The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Share the Joy Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York Client: Apple Category: Best of Moving Image Craft
Flip Agency: Uncommon Creative Studio / London + Pulse Films / London Client: B&Q Category: Production Design
Share the Joy Agency: Blacksmith / New York + TBWA\Media Arts Lab / Los Angeles + MJZ + Apple / Cupertino Client: Apple Category: Visual Effects / Single
Rocky Agency: neverland / London + Selected Works / London + MJZ / London Client: Ladbrokes Category: Visual Effects / Single
Even More Confusing Times Agency: DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid Client: Burger King Category: Writing / Single
Escape From The Office Agency: Apple / Cupertino + Smuggler / Los Angeles Client: Apple Category: Writing / Single
Rocky Agency: neverland / London + Selected Works / London + MJZ / London Client: Ladbrokes Category: Innovation & Transformation / Innovation in Moving Image Craft
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Use of Technology
Escape: FUCK / PAIN / HELL Agency: Ogilvy Germany Client: German Rail Category: Creative Use of Budget
Spriteverso Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba Client: The Coca-Cola Company / Sprite Category: Animation / Series
Hard Knocks Agency: EXILE / Santa Monica + Apple / Cupertino + MJZ / Los Angeles Client: Apple Category: Editing / Single
The Greatest Agency: Somesuch / Los Angeles & London + Apple / London Client: Apple Category: Direction / Single
The Bridge Agency: Klick Health / Toronto Client: PAWS NY Category: Animation / Single
Call Me, With Timothée Chalamet Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Writing / Series
Rocky Agency: neverland / London + Selected Works / London + MJZ / London Client: Ladbrokes Category: Cinematography / Single
The Troll Agency: Rethink + IKEA Client: IKEA Category: Cinematography / Single
Little Sister Agency: FRED & FARID / Paris + Phantasm Client: Fondation Abbé Pierre Category: Casting
Nothing More to Say Agency: Garbergs / Stockholm Client: St1 Category: Casting
Have a Word Agency: Ogilvy UK / London Client: Mayor of London Category: Casting
The Rift Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Visual Effects / Single
Call Me, With Timothée Chalamet Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Writing / Single
Extraordinary is Ordinary Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland Client: Travel Oregon Category: Animation / Series
The Greatest Agency: Apple / Cupertino + Trim at Cosmo Street Client: Apple Category: Editing / Single
Until Then Agency: Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney Client: NRMA Insurance Category: Direction / Series
Call Me, With Timothée Chalamet Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Direction / Series
Until Then Agency: Revolver / Redfern + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney Client: NRMA Insurance Category: Cinematography / Series
The Rift Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Direction / Single
The White Lotus - Season 2 Main Title Sequence Agency: Plains of Yonder / Seattle Client: HBO Category: Title Sequences
The Store Agency: Soldats / Paris + Publicis Conseil / Paris + Renault / Paris Client: Renault Category: Production Design
The World is a Gallery Agency: AMVBBDO / London Client: Bacardi Bombay Sapphire Category: Cinematography / Single
Chase Agency: Park Pictures LLC / New York Client: Apple Category: Cinematography / Single
10 Years In Brooklyn Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy Client: Brooklyn Nets Category: Cinematography / Single
Indian Stretchable Time Agency: L&K Saatchi & Saatchi / Mumbai Client: Zepto Category: Casting
The Rift Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Casting
She Agency: El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo Client: J&B Category: Casting
The Freshest - Clap Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX Client: ITV / ITVX Category: Casting
Rihanna - Stay Agency: Apple Client: Apple Music Category: Casting
Only Protected for a moment Agency: Revolver / REDFERN + Clemenger BBDO + Blockhead / Sydney + Transport Accident Commission / Melbourne Client: Transport Accident Commission Category: Visual Effects / Single
The Troll Agency: Rethink + IKEA Client: IKEA Category: Visual Effects / Single
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Moving Image Craft
Broken Ones Agency: Directors Guild Helsinki + Tommi Laiho / Helsinki + Folk Finland / Helsinki Client: Tommi Laiho Category: Trailers & Teasers
The Singularity BTS Agency: Squarespace + Smuggler / Los Angeles Client: Squarespace Category: Editing / Single
Until Then Agency: Revolver / Redfern + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney Client: NRMA Insurance Category: Editing / Series
Glimpses Agency: Expedia + Anomaly Client: Expedia Category: Cinematography / Series
Share the Joy Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York Client: Apple Category: Direction / Single
Google Pixel - Your Life with Pixel Agency: Anomaly / Berlin Client: Google Pixel Germany Category: Writing / Series
The Last of Us Agency: Elastic / Santa Monica Client: HBO Category: Title Sequences
The Rift Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Production Design
The secret of Wakany Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris Client: CANAL+ Category: Production Design
The ball of yarn Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris Client: Winamax Category: Production Design

