The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Eyedar Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Best of Pharma
Eyedar Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Craft / Use of Technology
Eyedar Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Innovation & Transformation / Innovation in Pharma
I Will Always Be Me Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Pharma
The Outside In Experiment Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield Client: Horizon Therapeutics Category: Film
The Outside In Experiment Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield Client: Horizon Therapeutics Category: Craft / Art Direction
Gout Revisited Agency: Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco Client: Horizon Therapeutics Category: Craft / Art Direction
Gout Revisited Agency: Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco Client: Horizon Therapeutics Category: Promotional Items
Eyedar Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Online & Mobile
The Unwearable Collection Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo Client: Boehringer Ingelheim Category: Experiential / Immersive / Events
I Will Always Be Me Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Direct Marketing
The Unwearable Collection Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo Client: Boehringer Ingelheim Category: Craft / Art Direction
Outcare Agency: Havas Health & You Brazil / São Paulo + CANJA Audio Culture / São Paulo + Merci Studios / São Paulo + Produtora Associados / São Paulo Client: United Health Group Category: Products
Love Doesn't Take a Break Agency: VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom Client: Teva Pharmaceuticals Category: Craft / Writing
Love Doesn't Take a Break Agency: VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom Client: Teva Pharmaceuticals Category: Film
Picture The Days Ahead Agency: FCB Health Europe, an IPG Health Company / London + Sandoz / Munich Client: Sandoz, Lenalidomide Category: Craft / Art Direction
Picture The Days Ahead Agency: FCB Health Europe, an IPG Health Company / London + Sandoz / Munich Client: Sandoz, Lenalidomide Category: Print
Paintings of Hope Agency: VMLY&R HEALTH / Madrid + Gilead Sciences / Madrid Client: Gilead Sciences Category: Craft / Use of Technology
The Outside In Experiment Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield Client: Horizon Therapeutics Category: Craft / Use of Technology
Up The Antibodies Agency: Edelman / New York Client: AstraZeneca Category: Public Relations
Lyme Bomb Detector Agency: Eversana Intouch / New York + VideoCubo.TV / São Paulo Client: Global Lyme Alliance Category: Innovation & Transformation / Innovation in Pharma
Touch of Flu - UV Experience Agency: 21GRAMS + MTP / Glasgow Client: AstraZeneca Category: Experiential / Immersive / Events
Mocotó SQF Agency: LLYC Brazil / São Paulo + Vox Haus / Porto Alegre + Donice Produções / São Paulo + All Frame Filmes / São Paulo Client: PTC Therapeutics Category: Experiential / Immersive / Events
Eyedar Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Experiential / Immersive / Events
Under a Rock Agency: 21GRAMS Client: AstraZeneca Category: Film
Invisibles Agency: VMLY&R HEALTH / Madrid + Biogen / Madrid + FundAME / Madrid Client: Biogen - FundAME Category: Film
The Unwearable Collection Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo Client: Boehringer Ingelheim Category: Film
Under a Rock Agency: 21GRAMS Client: AstraZeneca Category: Craft / Art Direction
The Cholesterol Factory Agency: McCann Health London, an IPG Health Company + Jelly / London Client: CSL Category: Craft / Art Direction
Endless Frictions Agency: FCBCure, an IPG Health Company / Parsippany + Gelmi Estúdio de Arte / São José dos Campos Client: Extremity Preservation, Inc. Category: Craft / Art Direction
Gout Revisited Agency: Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco Client: Horizon Therapeutics Category: Integrated Campaign
The Unwearable Collection Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo Client: Boehringer Ingelheim Category: Integrated Campaign
Endless Frictions Agency: FCBCure, an IPG Health Company / Parsippany + Gelmi Estúdio de Arte / São José dos Campos Client: Extremity Preservation, Inc. Category: Print
Happy to be censored Agency: beX (creative agency of be sweet_.) / Madrid + GC Aesthetics / Barcelona + BeSweet Films / Madrid Client: GC Aesthetics Category: Social Media
The Usual Sorespects Agency: VMLY&R / London + Viatris / Hatfield + Havas Media / London Client: Difflam Category: Out of Home

