The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The First Digital Nation Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Best of Creative Effectiveness
The First Digital Nation Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Multi-Region or Market / Non-Profit / Charity
The Mindsets Paper Agency: FCB / Toronto Client: Canadian Down Syndrome Society Category: Creative Effectiveness / Non-Profit / Charity
Less Talk, More Bitcoin Agency: Accenture Song + Coinbase + Walker + The Mill Client: Coinbase Category: Creative Effectiveness / Consumer / Brand
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Creative Effectiveness / CSR
Plastic Fishing Tournament Agency: We Believers / New York + StereoMonkey Studio + Primo + Relevant Client: AB InBev / Corona Category: Creative Effectiveness / CSR
Christmas Not War Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv Client: Concrete by Kovalska Category: Single Region or Market / CSR
See Equal #ShareTheLoad Agency: BBDO India / Mumbai + Procter & Gamble / Mumbai Client: P&G India / Ariel Category: Single Region or Market / Consumer / Brand
Wednesday hates marketing Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles Client: Netflix Category: Multi-Region or Market / Consumer / Brand
#ToyStrike Agency: MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid Client: Ministry of Consumer Affairs, Spanish Government Category: Creative Effectiveness / Non-Profit / Charity
DojaCode Agency: Mojo Supermarket + Girls Who Code Client: Girls Who Code Category: Creative Effectiveness / Non-Profit / Charity
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Creative Effectiveness / Consumer / Brand
Bless Your F*ing Cooch Agency: Mischief @ No Fixed Address / Brooklyn + eos + Makeout Client: eos Category: Single Region or Market / Consumer / Brand
The Giving Room Agency: DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai Client: MSF , UAE Category: Brand Partnerships
OREO x Pokémon Agency: Dentsu Creative / New York Client: Mondelez International, Inc. / OREO Category: Brand Partnerships
mike's in a Beer World Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade Client: ABInBev mike's Hard Lemonade Category: Brand Partnerships
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Single Region or Market / Non-Profit / Charity
Missing Stock Agency: Wunderman Thompson / Bogotá Client: Fundación Internacional Para El Reencuentro / MUDI Category: Single Region or Market / Non-Profit / Charity
Empty Plates Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis Client: UAE Government Media Office Category: Single Region or Market / Non-Profit / Charity
Feel What We Feel Agency: Grey Canada / Toronto + TANK Worldwide / Montréal Client: Razom Category: Single Region or Market / Non-Profit / Charity
Inheritance Pass Agency: Havas / Chicago + Yellowstone Forever Client: Yellowstone Forever Category: Single Region or Market / Non-Profit / Charity
The Micropedia of Microaggressions Agency: Zulu Alpha Kilo + Black Business and Professional Association + Toronto Metropolitan University's Diversity Institute + Canadian Congress on inclusive diversity and workplace equity + Pride at Work Canada Client: Black Business & Professional, Diversity Institute TMU, Canadian Congress Category: Single Region or Market / Non-Profit / Charity
The Giving Room Agency: DDB Dubai / Dubai + MSF UAE / Dubai + Al Futtaim IKEA / Dubai + PHD Media / Dubai Client: MSF , UAE Category: Multi-Region or Market / Consumer / Brand
mike's in a Beer World Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade Client: ABInBev mike's Hard Lemonade Category: Multi-Region or Market / Consumer / Brand
Coca-Cola Creations Agency: VIRTUE Worldwide / Brooklyn + GUT / São Paulo + The Coca-Cola Company + forpeople / London Client: The Coca-Cola Company Category: Multi-Region or Market / Consumer / Brand
Bring Home the Bud Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90 Client: Budweiser / AB InBev Category: Multi-Region or Market / Consumer / Brand
Reduce the Ride Agency: Happiness / an FCB alliance / Brussels Client: D'Ieteren / Husk Category: Single Region or Market / CSR
#flutwein - Our Worst Vintage Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest Client: Flutwein Category: Single Region or Market / CSR
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Creative Effectiveness / Non-Profit / Charity
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Creative Effectiveness / Non-Profit / Charity
The Proud Maroons Agency: the community / Miami + The Alwan Foundation / San Francisco Client: The Alwan Foundation Category: Creative Effectiveness / Non-Profit / Charity
Vienna strips on OnlyFans Agency: Jung von Matt Donau GmbH / Vienna Client: Vienna Tourist Board Category: Creative Effectiveness / Consumer / Brand
Lu from Magalu Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Creative Effectiveness / Consumer / Brand
#KeepTheGrey Agency: Edelman Canada / Toronto Client: Dove Canada (Unilever) Category: Creative Effectiveness / Consumer / Brand
Lunchabuild This Agency: Goodby Silverstein & Partners Client: Lunchables Category: Creative Effectiveness / Consumer / Brand
Power Your Holidays Agency: Orchard / Brooklyn Client: Ocean Spray Cranberries, Inc. Category: Creative Effectiveness / Consumer / Brand
Carryout Tips Agency: WorkInProgress + Domino's + Caviar + ArtJail Client: Domino's Category: Creative Effectiveness / Consumer / Brand
The Adult Happy Meal Agency: Wieden+Kennedy / New York + The Mill + Arcade NY + Stink Films Client: McDonald's Category: Creative Effectiveness / Consumer / Brand
Morse Code Agency: Droga5 / São Paulo + Droga5 / New York + Netflix Client: Netflix Category: Single Region or Market / Consumer / Brand
Dream Drop Agency: FCB / Toronto Client: Lotto Max Category: Single Region or Market / Consumer / Brand

