The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Innocent Eyes Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Best of Film & Video
Power Your Holidays Film Agency: Orchard / Brooklyn Client: Ocean Spray Cranberries, Inc. Category: Online-only Films & Video / 31-60 Seconds - Single
The Innocent Eyes Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Series
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Cinema Advertising
The secret of Wakany Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris Client: CANAL+ Category: Cinema Advertising
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: User-Generated Content
The secret of Wakany Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris Client: CANAL+ Category: Television & VOD / Over 60 Seconds - Single
Contact Lens Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
Left and Right Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
The Battle Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
The Eyes Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
The Greatest Agency: Apple / London + Apple / Cupertino Client: Apple Category: Online-only Films & Video / Over 60 Seconds - Single
Escape: FUCK / PAIN / HELL Agency: Ogilvy Germany Client: German Rail Category: Low Budget
R.I.P. Leon Agency: Apple / Cupertino Client: Apple Category: Television & VOD / 30 Seconds and Under - Single
Flip Agency: Uncommon Creative Studio / London + Pulse Films / London Client: B&Q Category: Television & VOD / Over 60 Seconds - Single
Even More Confusing Times Agency: DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid Client: Burger King Category: Television & VOD / Over 60 Seconds - Single
Nike FC Presents the Footballverse Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Television & VOD / Over 60 Seconds - Single
The Singularity Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut Client: Squarespace Category: Television & VOD / Over 60 Seconds - Single
Escape: FUCK / PAIN / HELL Agency: Ogilvy Germany Client: German Rail Category: Television & VOD / 31-60 Seconds - Single
1000 Slides Agency: GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires Client: Globant Category: Television & VOD / 31-60 Seconds - Single
She Agency: El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo Client: J&B Category: Online-only Films & Video / Over 60 Seconds - Single
Night Creatures Agency: Riff Raff Films / London + Burberry / London + The Mill + Work Editorial Client: Burberry Category: Online-only Films & Video / Over 60 Seconds - Single
Shout Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City Client: Telefonica Movistar Category: Online-only Films & Video / Over 60 Seconds - Single
Traffic Stop Agency: VCCP / San Francisco Client: Native Category: Online-only Films & Video / Over 60 Seconds - Single
The Greatest Story Ever Worn Agency: Droga5 / New York + De La Revolución + Droga5 / São Paulo + Epoch Client: Levi's Category: Television & VOD / 30 Seconds and Under - Series
Gun Survivor Reviews Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba Client: Guns Down America Category: Low Budget
Reinventing Consultancy Agency: GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires Client: Globant Category: Television & VOD / 31-60 Seconds - Series
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Innovation & Transformation / Innovation in Film
Interface Interruption Agency: Mischief @ No Fixed Address / Brooklyn + Tubi Client: Tubi Category: Innovation & Transformation / Innovation in Film
Escape: FUCK / PAIN / HELL Agency: Ogilvy Germany Client: German Rail Category: Online-only Films & Video / 30 Seconds and Under - Series
Unfiltered Agency: BBDO / New York Client: Snickers Category: Television & VOD / 30 Seconds and Under - Single
The Hunt Agency: Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / Toronto + OMD Client: Apple Category: Television & VOD / 30 Seconds and Under - Single
It’s Not Therapy, It’s Abuse Agency: The&Partnership / London + Academy Films / London + Glassworks VFX / London Client: Stonewall Category: Television & VOD / Over 60 Seconds - Single
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Television & VOD / Over 60 Seconds - Single
The Polygraph Agency: AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba Client: CNN Category: Television & VOD / Over 60 Seconds - Single
The Troll Agency: Rethink + IKEA Client: IKEA Category: Television & VOD / Over 60 Seconds - Single
Privacy on iPhone - Data Auction Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Television & VOD / Over 60 Seconds - Single
Chase Agency: Apple / Cupertino Client: Apple Category: Television & VOD / 31-60 Seconds - Single
The incomplete history of pleasure Agency: BBDO Argentina / Buenos Aires + Tulipán / Buenos Aires + UNFPA Client: Tulipán + UNFPA Category: Brand Partnerships
Quilmes coincidencies world cup Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE Client: Quilmes Category: Television & VOD / Varying Length Series
A Mountain of Entertainment 3.0 Agency: Paramount+ Client: Paramount+ Category: Television & VOD / Varying Length Series
Call Me, With Timothée Chalamet Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Television & VOD / Varying Length Series
Chatpat Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago Client: SOS Children's Villages Category: Low Budget
Depzman - Life Cut Short Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London Client: Joshua Ribera Foundation Category: Low Budget
Don't Have To Live Like This Agency: Quality Meats / Chicago + Work Editorial / LA + BMP Film Co. / Chicago + Golden LA Client: March Fourth Category: Low Budget
The Oily Warrior Agency: Ogilvy / Singapore Client: Pond's Men Category: Online-only Films & Video / 31-60 Seconds - Single
That Reading Feeling Awaits Agency: Droga5 / London + PRETTYBIRD / London + ZED / London + Black Kite / London Client: Amazon Books Category: Online-only Films & Video / 31-60 Seconds - Single
Crocodile Agency: FRED & FARID / Los Angeles + Ladder / Palo Alto + Production Company Productions / Los Angeles Client: Ladder Life Insurance Category: Online-only Films & Video / 31-60 Seconds - Single
Until Then Agency: Bear Meets Eagle On Fire / Sydney + Revolver Client: IAG / NRMA Insurance Category: Television & VOD / 31-60 Seconds - Series
Embrace the Art of Doing Less Agency: Mother / London + No.8 Sound & Visions Ltd / London + Selected Works / London + Biscuit Filmworks / London Client: Uber Eats Category: Television & VOD / 31-60 Seconds - Series

