The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Turnstile Turbines Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris Client: Iberdrola Category: Best of IP & Product Design
Appbulance Agency: Ogilvy / La Paz + Soulftware Corporation / La Paz + Sounder Studios / La paz + Makina Films / La Paz Client: Soulftware Corporation Category: Experimental / Internal Projects / R&D
Eyedar Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Digital Product / Promotional
Turnstile Turbines Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris Client: Iberdrola Category: Innovation & Transformation / Innovation in IP & Product Design
Dot Pad Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Innovation & Transformation / Innovation in IP & Product Design
Project Convey Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Digital Product / In-Market
Vehicle of Change Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm Client: Vattenfall Category: Brand Partnerships
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Physical Product / Promotional
Data Tienda Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Innovation & Transformation / Innovation in IP & Product Design
Eyedar Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Innovation & Transformation / Innovation in IP & Product Design
Pollution Pencils Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba Client: Otrivin Category: Physical Product / In-Market
Sole Music Agency: ‿ and us / Dubai + BlackBox / Dubai Client: Anghami Category: Integrated Digital & Physical Product / Promotional
Dot Pad Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Integrated Digital & Physical Product / In-Market
COLORS OF LOVE Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Physical Product / Promotional
Vehicle of Change Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm Client: Vattenfall Category: Innovation & Transformation / Innovation in IP & Product Design
ReclaimYourName.dic Agency: Citizen Relations / Toronto Client: Elimin8Hate Category: Innovation & Transformation / Innovation in IP & Product Design
Data Tienda Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Digital Product / In-Market
Speaking In Color Agency: Wunderman Thompson / Minneapolis Client: Sherwin-Williams Coil Coatings Category: Digital Product / Promotional
Forced Packs Agency: Ogilvy Mumbai / India Client: Cadbury Bournvita Category: Physical Product / In-Market
Designed in Bangladesh. Made in Europe. Agency: Accenture Song Germany / Hamburg + ekn footwear / Frankfurt/Main Client: ekn footwear Category: Physical Product / In-Market
The Heartbeat Drum Machine Agency: ABBY.WORLD / Stockholm + Swedish Heartchild Foundation / Stockholm Client: Swedish Heartchild Foundation Category: Physical Product / In-Market
Palate Care Dispenser Agency: Wunderman Thompson / Bogotá Client: Operation Smile Colombia Category: Physical Product / In-Market
The Anti-Harassment Glasses Agency: AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo Client: Diageo Category: Physical Product / In-Market
Cap The Tap Agency: Havas Turkey / Istanbul + Formul Design / Istanbul + Master Model Zebra Project / Istanbul + Contentine / Istanbul Client: Finish / Reckitt Category: Physical Product / In-Market
Get F*cked by the Government Agency: Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move Client: Dame Category: Physical Product / In-Market
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Integrated Digital & Physical Product / Promotional
Shared Safety Agency: Hoban Construction / Seoul + Pluxity / Seoul + Paulus Co., Ltd. / Seoul + Hidden Figures / Seoul Client: Hoban Construction + Pluxity Category: Integrated Digital & Physical Product / In-Market
Bundy Mixer Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League Client: Diageo / Bundaberg Rum Category: Brand Partnerships
Cheat Cookies Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Superstar Ravi's Agency: Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai Client: adidas Category: Brand Partnerships
The Hornicultural Society Agency: Ogilvy UK / London Client: Relate Category: Physical Product / Promotional
The 54-Second Watch Agency: Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal Client: Fondation Émergence Category: Physical Product / Promotional
Loving Touch Agency: Publicis One Touch / Hamburg Client: Beiersdorf AG/ NIVEA Category: Innovation & Transformation / Innovation in IP & Product Design
Palate Care Dispenser Agency: Wunderman Thompson / Bogotá Client: Operation Smile Colombia Category: Innovation & Transformation / Innovation in IP & Product Design
Sole Music Agency: ‿ and us / Dubai + BlackBox / Dubai Client: Anghami Category: Innovation & Transformation / Innovation in IP & Product Design
Digital Ink Pen Agency: COLORPIK INC / New York Client: COLORPIK Category: Innovation & Transformation / Innovation in IP & Product Design

2023 IP & Product Design Best of Discipline Pencil

Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris

Iberdrola

Turnstile Turbines

Best of IP & Product Design

OS23_IP000G

2023 IP & Product Design Gold Pencil

Ogilvy / La Paz + Soulftware Corporation / La Paz + Sounder Studios / La paz + Makina Films / La Paz

