The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

BMW: Nothing But Sheer Joy Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York Client: BMW Category: Best of Social Media
Bill it to Bezos Agency: Angry Butterfly / Toronto Client: Jane/Finch Community Centre Category: Innovation & Transformation / Innovation in Social Media
Apologize the Rainbow Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Client: Skittles Category: Livestream
Bill it to Bezos Agency: Angry Butterfly / Toronto Client: Jane/Finch Community Centre Category: Social Channel / Single Platform
The Tattoo Duo Over Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: User-Generated Content
The Tattoo Duo Over Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Active Engagement / Call to Action
Influencers' Friends Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá Client: AbInBev Colombia - Poker Beer Category: Influencer Marketing / Single Channel
OutHorse Your Email Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik Client: Business Iceland Category: Stunts & Activations
BMW: Nothing But Sheer Joy Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York Client: BMW Category: Social Channel / Multi-Platform
Homeless in the Metaverse Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Entourage Category: Social Channel / Multi-Platform
Wednesday hates marketing Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles Client: Netflix Category: Social Channel / Multi-Platform
The Ad You Stay In Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York Client: Hilton Category: Social Post / Single
Homeless in the Metaverse Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Entourage Category: Innovation & Transformation / Innovation in Social Media
The Truth Wins Agency: DDB Group Germany Client: Reporters Without Borders (RSF) Category: Social Post / Single Platform Series
This is a Beats Ad Agency: Rosewood Creative / Los Angeles + Beats by Dre / Culver City Client: Beats by Dre Category: Social Post / Single Platform Series
Gun Survivor Reviews Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba Client: Guns Down America Category: Social Post / Single Platform Series
The Art Of Trending Agency: INGO / Hamburg + Ogilvy Germany Client: WAI Woods Art Institute Category: Social Post / Real-time Response
Bring Home The Bud Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90 Client: Budweiser / AB InBev Category: Social Post / Real-time Response
Gun Survivor Reviews Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba Client: Guns Down America Category: Social Channel / Single Platform
Bill it to Bezos Agency: Angry Butterfly / Toronto Client: Jane/Finch Community Centre Category: Active Engagement / Call to Action
The Ad You Stay In Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York Client: Hilton Category: Influencer Marketing / Single Channel
The Tattoo Duo Over Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Stunts & Activations
Buy My Cancer Agency: Ogilvy Poland / Warsaw Client: Alivia Cancer Foundation Category: Craft / Use of Visuals
BMW: Nothing But Sheer Joy Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York Client: BMW Category: Social Video / Over 15 Seconds
Toby the Vegetarian Vampire Agency: 1stAveMachine / Brooklyn + Kraft Heinz Company / Chicago + Wieden+Kennedy / New York Client: Kraft Heinz Company Category: Social Video / Over 15 Seconds
Dyslexic Thinking Agency: FCB Inferno / London Client: Virgin Group / Made By Dyslexia Category: Brand Partnerships
Trapped in the 90s Agency: McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid Client: IKEA Category: Influencer Marketing / Multi-Channel
Toby the Vegetarian Vampire Agency: Wieden+Kennedy / New York + 1stAveMachine Client: Kraft Heinz Category: Influencer Marketing / Multi-Channel
Tally My Post Agency: Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland Client: State Category: Innovation & Transformation / Innovation in Social Media
Follow Their Leader Agency: NORD DDB / Copenhagen + NORD DDB / Stockholm Client: Non-Violence Project Foundation Category: Innovation & Transformation / Innovation in Social Media
Chatpat Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago Client: SOS Children's Villages Category: Social Post / Single Platform Series
Influencers' Friends Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá Client: AbInBev Colombia - Poker Beer Category: Social Post / Single Platform Series
Escape: FUCK / PAIN / HELL Agency: Ogilvy Germany Client: German Rail Category: Social Video / Under 15 Seconds
The milkmAId Agency: Ogilvy / Paris Client: Nestlé Category: Social Post / Real-time Response
KICKIN RIGHTS CUP Agency: Manifiesto Client: APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN) Category: Social Post / Real-time Response
Land of the Unfree Agency: Anorak NoA / Oslo + Amnesty / Oslo Client: Amnesty International Category: Social Post / Real-time Response
City Hall of Love Agency: MullenLowe / Singapore Client: Unilever / Closeup Category: Social Channel / Single Platform
Dubbing Factory Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS Client: Prime Video Category: User-Generated Content
Truth, Dare or Dollar Agency: ATTN: + Cash App Client: Cash App Category: User-Generated Content
Chatpat Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago Client: SOS Children's Villages Category: Active Engagement / Call to Action
I Don't Remember Agency: HOY by Havas / Argentina Client: ALMA Category: Stunts & Activations
The Diapér Agency: Mother / Los Angeles + Goop / Los Angeles Client: Baby2Baby Category: Stunts & Activations
I Knew All Along Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: White Ribbon Category: Craft / Writing
The Vulva Spaceship Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton Client: Wer Braucht Feminismus? Category: Social Post / Multi-Platform Series
Cheat Cookies Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Brand Partnerships
McDrip Agency: NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki Client: Food Folk Suomi / McDonald's Finland Category: Brand Partnerships
Netflix's Heart Beats TunTum Agency: Wunderman Thompson / São Paulo + Netflix Client: Netflix Category: Brand Partnerships
Tide x Marvel Teaser or Tide Ad? Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Brand Partnerships
I'm Neale Daniher Agency: Clemenger BBDO Client: FightMND Category: Social Post / Single
Happy to be censored Agency: beX (creative agency of be sweet_.) / Madrid + BeSweet Films / Madrid + GC Aesthetics / Barcelona Client: GC Aesthetics Category: Social Post / Single

