The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client: Grupo Estratégico PAE Category: Best of Public Relations
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client: Grupo Estratégico PAE Category: Events & Experiential
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Events & Experiential
Classify Consent
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: Consent Labs Category: Integrated PR Campaign
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Community Building
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Digital & Online
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review Category: Digital & Online
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate Category: Traditional Media Relations
The Postponed Day
Agency: Grey Argentina / Buenos Aires
Client: LALCEC Category: Traditional Media Relations
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Current Event Response
No More Red
Agency: Iris / London + Outsider / London
Client: adidas Category: Events & Experiential
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV Category: Integrated PR Campaign
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review Category: Community Building
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client: The Government of Tuvalu Category: Digital & Online
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Digital & Online
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo Category: Brand Voice
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV Category: Brand Partnerships
The Best-seller Constitution
Agency: GUT / São Paulo + Hefty / São Paulo
Client: Mercado Livre Category: Current Event Response
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review Category: Current Event Response
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Current Event Response
R Plates
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: mycar Category: Integrated PR Campaign
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo Category: Community Building
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Innovation & Transformation / Innovation in Public Relations
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Digital & Online
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia Category: Brand Partnerships
Middle Seat Lottery
Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client: Virgin Australia Group Category: Traditional Media Relations
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu Category: Current Event Response
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein Category: Current Event Response
Knock Knock
Agency: Cheil Worldwide / Seoul
Client: Korean National Police Agency Category: Events & Experiential
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu Category: Events & Experiential
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client: Fondation Anne de Gaulle Category: Events & Experiential
Behind closed curtains
Agency: Anorak NoA / Oslo + Fountain House Norway / Oslo
Client: Fountain House Category: Events & Experiential
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden Category: Events & Experiential
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE Category: Events & Experiential
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola Category: Events & Experiential
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE Category: Events & Experiential
Golden Dates
Agency: Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon
Client: AMP Association for the Elderly Category: Events & Experiential
Substitute Dealers
Agency: Joan Creative / New York + JOAN Studios / New York
Client: Ad Council Category: Events & Experiential
NRA Children's Museum
Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client: Change the Ref Category: Events & Experiential
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate Category: Integrated PR Campaign
The Postponed Day
Agency: Grey Argentina / Buenos Aires
Client: LALCEC Category: Integrated PR Campaign
R Plates
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: mycar Category: Community Building
WikiTruth
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels
Client: Ukrainian Witness Category: Community Building
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis Category: Community Building
Award:
2023 Public Relations Best of Discipline Pencil
Agency:
Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Best of Public Relations
Annual ID:
OS23_PR000G
Award:
2023 Public Relations Gold Pencil
Agency:
Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Events & Experiential
Annual ID:
OS23_PR001G
Award:
2023 Public Relations Gold Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Events & Experiential
Annual ID:
OS23_PR006G
Award:
2023 Public Relations Gold Pencil
Agency:
TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client:
Consent Labs
Title:
Classify Consent
Category:
Integrated PR Campaign
Annual ID:
OS23_PR010G
Award:
2023 Public Relations Gold Pencil
Agency:
Edelman / New York
Client:
Vaseline
Title:
See My Skin
Category:
Integrated PR Campaign
Annual ID:
OS23_PR011G
Award:
2023 Public Relations Gold Pencil
Agency:
VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Community Building
Annual ID:
OS23_PR007G
Award:
2023 Public Relations Gold Pencil
Agency:
BETC / Paris + Women in Games / Paris
Client:
Women in Games
Title:
Gender Swap
Category:
Digital & Online
Annual ID:
OS23_PR004G
Award:
2023 Public Relations Gold Pencil
Agency:
TBWA\Chiat\Day NY / New York
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Digital & Online
Annual ID:
OS23_PR005G
Award:
2023 Public Relations Gold Pencil
Agency:
Iris / London + Outsider / London
Client:
adidas
Title:
No More Red
Category:
Brand Partnerships
Annual ID:
OS23_PR009G
Award:
2023 Public Relations Gold Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Traditional Media Relations
Annual ID:
OS23_PR002G
Award:
2023 Public Relations Gold Pencil
Agency:
Grey Argentina / Buenos Aires
Client:
LALCEC
Title:
The Postponed Day
Category:
Traditional Media Relations
Annual ID:
OS23_PR003G
Award:
2023 Public Relations Gold Pencil
Agency:
VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Current Event Response
Annual ID:
OS23_PR008G
Award:
2023 Public Relations Silver Pencil
