The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Morning After Island Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Best of Public Relations
Gender Swap Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Digital & Online
Are You Press Worthy? Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Digital & Online
No More Red Agency: Iris / London + Outsider / London Client: adidas Category: Brand Partnerships
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Current Event Response
Morning After Island Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Events & Experiential
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Events & Experiential
Classify Consent Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: Consent Labs Category: Integrated PR Campaign
See My Skin Agency: Edelman / New York Client: Vaseline Category: Integrated PR Campaign
The Hornicultural Society Agency: Ogilvy UK / London Client: Relate Category: Traditional Media Relations
The Postponed Day Agency: Grey Argentina / Buenos Aires Client: LALCEC Category: Traditional Media Relations
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Community Building
The First Digital Nation Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Digital & Online
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Digital & Online
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Brand Partnerships
The Best-seller Constitution Agency: GUT / São Paulo + Hefty / São Paulo Client: Mercado Livre Category: Current Event Response
Are You Press Worthy? Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Current Event Response
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Current Event Response
The Tattoo Duo Over Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Brand Voice
No More Red Agency: Iris / London + Outsider / London Client: adidas Category: Events & Experiential
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Integrated PR Campaign
Are You Press Worthy? Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Community Building
The Diapér Agency: Mother / Los Angeles + Goop / Los Angeles Client: Baby2Baby Category: Digital & Online
Dyslexic Thinking Agency: FCB Inferno / London Client: Virgin Group / Made By Dyslexia Category: Brand Partnerships
The First Digital Nation Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney Client: The Government of Tuvalu Category: Current Event Response
#flutwein - Our Worst Vintage Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest Client: Flutwein Category: Current Event Response
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Brand Voice
R Plates Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: mycar Category: Integrated PR Campaign
Middle Seat Lottery Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne Client: Virgin Australia Group Category: Traditional Media Relations
Hack Market Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Innovation & Transformation / Innovation in Public Relations
The Tattoo Duo Over Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Community Building
Kami Agency: Forsman & Bodenfors / Singapore + The Diigitals / Dorset + Fuse / Singapore + Harpi Sim / Singapore Client: Down Syndrome International Category: Digital & Online
Dyslexic Thinking Agency: FCB Inferno / London Client: Virgin Group / Made By Dyslexia Category: Digital & Online
HetzJaeger. Antifascist Algorithms. Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg Client: Laut gegen Nazis Category: Digital & Online
Truly Destroyed Agency: Cloudfactory / Amsterdam + Dutch Salvation Army ReShare / Deventer Client: Salvation Army ReShare Category: Digital & Online
Oppression Offset Agency: Prime Weber Shandwick / Stockholm + Civil Rights Defenders / Stockholm Client: Civil Rights Defenders Category: Digital & Online
Spellbound Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm Client: Visit Sweden Category: Digital & Online
The Tattoo Duo Over Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Digital & Online
THE UNDENIABLE STREET VIEW Agency: ‿ and us / Dubai + BlackBox / Dubai Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Digital & Online
OutHorse Your Email Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik Client: Business Iceland Category: Digital & Online
REmemory Agency: Ogilvy / Taipei + Want Show Laundry / Taipei + Hahow Corp. / Taipei + Boku film / Taipei Client: Want Show Laundry Category: Brand Partnerships
THE UNDENIABLE STREET VIEW Agency: ‿ and us / Dubai + BlackBox / Dubai Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Brand Partnerships
Truly Destroyed Agency: Cloudfactory / Amsterdam + Dutch Salvation Army ReShare / Deventer Client: Salvation Army ReShare Category: Current Event Response
Golden Dates Agency: Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon Client: AMP Association for the Elderly Category: Current Event Response
The Vulva Spaceship Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton Client: Wer Braucht Feminismus? Category: Current Event Response
The Refugee Jatoba Agency: Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo Client: APIB Category: Current Event Response
#KeepTheGrey Agency: Edelman Canada / Toronto Client: Dove Canada (Unilever) Category: Current Event Response
Bring Home The Bud Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90 Client: Budweiser / AB InBev Category: Current Event Response
Smart Fill Agency: VMLY&R Commerce India / Mumbai Client: Unilever Category: Brand Voice
Classify Consent Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: Consent Labs Category: Brand Voice

