The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Best of Design
Non artificial Mexico Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho Client: Burger King Category: Craft / Photography
Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Out of Home / Series
Beautiful Mutations Agency: DENTSU INC. / Tokyo Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Posters / Series
walk, walk, Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards 75th Anniversary  Category: Craft / Art Direction
A Long Tunnel of 3 years of hardship Agency: DENTSU INC. / Tokyo + TONE UP CORP. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Google Black-owned Friday Every Day Agency: BBH USA + Google Consumer Apps Client: Google Category: Craft / Art Direction
A Silent Frown Agency: DDB Mudra Group / Mumbai Client: Charlie Chaplin Foundation Category: Editorial / Books
Portuguese (Re)Constitution Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal Client: Penguin Random House Portugal Category: Editorial / Books
FAQ YOU – An educational (R)evolution Agency: loved GmbH / Hamburg + thjnk AG / Hamburg Client: Ohhh! foundation Category: Editorial / Digital Publications
Portuguese (Re)Constitution Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal Client: Penguin Random House Portugal Category: Craft / Illustration
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Promotional / Booklets, Books & Brochures
Project Convey Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Innovation & Transformation / Innovation in Design
THE TOKYO TOILET Agency: The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd. Client: The Nippon Foundation Category: Spatial Design / Architecture
NN North Sea Jazz Festival Agency: Studio Dumbar/DEPT / Rotterdam Client: Mojo Concerts Category: Typography / Dynamic / In Motion
Furphy What the truck?! Agency: Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney Client: Lion, Furphy Category: Out of Home / Brand Installations
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Craft / Printing & Paper Craft
Google Black-owned Friday Every Day Agency: BBH USA + Google Consumer Apps Client: Google Category: Digital Design
Project Convey Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Digital Design
One-Star Cook Book Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires Client: Deliveroo Category: Craft / Photography
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Data Visualization / Static or Dynamic
MOCA Agency: R/GA Australia Client: Museum of Chinese in Australia Category: Brand Identity / System
Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Typography / Typeface Design
LaLiga Kick Off Agency: Ogilvy Spain / Madrid + Hogarth Spain / Madrid Client: LaLiga Category: Promotional / Physical Items
COLORS OF LOVE Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Promotional / Physical Items
The Bridge Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Moving Image / Single
Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Typography / Static
Spriteverso Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba Client: The Coca-Cola Company / Sprite Category: Craft / Animation
Beautiful Mutations Agency: DENTSU INC. / Tokyo Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Craft / Art Direction
One-Star Cook Book Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires Client: Deliveroo Category: Craft / Art Direction
The New fu lu shou Agency: Day Day Up Design Consultancy Client: Day Day Up Design Consultancy Category: Craft / Illustration
A Silent Frown Agency: DDB Mudra Group / Mumbai Client: Charlie Chaplin Foundation Category: Craft / Illustration
Lesso Lessons Agency: Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi Client: Roto & Kenya Ministry of Health Category: Craft / Illustration
THE TOKYO TOILET Agency: The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd. Client: The Nippon Foundation Category: Innovation & Transformation / Innovation in Design
Fingerspelling Agency: American Society for Deaf Children + Hello Monday/DEPT Client: American Society for Deaf Children Category: Innovation & Transformation / Innovation in Design
D&AD : Be Part of More Agency: Studio Dumbar/DEPT / Rotterdam Client: D&AD Category: Typography / Dynamic / In Motion
Beautiful Mutations Agency: DENTSU INC. / Tokyo Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Craft / Printing & Paper Craft
Unwanted Followers Film Festival Agency: No Fixed Address / Toronto + Fort York + School Editing + Street Attack Client: Canadian Centre for Child Protection Category: Spatial Design / Experiential & Immersive
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Spatial Design / Experiential & Immersive
Staybl Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Digital Design
Sound Tour Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg Client: Spotify Japan Category: Out of Home / Series
Christmas not war Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv Client: Concrete by Kovalska Category: Out of Home / Series
4th Guanzhong Mangba Arts Festival Agency: another design / Guangzhou Client: Guanzhong Mangba Arts Festival Category: Brand Identity / System
walk, walk, Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards 75th Anniversary  Category: Posters / Series
Sun Warning Flag Agency: HeimatTBWA\Germany / Berlin Client: German Cancer Aid Category: Promotional / Physical Items
The Uncover Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET Client: Frida etc. Category: Promotional / Physical Items
AirPods - Silhouettes x Harry Styles Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Moving Image / Single
The Outside In Experiment Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield Client: Horizon Therapeutics Category: Craft / Animation
There's Nothing Comic About Dyslexia Agency: INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London Client: Dyslexia Scotland Category: Craft / Art Direction
BECOMING — BIFT 2022 Agency: mintbrand / beijing Client: BIFT Category: Editorial / Books

