The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Best of Interactive & Mobile Craft
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Visual Craft / Art Direction
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Creative Use of Data
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Writing
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation Category: Use of Technology
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Fingerspelling
Agency: American Society for Deaf Children + Hello Monday/DEPT
Client: American Society for Deaf Children Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
SUNTORY TENNENSUI ENDLESS DAWN
Agency: (tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo
Client: Suntory Holdings Limited Category: Visual Craft / Visual Effects
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client: Joshua Ribera Foundation Category: Writing
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Use of Technology
Fingerspelling
Agency: American Society for Deaf Children + Hello Monday/DEPT
Client: American Society for Deaf Children Category: Use of Technology
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Use of Technology
The Pleasure Pursuit
Agency: Media.Monks / Amsterdam + Media.Monks / New York
Client: Coach Category: Visual Craft / Art Direction
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Visual Craft / Art Direction
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Audio Craft / Sound
Carol for Charity
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Ministry of Foreign Affairs, Olena Zelenska Foundation Category: Audio Craft / Music
The 36
Agency: Ogilvy Spain / Madrid
Client: DIRECCIÓN GENERAL DE TRÁFICO Category: Creative Use of Data
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany
Client: WAI Woods Art Institute Category: Creative Use of Data
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: UX / UI / Interface Design
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Cross-Channel UX / UI / Digital / Physical
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Writing
KUBOTA FUTURE CUBE
Agency: DENTSU INC. / Osaka + mount inc. / Tokyo + jitto inc. / Tokyo + Folio / London
Client: KUBOTA Corporation Category: Visual Craft / Art Direction
Anthem For All
Agency: McCann / New York
Client: Microsoft + Invictus Games Foundation Category: Audio Craft / Sound
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Audio Craft / Sound
Game On
Agency: Ogilvy South Africa / Cape Town + Volkswagen South Africa / Johannesburg
Client: Volkswagen South Africa Category: Visual Craft / Animation
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Visual Craft / Animation
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online Category: UX / UI / Utility / Ecommerce
Read a Woman
Agency: DZ Estúdio / Porto Alegre + Allas Filmes / Novo Hamburgo + Vox Haus / Porto Alegre
Client: Rio Grande do Sul Public Library Category: Creative Use of Data
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Creative Use of Data
Interview Warmup
Agency: Google + Google Creative Lab
Client: Google Category: UX / UI / Interface Design
24 Hours of Care
Agency: McCann Canada / Toronto + Performance Art / Toronto
Client: Petro-Canada CareMakers Category: UX / UI / Interface Design
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Cross-Channel UX / UI / Digital / Physical
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: UX / UI / User Experience / CX / DX
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: UX / UI / User Experience / CX / DX
Persepolis Reimagined
Agency: Media.Monks + Getty
Client: Getty Category: UX / UI / User Experience / CX / DX
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: UX / UI / User Experience / CX / DX
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Operation #OCEANDETOX
Agency: Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany
Client: WWF Germany Category: Visual Craft / Visual Effects
Award:
2023 Interactive & Mobile Craft Best of Discipline Pencil
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Best of Interactive & Mobile Craft
Annual ID:
OS23_IC000G
Award:
2023 Interactive & Mobile Craft Gold Pencil
Agency:
Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Visual Craft / Art Direction
Annual ID:
OS23_IC002G
Award:
2023 Interactive & Mobile Craft Gold Pencil
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Creative Use of Data
Annual ID:
OS23_IC001G
Award:
2023 Interactive & Mobile Craft Gold Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Writing
Annual ID:
OS23_IC004G
Award:
2023 Interactive & Mobile Craft Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Use of Technology
Annual ID:
OS23_IC005G
Award:
2023 Interactive & Mobile Craft Gold Pencil
Agency:
VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS23_IC006G
Award:
2023 Interactive & Mobile Craft Gold Pencil
Agency:
American Society for Deaf Children + Hello Monday/DEPT
Client:
