The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Gender Swap Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Best of Branded Entertainment
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Audio
Gender Swap Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Games / Gaming
FIFA 23 x TED LASSO Agency: EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team Client: EA Sports + Apple Category: Games / Gaming
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Games / Gaming
Love Your Gut Agency: Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok Client: Dairy Plus Co., Ltd./Dutchie Category: Long Form Video / Single
NPC Agency: Grey / London + Kellogg’s Client: Pringles/Kellogg's Category: Short Form Video / Series / Episodic
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
FIFA 23 x TED LASSO Agency: EA Sports + Apple Client: EA Sports + Apple Category: Brand Partnerships
Immortal Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto Client: Royal Ontario Museum Category: Craft / Art Direction
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Experiential / In-Person Events
NPC Agency: Grey / London Client: Pringles/Kellogg's Category: Innovation & Transformation / Innovation in Branded Entertainment
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Innovation & Transformation / Innovation in Branded Entertainment
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Branded Entertainment
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Google Black-owned Friday Every Day Agency: BBH USA + Google Consumer Apps Client: Google Category: Music Videos
Shout Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City Client: Telefonica Movistar Category: Long Form Video / Single
Escape From The Office Agency: Apple / Cupertino + Smuggler / Los Angeles Client: Apple Category: Long Form Video / Single
Nike FC Presents the Footballverse Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Long Form Video / Single
The Rabbit Hole Agency: SOS International / Keller + Jyra Films / Southlake + tao/s / Los Angeles Client: SOS International Category: Long Form Video / Single
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Long Form Video / Single
Alma - Christmas Always Finds Its Way Agency: PRETTYBIRD / Culver City + OpenX from WPP led by GREY + Imagine Entertainment Client: The Coca-Cola Company / Coca-Cola Category: Long Form Video / Single
Airtel 175 Replayed Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai Client: Airtel Category: Craft / Use of Technology
NPC Agency: Grey / London + Kellogg’s Client: Pringles/Kellogg's Category: Brand Partnerships
We are living offerings Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic Client: AB InBev Category: Craft / Art Direction
The Vulva Spaceship Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton Client: Wer Braucht Feminismus? Category: Low Budget
Gun Survivor Reviews Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba Client: Guns Down America Category: Low Budget
Homeless in the Metaverse Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Entourage Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Native Sportscasters Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York Client: AB INBEV Category: Audio
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Long Form Video / Single
Behind the Mac: Skywalker Sound Agency: Apple / Cupertino Client: Apple Category: Long Form Video / Single
The Gentle Giant Agency: R/GA US Client: Ad Council, Love Has No Labels Category: Long Form Video / Single
Google Pixel - Your Life with Pixel Agency: Anomaly / Berlin Client: Google Pixel Germany Category: Short Form Video / Series / Episodic
50 Queens Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta Client: Golden Days Category: Experiential / Brand Installations
Cheat Cookies Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Superstar Ravi's Agency: Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai Client: adidas Category: Brand Partnerships
Vintage Drip Agency: Rethink + Kraft Heinz Client: Kraft Heinz Category: Brand Partnerships
High Valyrian Lessons Agency: Duolingo / Pittsburgh + HBO Max / New York Client: Duolingo Category: Brand Partnerships
A Fire Inside Agency: FINCH / Sydney + The Tuesday Club / Auckland + Atticus / Sydney Client: NRMA Insurance Category: Craft / Art Direction
The Bridge Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Craft / Art Direction
Perk Disclaimers Agency: Ogilvy Mumbai / India Client: Cadbury Perk Category: Low Budget
Shot on iPhone 14 Pro - Fursat Agency: TBWA\Media Arts Lab / Singapore + Apple + OMD Client: Apple Category: Full Length Video / Single
Christmas Always Finds Its Way Agency: Grey Global + Imagine Entertainment + PRETTYBIRD Client: The Coca-Cola Company / Coca-Cola Category: Long Form Video / Series / Episodic
Airtel 175 Replayed Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai Client: Airtel Category: Experiential / Hybrid Events
50 Queens Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta Client: Golden Days Category: Experiential / Hybrid Events
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Play Has No Limits feat. Kenshi Yonezu Agency: SIX INC. / Tokyo + Sony Interactive Entertainment / Tokyo + GEEK PICTURES / Tokyo + REISSUE RECORDS / Tokyo Client: Sony Interactive Entertainment / PlayStation Category: Music Videos
Unbreakable Courts Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo Client: Budweiser Category: Music Videos
Vanilla Agency: BBDO / New York Client: Ray Ban / Meta Category: Music Videos
Bad Man Agency: Doomsday Entertainment / Los Angeles + Warner Records / Los Angeles Client: Disturbed Category: Music Videos