2023 Film & Video Best of Discipline Pencil

Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok

Monde Nissin / Voiz

The Innocent Eyes

Best of Film & Video

OS23_FI000G

2023 Film & Video Gold Pencil

Orchard / Brooklyn

Ocean Spray Cranberries, Inc.

Power Your Holidays Film

Online-only Films & Video / 31-60 Seconds - Single

OS23_FI007G

2023 Film & Video Gold Pencil

Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok

Monde Nissin / Voiz

The Innocent Eyes

Television & VOD / 31-60 Seconds - Series

OS23_FI001G

2023 Film & Video Gold Pencil

Ogilvy UK / London

Dove

Toxic Influence

Cinema Advertising

OS23_FI009G

2023 Film & Video Gold Pencil

BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris

CANAL+

The secret of Wakany

Cinema Advertising

OS23_FI010G

2023 Film & Video Gold Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

User-Generated Content

OS23_FI011G

2023 Film & Video Gold Pencil

BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris

CANAL+

The secret of Wakany

Television & VOD / Over 60 Seconds - Single

OS23_FI006G

2023 Film & Video Gold Pencil

Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok

Monde Nissin / Voiz

Contact Lens

Television & VOD / 31-60 Seconds - Single

OS23_FI002G

2023 Film & Video Gold Pencil

Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok

Monde Nissin / Voiz

Left and Right

Television & VOD / 31-60 Seconds - Single

OS23_FI003G

2023 Film & Video Gold Pencil

Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok

Monde Nissin / Voiz

The Battle

Television & VOD / 31-60 Seconds - Single

OS23_FI004G

2023 Film & Video Gold Pencil

Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok

Monde Nissin / Voiz

The Eyes

Television & VOD / 31-60 Seconds - Single

OS23_FI005G

2023 Film & Video Gold Pencil

Apple / London + Apple / Cupertino

Apple

The Greatest

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI008G

2023 Film & Video Silver Pencil

Ogilvy Germany

German Rail

Escape: FUCK / PAIN / HELL

Low Budget

OS23_FI024S

2023 Film & Video Silver Pencil

Apple / Cupertino

Apple

R.I.P. Leon

Television & VOD / 30 Seconds and Under - Single

OS23_FI012S

2023 Film & Video Silver Pencil

Uncommon Creative Studio / London + Pulse Films / London

B&Q

Flip

Television & VOD / Over 60 Seconds - Single

OS23_FI016S

2023 Film & Video Silver Pencil

DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid

Burger King

Even More Confusing Times

Television & VOD / Over 60 Seconds - Single

OS23_FI017S

2023 Film & Video Silver Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike FC Presents the Footballverse

Television & VOD / Over 60 Seconds - Single

OS23_FI018S

2023 Film & Video Silver Pencil

Squarespace + Smuggler / Los Angeles + Q Department + Final Cut

Squarespace

The Singularity

Television & VOD / Over 60 Seconds - Single

OS23_FI019S

2023 Film & Video Silver Pencil

Ogilvy Germany

German Rail

Escape: FUCK / PAIN / HELL

Television & VOD / 31-60 Seconds - Single

OS23_FI014S

2023 Film & Video Silver Pencil

GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires

Globant

1000 Slides

Television & VOD / 31-60 Seconds - Single

OS23_FI015S

2023 Film & Video Silver Pencil

El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo

J&B

She

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI020S

2023 Film & Video Silver Pencil

Riff Raff Films / London + Burberry / London + The Mill + Work Editorial

Burberry

Night Creatures

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI021S

2023 Film & Video Silver Pencil

VMLY&R Mexico / Mexico City + Rebolucion / Mexico City

Telefonica Movistar

Shout

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI022S

2023 Film & Video Silver Pencil

VCCP / San Francisco

Native

Traffic Stop

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI023S

2023 Film & Video Silver Pencil

Droga5 / New York + De La Revolución + Droga5 / São Paulo + Epoch

Levi's

The Greatest Story Ever Worn

Television & VOD / 30 Seconds and Under - Series

OS23_FI013S

2023 Film & Video Bronze Pencil

Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba

