The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Best of Interactive & Mobile Craft
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Creative Use of Data
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Visual Craft / Art Direction
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Fingerspelling Agency: American Society for Deaf Children + Hello Monday/DEPT Client: American Society for Deaf Children Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Dot Pad Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Use of Technology
SUNTORY TENNENSUI ENDLESS DAWN Agency: (tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo Client: Suntory Holdings Limited Category: Visual Craft / Visual Effects
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Writing
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Use of Technology
Fingerspelling Agency: American Society for Deaf Children + Hello Monday/DEPT Client: American Society for Deaf Children Category: Use of Technology
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Use of Technology
Depzman - Life Cut Short Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London Client: Joshua Ribera Foundation Category: Writing
The 36 Agency: Ogilvy Spain / Madrid Client: DIRECCIÓN GENERAL DE TRÁFICO Category: Creative Use of Data
The Art Of Trending Agency: INGO / Hamburg + Ogilvy Germany Client: WAI Woods Art Institute Category: Creative Use of Data
The Pleasure Pursuit Agency: Media.Monks / Amsterdam + Media.Monks / New York Client: Coach Category: Visual Craft / Art Direction
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Visual Craft / Art Direction
Sole Music Agency: ‿ and us / Dubai + BlackBox / Dubai Client: Anghami Category: Cross-Channel UX / UI / Digital / Physical
Carol for Charity Agency: Saatchi & Saatchi Ukraine / Kyiv Client: Ministry of Foreign Affairs, Olena Zelenska Foundation Category: Audio Craft / Music
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Audio Craft / Sound
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: UX / UI / Interface Design
Something to Offend Everyone Agency: MullenLowe U.S. + Brooklyn Film Festival Client: Brooklyn Film Festival Category: Writing
Read a Woman Agency: DZ Estúdio / Porto Alegre + Allas Filmes / Novo Hamburgo + Vox Haus / Porto Alegre Client: Rio Grande do Sul Public Library Category: Creative Use of Data
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Creative Use of Data
KUBOTA FUTURE CUBE Agency: DENTSU INC. / Osaka + mount inc. / Tokyo + jitto inc. / Tokyo + Folio / London Client: KUBOTA Corporation Category: Visual Craft / Art Direction
Apple Watch Ultra Agency: Apple / Cupertino Client: Apple Category: Visual Craft / Art Direction
The Eye Tracker Agency: De La Cruz/Ogilvy / Guaynabo Client: Supermax Online Category: UX / UI / Utility / Ecommerce
Staybl Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Jersey Pay Agency: VMLY&R Commerce Mexico / Mexico City Client: AB InBev / Corona Category: Cross-Channel UX / UI / Digital / Physical
Interview Warmup Agency: Google + Google Creative Lab Client: Google Category: Use of Technology
Sole Music Agency: ‿ and us / Dubai + BlackBox / Dubai Client: Anghami Category: Use of Technology
Game On Agency: Ogilvy South Africa / Cape Town + Volkswagen South Africa / Johannesburg Client: Volkswagen South Africa Category: Visual Craft / Animation
The Outside In Experiment Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield Client: Horizon Therapeutics Category: Visual Craft / Animation
Anthem For All Agency: McCann / New York Client: Microsoft + Invictus Games Foundation Category: Audio Craft / Sound
Eyedar Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Audio Craft / Sound
Staybl Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: UX / UI / User Experience / CX / DX
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: UX / UI / User Experience / CX / DX
Persepolis Reimagined Agency: Media.Monks + Getty Client: Getty Category: UX / UI / User Experience / CX / DX
Eyedar Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: UX / UI / User Experience / CX / DX
Interview Warmup Agency: Google + Google Creative Lab Client: Google Category: UX / UI / Interface Design
24 Hours of Care Agency: McCann Canada / Toronto + Performance Art / Toronto Client: Petro-Canada CareMakers Category: UX / UI / Interface Design
Operation #OCEANDETOX Agency: Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany Client: WWF Germany Category: Visual Craft / Visual Effects

2023 Interactive & Mobile Craft Best of Discipline Pencil

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Best of Interactive & Mobile Craft