2023 Social Media Best of Discipline Pencil

TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York

BMW

BMW: Nothing But Sheer Joy

Best of Social Media

OS23_SM000G

2023 Social Media Gold Pencil

Angry Butterfly / Toronto

Jane/Finch Community Centre

Bill it to Bezos

Innovation & Transformation / Innovation in Social Media

OS23_SM010G

2023 Social Media Gold Pencil

DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles

Skittles

Apologize the Rainbow

Livestream

OS23_SM005G

2023 Social Media Gold Pencil

Angry Butterfly / Toronto

Jane/Finch Community Centre

Bill it to Bezos

Social Channel / Single Platform

OS23_SM002G

2023 Social Media Gold Pencil

BETC / Paris + Duolingo / Paris + Voir Pictures / Paris

Duolingo

The Tattoo Duo Over

User-Generated Content

OS23_SM006G

2023 Social Media Gold Pencil

BETC / Paris + Duolingo / Paris + Voir Pictures / Paris

Duolingo

The Tattoo Duo Over

Active Engagement / Call to Action

OS23_SM007G

2023 Social Media Gold Pencil

DDB WORLDWIDE COLOMBIA SAS / Bogotá

AbInBev Colombia - Poker Beer

Influencers' Friends

Influencer Marketing / Single Channel

OS23_SM009G

2023 Social Media Gold Pencil

SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik

Business Iceland

OutHorse Your Email

Stunts & Activations

OS23_SM008G

2023 Social Media Gold Pencil

TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York

BMW

BMW: Nothing But Sheer Joy

Social Channel / Multi-Platform

OS23_SM001G

2023 Social Media Gold Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Entourage

Homeless in the Metaverse

Social Channel / Multi-Platform

OS23_SM003G

2023 Social Media Gold Pencil

Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles

Netflix

Wednesday hates marketing

Social Channel / Multi-Platform

OS23_SM004G

2023 Social Media Silver Pencil

TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York

Hilton

The Ad You Stay In

Social Post / Single

OS23_SM012S

2023 Social Media Silver Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Entourage

Homeless in the Metaverse

Innovation & Transformation / Innovation in Social Media

OS23_SM024S

2023 Social Media Silver Pencil

DDB Group Germany

Reporters Without Borders (RSF)

The Truth Wins

Social Post / Single Platform Series

OS23_SM013S

2023 Social Media Silver Pencil

Rosewood Creative / Los Angeles + Beats by Dre / Culver City

Beats by Dre

This is a Beats Ad

Social Post / Single Platform Series

OS23_SM014S

2023 Social Media Silver Pencil

Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba

Guns Down America

Gun Survivor Reviews

Social Post / Single Platform Series

OS23_SM015S

2023 Social Media Silver Pencil

INGO / Hamburg + Ogilvy Germany

WAI Woods Art Institute

The Art Of Trending

Social Post / Real-time Response

OS23_SM016S

2023 Social Media Silver Pencil

Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90

Budweiser / AB InBev

Bring Home The Bud

Social Post / Real-time Response

OS23_SM017S

2023 Social Media Silver Pencil

Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba

Guns Down America

Gun Survivor Reviews

Social Channel / Single Platform

OS23_SM011S

2023 Social Media Silver Pencil

Angry Butterfly / Toronto

Jane/Finch Community Centre

Bill it to Bezos

Active Engagement / Call to Action

OS23_SM020S

2023 Social Media Silver Pencil

TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York

Hilton

The Ad You Stay In

Influencer Marketing / Single Channel

OS23_SM022S

2023 Social Media Silver Pencil

BETC / Paris + Duolingo / Paris + Voir Pictures / Paris

Duolingo

The Tattoo Duo Over

Stunts & Activations

OS23_SM021S

2023 Social Media Silver Pencil

Ogilvy Poland / Warsaw

Alivia Cancer Foundation

Buy My Cancer

Craft / Use of Visuals

OS23_SM023S

2023 Social Media Silver Pencil

TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York

BMW

BMW: Nothing But Sheer Joy

Social Video / Over 15 Seconds

OS23_SM018S

2023 Social Media Silver Pencil

1stAveMachine / Brooklyn + Kraft Heinz Company / Chicago + Wieden+Kennedy / New York

