The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Morning After Island Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Best of Public Relations
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Community Building
No More Red Agency: Iris / London + Outsider / London Client: adidas Category: Brand Partnerships
Gender Swap Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Digital & Online
Are You Press Worthy? Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Digital & Online
Morning After Island Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Events & Experiential
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Events & Experiential
Classify Consent Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: Consent Labs Category: Integrated PR Campaign
See My Skin Agency: Edelman / New York Client: Vaseline Category: Integrated PR Campaign
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Current Event Response
The Hornicultural Society Agency: Ogilvy UK / London Client: Relate Category: Traditional Media Relations
The Postponed Day Agency: Grey Argentina / Buenos Aires Client: LALCEC Category: Traditional Media Relations
Are You Press Worthy? Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Community Building
The Tattoo Duo Over Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Brand Voice
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Brand Partnerships
The First Digital Nation Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Digital & Online
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Digital & Online
No More Red Agency: Iris / London + Outsider / London Client: adidas Category: Events & Experiential
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Integrated PR Campaign
The Best-seller Constitution Agency: GUT / São Paulo + Hefty / São Paulo Client: Mercado Livre Category: Current Event Response
Are You Press Worthy? Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Current Event Response
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Current Event Response
The Tattoo Duo Over Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Community Building
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Brand Voice
Dyslexic Thinking Agency: FCB Inferno / London Client: Virgin Group / Made By Dyslexia Category: Brand Partnerships
Hack Market Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Innovation & Transformation / Innovation in Public Relations
The Diapér Agency: Mother / Los Angeles + Goop / Los Angeles Client: Baby2Baby Category: Digital & Online
R Plates Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: mycar Category: Integrated PR Campaign
The First Digital Nation Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney Client: The Government of Tuvalu Category: Current Event Response
#flutwein - Our Worst Vintage Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest Client: Flutwein Category: Current Event Response
Middle Seat Lottery Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne Client: Virgin Australia Group Category: Traditional Media Relations
Leave With Pride Agency: MullenLowe / Singapore Client: iSEE Category: Community Building
R Plates Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: mycar Category: Community Building
WikiTruth Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels Client: Ukrainian Witness Category: Community Building
HetzJaeger. Antifascist Algorithms. Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg Client: Laut gegen Nazis Category: Community Building
#flutwein - Our Worst Vintage Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest Client: Flutwein Category: Community Building
The Systemic Racism Pin Agency: TAXI Client: Amnesty International Category: Community Building
Gun Survivor Reviews Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba Client: Guns Down America Category: Community Building
Smart Fill Agency: VMLY&R Commerce India / Mumbai Client: Unilever Category: Brand Voice
Classify Consent Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: Consent Labs Category: Brand Voice
The Unforbidden Fruit Agency: Grey / London Client: Dole Sunshine company Category: Brand Voice
The Best-seller Constitution Agency: GUT / São Paulo + Hefty / São Paulo Client: Mercado Livre Category: Brand Voice
Lu from Magalu Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Brand Voice
OutHorse Your Email Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik Client: Business Iceland Category: Brand Voice
REmemory Agency: Ogilvy / Taipei + Want Show Laundry / Taipei + Hahow Corp. / Taipei + Boku film / Taipei Client: Want Show Laundry Category: Brand Partnerships
THE UNDENIABLE STREET VIEW Agency: ‿ and us / Dubai + BlackBox / Dubai Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Brand Partnerships
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Innovation & Transformation / Innovation in Public Relations
The Postponed Day Agency: Grey Argentina / Buenos Aires Client: LALCEC Category: Innovation & Transformation / Innovation in Public Relations
The Friendly Break Up Collection Agency: Wunderman Thompson / Lima + Fontenla / BUENOS AIRES Client: Fontenla Category: Innovation & Transformation / Innovation in Public Relations
THE UNDENIABLE STREET VIEW Agency: ‿ and us / Dubai + BlackBox / Dubai Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Innovation & Transformation / Innovation in Public Relations

2023 Public Relations Best of Discipline Pencil

Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa

Grupo Estratégico PAE

Morning After Island

Best of Public Relations

OS23_PR000G

2023 Public Relations Gold Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Community Building

OS23_PR007G

2023 Public Relations Gold Pencil

Iris / London + Outsider / London

adidas

No More Red

Brand Partnerships

OS23_PR009G

2023 Public Relations Gold Pencil

BETC / Paris + Women in Games / Paris

Women in Games

Gender Swap

Digital & Online

OS23_PR004G

2023 Public Relations Gold Pencil

TBWA\Chiat\Day NY / New York

Columbia Journalism Review

Are You Press Worthy?

Digital & Online

OS23_PR005G

2023 Public Relations Gold Pencil

Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa

Grupo Estratégico PAE

Morning After Island

Events & Experiential

OS23_PR001G

2023 Public Relations Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Events & Experiential

OS23_PR006G

2023 Public Relations Gold Pencil

TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney

Consent Labs

Classify Consent

Integrated PR Campaign

OS23_PR010G

2023 Public Relations Gold Pencil

Edelman / New York

Vaseline

See My Skin

Integrated PR Campaign

OS23_PR011G

2023 Public Relations Gold Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Current Event Response

OS23_PR008G

2023 Public Relations Gold Pencil

Ogilvy UK / London

Relate

The Hornicultural Society

Traditional Media Relations

OS23_PR002G

2023 Public Relations Gold Pencil

Grey Argentina / Buenos Aires

LALCEC

The Postponed Day

Traditional Media Relations

OS23_PR003G

2023 Public Relations Silver Pencil

TBWA\Chiat\Day NY / New York

Columbia Journalism Review

Are You Press Worthy?