2023 Branded Entertainment Best of Discipline Pencil

BETC / Paris + Women in Games / Paris

Women in Games

Gender Swap

Best of Branded Entertainment

OS23_BE000G

2023 Branded Entertainment Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Audio

OS23_BE004G

2023 Branded Entertainment Gold Pencil

BETC / Paris + Women in Games / Paris

Women in Games

Gender Swap

Games / Gaming

OS23_BE001G

2023 Branded Entertainment Gold Pencil

EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team

EA Sports + Apple

FIFA 23 x TED LASSO

Games / Gaming

OS23_BE005G

2023 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Games / Gaming

OS23_BE006G

2023 Branded Entertainment Gold Pencil

Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok

Dairy Plus Co., Ltd./Dutchie

Love Your Gut

Long Form Video / Single

OS23_BE003G

2023 Branded Entertainment Gold Pencil

Grey / London + Kellogg’s

Pringles/Kellogg's

NPC

Short Form Video / Series / Episodic

OS23_BE002G

2023 Branded Entertainment Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Craft / Use of Technology

OS23_BE010G

2023 Branded Entertainment Gold Pencil

EA Sports + Apple

EA Sports + Apple

FIFA 23 x TED LASSO

Brand Partnerships

OS23_BE008G

2023 Branded Entertainment Gold Pencil

Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto

Royal Ontario Museum

Immortal

Craft / Art Direction

OS23_BE009G

2023 Branded Entertainment Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Experiential / In-Person Events

OS23_BE007G

2023 Branded Entertainment Gold Pencil

Grey / London

Pringles/Kellogg's

NPC

Innovation & Transformation / Innovation in Branded Entertainment

OS23_BE011G

2023 Branded Entertainment Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Innovation & Transformation / Innovation in Branded Entertainment

OS23_BE012G

2023 Branded Entertainment Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Innovation & Transformation / Innovation in Branded Entertainment

OS23_BE013G

2023 Branded Entertainment Silver Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_BE021S

2023 Branded Entertainment Silver Pencil

BBH USA + Google Consumer Apps

Google

Google Black-owned Friday Every Day

Music Videos

OS23_BE020S

2023 Branded Entertainment Silver Pencil

VMLY&R Mexico / Mexico City + Rebolucion / Mexico City

Telefonica Movistar

Shout

Long Form Video / Single

OS23_BE014S

2023 Branded Entertainment Silver Pencil

Apple / Cupertino + Smuggler / Los Angeles

Apple

Escape From The Office

Long Form Video / Single

OS23_BE015S

2023 Branded Entertainment Silver Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike FC Presents the Footballverse

Long Form Video / Single

OS23_BE016S

2023 Branded Entertainment Silver Pencil

SOS International / Keller + Jyra Films / Southlake + tao/s / Los Angeles

SOS International

The Rabbit Hole

Long Form Video / Single

OS23_BE017S

2023 Branded Entertainment Silver Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Long Form Video / Single

OS23_BE018S

2023 Branded Entertainment Silver Pencil

PRETTYBIRD / Culver City + OpenX from WPP led by GREY + Imagine Entertainment

The Coca-Cola Company / Coca-Cola

Alma - Christmas Always Finds Its Way

Long Form Video / Single

OS23_BE019S

2023 Branded Entertainment Silver Pencil

Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai

Airtel

Airtel 175 Replayed

Craft / Use of Technology

OS23_BE026S

2023 Branded Entertainment Silver Pencil

Grey / London + Kellogg’s

Pringles/Kellogg's

NPC

Brand Partnerships

OS23_BE024S

2023 Branded Entertainment Silver Pencil

Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic

AB InBev

We are living offerings

Craft / Art Direction

OS23_BE025S

2023 Branded Entertainment Silver Pencil

INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton

Wer Braucht Feminismus?