2023 Public Relations Best of Discipline Pencil

Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa

Grupo Estratégico PAE

Morning After Island

Best of Public Relations

OS23_PR000G

2023 Public Relations Gold Pencil

BETC / Paris + Women in Games / Paris

Women in Games

Gender Swap

Digital & Online

OS23_PR004G

2023 Public Relations Gold Pencil

TBWA\Chiat\Day NY / New York

Columbia Journalism Review

Are You Press Worthy?

Digital & Online

OS23_PR005G

2023 Public Relations Gold Pencil

Iris / London + Outsider / London

adidas

No More Red

Brand Partnerships

OS23_PR009G

2023 Public Relations Gold Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Current Event Response

OS23_PR008G

2023 Public Relations Gold Pencil

Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa

Grupo Estratégico PAE

Morning After Island

Events & Experiential

OS23_PR001G

2023 Public Relations Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Events & Experiential

OS23_PR006G

2023 Public Relations Gold Pencil

TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney

Consent Labs

Classify Consent

Integrated PR Campaign

OS23_PR010G

2023 Public Relations Gold Pencil

Edelman / New York

Vaseline

See My Skin

Integrated PR Campaign

OS23_PR011G

2023 Public Relations Gold Pencil

Ogilvy UK / London

Relate

The Hornicultural Society

Traditional Media Relations

OS23_PR002G

2023 Public Relations Gold Pencil

Grey Argentina / Buenos Aires

LALCEC

The Postponed Day

Traditional Media Relations

OS23_PR003G

2023 Public Relations Gold Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Community Building

OS23_PR007G

2023 Public Relations Silver Pencil

The Monkeys, part of Accenture Song / Sydney + Collider / Sydney

The Government of Tuvalu

The First Digital Nation

Digital & Online

OS23_PR012S

2023 Public Relations Silver Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Digital & Online

OS23_PR013S

2023 Public Relations Silver Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Brand Partnerships

OS23_PR020S

2023 Public Relations Silver Pencil

GUT / São Paulo + Hefty / São Paulo

Mercado Livre

The Best-seller Constitution

Current Event Response

OS23_PR017S

2023 Public Relations Silver Pencil

TBWA\Chiat\Day NY / New York

Columbia Journalism Review

Are You Press Worthy?

Current Event Response

OS23_PR018S

2023 Public Relations Silver Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Current Event Response

OS23_PR019S

2023 Public Relations Silver Pencil

BETC / Paris + Duolingo / Paris + Voir Pictures / Paris

Duolingo

The Tattoo Duo Over

Brand Voice

OS23_PR016S

2023 Public Relations Silver Pencil

Iris / London + Outsider / London

adidas

No More Red

Events & Experiential

OS23_PR014S

2023 Public Relations Silver Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Integrated PR Campaign

OS23_PR021S

2023 Public Relations Silver Pencil

TBWA\Chiat\Day NY / New York

Columbia Journalism Review

Are You Press Worthy?

