The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Best of Design
A Silent Frown Agency: DDB Mudra Group / Mumbai Client: Charlie Chaplin Foundation Category: Editorial / Books
Portuguese (Re)Constitution Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal Client: Penguin Random House Portugal Category: Editorial / Books
Non artificial Mexico Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho Client: Burger King Category: Craft / Photography
walk, walk, Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards 75th Anniversary  Category: Craft / Art Direction
A Long Tunnel of 3 years of hardship Agency: DENTSU INC. / Tokyo + TONE UP CORP. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Google Black-owned Friday Every Day Agency: BBH USA + Google Consumer Apps Client: Google Category: Craft / Art Direction
Furphy What the truck?! Agency: Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney Client: Lion, Furphy Category: Out of Home / Brand Installations
Portuguese (Re)Constitution Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal Client: Penguin Random House Portugal Category: Craft / Illustration
Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Out of Home / Series
Google Black-owned Friday Every Day Agency: BBH USA + Google Consumer Apps Client: Google Category: Digital Design
Project Convey Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Digital Design
THE TOKYO TOILET Agency: The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd. Client: The Nippon Foundation Category: Spatial Design / Architecture
NN North Sea Jazz Festival Agency: Studio Dumbar/DEPT / Rotterdam Client: Mojo Concerts Category: Typography / Dynamic / In Motion
Beautiful Mutations Agency: DENTSU INC. / Tokyo Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Posters / Series
FAQ YOU – An educational (R)evolution Agency: loved GmbH / Hamburg + thjnk AG / Hamburg Client: Ohhh! foundation Category: Editorial / Digital Publications
Project Convey Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Innovation & Transformation / Innovation in Design
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Craft / Printing & Paper Craft
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Promotional / Booklets, Books & Brochures
One-Star Cook Book Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires Client: Deliveroo Category: Craft / Photography
Beautiful Mutations Agency: DENTSU INC. / Tokyo Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Craft / Art Direction
One-Star Cook Book Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires Client: Deliveroo Category: Craft / Art Direction
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Data Visualization / Static or Dynamic
The New fu lu shou Agency: Day Day Up Design Consultancy Client: Day Day Up Design Consultancy Category: Craft / Illustration
A Silent Frown Agency: DDB Mudra Group / Mumbai Client: Charlie Chaplin Foundation Category: Craft / Illustration
Lesso Lessons Agency: Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi Client: Roto & Kenya Ministry of Health Category: Craft / Illustration
Staybl Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Digital Design
D&AD : Be Part of More Agency: Studio Dumbar/DEPT / Rotterdam Client: D&AD Category: Typography / Dynamic / In Motion
Spriteverso Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba Client: The Coca-Cola Company / Sprite Category: Craft / Animation
Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Typography / Typeface Design
MOCA Agency: R/GA Australia Client: Museum of Chinese in Australia Category: Brand Identity / System
THE TOKYO TOILET Agency: The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd. Client: The Nippon Foundation Category: Innovation & Transformation / Innovation in Design
Fingerspelling Agency: American Society for Deaf Children + Hello Monday/DEPT Client: American Society for Deaf Children Category: Innovation & Transformation / Innovation in Design
The Bridge Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Moving Image / Single
LaLiga Kick Off Agency: Ogilvy Spain / Madrid + Hogarth Spain / Madrid Client: LaLiga Category: Promotional / Physical Items
COLORS OF LOVE Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Promotional / Physical Items
Unwanted Followers Film Festival Agency: No Fixed Address / Toronto + Fort York + School Editing + Street Attack Client: Canadian Centre for Child Protection Category: Spatial Design / Experiential & Immersive
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Spatial Design / Experiential & Immersive
Beautiful Mutations Agency: DENTSU INC. / Tokyo Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Craft / Printing & Paper Craft
Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Typography / Static
BECOMING — BIFT 2022 Agency: mintbrand / beijing Client: BIFT Category: Editorial / Books
There's Nothing Comic About Dyslexia Agency: INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London Client: Dyslexia Scotland Category: Craft / Art Direction
Jersey Pay Agency: VMLY&R Commerce Mexico / Mexico City Client: AB InBev / Corona Category: Service Design / Customer Experience (CX)
Touch Card Agency: McCann / New York Client: Mastercard Category: Service Design / Customer Experience (CX)
Sun Warning Flag Agency: HeimatTBWA\Germany / Berlin Client: German Cancer Aid Category: Out of Home / Brand Installations
Thoughts & Prayers Agency: McCann / New York Client: March For Our Lives Category: Out of Home / Brand Installations
Burger Burger Burger Burger Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8 Client: Burger King Category: Out of Home / Brand Installations
Sound Tour Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg Client: Spotify Japan Category: Out of Home / Series
Christmas not war Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv Client: Concrete by Kovalska Category: Out of Home / Series
Kami Agency: Forsman & Bodenfors / Singapore + Fuse / Singapore + The Diigitals / Dorset + Harpi Sim / Singapore Client: Down Syndrome International Category: Digital Design

