The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Elections Edition Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai Client: An Nahar Newspaper Category: Best of Print & Promotional
Public Displays of Encouragement Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Craft / Writing
Portuguese (Re)Constitution Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal Client: Penguin Random House Portugal Category: Booklets / Books / Brochures
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Booklets / Books / Brochures
I Will Always Be Me Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Brand Partnerships
Non artificial Mexico Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho Client: Burger King Category: Craft / Photography
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Newspaper / Series
Draw Ketchup Agency: Rethink + Kraft Heinz Client: Kraft Heinz Category: Newspaper / Series
The Elections Edition Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai Client: An Nahar Newspaper Category: Newspaper / Single
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Craft / Printing & Production
The Elections Edition Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai Client: An Nahar Newspaper Category: Innovation & Transformation / Innovation in Print
The Five Great Mountains of China Agency: Centre Design / Zhongshan Client: Caobu Public Library Category: Craft / Typography
#flutwein - Our Worst Vintage Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest Client: Flutwein Category: Physical Products & Apparel
Dream Drop Agency: FCB / Toronto Client: Lotto Max Category: Physical Products & Apparel
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Posters / Series
Unshowable Agency: Steve / Paris Client: World Vision Category: Magazine / Series
Ban private jets Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Greenpeace Category: Magazine / Series
Melting Icon Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam Client: Unilever / Magnum Category: Craft / Illustration
The Hornicultural Society Agency: Ogilvy UK / London Client: Relate Category: Craft / Writing
Guns Stats Agency: alma DDB / Miami + Change the Ref / Pompano Beach Client: Change the Ref Category: Craft / Art Direction
Jersey Pay Agency: VMLY&R Commerce Mexico / Mexico City Client: AB InBev / Corona Category: Physical Products & Apparel
Unshowable Agency: Steve / Paris Client: World Vision Category: Craft / Photography
The Folded Newspaper Agency: blanco / Tel Aviv Client: LGBT Association Category: Newspaper / Single
The Self Censoring Ad Agency: Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm Client: Reporters Without Borders Sweden Category: Newspaper / Single
Non artificial Mexico Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho Client: Burger King Category: Magazine / Series
The Self Censoring Ad Agency: Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm Client: Reporters Without Borders Sweden Category: Innovation & Transformation / Innovation in Print
There's Nothing Comic About Dyslexia Agency: INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London Client: Dyslexia Scotland Category: Craft / Writing
The Hornicultural Society Agency: Ogilvy UK / London Client: Relate Category: Craft / Typography
The Call of Adventure Agency: Publicis Middle East / Dubai Client: Jeep Category: Craft / Typography
Beautiful Mutations Agency: DENTSU INC. / Tokyo Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Craft / Art Direction
Boysen Plants Agency: TBWA\Santiago Mangada Puno / Makati + Pacific Paint (Boysen) Phils / Manila Client: Pacific Paint (Boysen) Philippines, Inc Category: Craft / Art Direction
Chupa Chups XXL - More to explore Agency: SERVICEPLAN GERMANY / Munich Client: Chupa Chups Category: Craft / Art Direction
Grill Lines Agency: Bartle Bogle Hegarty / London Client: Burger King Category: Craft / Art Direction
The Hornicultural Society Agency: Ogilvy UK / London Client: Relate Category: Craft / Art Direction
The Call of Adventure Agency: Publicis Middle East / Dubai Client: Jeep Category: Craft / Art Direction
Parental Control Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg Client: Vodacom Category: Craft / Art Direction
Heinekicks Agency: BBH / Singapore + Le Pub / Singapore + Pleid St + The Shoe Surgeon Client: Heineken® Category: Physical Products & Apparel
Fabric of England Agency: McCann / London + Weber Shandwick / London + Craft / London Client: Show Racism The Red Card Category: Physical Products & Apparel
Breastfeeding Jersey Agency: draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset Client: Racing Club Category: Physical Products & Apparel
The Unstainable Thobe Agency: Wunderman Thompson / Dubai Client: Heinz ketchup Category: Physical Products & Apparel
I...Voted Sticker Agency: Preacher / Austin Client: Texas Civil Rights Project Category: Physical Products & Apparel
Vintage Drip Agency: Rethink + Kraft Heinz Client: Kraft Heinz Category: Physical Products & Apparel
A Silent Frown Agency: DDB Mudra Group / Mumbai Client: Charlie Chaplin Foundation Category: Booklets / Books / Brochures
NekoAsu Agency: OUWN / Tokyo Client: People and Thought. Category: Booklets / Books / Brochures
Girls Define Girl Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá + Dattis / Bogotá + Austria Films Colombia / Bogota Client: AB InBev / Pony Malta Category: Booklets / Books / Brochures
One-Star Cook Book Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires Client: Deliveroo Category: Booklets / Books / Brochures
Ban private jets Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Greenpeace Category: Craft / Photography
10 Years of Fun Agency: DAVID / Madrid + Activision / Los Angeles + MyGosh / London Client: Activision Category: Craft / Photography
One-Star Cook Book Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires Client: Deliveroo Category: Craft / Photography
Show us something we haven't seen. Agency: BCW / New York + New York Festival Awards Client: New York Festivals Category: Craft / Photography

