The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Best of Interactive, Online & Mobile
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Websites / Desktop & Responsive
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Breakchains With Blockchain Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo Client: Children of Female Prisoners' Association Category: NFTs
Girls Who Code Girls Agency: Mojo Supermarket + makemepulse + Girls Who Code Client: Girls Who Code Category: Gaming / Online
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Digital Installations / Interactive & Immersive
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Utility
Fingerspelling Agency: American Society for Deaf Children + Hello Monday/DEPT Client: American Society for Deaf Children Category: Utility
Dot Go Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Quest for Dyslexia Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Gaming / Mobile
Knock Knock Agency: Cheil Worldwide / Seoul Client: Korean National Police Agency Category: Customer Experience / CX
Chatpat Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago Client: SOS Children's Villages Category: Online & Mobile Video / Online-only Video - Series
Gun Survivor Reviews Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba Client: Guns Down America Category: Online & Mobile Video / Online-only Video - Series
Dot Go Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Non-Fungible Testicles Agency: MRM / New York + Versus / New York + MISHKA NYC / Willowick + Ritmika Audio Arts / São Paulo Client: Movember Category: NFTs
Staybl Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Mobile Applications
The Desk Snatch Pre-Rolls Agency: Animal / Stockholm + Rulla Bandet / Stockholm + Curamando / Stockholm Client: Evoko Category: Online & Mobile Video / Pre-Roll
Cheat Cookies Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Physical Product & Mobile Integration
Interview Warmup Agency: Google + Google Creative Lab Client: Google Category: Utility
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Google Black-owned Friday Every Day Agency: BBH USA Client: Google Category: Online & Mobile Video / Interactive Video
The First Digital Nation Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Online & Mobile Video / Online-only Video - Single
Duet Delivery Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo Client: Burger King Category: Online Advertising / Native Ads
Wizarding World Holiday Trunk Agency: Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery Client: Uber Eats Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Song Breaker Awards Agency: Media.Monks / Los Angeles + Logitech / Los Angeles Client: Logitech for Creators Category: Metaverse
WikiTruth Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels Client: Ukrainian Witness Category: Online Community Platform / Use of Existing Platform
Adopt a Mod Agency: Havas Play / Puteaux + La SPA / Paris Client: La SPA Category: Gaming / Online
Sole Music Agency: ‿ and us / Dubai + BlackBox / Dubai Client: Anghami Category: Physical Product & Mobile Integration
Staybl Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Utility
See My Skin Agency: Edelman / New York Client: Vaseline Category: Utility
I Will Always Be Me Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
The Female Gaze Agency: Accenture Song DK / Copenhagen + Meta + Kunsthal Charlottenborg + makemepulse Client: Kunsthal Charlottenborg Category: Websites / Desktop & Responsive
THE UNDENIABLE STREET VIEW Agency: ‿ and us / Dubai + BlackBox / Dubai Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Websites / Desktop & Responsive
See My Skin Agency: Edelman / New York Client: Vaseline Category: Websites / Desktop & Responsive
Are You Press Worthy? Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Websites / Desktop & Responsive
Girls Who Code Girls Agency: Mojo Supermarket + makemepulse + Girls Who Code Client: Girls Who Code Category: Websites / Desktop & Responsive
The Vulva Spaceship Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton Client: Wer Braucht Feminismus? Category: Online & Mobile Video / Online-only Video - Single
The Singularity BTS Agency: Squarespace + Smuggler / Los Angeles Client: Squarespace Category: Online & Mobile Video / Online-only Video - Single
Unrecommended By Algorithm Agency: Publicis Conseil / Paris + Havas Paris / Puteaux Client: FNAC Category: Customer Experience / CX
Jersey Pay Agency: VMLY&R Commerce Mexico / Mexico City Client: AB InBev / Corona Category: Customer Experience / CX
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Customer Experience / CX
The Eye Tracker Agency: De La Cruz/Ogilvy / Guaynabo Client: Supermax Online Category: Utility / Ecommerce
Google Black-owned Friday Every Day Agency: BBH USA Client: Google Category: Utility / Ecommerce
Crime Interrupted Agency: HOST/HAVAS / Sydney + Casefile / Sydney Client: Australian Federal Police Category: Online Advertising / Native Ads
Escape: FUCK / PAIN / HELL Agency: Ogilvy Germany Client: German Rail Category: Online & Mobile Video / Online-only Video - Series
Triangle Tracker Agency: Goodby Silverstein & Partners Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Just A/Run Agency: R/GA US Client: Nike Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Adidas Ozworld Agency: Media.Monks / Amsterdam + Jam3 / Amsterdam Client: Adidas Originals Category: Metaverse
Homeless in the Metaverse Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Entourage Category: Metaverse