2023 Creative Effectiveness Best of Discipline Pencil

The Monkeys, part of Accenture Song / Sydney + Collider / Sydney

The Government of Tuvalu

The First Digital Nation

Best of Creative Effectiveness

OS23_CE000G

2023 Creative Effectiveness Gold Pencil

The Monkeys, part of Accenture Song / Sydney + Collider / Sydney

The Government of Tuvalu

The First Digital Nation

Multi-Region or Market / Non-Profit / Charity

OS23_CE001G

2023 Creative Effectiveness Gold Pencil

FCB / Toronto

Canadian Down Syndrome Society

The Mindsets Paper

Creative Effectiveness / Non-Profit / Charity

OS23_CE003G

2023 Creative Effectiveness Gold Pencil

Accenture Song + Coinbase + Walker + The Mill

Coinbase

Less Talk, More Bitcoin

Creative Effectiveness / Consumer / Brand

OS23_CE002G

2023 Creative Effectiveness Silver Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Creative Effectiveness / CSR

OS23_CE004S

2023 Creative Effectiveness Silver Pencil

We Believers / New York + StereoMonkey Studio + Primo + Relevant

AB InBev / Corona

Plastic Fishing Tournament

Creative Effectiveness / CSR

OS23_CE005S

2023 Creative Effectiveness Silver Pencil

ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv

Concrete by Kovalska

Christmas Not War

Single Region or Market / CSR

OS23_CE007S

2023 Creative Effectiveness Silver Pencil

BBDO India / Mumbai + Procter & Gamble / Mumbai

P&G India / Ariel

See Equal #ShareTheLoad

Single Region or Market / Consumer / Brand

OS23_CE006S

2023 Creative Effectiveness Bronze Pencil

Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles

Netflix

Wednesday hates marketing

Multi-Region or Market / Consumer / Brand

OS23_CE012B

2023 Creative Effectiveness Bronze Pencil

MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid

Ministry of Consumer Affairs, Spanish Government

#ToyStrike

Creative Effectiveness / Non-Profit / Charity

OS23_CE009B

2023 Creative Effectiveness Bronze Pencil

Mojo Supermarket + Girls Who Code

Girls Who Code

DojaCode

Creative Effectiveness / Non-Profit / Charity

OS23_CE010B

2023 Creative Effectiveness Bronze Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Creative Effectiveness / Consumer / Brand