Community Building

OS23_PR015S

2023 Public Relations Bronze Pencil

Mother / Los Angeles + Goop / Los Angeles

Baby2Baby

The Diapér

Digital & Online

OS23_PR023B

2023 Public Relations Bronze Pencil

FCB Inferno / London

Virgin Group / Made By Dyslexia

Dyslexic Thinking

Brand Partnerships

OS23_PR028B

2023 Public Relations Bronze Pencil

The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney

The Government of Tuvalu

The First Digital Nation

Current Event Response

OS23_PR026B

2023 Public Relations Bronze Pencil

Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest

Flutwein

#flutwein - Our Worst Vintage

Current Event Response

OS23_PR027B

2023 Public Relations Bronze Pencil

Ogilvy UK / London

Dove

Toxic Influence

Brand Voice

OS23_PR025B

2023 Public Relations Bronze Pencil

TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney

mycar

R Plates

Integrated PR Campaign

OS23_PR029B

2023 Public Relations Bronze Pencil

Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne

Virgin Australia Group

Middle Seat Lottery

Traditional Media Relations

OS23_PR022B

2023 Public Relations Bronze Pencil

Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris

Back Market

Hack Market

Innovation & Transformation / Innovation in Public Relations

OS23_PR030B

2023 Public Relations Bronze Pencil

BETC / Paris + Duolingo / Paris + Voir Pictures / Paris

Duolingo

The Tattoo Duo Over

Community Building

OS23_PR024B

2023 Public Relations Merit Award

Forsman & Bodenfors / Singapore + The Diigitals / Dorset + Fuse / Singapore + Harpi Sim / Singapore

Down Syndrome International

Kami

Digital & Online

OS23_PR036M

2023 Public Relations Merit Award

FCB Inferno / London

Virgin Group / Made By Dyslexia

Dyslexic Thinking

Digital & Online

OS23_PR037M

2023 Public Relations Merit Award

Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg

Laut gegen Nazis

HetzJaeger. Antifascist Algorithms.

Digital & Online

OS23_PR038M

2023 Public Relations Merit Award

Cloudfactory / Amsterdam + Dutch Salvation Army ReShare / Deventer

Salvation Army ReShare

Truly Destroyed

Digital & Online

OS23_PR039M

2023 Public Relations Merit Award

Prime Weber Shandwick / Stockholm + Civil Rights Defenders / Stockholm

Civil Rights Defenders

Oppression Offset

Digital & Online

OS23_PR040M

2023 Public Relations Merit Award

Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm

Visit Sweden

Spellbound

Digital & Online

OS23_PR041M

2023 Public Relations Merit Award

BETC / Paris + Duolingo / Paris + Voir Pictures / Paris

Duolingo

The Tattoo Duo Over

Digital & Online

OS23_PR042M

2023 Public Relations Merit Award

‿ and us / Dubai + BlackBox / Dubai

UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS

THE UNDENIABLE STREET VIEW

Digital & Online

OS23_PR043M

2023 Public Relations Merit Award

SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik

Business Iceland

OutHorse Your Email

Digital & Online

OS23_PR044M

2023 Public Relations Merit Award

Ogilvy / Taipei + Want Show Laundry / Taipei + Hahow Corp. / Taipei + Boku film / Taipei

Want Show Laundry

REmemory

Brand Partnerships

OS23_PR076M

2023 Public Relations Merit Award

‿ and us / Dubai + BlackBox / Dubai

UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS

THE UNDENIABLE STREET VIEW

Brand Partnerships

OS23_PR077M

2023 Public Relations Merit Award

Cloudfactory / Amsterdam + Dutch Salvation Army ReShare / Deventer

Salvation Army ReShare

Truly Destroyed

Current Event Response

OS23_PR070M

2023 Public Relations Merit Award

Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon

AMP Association for the Elderly

Golden Dates

Current Event Response

OS23_PR071M

2023 Public Relations Merit Award

INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton

Wer Braucht Feminismus?

The Vulva Spaceship

Current Event Response

OS23_PR072M

2023 Public Relations Merit Award

Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo

APIB

The Refugee Jatoba

Current Event Response

OS23_PR073M

2023 Public Relations Merit Award

Edelman Canada / Toronto

Dove Canada (Unilever)

#KeepTheGrey

Current Event Response

OS23_PR074M

2023 Public Relations Merit Award

Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90

Budweiser / AB InBev

Bring Home The Bud

Current Event Response

OS23_PR075M

2023 Public Relations Merit Award

VMLY&R Commerce India / Mumbai

Unilever

Smart Fill

Brand Voice

OS23_PR064M

2023 Public Relations Merit Award

TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney

Consent Labs

Classify Consent

Brand Voice

OS23_PR065M

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