Kraft Heinz Company

Toby the Vegetarian Vampire

Social Video / Over 15 Seconds

OS23_SM019S

2023 Social Media Bronze Pencil

FCB Inferno / London

Virgin Group / Made By Dyslexia

Dyslexic Thinking

Brand Partnerships

OS23_SM040B

2023 Social Media Bronze Pencil

McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid

IKEA

Trapped in the 90s

Influencer Marketing / Multi-Channel

OS23_SM038B

2023 Social Media Bronze Pencil

Wieden+Kennedy / New York + 1stAveMachine

Kraft Heinz

Toby the Vegetarian Vampire

Influencer Marketing / Multi-Channel

OS23_SM039B

2023 Social Media Bronze Pencil

Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland

State

Tally My Post

Innovation & Transformation / Innovation in Social Media

OS23_SM042B

2023 Social Media Bronze Pencil

NORD DDB / Copenhagen + NORD DDB / Stockholm

Non-Violence Project Foundation

Follow Their Leader

Innovation & Transformation / Innovation in Social Media

OS23_SM043B

2023 Social Media Bronze Pencil

FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago

SOS Children's Villages

Chatpat

Social Post / Single Platform Series

OS23_SM026B

2023 Social Media Bronze Pencil

DDB WORLDWIDE COLOMBIA SAS / Bogotá

AbInBev Colombia - Poker Beer

Influencers' Friends

Social Post / Single Platform Series

OS23_SM027B

2023 Social Media Bronze Pencil

Ogilvy Germany

German Rail

Escape: FUCK / PAIN / HELL

Social Video / Under 15 Seconds

OS23_SM032B

2023 Social Media Bronze Pencil

Ogilvy / Paris

Nestlé

The milkmAId

Social Post / Real-time Response

OS23_SM029B

2023 Social Media Bronze Pencil

Manifiesto

APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN)

KICKIN RIGHTS CUP

Social Post / Real-time Response

OS23_SM030B

2023 Social Media Bronze Pencil

Anorak NoA / Oslo + Amnesty / Oslo

Amnesty International

Land of the Unfree

Social Post / Real-time Response

OS23_SM031B

2023 Social Media Bronze Pencil

MullenLowe / Singapore

Unilever / Closeup

City Hall of Love

Social Channel / Single Platform

OS23_SM025B

2023 Social Media Bronze Pencil

HEREZIE / PARIS + PRIME VIDEO / PARIS

Prime Video

Dubbing Factory

User-Generated Content

OS23_SM033B

2023 Social Media Bronze Pencil

ATTN: + Cash App

Cash App

Truth, Dare or Dollar

User-Generated Content

OS23_SM034B

2023 Social Media Bronze Pencil

FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago

SOS Children's Villages

Chatpat

Active Engagement / Call to Action

OS23_SM035B

2023 Social Media Bronze Pencil

HOY by Havas / Argentina

ALMA

I Don't Remember

Stunts & Activations

OS23_SM036B

2023 Social Media Bronze Pencil

Mother / Los Angeles + Goop / Los Angeles

Baby2Baby

The Diapér

Stunts & Activations

OS23_SM037B

2023 Social Media Bronze Pencil

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

White Ribbon

I Knew All Along

Craft / Writing

OS23_SM041B

2023 Social Media Bronze Pencil

INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton

Wer Braucht Feminismus?

The Vulva Spaceship

Social Post / Multi-Platform Series

OS23_SM028B

2023 Social Media Merit Award

Saatchi & Saatchi / Düsseldorf

Mondelēz Europe / Oreo

Cheat Cookies

Brand Partnerships

OS23_SM108M

2023 Social Media Merit Award

NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki

Food Folk Suomi / McDonald's Finland

McDrip

Brand Partnerships

OS23_SM109M

2023 Social Media Merit Award

Wunderman Thompson / São Paulo + Netflix

Netflix

Netflix's Heart Beats TunTum

Brand Partnerships

OS23_SM110M

2023 Social Media Merit Award

Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Tide x Marvel Teaser or Tide Ad?

Brand Partnerships

OS23_SM111M

2023 Social Media Merit Award

Clemenger BBDO

FightMND

I'm Neale Daniher

Social Post / Single

OS23_SM049M

2023 Social Media Merit Award

beX (creative agency of be sweet_.) / Madrid + BeSweet Films / Madrid + GC Aesthetics / Barcelona

GC Aesthetics

Happy to be censored

Social Post / Single

OS23_SM050M

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