2023 Pharma Best of Discipline Pencil

Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London

Horizon Therapeutics

Eyedar

Best of Pharma

OS23_PH000G

2023 Pharma Gold Pencil

Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London

Horizon Therapeutics

Eyedar

Craft / Use of Technology

OS23_PH001G

2023 Pharma Gold Pencil

Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London

Horizon Therapeutics

Eyedar

Innovation & Transformation / Innovation in Pharma

OS23_PH005G

2023 Pharma Gold Pencil

VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom

Dell Technologies & Intel

I Will Always Be Me

Innovation & Transformation / Innovation in Pharma

OS23_PH006G

2023 Pharma Gold Pencil

Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield

Horizon Therapeutics

The Outside In Experiment

Film

OS23_PH002G

2023 Pharma Gold Pencil

Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield

Horizon Therapeutics

The Outside In Experiment

Craft / Art Direction

OS23_PH003G

2023 Pharma Gold Pencil

Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco

Horizon Therapeutics

Gout Revisited

Craft / Art Direction

OS23_PH004G

2023 Pharma Silver Pencil

Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco

Horizon Therapeutics

Gout Revisited

Promotional Items

OS23_PH008S

2023 Pharma Silver Pencil

Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London

Horizon Therapeutics

Eyedar

Online & Mobile

OS23_PH010S

2023 Pharma Silver Pencil

Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo

Boehringer Ingelheim

The Unwearable Collection

Experiential / Immersive / Events

OS23_PH007S

2023 Pharma Silver Pencil

VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom

Dell Technologies & Intel

I Will Always Be Me

Direct Marketing

OS23_PH009S

2023 Pharma Silver Pencil

Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo

Boehringer Ingelheim

The Unwearable Collection

Craft / Art Direction

OS23_PH011S

2023 Pharma Bronze Pencil

Havas Health & You Brazil / São Paulo + CANJA Audio Culture / São Paulo + Merci Studios / São Paulo + Produtora Associados / São Paulo

United Health Group

Outcare

Products

OS23_PH012B

2023 Pharma Bronze Pencil

VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom

Teva Pharmaceuticals

Love Doesn't Take a Break

Craft / Writing

OS23_PH016B

2023 Pharma Bronze Pencil

VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom

Teva Pharmaceuticals

Love Doesn't Take a Break

Film

OS23_PH013B

2023 Pharma Bronze Pencil

FCB Health Europe, an IPG Health Company / London + Sandoz / Munich

Sandoz, Lenalidomide

Picture The Days Ahead

Craft / Art Direction

OS23_PH015B

2023 Pharma Bronze Pencil

FCB Health Europe, an IPG Health Company / London + Sandoz / Munich

Sandoz, Lenalidomide

Picture The Days Ahead

Print

OS23_PH014B

2023 Pharma Merit Award

VMLY&R HEALTH / Madrid + Gilead Sciences / Madrid

Gilead Sciences

Paintings of Hope

Craft / Use of Technology

OS23_PH032M

2023 Pharma Merit Award

Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield

Horizon Therapeutics

The Outside In Experiment

Craft / Use of Technology

OS23_PH033M

2023 Pharma Merit Award

Edelman / New York

AstraZeneca

Up The Antibodies

Public Relations

OS23_PH026M

2023 Pharma Merit Award

Eversana Intouch / New York + VideoCubo.TV / São Paulo

Global Lyme Alliance

Lyme Bomb Detector

Innovation & Transformation / Innovation in Pharma

OS23_PH034M

2023 Pharma Merit Award

21GRAMS + MTP / Glasgow

AstraZeneca

Touch of Flu - UV Experience

Experiential / Immersive / Events

OS23_PH017M

2023 Pharma Merit Award

LLYC Brazil / São Paulo + Vox Haus / Porto Alegre + Donice Produções / São Paulo + All Frame Filmes / São Paulo

PTC Therapeutics

Mocotó SQF

Experiential / Immersive / Events

OS23_PH018M

2023 Pharma Merit Award

Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London

Horizon Therapeutics

Eyedar

Experiential / Immersive / Events

OS23_PH019M

2023 Pharma Merit Award

21GRAMS

AstraZeneca

Under a Rock

Film

OS23_PH020M

2023 Pharma Merit Award

VMLY&R HEALTH / Madrid + Biogen / Madrid + FundAME / Madrid

Biogen - FundAME

Invisibles

Film

OS23_PH021M

2023 Pharma Merit Award

Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo

Boehringer Ingelheim

The Unwearable Collection

Film

OS23_PH022M

2023 Pharma Merit Award

21GRAMS

AstraZeneca

Under a Rock

Craft / Art Direction

OS23_PH029M

2023 Pharma Merit Award

McCann Health London, an IPG Health Company + Jelly / London

CSL

The Cholesterol Factory

Craft / Art Direction

OS23_PH030M

2023 Pharma Merit Award

FCBCure, an IPG Health Company / Parsippany + Gelmi Estúdio de Arte / São José dos Campos

Extremity Preservation, Inc.

Endless Frictions

Craft / Art Direction

OS23_PH031M

2023 Pharma Merit Award

Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco

Horizon Therapeutics

Gout Revisited

Integrated Campaign

OS23_PH027M

2023 Pharma Merit Award

Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo

Boehringer Ingelheim

The Unwearable Collection

Integrated Campaign

OS23_PH028M

2023 Pharma Merit Award

FCBCure, an IPG Health Company / Parsippany + Gelmi Estúdio de Arte / São José dos Campos

Extremity Preservation, Inc.

Endless Frictions

Print

OS23_PH024M

2023 Pharma Merit Award

beX (creative agency of be sweet_.) / Madrid + GC Aesthetics / Barcelona + BeSweet Films / Madrid

GC Aesthetics

Happy to be censored

Social Media

OS23_PH023M

2023 Pharma Merit Award

VMLY&R / London + Viatris / Hatfield + Havas Media / London

Difflam

The Usual Sorespects

Out of Home

OS23_PH025M

Follow Us