OS23_IC000G

2023 Interactive & Mobile Craft Gold Pencil

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Creative Use of Data

OS23_IC001G

2023 Interactive & Mobile Craft Gold Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Visual Craft / Art Direction

OS23_IC002G

2023 Interactive & Mobile Craft Gold Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS23_IC006G

2023 Interactive & Mobile Craft Gold Pencil

American Society for Deaf Children + Hello Monday/DEPT

American Society for Deaf Children

Fingerspelling

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS23_IC007G

2023 Interactive & Mobile Craft Gold Pencil

SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul

Dot Incorporation

Dot Pad

Use of Technology

OS23_IC005G

2023 Interactive & Mobile Craft Gold Pencil

(tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo

Suntory Holdings Limited

SUNTORY TENNENSUI ENDLESS DAWN

Visual Craft / Visual Effects

OS23_IC003G

2023 Interactive & Mobile Craft Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Writing

OS23_IC004G

2023 Interactive & Mobile Craft Silver Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Use of Technology

OS23_IC009S

2023 Interactive & Mobile Craft Silver Pencil

American Society for Deaf Children + Hello Monday/DEPT

American Society for Deaf Children

Fingerspelling

Use of Technology

OS23_IC010S

2023 Interactive & Mobile Craft Silver Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Use of Technology

OS23_IC011S

2023 Interactive & Mobile Craft Silver Pencil

McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London

Joshua Ribera Foundation

Depzman - Life Cut Short

Writing

OS23_IC008S

2023 Interactive & Mobile Craft Bronze Pencil

Ogilvy Spain / Madrid

DIRECCIÓN GENERAL DE TRÁFICO

The 36

Creative Use of Data

OS23_IC014B

2023 Interactive & Mobile Craft Bronze Pencil

INGO / Hamburg + Ogilvy Germany

WAI Woods Art Institute

The Art Of Trending

Creative Use of Data

OS23_IC015B

2023 Interactive & Mobile Craft Bronze Pencil

Media.Monks / Amsterdam + Media.Monks / New York

Coach

The Pleasure Pursuit

Visual Craft / Art Direction

OS23_IC016B

2023 Interactive & Mobile Craft Bronze Pencil

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Visual Craft / Art Direction

OS23_IC017B

2023 Interactive & Mobile Craft Bronze Pencil

‿ and us / Dubai + BlackBox / Dubai

Anghami

Sole Music

Cross-Channel UX / UI / Digital / Physical

OS23_IC013B

2023 Interactive & Mobile Craft Bronze Pencil

Saatchi & Saatchi Ukraine / Kyiv

Ministry of Foreign Affairs, Olena Zelenska Foundation

Carol for Charity

Audio Craft / Music

OS23_IC018B

2023 Interactive & Mobile Craft Bronze Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Audio Craft / Sound

OS23_IC019B

2023 Interactive & Mobile Craft Bronze Pencil

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

UX / UI / Interface Design

OS23_IC012B

2023 Interactive & Mobile Craft Bronze Pencil

MullenLowe U.S. + Brooklyn Film Festival

Brooklyn Film Festival

Something to Offend Everyone

Writing

OS23_IC020B

2023 Interactive & Mobile Craft Merit Award

DZ Estúdio / Porto Alegre + Allas Filmes / Novo Hamburgo + Vox Haus / Porto Alegre

Rio Grande do Sul Public Library

Read a Woman

Creative Use of Data

OS23_IC029M

2023 Interactive & Mobile Craft Merit Award

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Creative Use of Data

OS23_IC030M

2023 Interactive & Mobile Craft Merit Award

DENTSU INC. / Osaka + mount inc. / Tokyo + jitto inc. / Tokyo + Folio / London

KUBOTA Corporation

KUBOTA FUTURE CUBE

Visual Craft / Art Direction

OS23_IC031M

2023 Interactive & Mobile Craft Merit Award

Apple / Cupertino

Apple

Apple Watch Ultra

Visual Craft / Art Direction

OS23_IC032M

2023 Interactive & Mobile Craft Merit Award

De La Cruz/Ogilvy / Guaynabo

Supermax Online

The Eye Tracker

UX / UI / Utility / Ecommerce

OS23_IC021M

2023 Interactive & Mobile Craft Merit Award

Havas Germany + Havas New York

Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Staybl

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS23_IC040M

2023 Interactive & Mobile Craft Merit Award

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS23_IC041M

2023 Interactive & Mobile Craft Merit Award

VMLY&R Commerce Mexico / Mexico City

AB InBev / Corona

Jersey Pay

Cross-Channel UX / UI / Digital / Physical

OS23_IC028M

2023 Interactive & Mobile Craft Merit Award

Google + Google Creative Lab

Google

Interview Warmup

Use of Technology

OS23_IC038M

2023 Interactive & Mobile Craft Merit Award

‿ and us / Dubai + BlackBox / Dubai

Anghami

Sole Music

Use of Technology

OS23_IC039M

2023 Interactive & Mobile Craft Merit Award

Ogilvy South Africa / Cape Town + Volkswagen South Africa / Johannesburg

Volkswagen South Africa

Game On

Visual Craft / Animation

OS23_IC034M

2023 Interactive & Mobile Craft Merit Award

Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield

Horizon Therapeutics

The Outside In Experiment

Visual Craft / Animation

OS23_IC035M

2023 Interactive & Mobile Craft Merit Award

McCann / New York

Microsoft + Invictus Games Foundation

Anthem For All

Audio Craft / Sound

OS23_IC036M

2023 Interactive & Mobile Craft Merit Award

Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London

Horizon Therapeutics

Eyedar

Audio Craft / Sound

OS23_IC037M

2023 Interactive & Mobile Craft Merit Award

Havas Germany + Havas New York

Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Staybl

UX / UI / User Experience / CX / DX

OS23_IC022M

2023 Interactive & Mobile Craft Merit Award

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

UX / UI / User Experience / CX / DX

OS23_IC023M

2023 Interactive & Mobile Craft Merit Award

Media.Monks + Getty

Getty

Persepolis Reimagined

UX / UI / User Experience / CX / DX

OS23_IC024M

2023 Interactive & Mobile Craft Merit Award

Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London

Horizon Therapeutics

Eyedar

UX / UI / User Experience / CX / DX

OS23_IC025M

2023 Interactive & Mobile Craft Merit Award

Google + Google Creative Lab

Google

Interview Warmup

UX / UI / Interface Design

OS23_IC026M

2023 Interactive & Mobile Craft Merit Award

McCann Canada / Toronto + Performance Art / Toronto

Petro-Canada CareMakers

24 Hours of Care

UX / UI / Interface Design

OS23_IC027M

2023 Interactive & Mobile Craft Merit Award

Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany

WWF Germany

Operation #OCEANDETOX

Visual Craft / Visual Effects

OS23_IC033M

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