone Beauty + Sephora Canada

Cheekbone Beauty

Glossed Over

Products

OS23_HW023B

2023 Health & Wellness Bronze Pencil

Ogilvy UK / London

Relate

The Hornicultural Society

Craft / Art Direction

OS23_HW034B

2023 Health & Wellness Bronze Pencil

DDB Romania / Bucharest + Media Investment / Bucharest + Porter Novelli / Bucharest + Abis Studio / Bucharest

The VIF Network

#UnExaminable

Film

OS23_HW024B

2023 Health & Wellness Bronze Pencil

Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil

podHER

Thirst

Film

OS23_HW025B

2023 Health & Wellness Bronze Pencil

Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ

Mattress Firm

Junk Sleep

Integrated Campaign

OS23_HW033B

2023 Health & Wellness Bronze Pencil

Ogilvy UK / London

Relate

The Hornicultural Society

Public Relations

OS23_HW027B

2023 Health & Wellness Bronze Pencil

Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris

Fondation Anne de Gaulle

Anne de Gaulle

Public Relations

OS23_HW028B

2023 Health & Wellness Bronze Pencil

Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid

ViiV Healthcare

Daniel's apartment

Public Relations

OS23_HW029B

2023 Health & Wellness Bronze Pencil

Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis

UAE Government Media Office

Empty Plates

Public Relations

OS23_HW030B

2023 Health & Wellness Bronze Pencil

Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move

Dame

Get F*cked by the Government

Public Relations

OS23_HW031B

2023 Health & Wellness Bronze Pencil

Clemenger BBDO

FightMND

I'm Neale Daniher

Social Media

OS23_HW026B

2023 Health & Wellness Bronze Pencil

DonerNorth / Toronto + Canada’s Organ and Tissue Donation Community / Ottawa + Berkeley Inc. / Toronto

Canada’s Organ and Tissue Donation Community

The Donated Commercial

Radio & Audio

OS23_HW032B

2023 Health & Wellness Merit Award

Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET

Frida etc.

The Uncover

Print

OS23_HW072M

2023 Health & Wellness Merit Award

Grey / New York

Clio Health

The Anatomy of Great Creative

Print

OS23_HW073M

2023 Health & Wellness Merit Award

Ogilvy Health NA / New York + Illusion CGI Studio / Bangkok

Four Paws

Pets of War

Print

OS23_HW074M

2023 Health & Wellness Merit Award

Ogilvy Poland / Warsaw

Alivia Cancer Foundation

Buy My Cancer

Craft / Use of Technology

OS23_HW093M

2023 Health & Wellness Merit Award

‿ and us / Dubai + BlackBox / Dubai

Anghami

Sole Music

Craft / Use of Technology

OS23_HW094M

2023 Health & Wellness Merit Award

180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London

Cox Communications

Project Convey

Craft / Use of Technology

OS23_HW095M

2023 Health & Wellness Merit Award

Ogilvy Poland / Warsaw

Alivia Cancer Foundation

Buy My Cancer

Innovation & Transformation / Innovation in Health & Wellness

OS23_HW096M

2023 Health & Wellness Merit Award

SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul

Dot Incorporation

Dot Pad

Innovation & Transformation / Innovation in Health & Wellness

OS23_HW097M

2023 Health & Wellness Merit Award

Havas Germany + Havas New York

Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Staybl

Innovation & Transformation / Innovation in Health & Wellness

OS23_HW098M

2023 Health & Wellness Merit Award

‿ and us / Dubai + BlackBox / Dubai

Anghami

Sole Music

Innovation & Transformation / Innovation in Health & Wellness

OS23_HW099M

2023 Health & Wellness Merit Award

Edelman / New York

Vaseline

See My Skin

Innovation & Transformation / Innovation in Health & Wellness

OS23_HW100M

2023 Health & Wellness Merit Award

180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London

Cox Communications

Project Convey

Innovation & Transformation / Innovation in Health & Wellness

OS23_HW101M

2023 Health & Wellness Merit Award

Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba

Otrivin

Pollution Pencils

Products

OS23_HW046M

2023 Health & Wellness Merit Award

Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move

Dame

Get F*cked by the Government

Products

OS23_HW047M

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