2023 Moving Image Craft & Production Best of Discipline Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York

Apple

Share the Joy

Best of Moving Image Craft

OS23_MI000G

2023 Moving Image Craft & Production Gold Pencil

Uncommon Creative Studio / London + Pulse Films / London

B&Q

Flip

Production Design

OS23_MI007G

2023 Moving Image Craft & Production Gold Pencil

Blacksmith / New York + TBWA\Media Arts Lab / Los Angeles + MJZ + Apple / Cupertino

Apple

Share the Joy

Visual Effects / Single

OS23_MI001G

2023 Moving Image Craft & Production Gold Pencil

neverland / London + Selected Works / London + MJZ / London

Ladbrokes

Rocky

Visual Effects / Single

OS23_MI010G

2023 Moving Image Craft & Production Gold Pencil

DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid

Burger King

Even More Confusing Times

Writing / Single

OS23_MI003G

2023 Moving Image Craft & Production Gold Pencil

Apple / Cupertino + Smuggler / Los Angeles

Apple

Escape From The Office

Writing / Single

OS23_MI004G

2023 Moving Image Craft & Production Gold Pencil

neverland / London + Selected Works / London + MJZ / London

Ladbrokes

Rocky

Innovation & Transformation / Innovation in Moving Image Craft

OS23_MI013G

2023 Moving Image Craft & Production Gold Pencil

Ogilvy UK / London

Dove

Toxic Influence

Use of Technology

OS23_MI011G

2023 Moving Image Craft & Production Gold Pencil

Ogilvy Germany

German Rail

Escape: FUCK / PAIN / HELL

Creative Use of Budget

OS23_MI012G

2023 Moving Image Craft & Production Gold Pencil

Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba

The Coca-Cola Company / Sprite

Spriteverso

Animation / Series

OS23_MI009G

2023 Moving Image Craft & Production Gold Pencil

EXILE / Santa Monica + Apple / Cupertino + MJZ / Los Angeles

Apple

Hard Knocks

Editing / Single

OS23_MI006G

2023 Moving Image Craft & Production Gold Pencil

Somesuch / Los Angeles & London + Apple / London

Apple

The Greatest

Direction / Single

OS23_MI002G

2023 Moving Image Craft & Production Gold Pencil

Klick Health / Toronto

PAWS NY

The Bridge

Animation / Single

OS23_MI008G

2023 Moving Image Craft & Production Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Call Me, With Timothée Chalamet

Writing / Series

OS23_MI005G

2023 Moving Image Craft & Production Silver Pencil

neverland / London + Selected Works / London + MJZ / London

Ladbrokes

Rocky

Cinematography / Single

OS23_MI019S

2023 Moving Image Craft & Production Silver Pencil

Rethink + IKEA

IKEA

The Troll

Cinematography / Single

OS23_MI020S

2023 Moving Image Craft & Production Silver Pencil

FRED & FARID / Paris + Phantasm

Fondation Abbé Pierre

Little Sister

Casting

OS23_MI024S

2023 Moving Image Craft & Production Silver Pencil

Garbergs / Stockholm

St1

Nothing More to Say

Casting

OS23_MI025S

2023 Moving Image Craft & Production Silver Pencil

Ogilvy UK / London

Mayor of London

Have a Word

Casting

OS23_MI026S

2023 Moving Image Craft & Production Silver Pencil

SERVICEPLAN GERMANY / Munich

PENNY

The Rift

Visual Effects / Single

OS23_MI023S

2023 Moving Image Craft & Production Silver Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Call Me, With Timothée Chalamet

Writing / Single

OS23_MI017S

2023 Moving Image Craft & Production Silver Pencil

Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland

Travel Oregon

Extraordinary is Ordinary

Animation / Series

OS23_MI022S

2023 Moving Image Craft & Production Silver Pencil

Apple / Cupertino + Trim at Cosmo Street

Apple

The Greatest

Editing / Single

OS23_MI018S

2023 Moving Image Craft & Production Silver Pencil

Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney

NRMA Insurance

Until Then

Direction / Series

OS23_MI015S

2023 Moving Image Craft & Production Silver Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Call Me, With Timothée Chalamet