2023 Design Best of Discipline Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Best of Design

OS23_DE000G

2023 Design Gold Pencil

We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho

Burger King

Non artificial Mexico

Craft / Photography

OS23_DE016G

2023 Design Gold Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Out of Home / Series

OS23_DE001G

2023 Design Gold Pencil

DENTSU INC. / Tokyo

The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation

Beautiful Mutations

Posters / Series

OS23_DE009G

2023 Design Gold Pencil

DENTSU INC. / Tokyo

Dentsu Advertising Awards 75th Anniversary 

walk, walk,

Craft / Art Direction

OS23_DE012G

2023 Design Gold Pencil

DENTSU INC. / Tokyo + TONE UP CORP. / Tokyo

THE HOKKOKU SHIMBUN

A Long Tunnel of 3 years of hardship

Craft / Art Direction

OS23_DE013G

2023 Design Gold Pencil

BBH USA + Google Consumer Apps

Google

Google Black-owned Friday Every Day

Craft / Art Direction

OS23_DE014G

2023 Design Gold Pencil

DDB Mudra Group / Mumbai

Charlie Chaplin Foundation

A Silent Frown

Editorial / Books

OS23_DE002G

2023 Design Gold Pencil

FCB Lisboa / Lisbon + Penguin Random House Portugal

Penguin Random House Portugal

Portuguese (Re)Constitution

Editorial / Books

OS23_DE003G

2023 Design Gold Pencil

loved GmbH / Hamburg + thjnk AG / Hamburg

Ohhh! foundation

FAQ YOU – An educational (R)evolution

Editorial / Digital Publications

OS23_DE004G

2023 Design Gold Pencil

FCB Lisboa / Lisbon + Penguin Random House Portugal

Penguin Random House Portugal

Portuguese (Re)Constitution

Craft / Illustration

OS23_DE015G

2023 Design Gold Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Promotional / Booklets, Books & Brochures

OS23_DE006G

2023 Design Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London

Cox Communications

Project Convey

Innovation & Transformation / Innovation in Design

OS23_DE018G

2023 Design Gold Pencil

The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd.

The Nippon Foundation

THE TOKYO TOILET

Spatial Design / Architecture

OS23_DE011G

2023 Design Gold Pencil

Studio Dumbar/DEPT / Rotterdam

Mojo Concerts

NN North Sea Jazz Festival

Typography / Dynamic / In Motion

OS23_DE005G

2023 Design Gold Pencil

Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney

Lion, Furphy

Furphy What the truck?!

Out of Home / Brand Installations

OS23_DE010G

2023 Design Gold Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Craft / Printing & Paper Craft

OS23_DE017G

2023 Design Gold Pencil

BBH USA + Google Consumer Apps

Google

Google Black-owned Friday Every Day

Digital Design

OS23_DE007G

2023 Design Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London

Cox Communications

Project Convey

Digital Design

OS23_DE008G

2023 Design Silver Pencil

‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires

Deliveroo

One-Star Cook Book

Craft / Photography

OS23_DE035S

2023 Design Silver Pencil

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Data Visualization / Static or Dynamic