2023 Print & Promotional Best of Discipline Pencil

Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai

An Nahar Newspaper

The Elections Edition

Best of Print & Promotional

OS23_PT000G

2023 Print & Promotional Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Public Displays of Encouragement

Craft / Writing

OS23_PT008G

2023 Print & Promotional Gold Pencil

FCB Lisboa / Lisbon + Penguin Random House Portugal

Penguin Random House Portugal

Portuguese (Re)Constitution

Booklets / Books / Brochures

OS23_PT005G

2023 Print & Promotional Gold Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Booklets / Books / Brochures

OS23_PT006G

2023 Print & Promotional Gold Pencil

VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom

Dell Technologies & Intel

I Will Always Be Me

Brand Partnerships

OS23_PT007G

2023 Print & Promotional Gold Pencil

We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho

Burger King

Non artificial Mexico

Craft / Photography

OS23_PT009G

2023 Print & Promotional Gold Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Newspaper / Series

OS23_PT003G

2023 Print & Promotional Gold Pencil

Rethink + Kraft Heinz

Kraft Heinz

Draw Ketchup

Newspaper / Series

OS23_PT004G

2023 Print & Promotional Gold Pencil

Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai

An Nahar Newspaper

The Elections Edition

Newspaper / Single

OS23_PT002G

2023 Print & Promotional Gold Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Craft / Printing & Production

OS23_PT010G

2023 Print & Promotional Gold Pencil

Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai

An Nahar Newspaper

The Elections Edition

Innovation & Transformation / Innovation in Print

OS23_PT001G

2023 Print & Promotional Silver Pencil

Centre Design / Zhongshan

Caobu Public Library

The Five Great Mountains of China

Craft / Typography

OS23_PT017S

2023 Print & Promotional Silver Pencil

Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest

Flutwein

#flutwein - Our Worst Vintage

Physical Products & Apparel

OS23_PT014S

2023 Print & Promotional Silver Pencil

FCB / Toronto

Lotto Max

Dream Drop

Physical Products & Apparel

OS23_PT015S

2023 Print & Promotional Silver Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Posters / Series

OS23_PT013S

2023 Print & Promotional Silver Pencil

Steve / Paris

World Vision

Unshowable

Magazine / Series

OS23_PT011S

2023 Print & Promotional Silver Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Greenpeace

Ban private jets

Magazine / Series

OS23_PT012S

2023 Print & Promotional Silver Pencil

LOLA MullenLowe / Madrid + Unilever / Rotterdam

Unilever / Magnum

Melting Icon

Craft / Illustration

OS23_PT016S

2023 Print & Promotional Bronze Pencil

Ogilvy UK / London

Relate

The Hornicultural Society

Craft / Writing

OS23_PT023B

2023 Print & Promotional Bronze Pencil

alma DDB / Miami + Change the Ref / Pompano Beach

Change the Ref

Guns Stats

Craft / Art Direction

OS23_PT022B

2023 Print & Promotional Bronze Pencil

VMLY&R Commerce Mexico / Mexico City

AB InBev / Corona

Jersey Pay

Physical Products & Apparel

OS23_PT021B

2023 Print & Promotional Bronze Pencil

Steve / Paris

World Vision

Unshowable

Craft / Photography

OS23_PT024B

2023 Print & Promotional Bronze Pencil

blanco / Tel Aviv

LGBT Association

The Folded Newspaper

Newspaper / Single

OS23_PT018B

2023 Print & Promotional Bronze Pencil

Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm

Reporters Without Borders Sweden

The Self Censoring Ad

Newspaper / Single

OS23_PT019B

2023 Print & Promotional Bronze Pencil

We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho

Burger King

Non artificial Mexico

Magazine / Series

OS23_PT020B

2023 Print & Promotional Bronze Pencil

Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm

Reporters Without Borders Sweden

The Self Censoring Ad