The Vulva Spaceship

Low Budget

OS23_BE022S

2023 Branded Entertainment Silver Pencil

Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba

Guns Down America

Gun Survivor Reviews

Low Budget

OS23_BE023S

2023 Branded Entertainment Bronze Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Entourage

Homeless in the Metaverse

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_BE035B

2023 Branded Entertainment Bronze Pencil

We Believers / New York + Pickle Music / New York + WE DOERS / New York

AB INBEV

Native Sportscasters

Audio

OS23_BE033B

2023 Branded Entertainment Bronze Pencil

Ogilvy UK / London

Dove

Toxic Influence

Long Form Video / Single

OS23_BE028B

2023 Branded Entertainment Bronze Pencil

Apple / Cupertino

Apple

Behind the Mac: Skywalker Sound

Long Form Video / Single

OS23_BE029B

2023 Branded Entertainment Bronze Pencil

R/GA US

Ad Council, Love Has No Labels

The Gentle Giant

Long Form Video / Single

OS23_BE030B

2023 Branded Entertainment Bronze Pencil

Anomaly / Berlin

Google Pixel Germany

Google Pixel - Your Life with Pixel

Short Form Video / Series / Episodic

OS23_BE027B

2023 Branded Entertainment Bronze Pencil

Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta

Golden Days

50 Queens

Experiential / Brand Installations

OS23_BE034B

2023 Branded Entertainment Bronze Pencil

Saatchi & Saatchi / Düsseldorf

Mondelēz Europe / Oreo

Cheat Cookies

Brand Partnerships

OS23_BE037B

2023 Branded Entertainment Bronze Pencil

Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai

adidas

Superstar Ravi's

Brand Partnerships

OS23_BE038B

2023 Branded Entertainment Bronze Pencil

Rethink + Kraft Heinz

Kraft Heinz

Vintage Drip

Brand Partnerships

OS23_BE039B

2023 Branded Entertainment Bronze Pencil

Duolingo / Pittsburgh + HBO Max / New York

Duolingo

High Valyrian Lessons

Brand Partnerships

OS23_BE040B

2023 Branded Entertainment Bronze Pencil

FINCH / Sydney + The Tuesday Club / Auckland + Atticus / Sydney

NRMA Insurance

A Fire Inside

Craft / Art Direction

OS23_BE041B

2023 Branded Entertainment Bronze Pencil

Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro

PAWS NY

The Bridge

Craft / Art Direction

OS23_BE042B

2023 Branded Entertainment Bronze Pencil

Ogilvy Mumbai / India

Cadbury Perk

Perk Disclaimers

Low Budget

OS23_BE036B

2023 Branded Entertainment Bronze Pencil

TBWA\Media Arts Lab / Singapore + Apple + OMD

Apple

Shot on iPhone 14 Pro - Fursat

Full Length Video / Single

OS23_BE032B

2023 Branded Entertainment Bronze Pencil

Grey Global + Imagine Entertainment + PRETTYBIRD

The Coca-Cola Company / Coca-Cola

Christmas Always Finds Its Way

Long Form Video / Series / Episodic

OS23_BE031B

2023 Branded Entertainment Merit Award

Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai

Airtel

Airtel 175 Replayed

Experiential / Hybrid Events

OS23_BE080M

2023 Branded Entertainment Merit Award

Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta

Golden Days

50 Queens

Experiential / Hybrid Events

OS23_BE081M

2023 Branded Entertainment Merit Award

Ogilvy UK / London

Dove

Toxic Influence

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_BE082M

2023 Branded Entertainment Merit Award

SIX INC. / Tokyo + Sony Interactive Entertainment / Tokyo + GEEK PICTURES / Tokyo + REISSUE RECORDS / Tokyo

Sony Interactive Entertainment / PlayStation

Play Has No Limits feat. Kenshi Yonezu

Music Videos

OS23_BE062M

2023 Branded Entertainment Merit Award

Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo

Budweiser

Unbreakable Courts

Music Videos

OS23_BE063M

2023 Branded Entertainment Merit Award

BBDO / New York

Ray Ban / Meta

Vanilla

Music Videos

OS23_BE064M

2023 Branded Entertainment Merit Award

Doomsday Entertainment / Los Angeles + Warner Records / Los Angeles

Disturbed

Bad Man

Music Videos

OS23_BE065M

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