2023 Design Best of Discipline Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Best of Design

OS23_DE000G

2023 Design Gold Pencil

DDB Mudra Group / Mumbai

Charlie Chaplin Foundation

A Silent Frown

Editorial / Books

OS23_DE002G

2023 Design Gold Pencil

FCB Lisboa / Lisbon + Penguin Random House Portugal

Penguin Random House Portugal

Portuguese (Re)Constitution

Editorial / Books

OS23_DE003G

2023 Design Gold Pencil

We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho

Burger King

Non artificial Mexico

Craft / Photography

OS23_DE016G

2023 Design Gold Pencil

DENTSU INC. / Tokyo

Dentsu Advertising Awards 75th Anniversary 

walk, walk,

Craft / Art Direction

OS23_DE012G

2023 Design Gold Pencil

DENTSU INC. / Tokyo + TONE UP CORP. / Tokyo

THE HOKKOKU SHIMBUN

A Long Tunnel of 3 years of hardship

Craft / Art Direction

OS23_DE013G

2023 Design Gold Pencil

BBH USA + Google Consumer Apps

Google

Google Black-owned Friday Every Day

Craft / Art Direction

OS23_DE014G

2023 Design Gold Pencil

Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney

Lion, Furphy

Furphy What the truck?!

Out of Home / Brand Installations

OS23_DE010G

2023 Design Gold Pencil

FCB Lisboa / Lisbon + Penguin Random House Portugal

Penguin Random House Portugal

Portuguese (Re)Constitution

Craft / Illustration

OS23_DE015G

2023 Design Gold Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Out of Home / Series

OS23_DE001G

2023 Design Gold Pencil

BBH USA + Google Consumer Apps

Google

Google Black-owned Friday Every Day

Digital Design

OS23_DE007G

2023 Design Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London

Cox Communications

Project Convey

Digital Design

OS23_DE008G

2023 Design Gold Pencil

The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd.

The Nippon Foundation

THE TOKYO TOILET

Spatial Design / Architecture

OS23_DE011G

2023 Design Gold Pencil

Studio Dumbar/DEPT / Rotterdam

Mojo Concerts

NN North Sea Jazz Festival

Typography / Dynamic / In Motion

OS23_DE005G

2023 Design Gold Pencil

DENTSU INC. / Tokyo

The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation

Beautiful Mutations

Posters / Series

OS23_DE009G

2023 Design Gold Pencil

loved GmbH / Hamburg + thjnk AG / Hamburg

Ohhh! foundation

FAQ YOU – An educational (R)evolution

Editorial / Digital Publications

OS23_DE004G

2023 Design Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London

Cox Communications

Project Convey

Innovation & Transformation / Innovation in Design

OS23_DE018G

2023 Design Gold Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Craft / Printing & Paper Craft

OS23_DE017G

2023 Design Gold Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Promotional / Booklets, Books & Brochures

OS23_DE006G

2023 Design Silver Pencil

‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires

Deliveroo

One-Star Cook Book

Craft / Photography

OS23_DE035S

2023 Design Silver Pencil

DENTSU INC. / Tokyo

The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation

Beautiful Mutations

Craft / Art Direction

OS23_DE030S

2023 Design Silver Pencil

‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires

Deliveroo

One-Star Cook Book

Craft / Art Direction

OS23_DE031S

2023 Design Silver Pencil

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Data Visualization / Static or Dynamic