2023 Interactive, Online & Mobile Best of Discipline Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Best of Interactive, Online & Mobile

OS23_IN000G

2023 Interactive, Online & Mobile Gold Pencil

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Websites / Desktop & Responsive

OS23_IN002G

2023 Interactive, Online & Mobile Gold Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_IN005G

2023 Interactive, Online & Mobile Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_IN006G

2023 Interactive, Online & Mobile Gold Pencil

Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo

Children of Female Prisoners' Association

Breakchains With Blockchain

NFTs

OS23_IN008G

2023 Interactive, Online & Mobile Gold Pencil

Mojo Supermarket + makemepulse + Girls Who Code

Girls Who Code

Girls Who Code Girls

Gaming / Online

OS23_IN004G

2023 Interactive, Online & Mobile Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Digital Installations / Interactive & Immersive

OS23_IN007G

2023 Interactive, Online & Mobile Gold Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Utility

OS23_IN001G

2023 Interactive, Online & Mobile Gold Pencil

American Society for Deaf Children + Hello Monday/DEPT

American Society for Deaf Children

Fingerspelling

Utility

OS23_IN003G

2023 Interactive, Online & Mobile Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Go

Innovation & Transformation / Innovation in Interactive, Online, & Mobile

OS23_IN009G

2023 Interactive, Online & Mobile Silver Pencil

Cheil Hong Kong + Cheil PengTai Beijing

Samsung

Quest for Dyslexia

Gaming / Mobile

OS23_IN017S

2023 Interactive, Online & Mobile Silver Pencil

Cheil Worldwide / Seoul

Korean National Police Agency

Knock Knock

Customer Experience / CX

OS23_IN012S

2023 Interactive, Online & Mobile Silver Pencil

FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago

SOS Children's Villages

Chatpat

Online & Mobile Video / Online-only Video - Series

OS23_IN015S

2023 Interactive, Online & Mobile Silver Pencil

Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba

Guns Down America

Gun Survivor Reviews

Online & Mobile Video / Online-only Video - Series

OS23_IN016S

2023 Interactive, Online & Mobile Silver Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Go

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_IN019S

2023 Interactive, Online & Mobile Silver Pencil

MRM / New York + Versus / New York + MISHKA NYC / Willowick + Ritmika Audio Arts / São Paulo

Movember

Non-Fungible Testicles

NFTs

OS23_IN020S

2023 Interactive, Online & Mobile Silver Pencil

Havas Germany + Havas New York

Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Staybl

Mobile Applications

OS23_IN010S

2023 Interactive, Online & Mobile Silver Pencil

Animal / Stockholm + Rulla Bandet / Stockholm + Curamando / Stockholm

Evoko

The Desk Snatch Pre-Rolls

Online & Mobile Video / Pre-Roll

OS23_IN014S

2023 Interactive, Online & Mobile Silver Pencil

Saatchi & Saatchi / Düsseldorf

Mondelēz Europe / Oreo

Cheat Cookies

Physical Product & Mobile Integration

OS23_IN018S

2023 Interactive, Online & Mobile Silver Pencil

Google + Google Creative Lab

Google

Interview Warmup

Utility

OS23_IN011S

2023 Interactive, Online & Mobile Silver Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Innovation & Transformation / Innovation in Interactive, Online, & Mobile

