The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Best of Branded Entertainment
NPC
Agency: Grey / London
Client: Pringles/Kellogg's Category: Innovation & Transformation / Innovation in Branded Entertainment
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Innovation & Transformation / Innovation in Branded Entertainment
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Branded Entertainment
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Experiential / In-Person Events
NPC
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's Category: Short Form Video / Series / Episodic
FIFA 23 x TED LASSO
Agency: EA Sports + Apple
Client: EA Sports + Apple Category: Brand Partnerships
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Games / Gaming
FIFA 23 x TED LASSO
Agency: EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team
Client: EA Sports + Apple Category: Games / Gaming
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Games / Gaming
Immortal
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client: Royal Ontario Museum Category: Craft / Art Direction
Love Your Gut
Agency: Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok
Client: Dairy Plus Co., Ltd./Dutchie Category: Long Form Video / Single
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Audio
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google Category: Music Videos
We are living offerings
Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client: AB InBev Category: Craft / Art Direction
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Long Form Video / Single
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple Category: Long Form Video / Single
Nike FC Presents the Footballverse
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Long Form Video / Single
The Rabbit Hole
Agency: SOS International / Keller + Jyra Films / Southlake + tao/s / Los Angeles
Client: SOS International Category: Long Form Video / Single
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Long Form Video / Single
Alma - Christmas Always Finds Its Way
Agency: PRETTYBIRD / Culver City + OpenX from WPP led by GREY + Imagine Entertainment
Client: The Coca-Cola Company / Coca-Cola Category: Long Form Video / Single
The Vulva Spaceship
Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client: Wer Braucht Feminismus? Category: Low Budget
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Low Budget
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel Category: Craft / Use of Technology
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
50 Queens
Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client: Golden Days Category: Experiential / Brand Installations
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany Category: Short Form Video / Series / Episodic
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Superstar Ravi's
Agency: Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai
Client: adidas Category: Brand Partnerships
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo Category: Brand Partnerships
Shot on iPhone 14 Pro - Fursat
Agency: TBWA\Media Arts Lab / Singapore + Apple / India + OMD
Client: Apple Category: Full Length Video / Single
A Fire Inside
Agency: FINCH / Sydney + The Tuesday Club / Auckland + Atticus / Sydney
Client: NRMA Insurance Category: Craft / Art Direction
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY Category: Craft / Art Direction
Behind the Mac: Skywalker Sound
Agency: Apple / Cupertino
Client: Apple Category: Long Form Video / Single
The Gentle Giant
Agency: R/GA US
Client: Ad Council, Love Has No Labels Category: Long Form Video / Single
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Long Form Video / Series / Episodic
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Audio
Leo-Kellogg 70
Agency: Leo Burnett Canada / Toronto + Circle Productions / Toronto + Tonic DNA / Toronto + Outsider Editorial / Toronto
Client: Kellogg's Canada Inc. Category: Short Form Video / Single
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Short Form Video / Single
Perk Disclaimers
Agency: Ogilvy Mumbai / India
Client: Cadbury Perk Category: Innovation & Transformation / Innovation in Branded Entertainment
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Innovation & Transformation / Innovation in Branded Entertainment
WHO - A thread movie
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Innovation & Transformation / Innovation in Branded Entertainment
The Pirate Match
Agency: Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client: Directv Go Category: Innovation & Transformation / Innovation in Branded Entertainment
Award:
2023 Branded Entertainment Best of Discipline Pencil
Agency:
BETC / Paris + Women in Games / Paris
Client:
Women in Games
Title:
Gender Swap
Category:
Best of Branded Entertainment
Annual ID:
OS23_BE000G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
Grey / London
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS23_BE011G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS23_BE012G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS23_BE013G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential / In-Person Events
Annual ID:
OS23_BE007G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
Grey / London + Kellogg’s
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Short Form Video / Series / Episodic
Annual ID:
OS23_BE002G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
EA Sports + Apple
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Brand Partnerships
Annual ID:
OS23_BE008G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
BETC / Paris + Women in Games / Paris
Client:
Women in Games
Title:
Gender Swap
Category:
Games / Gaming
Annual ID:
OS23_BE001G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Games / Gaming
Annual ID:
OS23_BE005G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Games / Gaming