Soulftware Corporation

Appbulance

Experimental / Internal Projects / R&D

OS23_IP004G

2023 IP & Product Design Gold Pencil

Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London

Horizon Therapeutics

Eyedar

Digital Product / Promotional

OS23_IP002G

2023 IP & Product Design Gold Pencil

Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris

Iberdrola

Turnstile Turbines

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP001G

2023 IP & Product Design Gold Pencil

SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul

Dot Incorporation

Dot Pad

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP005G

2023 IP & Product Design Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London

Cox Communications

Project Convey

Digital Product / In-Market

OS23_IP003G

2023 IP & Product Design Silver Pencil

NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm

Vattenfall

Vehicle of Change

Brand Partnerships

OS23_IP007S

2023 IP & Product Design Silver Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Physical Product / Promotional

OS23_IP006S

2023 IP & Product Design Silver Pencil

DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City

Gahr WeCapital

Data Tienda

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP008S

2023 IP & Product Design Silver Pencil

Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London

Horizon Therapeutics

Eyedar

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP009S

2023 IP & Product Design Bronze Pencil

Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba

Otrivin

Pollution Pencils

Physical Product / In-Market

OS23_IP011B

2023 IP & Product Design Bronze Pencil

‿ and us / Dubai + BlackBox / Dubai

Anghami

Sole Music

Integrated Digital & Physical Product / Promotional

OS23_IP013B

2023 IP & Product Design Bronze Pencil

SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul

Dot Incorporation

Dot Pad

Integrated Digital & Physical Product / In-Market

OS23_IP014B

2023 IP & Product Design Bronze Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt

SOS HOMOPHOBIE and PANTONE

COLORS OF LOVE

Physical Product / Promotional

OS23_IP010B

2023 IP & Product Design Bronze Pencil

NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm

Vattenfall

Vehicle of Change

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP015B

2023 IP & Product Design Bronze Pencil

Citizen Relations / Toronto

Elimin8Hate

ReclaimYourName.dic

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP016B

2023 IP & Product Design Bronze Pencil

DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City

Gahr WeCapital

Data Tienda

Digital Product / In-Market

OS23_IP012B

2023 IP & Product Design Merit Award

Wunderman Thompson / Minneapolis

Sherwin-Williams Coil Coatings

Speaking In Color

Digital Product / Promotional

OS23_IP026M

2023 IP & Product Design Merit Award

Ogilvy Mumbai / India

Cadbury Bournvita

Forced Packs

Physical Product / In-Market

OS23_IP019M

2023 IP & Product Design Merit Award

Accenture Song Germany / Hamburg + ekn footwear / Frankfurt/Main

ekn footwear

Designed in Bangladesh. Made in Europe.

Physical Product / In-Market

OS23_IP020M

2023 IP & Product Design Merit Award

ABBY.WORLD / Stockholm + Swedish Heartchild Foundation / Stockholm

Swedish Heartchild Foundation

The Heartbeat Drum Machine

Physical Product / In-Market

OS23_IP021M

2023 IP & Product Design Merit Award

Wunderman Thompson / Bogotá

Operation Smile Colombia

Palate Care Dispenser

Physical Product / In-Market

OS23_IP022M

2023 IP & Product Design Merit Award

AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo

Diageo

The Anti-Harassment Glasses

Physical Product / In-Market

OS23_IP023M

2023 IP & Product Design Merit Award

Havas Turkey / Istanbul + Formul Design / Istanbul + Master Model Zebra Project / Istanbul + Contentine / Istanbul

Finish / Reckitt

Cap The Tap

Physical Product / In-Market

OS23_IP024M

2023 IP & Product Design Merit Award

Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move

Dame

Get F*cked by the Government

Physical Product / In-Market

OS23_IP025M

2023 IP & Product Design Merit Award

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Integrated Digital & Physical Product / Promotional

OS23_IP027M

2023 IP & Product Design Merit Award

Hoban Construction / Seoul + Pluxity / Seoul + Paulus Co., Ltd. / Seoul + Hidden Figures / Seoul

Hoban Construction + Pluxity

Shared Safety

Integrated Digital & Physical Product / In-Market

OS23_IP028M

2023 IP & Product Design Merit Award

Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League

Diageo / Bundaberg Rum

Bundy Mixer

Brand Partnerships

OS23_IP029M

2023 IP & Product Design Merit Award

Saatchi & Saatchi / Düsseldorf

Mondelēz Europe / Oreo

Cheat Cookies

Brand Partnerships

OS23_IP030M

2023 IP & Product Design Merit Award

Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai

adidas

Superstar Ravi's

Brand Partnerships

OS23_IP031M

2023 IP & Product Design Merit Award

Ogilvy UK / London

Relate

The Hornicultural Society

Physical Product / Promotional

OS23_IP017M

2023 IP & Product Design Merit Award

Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal

Fondation Émergence

The 54-Second Watch

Physical Product / Promotional

OS23_IP018M

2023 IP & Product Design Merit Award

Publicis One Touch / Hamburg

Beiersdorf AG/ NIVEA

Loving Touch

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP032M

2023 IP & Product Design Merit Award

Wunderman Thompson / Bogotá

Operation Smile Colombia

Palate Care Dispenser

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP033M

2023 IP & Product Design Merit Award

‿ and us / Dubai + BlackBox / Dubai

Anghami

Sole Music

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP034M

2023 IP & Product Design Merit Award

COLORPIK INC / New York

COLORPIK

Digital Ink Pen

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP035M

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