OS23_IN021S

2023 Interactive, Online & Mobile Silver Pencil

BBH USA

Google

Google Black-owned Friday Every Day

Online & Mobile Video / Interactive Video

OS23_IN013S

2023 Interactive, Online & Mobile Bronze Pencil

The Monkeys, part of Accenture Song / Sydney + Collider / Sydney

The Government of Tuvalu

The First Digital Nation

Online & Mobile Video / Online-only Video - Single

OS23_IN026B

2023 Interactive, Online & Mobile Bronze Pencil

DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo

Burger King

Duet Delivery

Online Advertising / Native Ads

OS23_IN025B

2023 Interactive, Online & Mobile Bronze Pencil

Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery

Uber Eats

Wizarding World Holiday Trunk

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_IN029B

2023 Interactive, Online & Mobile Bronze Pencil

Media.Monks / Los Angeles + Logitech / Los Angeles

Logitech for Creators

The Song Breaker Awards

Metaverse

OS23_IN030B

2023 Interactive, Online & Mobile Bronze Pencil

Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels

Ukrainian Witness

WikiTruth

Online Community Platform / Use of Existing Platform

OS23_IN024B

2023 Interactive, Online & Mobile Bronze Pencil

Havas Play / Puteaux + La SPA / Paris

La SPA

Adopt a Mod

Gaming / Online

OS23_IN027B

2023 Interactive, Online & Mobile Bronze Pencil

‿ and us / Dubai + BlackBox / Dubai

Anghami

Sole Music

Physical Product & Mobile Integration

OS23_IN028B

2023 Interactive, Online & Mobile Bronze Pencil

Havas Germany + Havas New York

Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Staybl

Utility

OS23_IN022B

2023 Interactive, Online & Mobile Bronze Pencil

Edelman / New York

Vaseline

See My Skin

Utility

OS23_IN023B

2023 Interactive, Online & Mobile Bronze Pencil

VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom

Dell Technologies & Intel

I Will Always Be Me

Innovation & Transformation / Innovation in Interactive, Online, & Mobile

OS23_IN031B

2023 Interactive, Online & Mobile Merit Award

Accenture Song DK / Copenhagen + Meta + Kunsthal Charlottenborg + makemepulse

Kunsthal Charlottenborg

The Female Gaze

Websites / Desktop & Responsive

OS23_IN032M

2023 Interactive, Online & Mobile Merit Award

‿ and us / Dubai + BlackBox / Dubai

UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS

THE UNDENIABLE STREET VIEW

Websites / Desktop & Responsive

OS23_IN033M

2023 Interactive, Online & Mobile Merit Award

Edelman / New York

Vaseline

See My Skin

Websites / Desktop & Responsive

OS23_IN034M

2023 Interactive, Online & Mobile Merit Award

TBWA\Chiat\Day NY / New York

Columbia Journalism Review

Are You Press Worthy?

Websites / Desktop & Responsive

OS23_IN035M

2023 Interactive, Online & Mobile Merit Award

Mojo Supermarket + makemepulse + Girls Who Code

Girls Who Code

Girls Who Code Girls

Websites / Desktop & Responsive

OS23_IN036M

2023 Interactive, Online & Mobile Merit Award

INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton

Wer Braucht Feminismus?

The Vulva Spaceship

Online & Mobile Video / Online-only Video - Single

OS23_IN057M

2023 Interactive, Online & Mobile Merit Award

Squarespace + Smuggler / Los Angeles

Squarespace

The Singularity BTS

Online & Mobile Video / Online-only Video - Single

OS23_IN058M

2023 Interactive, Online & Mobile Merit Award

Publicis Conseil / Paris + Havas Paris / Puteaux

FNAC

Unrecommended By Algorithm

Customer Experience / CX

OS23_IN049M

2023 Interactive, Online & Mobile Merit Award

VMLY&R Commerce Mexico / Mexico City

AB InBev / Corona

Jersey Pay

Customer Experience / CX

OS23_IN050M

2023 Interactive, Online & Mobile Merit Award

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Customer Experience / CX

OS23_IN051M

2023 Interactive, Online & Mobile Merit Award

De La Cruz/Ogilvy / Guaynabo

Supermax Online

The Eye Tracker

Utility / Ecommerce

OS23_IN047M

2023 Interactive, Online & Mobile Merit Award

BBH USA

Google

Google Black-owned Friday Every Day

Utility / Ecommerce

OS23_IN048M

2023 Interactive, Online & Mobile Merit Award

HOST/HAVAS / Sydney + Casefile / Sydney

Australian Federal Police

Crime Interrupted

Online Advertising / Native Ads

OS23_IN055M

2023 Interactive, Online & Mobile Merit Award

Ogilvy Germany

German Rail

Escape: FUCK / PAIN / HELL

Online & Mobile Video / Online-only Video - Series

OS23_IN059M

2023 Interactive, Online & Mobile Merit Award

Goodby Silverstein & Partners

Doritos

Triangle Tracker

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_IN064M

2023 Interactive, Online & Mobile Merit Award

R/GA US

Nike

Just A/Run

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_IN065M

2023 Interactive, Online & Mobile Merit Award

Media.Monks / Amsterdam + Jam3 / Amsterdam

Adidas Originals

Adidas Ozworld

Metaverse

OS23_IN068M

2023 Interactive, Online & Mobile Merit Award

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Entourage

Homeless in the Metaverse

Metaverse

OS23_IN069M

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