Agency:
Iris / London + Outsider / London
Client:
adidas
Title:
No More Red
Category:
Events & Experiential
Annual ID:
OS23_PR014S
Award:
2023 Public Relations Silver Pencil
Agency:
adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client:
CALM + ITV
Title:
The Last Photo
Category:
Integrated PR Campaign
Annual ID:
OS23_PR021S
Award:
2023 Public Relations Silver Pencil
Agency:
TBWA\Chiat\Day NY / New York
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Community Building
Annual ID:
OS23_PR015S
Award:
2023 Public Relations Silver Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Digital & Online
Annual ID:
OS23_PR012S
Award:
2023 Public Relations Silver Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Digital & Online
Annual ID:
OS23_PR013S
Award:
2023 Public Relations Silver Pencil
Agency:
BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Brand Voice
Annual ID:
OS23_PR016S
Award:
2023 Public Relations Silver Pencil
Agency:
adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client:
CALM + ITV
Title:
The Last Photo
Category:
Brand Partnerships
Annual ID:
OS23_PR020S
Award:
2023 Public Relations Silver Pencil
Agency:
GUT / São Paulo + Hefty / São Paulo
Client:
Mercado Livre
Title:
The Best-seller Constitution
Category:
Current Event Response
Annual ID:
OS23_PR017S
Award:
2023 Public Relations Silver Pencil
Agency:
TBWA\Chiat\Day NY / New York
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Current Event Response
Annual ID:
OS23_PR018S
Award:
2023 Public Relations Silver Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Current Event Response
Annual ID:
OS23_PR019S
Award:
2023 Public Relations Bronze Pencil
Agency:
TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client:
mycar
Title:
R Plates
Category:
Integrated PR Campaign
Annual ID:
OS23_PR029B
Award:
2023 Public Relations Bronze Pencil
Agency:
BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Community Building
Annual ID:
OS23_PR024B
Award:
2023 Public Relations Bronze Pencil
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS23_PR030B
Award:
2023 Public Relations Bronze Pencil
Agency:
Mother / Los Angeles + Goop / Los Angeles
Client:
Baby2Baby
Title:
The Diapér
Category:
Digital & Online
Annual ID:
OS23_PR023B
Award:
2023 Public Relations Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Brand Voice
Annual ID:
OS23_PR025B
Award:
2023 Public Relations Bronze Pencil
Agency:
FCB Inferno / London
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Brand Partnerships
Annual ID:
OS23_PR028B
Award:
2023 Public Relations Bronze Pencil
Agency:
Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client:
Virgin Australia Group
Title:
Middle Seat Lottery
Category:
Traditional Media Relations
Annual ID:
OS23_PR022B
Award:
2023 Public Relations Bronze Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Current Event Response
Annual ID:
OS23_PR026B
Award:
2023 Public Relations Bronze Pencil
Agency:
Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client:
Flutwein
Title:
#flutwein - Our Worst Vintage
Category:
Current Event Response
Annual ID:
OS23_PR027B
Award:
2023 Public Relations Merit Award
Agency:
MullenLowe / Singapore
Client:
iSEE
Title:
Leave With Pride
Category:
Events & Experiential
Annual ID:
OS23_PR045M
Award:
2023 Public Relations Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Korean National Police Agency
Title:
Knock Knock
Category:
Events & Experiential
Annual ID:
OS23_PR046M
Award:
2023 Public Relations Merit Award
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Events & Experiential
Annual ID:
OS23_PR047M
Award:
2023 Public Relations Merit Award
Agency:
Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client:
Fondation Anne de Gaulle
Title:
Anne de Gaulle
Category:
Events & Experiential
Annual ID:
OS23_PR048M
Award:
2023 Public Relations Merit Award
Agency:
Anorak NoA / Oslo + Fountain House Norway / Oslo
Client:
Fountain House
Title:
Behind closed curtains
Category:
Events & Experiential
Annual ID:
OS23_PR049M
Award:
2023 Public Relations Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client:
Visit Sweden
Title:
Spellbound
Category:
Events & Experiential
Annual ID:
OS23_PR050M
Award:
2023 Public Relations Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Events & Experiential
Annual ID:
OS23_PR051M
Award:
2023 Public Relations Merit Award
Agency:
Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Events & Experiential
Annual ID:
OS23_PR052M
Award:
2023 Public Relations Merit Award
Agency:
DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Events & Experiential
Annual ID:
OS23_PR053M
Award:
2023 Public Relations Merit Award
Agency:
Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon
Client:
AMP Association for the Elderly
Title:
Golden Dates
Category:
Events & Experiential
Annual ID:
OS23_PR054M
Award:
2023 Public Relations Merit Award
Agency:
Joan Creative / New York + JOAN Studios / New York
Client:
Ad Council
Title:
Substitute Dealers
Category:
Events & Experiential
Annual ID:
OS23_PR055M
Award:
2023 Public Relations Merit Award
Agency:
Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Events & Experiential
Annual ID:
OS23_PR056M
Award:
2023 Public Relations Merit Award
Agency:
Golin / London
Client:
ASICS
Title:
Dramatic Transformation
Category:
Integrated PR Campaign
Annual ID:
OS23_PR078M
Award:
2023 Public Relations Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Integrated PR Campaign
Annual ID:
OS23_PR079M
Award:
2023 Public Relations Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
LALCEC
Title:
The Postponed Day
Category:
Integrated PR Campaign
Annual ID:
OS23_PR080M
Award:
2023 Public Relations Merit Award
Agency:
MullenLowe / Singapore
Client:
iSEE
Title:
Leave With Pride
Category:
Community Building
Annual ID:
OS23_PR057M
Award:
2023 Public Relations Merit Award
Agency:
TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client:
mycar
Title:
R Plates
Category:
Community Building
Annual ID:
OS23_PR058M
Award:
2023 Public Relations Merit Award
Agency:
Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels
Client:
Ukrainian Witness
Title:
WikiTruth
Category:
Community Building
Annual ID:
OS23_PR059M
Award:
2023 Public Relations Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Community Building
Annual ID:
OS23_PR060M