Annual ID:
OS23_BE006G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Craft / Art Direction
Annual ID:
OS23_BE009G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok
Client:
Dairy Plus Co., Ltd./Dutchie
Title:
Love Your Gut
Category:
Long Form Video / Single
Annual ID:
OS23_BE003G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Annual ID:
OS23_BE010G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Audio
Annual ID:
OS23_BE004G
Award:
2023 Branded Entertainment Silver Pencil
Agency:
BBH USA + Google Consumer Apps
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Music Videos
Annual ID:
OS23_BE020S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
Grey / London + Kellogg’s
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Brand Partnerships
Annual ID:
OS23_BE024S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client:
AB InBev
Title:
We are living offerings
Category:
Craft / Art Direction
Annual ID:
OS23_BE025S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Long Form Video / Single
Annual ID:
OS23_BE014S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
Apple / Cupertino + Smuggler / Los Angeles
Client:
Apple
Title:
Escape From The Office
Category:
Long Form Video / Single
Annual ID:
OS23_BE015S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike FC Presents the Footballverse
Category:
Long Form Video / Single
Annual ID:
OS23_BE016S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
SOS International / Keller + Jyra Films / Southlake + tao/s / Los Angeles
Client:
SOS International
Title:
The Rabbit Hole
Category:
Long Form Video / Single
Annual ID:
OS23_BE017S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Long Form Video / Single
Annual ID:
OS23_BE018S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
PRETTYBIRD / Culver City + OpenX from WPP led by GREY + Imagine Entertainment
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Long Form Video / Single
Annual ID:
OS23_BE019S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Low Budget
Annual ID:
OS23_BE022S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Low Budget
Annual ID:
OS23_BE023S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Craft / Use of Technology
Annual ID:
OS23_BE026S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_BE021S
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client:
Golden Days
Title:
50 Queens
Category:
Experiential / Brand Installations
Annual ID:
OS23_BE034B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Anomaly / Berlin
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Short Form Video / Series / Episodic
Annual ID:
OS23_BE027B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Annual ID:
OS23_BE037B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai
Client:
adidas
Title:
Superstar Ravi's
Category:
Brand Partnerships
Annual ID:
OS23_BE038B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Rethink + Kraft Heinz
Client:
Kraft Heinz
Title:
Vintage Drip
Category:
Brand Partnerships
Annual ID:
OS23_BE039B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Duolingo / Pittsburgh + HBO Max / New York
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Brand Partnerships
Annual ID:
OS23_BE040B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
TBWA\Media Arts Lab / Singapore + Apple / India + OMD
Client:
Apple
Title:
Shot on iPhone 14 Pro - Fursat
Category:
Full Length Video / Single
Annual ID:
OS23_BE032B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
FINCH / Sydney + The Tuesday Club / Auckland + Atticus / Sydney
Client:
NRMA Insurance
Title:
A Fire Inside
Category:
Craft / Art Direction
Annual ID:
OS23_BE041B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client:
PAWS NY
Title:
The Bridge
Category:
Craft / Art Direction
Annual ID:
OS23_BE042B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Long Form Video / Single
Annual ID:
OS23_BE028B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Behind the Mac: Skywalker Sound
Category:
Long Form Video / Single
Annual ID:
OS23_BE029B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
R/GA US
Client:
Ad Council, Love Has No Labels
Title:
The Gentle Giant
Category:
Long Form Video / Single
Annual ID:
OS23_BE030B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Ogilvy Mumbai / India
Client:
Cadbury Perk
Title:
Perk Disclaimers
Category:
Low Budget
Annual ID:
OS23_BE036B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Long Form Video / Series / Episodic
Annual ID:
OS23_BE031B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_BE035B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Audio
Annual ID:
OS23_BE033B
Award:
2023 Branded Entertainment Merit Award
Agency:
Droga5 / New York
Client:
Meta
Title:
Amani
Category:
Short Form Video / Single
Annual ID:
OS23_BE043M
Award:
2023 Branded Entertainment Merit Award
Agency:
Leo Burnett Canada / Toronto + Circle Productions / Toronto + Tonic DNA / Toronto + Outsider Editorial / Toronto
Client:
Kellogg's Canada Inc.
Title:
Leo-Kellogg 70
Category:
Short Form Video / Single
Annual ID:
OS23_BE044M
Award:
2023 Branded Entertainment Merit Award
Agency:
Squarespace + Smuggler / Los Angeles
Client:
Squarespace
Title:
The Singularity BTS
Category:
Short Form Video / Single
Annual ID:
OS23_BE045M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Mumbai / India
Client:
Cadbury Perk
Title:
Perk Disclaimers
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS23_BE105M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS23_BE106M
Award:
2023 Branded Entertainment Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
WHO - A thread movie
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS23_BE107M
Award:
2023 Branded Entertainment Merit Award
Agency:
Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client:
Directv Go
Title:
The Pirate Match
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS23_BE108M