Community Building

OS23_PR015S

2023 Public Relations Silver Pencil

BETC / Paris + Duolingo / Paris + Voir Pictures / Paris

Duolingo

The Tattoo Duo Over

Brand Voice

OS23_PR016S

2023 Public Relations Silver Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Brand Partnerships

OS23_PR020S

2023 Public Relations Silver Pencil

The Monkeys, part of Accenture Song / Sydney + Collider / Sydney

The Government of Tuvalu

The First Digital Nation

Digital & Online

OS23_PR012S

2023 Public Relations Silver Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Digital & Online

OS23_PR013S

2023 Public Relations Silver Pencil

Iris / London + Outsider / London

adidas

No More Red

Events & Experiential

OS23_PR014S

2023 Public Relations Silver Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Integrated PR Campaign

OS23_PR021S

2023 Public Relations Silver Pencil

GUT / São Paulo + Hefty / São Paulo

Mercado Livre

The Best-seller Constitution

Current Event Response

OS23_PR017S

2023 Public Relations Silver Pencil

TBWA\Chiat\Day NY / New York

Columbia Journalism Review

Are You Press Worthy?

Current Event Response

OS23_PR018S

2023 Public Relations Silver Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Current Event Response

OS23_PR019S

2023 Public Relations Bronze Pencil

BETC / Paris + Duolingo / Paris + Voir Pictures / Paris

Duolingo

The Tattoo Duo Over

Community Building

OS23_PR024B

2023 Public Relations Bronze Pencil

Ogilvy UK / London

Dove

Toxic Influence

Brand Voice

OS23_PR025B

2023 Public Relations Bronze Pencil

FCB Inferno / London

Virgin Group / Made By Dyslexia

Dyslexic Thinking

Brand Partnerships

OS23_PR028B

2023 Public Relations Bronze Pencil

Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris

Back Market

Hack Market

Innovation & Transformation / Innovation in Public Relations

OS23_PR030B

2023 Public Relations Bronze Pencil

Mother / Los Angeles + Goop / Los Angeles

Baby2Baby

The Diapér

Digital & Online

OS23_PR023B

2023 Public Relations Bronze Pencil

TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney

mycar

R Plates

Integrated PR Campaign

OS23_PR029B

2023 Public Relations Bronze Pencil

The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney

The Government of Tuvalu

The First Digital Nation

Current Event Response

OS23_PR026B

2023 Public Relations Bronze Pencil

Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest

Flutwein

#flutwein - Our Worst Vintage

Current Event Response

OS23_PR027B

2023 Public Relations Bronze Pencil

Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne

Virgin Australia Group

Middle Seat Lottery

Traditional Media Relations

OS23_PR022B

2023 Public Relations Merit Award

MullenLowe / Singapore

iSEE

Leave With Pride

Community Building

OS23_PR057M

2023 Public Relations Merit Award

TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney

mycar

R Plates

Community Building

OS23_PR058M

2023 Public Relations Merit Award

Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels

Ukrainian Witness

WikiTruth

Community Building

OS23_PR059M

2023 Public Relations Merit Award

Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg

Laut gegen Nazis

HetzJaeger. Antifascist Algorithms.

Community Building

OS23_PR060M

2023 Public Relations Merit Award

Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest

Flutwein

#flutwein - Our Worst Vintage

Community Building

OS23_PR061M

2023 Public Relations Merit Award

TAXI

Amnesty International

The Systemic Racism Pin

Community Building

OS23_PR062M

2023 Public Relations Merit Award

Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba

Guns Down America

Gun Survivor Reviews

Community Building

OS23_PR063M

2023 Public Relations Merit Award

VMLY&R Commerce India / Mumbai

Unilever

Smart Fill

Brand Voice

OS23_PR064M

2023 Public Relations Merit Award

TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney

Consent Labs

Classify Consent

Brand Voice

OS23_PR065M

2023 Public Relations Merit Award

Grey / London

Dole Sunshine company

The Unforbidden Fruit

Brand Voice

OS23_PR066M

2023 Public Relations Merit Award

GUT / São Paulo + Hefty / São Paulo

Mercado Livre

The Best-seller Constitution

Brand Voice

OS23_PR067M

2023 Public Relations Merit Award

Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo

Magazine Luiza

Lu from Magalu

Brand Voice

OS23_PR068M

2023 Public Relations Merit Award

SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik

Business Iceland

OutHorse Your Email

Brand Voice

OS23_PR069M

2023 Public Relations Merit Award

Ogilvy / Taipei + Want Show Laundry / Taipei + Hahow Corp. / Taipei + Boku film / Taipei

Want Show Laundry

REmemory

Brand Partnerships

OS23_PR076M

2023 Public Relations Merit Award

‿ and us / Dubai + BlackBox / Dubai

UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS

THE UNDENIABLE STREET VIEW

Brand Partnerships

OS23_PR077M

2023 Public Relations Merit Award

Ogilvy UK / London

Dove

Toxic Influence

Innovation & Transformation / Innovation in Public Relations

OS23_PR081M

2023 Public Relations Merit Award

Grey Argentina / Buenos Aires

LALCEC

The Postponed Day

Innovation & Transformation / Innovation in Public Relations

OS23_PR082M

2023 Public Relations Merit Award

Wunderman Thompson / Lima + Fontenla / BUENOS AIRES

Fontenla

The Friendly Break Up Collection

Innovation & Transformation / Innovation in Public Relations

OS23_PR083M

2023 Public Relations Merit Award

‿ and us / Dubai + BlackBox / Dubai

UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS

THE UNDENIABLE STREET VIEW

Innovation & Transformation / Innovation in Public Relations

OS23_PR084M

Follow Us