OS23_DE025S

2023 Design Silver Pencil

R/GA Australia

Museum of Chinese in Australia

MOCA

Brand Identity / System

OS23_DE019S

2023 Design Silver Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Typography / Typeface Design

OS23_DE020S

2023 Design Silver Pencil

Ogilvy Spain / Madrid + Hogarth Spain / Madrid

LaLiga

LaLiga Kick Off

Promotional / Physical Items

OS23_DE023S

2023 Design Silver Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt

SOS HOMOPHOBIE and PANTONE

COLORS OF LOVE

Promotional / Physical Items

OS23_DE024S

2023 Design Silver Pencil

Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro

PAWS NY

The Bridge

Moving Image / Single

OS23_DE029S

2023 Design Silver Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Typography / Static

OS23_DE021S

2023 Design Silver Pencil

Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba

The Coca-Cola Company / Sprite

Spriteverso

Craft / Animation

OS23_DE037S

2023 Design Silver Pencil

DENTSU INC. / Tokyo

The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation

Beautiful Mutations

Craft / Art Direction

OS23_DE030S

2023 Design Silver Pencil

‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires

Deliveroo

One-Star Cook Book

Craft / Art Direction

OS23_DE031S

2023 Design Silver Pencil

Day Day Up Design Consultancy

Day Day Up Design Consultancy

The New fu lu shou

Craft / Illustration

OS23_DE032S

2023 Design Silver Pencil

DDB Mudra Group / Mumbai

Charlie Chaplin Foundation

A Silent Frown

Craft / Illustration

OS23_DE033S

2023 Design Silver Pencil

Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi

Roto & Kenya Ministry of Health

Lesso Lessons

Craft / Illustration

OS23_DE034S

2023 Design Silver Pencil

The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd.

The Nippon Foundation

THE TOKYO TOILET

Innovation & Transformation / Innovation in Design

OS23_DE038S

2023 Design Silver Pencil

American Society for Deaf Children + Hello Monday/DEPT

American Society for Deaf Children

Fingerspelling

Innovation & Transformation / Innovation in Design

OS23_DE039S

2023 Design Silver Pencil

Studio Dumbar/DEPT / Rotterdam

D&AD

D&AD : Be Part of More

Typography / Dynamic / In Motion

OS23_DE022S

2023 Design Silver Pencil

DENTSU INC. / Tokyo

The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation

Beautiful Mutations

Craft / Printing & Paper Craft

OS23_DE036S

2023 Design Silver Pencil

No Fixed Address / Toronto + Fort York + School Editing + Street Attack

Canadian Centre for Child Protection

Unwanted Followers Film Festival

Spatial Design / Experiential & Immersive

OS23_DE027S

2023 Design Silver Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Spatial Design / Experiential & Immersive

OS23_DE028S

2023 Design Silver Pencil

Havas Germany + Havas New York

Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Staybl

Digital Design

OS23_DE026S

2023 Design Bronze Pencil

Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg

Spotify Japan

Sound Tour

Out of Home / Series

OS23_DE052B

2023 Design Bronze Pencil

ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv

Concrete by Kovalska

Christmas not war

Out of Home / Series

OS23_DE053B

2023 Design Bronze Pencil

another design / Guangzhou

Guanzhong Mangba Arts Festival

4th Guanzhong Mangba Arts Festival

Brand Identity / System

OS23_DE042B

2023 Design Bronze Pencil

DENTSU INC. / Tokyo

Dentsu Advertising Awards 75th Anniversary 

walk, walk,

Posters / Series

OS23_DE051B

2023 Design Bronze Pencil

HeimatTBWA\Germany / Berlin

German Cancer Aid

Sun Warning Flag

Promotional / Physical Items

OS23_DE045B

2023 Design Bronze Pencil

Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET

Frida etc.

The Uncover

Promotional / Physical Items

OS23_DE046B

2023 Design Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

AirPods - Silhouettes x Harry Styles

Moving Image / Single

OS23_DE059B

2023 Design Bronze Pencil

Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield

Horizon Therapeutics

The Outside In Experiment

Craft / Animation

OS23_DE062B

2023 Design Bronze Pencil

INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London

Dyslexia Scotland

There's Nothing Comic About Dyslexia

Craft / Art Direction

OS23_DE061B

2023 Design Bronze Pencil

mintbrand / beijing

BIFT

BECOMING — BIFT 2022

Editorial / Books

OS23_DE043B

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