Direction / Series

OS23_MI016S

2023 Moving Image Craft & Production Silver Pencil

Revolver / Redfern + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney

NRMA Insurance

Until Then

Cinematography / Series

OS23_MI021S

2023 Moving Image Craft & Production Silver Pencil

SERVICEPLAN GERMANY / Munich

PENNY

The Rift

Direction / Single

OS23_MI014S

2023 Moving Image Craft & Production Bronze Pencil

Plains of Yonder / Seattle

HBO

The White Lotus - Season 2 Main Title Sequence

Title Sequences

OS23_MI043B

2023 Moving Image Craft & Production Bronze Pencil

Soldats / Paris + Publicis Conseil / Paris + Renault / Paris

Renault

The Store

Production Design

OS23_MI035B

2023 Moving Image Craft & Production Bronze Pencil

AMVBBDO / London

Bacardi Bombay Sapphire

The World is a Gallery

Cinematography / Single

OS23_MI031B

2023 Moving Image Craft & Production Bronze Pencil

Park Pictures LLC / New York

Apple

Chase

Cinematography / Single

OS23_MI032B

2023 Moving Image Craft & Production Bronze Pencil

Wieden+Kennedy / New York + De La Revolución + Arts Academy

Brooklyn Nets

10 Years In Brooklyn

Cinematography / Single

OS23_MI033B

2023 Moving Image Craft & Production Bronze Pencil

L&K Saatchi & Saatchi / Mumbai

Zepto

Indian Stretchable Time

Casting

OS23_MI038B

2023 Moving Image Craft & Production Bronze Pencil

SERVICEPLAN GERMANY / Munich

PENNY

The Rift

Casting

OS23_MI039B

2023 Moving Image Craft & Production Bronze Pencil

El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo

J&B

She

Casting

OS23_MI040B

2023 Moving Image Craft & Production Bronze Pencil

Uncommon Creative Studio / London + O Positive + ITV / ITVX

ITV / ITVX

The Freshest - Clap

Casting

OS23_MI041B

2023 Moving Image Craft & Production Bronze Pencil

Apple

Apple Music

Rihanna - Stay

Casting

OS23_MI042B

2023 Moving Image Craft & Production Bronze Pencil

Revolver / REDFERN + Clemenger BBDO + Blockhead / Sydney + Transport Accident Commission / Melbourne

Transport Accident Commission

Only Protected for a moment

Visual Effects / Single

OS23_MI036B

2023 Moving Image Craft & Production Bronze Pencil

Rethink + IKEA

IKEA

The Troll

Visual Effects / Single

OS23_MI037B

2023 Moving Image Craft & Production Bronze Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Innovation & Transformation / Innovation in Moving Image Craft

OS23_MI045B

2023 Moving Image Craft & Production Bronze Pencil

Directors Guild Helsinki + Tommi Laiho / Helsinki + Folk Finland / Helsinki

Tommi Laiho

Broken Ones

Trailers & Teasers

OS23_MI044B

2023 Moving Image Craft & Production Bronze Pencil

Squarespace + Smuggler / Los Angeles

Squarespace

The Singularity BTS

Editing / Single

OS23_MI029B

2023 Moving Image Craft & Production Bronze Pencil

Revolver / Redfern + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney

NRMA Insurance

Until Then

Editing / Series

OS23_MI030B

2023 Moving Image Craft & Production Bronze Pencil

Expedia + Anomaly

Expedia

Glimpses

Cinematography / Series

OS23_MI034B

2023 Moving Image Craft & Production Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York

Apple

Share the Joy

Direction / Single

OS23_MI027B

2023 Moving Image Craft & Production Bronze Pencil

Anomaly / Berlin

Google Pixel Germany

Google Pixel - Your Life with Pixel

Writing / Series

OS23_MI028B

2023 Moving Image Craft & Production Merit Award

Elastic / Santa Monica

HBO

The Last of Us

Title Sequences

OS23_MI121M

2023 Moving Image Craft & Production Merit Award

SERVICEPLAN GERMANY / Munich

PENNY

The Rift

Production Design

OS23_MI096M

2023 Moving Image Craft & Production Merit Award

BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris

CANAL+

The secret of Wakany

Production Design

OS23_MI097M

2023 Moving Image Craft & Production Merit Award

TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris

Winamax

The ball of yarn

Production Design

OS23_MI098M

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