Guns Down America

Gun Survivor Reviews

Low Budget

OS23_FI035B

2023 Film & Video Bronze Pencil

GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires

Globant

Reinventing Consultancy

Television & VOD / 31-60 Seconds - Series

OS23_FI028B

2023 Film & Video Bronze Pencil

Ogilvy UK / London

Dove

Toxic Influence

Innovation & Transformation / Innovation in Film

OS23_FI037B

2023 Film & Video Bronze Pencil

Mischief @ No Fixed Address / Brooklyn + Tubi

Tubi

Interface Interruption

Innovation & Transformation / Innovation in Film

OS23_FI038B

2023 Film & Video Bronze Pencil

Ogilvy Germany

German Rail

Escape: FUCK / PAIN / HELL

Online-only Films & Video / 30 Seconds and Under - Series

OS23_FI034B

2023 Film & Video Bronze Pencil

BBDO / New York

Snickers

Unfiltered

Television & VOD / 30 Seconds and Under - Single

OS23_FI025B

2023 Film & Video Bronze Pencil

Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / Toronto + OMD

Apple

The Hunt

Television & VOD / 30 Seconds and Under - Single

OS23_FI026B

2023 Film & Video Bronze Pencil

The&Partnership / London + Academy Films / London + Glassworks VFX / London

Stonewall

It’s Not Therapy, It’s Abuse

Television & VOD / Over 60 Seconds - Single

OS23_FI029B

2023 Film & Video Bronze Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Television & VOD / Over 60 Seconds - Single

OS23_FI030B

2023 Film & Video Bronze Pencil

AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba

CNN

The Polygraph

Television & VOD / Over 60 Seconds - Single

OS23_FI031B

2023 Film & Video Bronze Pencil

Rethink + IKEA

IKEA

The Troll

Television & VOD / Over 60 Seconds - Single

OS23_FI032B

2023 Film & Video Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Privacy on iPhone - Data Auction

Television & VOD / Over 60 Seconds - Single

OS23_FI033B

2023 Film & Video Bronze Pencil

Apple / Cupertino

Apple

Chase

Television & VOD / 31-60 Seconds - Single

OS23_FI027B

2023 Film & Video Bronze Pencil

BBDO Argentina / Buenos Aires + Tulipán / Buenos Aires + UNFPA

Tulipán + UNFPA

The incomplete history of pleasure

Brand Partnerships

OS23_FI036B

2023 Film & Video Merit Award

draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE

Quilmes

Quilmes coincidencies world cup

Television & VOD / Varying Length Series

OS23_FI076M

2023 Film & Video Merit Award

Paramount+

Paramount+

A Mountain of Entertainment 3.0

Television & VOD / Varying Length Series

OS23_FI077M

2023 Film & Video Merit Award

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Call Me, With Timothée Chalamet

Television & VOD / Varying Length Series

OS23_FI078M

2023 Film & Video Merit Award

FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago

SOS Children's Villages

Chatpat

Low Budget

OS23_FI122M

2023 Film & Video Merit Award

McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London

Joshua Ribera Foundation

Depzman - Life Cut Short

Low Budget

OS23_FI123M

2023 Film & Video Merit Award

Quality Meats / Chicago + Work Editorial / LA + BMP Film Co. / Chicago + Golden LA

March Fourth

Don't Have To Live Like This

Low Budget

OS23_FI124M

2023 Film & Video Merit Award

Ogilvy / Singapore

Pond's Men

The Oily Warrior

Online-only Films & Video / 31-60 Seconds - Single

OS23_FI081M

2023 Film & Video Merit Award

Droga5 / London + PRETTYBIRD / London + ZED / London + Black Kite / London

Amazon Books

That Reading Feeling Awaits

Online-only Films & Video / 31-60 Seconds - Single

OS23_FI082M

2023 Film & Video Merit Award

FRED & FARID / Los Angeles + Ladder / Palo Alto + Production Company Productions / Los Angeles

Ladder Life Insurance

Crocodile

Online-only Films & Video / 31-60 Seconds - Single

OS23_FI083M

2023 Film & Video Merit Award

Bear Meets Eagle On Fire / Sydney + Revolver

IAG / NRMA Insurance

Until Then

Television & VOD / 31-60 Seconds - Series

OS23_FI066M

2023 Film & Video Merit Award

Mother / London + No.8 Sound & Visions Ltd / London + Selected Works / London + Biscuit Filmworks / London

Uber Eats

Embrace the Art of Doing Less

Television & VOD / 31-60 Seconds - Series

OS23_FI067M

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