OS23_DE025S

2023 Design Silver Pencil

Day Day Up Design Consultancy

Day Day Up Design Consultancy

The New fu lu shou

Craft / Illustration

OS23_DE032S

2023 Design Silver Pencil

DDB Mudra Group / Mumbai

Charlie Chaplin Foundation

A Silent Frown

Craft / Illustration

OS23_DE033S

2023 Design Silver Pencil

Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi

Roto & Kenya Ministry of Health

Lesso Lessons

Craft / Illustration

OS23_DE034S

2023 Design Silver Pencil

Havas Germany + Havas New York

Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Staybl

Digital Design

OS23_DE026S

2023 Design Silver Pencil

Studio Dumbar/DEPT / Rotterdam

D&AD

D&AD : Be Part of More

Typography / Dynamic / In Motion

OS23_DE022S

2023 Design Silver Pencil

Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba

The Coca-Cola Company / Sprite

Spriteverso

Craft / Animation

OS23_DE037S

2023 Design Silver Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Typography / Typeface Design

OS23_DE020S

2023 Design Silver Pencil

R/GA Australia

Museum of Chinese in Australia

MOCA

Brand Identity / System

OS23_DE019S

2023 Design Silver Pencil

The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd.

The Nippon Foundation

THE TOKYO TOILET

Innovation & Transformation / Innovation in Design

OS23_DE038S

2023 Design Silver Pencil

American Society for Deaf Children + Hello Monday/DEPT

American Society for Deaf Children

Fingerspelling

Innovation & Transformation / Innovation in Design

OS23_DE039S

2023 Design Silver Pencil

Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro

PAWS NY

The Bridge

Moving Image / Single

OS23_DE029S

2023 Design Silver Pencil

Ogilvy Spain / Madrid + Hogarth Spain / Madrid

LaLiga

LaLiga Kick Off

Promotional / Physical Items

OS23_DE023S

2023 Design Silver Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt

SOS HOMOPHOBIE and PANTONE

COLORS OF LOVE

Promotional / Physical Items

OS23_DE024S

2023 Design Silver Pencil

No Fixed Address / Toronto + Fort York + School Editing + Street Attack

Canadian Centre for Child Protection

Unwanted Followers Film Festival

Spatial Design / Experiential & Immersive

OS23_DE027S

2023 Design Silver Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Spatial Design / Experiential & Immersive

OS23_DE028S

2023 Design Silver Pencil

DENTSU INC. / Tokyo

The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation

Beautiful Mutations

Craft / Printing & Paper Craft

OS23_DE036S

2023 Design Silver Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Typography / Static

OS23_DE021S

2023 Design Bronze Pencil

mintbrand / beijing

BIFT

BECOMING — BIFT 2022

Editorial / Books

OS23_DE043B

2023 Design Bronze Pencil

INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London

Dyslexia Scotland

There's Nothing Comic About Dyslexia

Craft / Art Direction

OS23_DE061B

2023 Design Bronze Pencil

VMLY&R Commerce Mexico / Mexico City

AB InBev / Corona

Jersey Pay

Service Design / Customer Experience (CX)

OS23_DE057B

2023 Design Bronze Pencil

McCann / New York

Mastercard

Touch Card

Service Design / Customer Experience (CX)

OS23_DE058B

2023 Design Bronze Pencil

HeimatTBWA\Germany / Berlin

German Cancer Aid

Sun Warning Flag

Out of Home / Brand Installations

OS23_DE054B

2023 Design Bronze Pencil

McCann / New York

March For Our Lives

Thoughts & Prayers

Out of Home / Brand Installations

OS23_DE055B

2023 Design Bronze Pencil

We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8

Burger King

Burger Burger Burger Burger

Out of Home / Brand Installations

OS23_DE056B

2023 Design Bronze Pencil

Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg

Spotify Japan

Sound Tour

Out of Home / Series

OS23_DE052B

2023 Design Bronze Pencil

ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv

Concrete by Kovalska

Christmas not war

Out of Home / Series

OS23_DE053B

2023 Design Bronze Pencil

Forsman & Bodenfors / Singapore + Fuse / Singapore + The Diigitals / Dorset + Harpi Sim / Singapore

Down Syndrome International

Kami

Digital Design

OS23_DE048B

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