American Society for Deaf Children
Title:
Fingerspelling
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS23_IC007G
Award:
2023 Interactive & Mobile Craft Gold Pencil
Agency:
(tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo
Client:
Suntory Holdings Limited
Title:
SUNTORY TENNENSUI ENDLESS DAWN
Category:
Visual Craft / Visual Effects
Annual ID:
OS23_IC003G
Award:
2023 Interactive & Mobile Craft Silver Pencil
Agency:
McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client:
Joshua Ribera Foundation
Title:
Depzman - Life Cut Short
Category:
Writing
Annual ID:
OS23_IC008S
Award:
2023 Interactive & Mobile Craft Silver Pencil
Agency:
VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Use of Technology
Annual ID:
OS23_IC009S
Award:
2023 Interactive & Mobile Craft Silver Pencil
Agency:
American Society for Deaf Children + Hello Monday/DEPT
Client:
American Society for Deaf Children
Title:
Fingerspelling
Category:
Use of Technology
Annual ID:
OS23_IC010S
Award:
2023 Interactive & Mobile Craft Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Use of Technology
Annual ID:
OS23_IC011S
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
Media.Monks / Amsterdam + Media.Monks / New York
Client:
Coach
Title:
The Pleasure Pursuit
Category:
Visual Craft / Art Direction
Annual ID:
OS23_IC016B
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Visual Craft / Art Direction
Annual ID:
OS23_IC017B
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Audio Craft / Sound
Annual ID:
OS23_IC019B
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Ministry of Foreign Affairs, Olena Zelenska Foundation
Title:
Carol for Charity
Category:
Audio Craft / Music
Annual ID:
OS23_IC018B
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
Ogilvy Spain / Madrid
Client:
DIRECCIÓN GENERAL DE TRÁFICO
Title:
The 36
Category:
Creative Use of Data
Annual ID:
OS23_IC014B
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
INGO / Hamburg + Ogilvy Germany
Client:
WAI Woods Art Institute
Title:
The Art Of Trending
Category:
Creative Use of Data
Annual ID:
OS23_IC015B
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
UX / UI / Interface Design
Annual ID:
OS23_IC012B
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS23_IC013B
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Writing
Annual ID:
OS23_IC020B
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
DENTSU INC. / Osaka + mount inc. / Tokyo + jitto inc. / Tokyo + Folio / London
Client:
KUBOTA Corporation
Title:
KUBOTA FUTURE CUBE
Category:
Visual Craft / Art Direction
Annual ID:
OS23_IC031M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Watch Ultra
Category:
Visual Craft / Art Direction
Annual ID:
OS23_IC032M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
McCann / New York
Client:
Microsoft + Invictus Games Foundation
Title:
Anthem For All
Category:
Audio Craft / Sound
Annual ID:
OS23_IC036M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Audio Craft / Sound
Annual ID:
OS23_IC037M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Ogilvy South Africa / Cape Town + Volkswagen South Africa / Johannesburg
Client:
Volkswagen South Africa
Title:
Game On
Category:
Visual Craft / Animation
Annual ID:
OS23_IC034M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Visual Craft / Animation
Annual ID:
OS23_IC035M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
De La Cruz/Ogilvy / Guaynabo
Client:
Supermax Online
Title:
The Eye Tracker
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS23_IC021M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
DZ Estúdio / Porto Alegre + Allas Filmes / Novo Hamburgo + Vox Haus / Porto Alegre
Client:
Rio Grande do Sul Public Library
Title:
Read a Woman
Category:
Creative Use of Data
Annual ID:
OS23_IC029M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Creative Use of Data
Annual ID:
OS23_IC030M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Interview Warmup
Category:
UX / UI / Interface Design
Annual ID:
OS23_IC026M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
McCann Canada / Toronto + Performance Art / Toronto
Client:
Petro-Canada CareMakers
Title:
24 Hours of Care
Category:
UX / UI / Interface Design
Annual ID:
OS23_IC027M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS23_IC028M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS23_IC022M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS23_IC023M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Media.Monks + Getty
Client:
Getty
Title:
Persepolis Reimagined
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS23_IC024M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS23_IC025M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Interview Warmup
Category:
Use of Technology
Annual ID:
OS23_IC038M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Use of Technology
Annual ID:
OS23_IC039M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS23_IC040M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS23_IC041M