Innovation & Transformation / Innovation in Print

OS23_PT025B

2023 Print & Promotional Merit Award

INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London

Dyslexia Scotland

There's Nothing Comic About Dyslexia

Craft / Writing

OS23_PT058M

2023 Print & Promotional Merit Award

Ogilvy UK / London

Relate

The Hornicultural Society

Craft / Typography

OS23_PT065M

2023 Print & Promotional Merit Award

Publicis Middle East / Dubai

Jeep

The Call of Adventure

Craft / Typography

OS23_PT066M

2023 Print & Promotional Merit Award

DENTSU INC. / Tokyo

The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation

Beautiful Mutations

Craft / Art Direction

OS23_PT051M

2023 Print & Promotional Merit Award

TBWA\Santiago Mangada Puno / Makati + Pacific Paint (Boysen) Phils / Manila

Pacific Paint (Boysen) Philippines, Inc

Boysen Plants

Craft / Art Direction

OS23_PT052M

2023 Print & Promotional Merit Award

SERVICEPLAN GERMANY / Munich

Chupa Chups

Chupa Chups XXL - More to explore

Craft / Art Direction

OS23_PT053M

2023 Print & Promotional Merit Award

Bartle Bogle Hegarty / London

Burger King

Grill Lines

Craft / Art Direction

OS23_PT054M

2023 Print & Promotional Merit Award

Ogilvy UK / London

Relate

The Hornicultural Society

Craft / Art Direction

OS23_PT055M

2023 Print & Promotional Merit Award

Publicis Middle East / Dubai

Jeep

The Call of Adventure

Craft / Art Direction

OS23_PT056M

2023 Print & Promotional Merit Award

VMLY&R South Africa / Johannesburg + Carat / Johannesburg

Vodacom

Parental Control

Craft / Art Direction

OS23_PT057M

2023 Print & Promotional Merit Award

BBH / Singapore + Le Pub / Singapore + Pleid St + The Shoe Surgeon

Heineken®

Heinekicks

Physical Products & Apparel

OS23_PT045M

2023 Print & Promotional Merit Award

McCann / London + Weber Shandwick / London + Craft / London

Show Racism The Red Card

Fabric of England

Physical Products & Apparel

OS23_PT046M

2023 Print & Promotional Merit Award

draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset

Racing Club

Breastfeeding Jersey

Physical Products & Apparel

OS23_PT047M

2023 Print & Promotional Merit Award

Wunderman Thompson / Dubai

Heinz ketchup

The Unstainable Thobe

Physical Products & Apparel

OS23_PT048M

2023 Print & Promotional Merit Award

Preacher / Austin

Texas Civil Rights Project

I...Voted Sticker

Physical Products & Apparel

OS23_PT049M

2023 Print & Promotional Merit Award

Rethink + Kraft Heinz

Kraft Heinz

Vintage Drip

Physical Products & Apparel

OS23_PT050M

2023 Print & Promotional Merit Award

DDB Mudra Group / Mumbai

Charlie Chaplin Foundation

A Silent Frown

Booklets / Books / Brochures

OS23_PT041M

2023 Print & Promotional Merit Award

OUWN / Tokyo

People and Thought.

NekoAsu

Booklets / Books / Brochures

OS23_PT042M

2023 Print & Promotional Merit Award

MullenLowe SSP3 / Bogotá + AB InBev / Bogotá + Dattis / Bogotá + Austria Films Colombia / Bogota

AB InBev / Pony Malta

Girls Define Girl

Booklets / Books / Brochures

OS23_PT043M

2023 Print & Promotional Merit Award

‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires

Deliveroo

One-Star Cook Book

Booklets / Books / Brochures

OS23_PT044M

2023 Print & Promotional Merit Award

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Greenpeace

Ban private jets

Craft / Photography

OS23_PT061M

2023 Print & Promotional Merit Award

DAVID / Madrid + Activision / Los Angeles + MyGosh / London

Activision

10 Years of Fun

Craft / Photography

OS23_PT062M

2023 Print & Promotional Merit Award

‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires

Deliveroo

One-Star Cook Book

Craft / Photography

OS23_PT063M

2023 Print & Promotional Merit Award

BCW / New York + New York Festival Awards

New York Festivals

Show us something we haven't seen.

Craft / Photography

OS23_PT064M

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