OS23_CE008B

2023 Creative Effectiveness Bronze Pencil

Mischief @ No Fixed Address / Brooklyn + eos + Makeout

eos

Bless Your F*ing Cooch

Single Region or Market / Consumer / Brand

OS23_CE011B

2023 Creative Effectiveness Merit Award

DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai

MSF , UAE

The Giving Room

Brand Partnerships

OS23_CE037M

2023 Creative Effectiveness Merit Award

Dentsu Creative / New York

Mondelez International, Inc. / OREO

OREO x Pokémon

Brand Partnerships

OS23_CE038M

2023 Creative Effectiveness Merit Award

FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade

ABInBev mike's Hard Lemonade

mike's in a Beer World

Brand Partnerships

OS23_CE039M

2023 Creative Effectiveness Merit Award

Scholz & Friends

Johanniter

Anti Look – the life-saving QR design

Single Region or Market / Non-Profit / Charity

OS23_CE027M

2023 Creative Effectiveness Merit Award

Wunderman Thompson / Bogotá

Fundación Internacional Para El Reencuentro / MUDI

Missing Stock

Single Region or Market / Non-Profit / Charity

OS23_CE028M

2023 Creative Effectiveness Merit Award

Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis

UAE Government Media Office

Empty Plates

Single Region or Market / Non-Profit / Charity

OS23_CE029M

2023 Creative Effectiveness Merit Award

Grey Canada / Toronto + TANK Worldwide / Montréal

Razom

Feel What We Feel

Single Region or Market / Non-Profit / Charity

OS23_CE030M

2023 Creative Effectiveness Merit Award

Havas / Chicago + Yellowstone Forever

Yellowstone Forever

Inheritance Pass

Single Region or Market / Non-Profit / Charity

OS23_CE031M

2023 Creative Effectiveness Merit Award

Zulu Alpha Kilo + Black Business and Professional Association + Toronto Metropolitan University's Diversity Institute + Canadian Congress on inclusive diversity and workplace equity + Pride at Work Canada

Black Business & Professional, Diversity Institute TMU, Canadian Congress

The Micropedia of Microaggressions

Single Region or Market / Non-Profit / Charity

OS23_CE032M

2023 Creative Effectiveness Merit Award

DDB Dubai / Dubai + MSF UAE / Dubai + Al Futtaim IKEA / Dubai + PHD Media / Dubai

MSF , UAE

The Giving Room

Multi-Region or Market / Consumer / Brand

OS23_CE033M

2023 Creative Effectiveness Merit Award

FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade

ABInBev mike's Hard Lemonade

mike's in a Beer World

Multi-Region or Market / Consumer / Brand

OS23_CE034M

2023 Creative Effectiveness Merit Award

VIRTUE Worldwide / Brooklyn + GUT / São Paulo + The Coca-Cola Company + forpeople / London

The Coca-Cola Company

Coca-Cola Creations

Multi-Region or Market / Consumer / Brand

OS23_CE035M

2023 Creative Effectiveness Merit Award

Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90

Budweiser / AB InBev

Bring Home the Bud

Multi-Region or Market / Consumer / Brand

OS23_CE036M

2023 Creative Effectiveness Merit Award

Happiness / an FCB alliance / Brussels

D'Ieteren / Husk

Reduce the Ride

Single Region or Market / CSR

OS23_CE025M

2023 Creative Effectiveness Merit Award

Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest

Flutwein

#flutwein - Our Worst Vintage

Single Region or Market / CSR

OS23_CE026M

2023 Creative Effectiveness Merit Award

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Creative Effectiveness / Non-Profit / Charity

OS23_CE020M

2023 Creative Effectiveness Merit Award

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Creative Effectiveness / Non-Profit / Charity

OS23_CE021M

2023 Creative Effectiveness Merit Award

the community / Miami + The Alwan Foundation / San Francisco

The Alwan Foundation

The Proud Maroons

Creative Effectiveness / Non-Profit / Charity

OS23_CE022M

2023 Creative Effectiveness Merit Award

Jung von Matt Donau GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Creative Effectiveness / Consumer / Brand

OS23_CE013M

2023 Creative Effectiveness Merit Award

Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo

Magazine Luiza

Lu from Magalu

Creative Effectiveness / Consumer / Brand

OS23_CE014M

2023 Creative Effectiveness Merit Award

Edelman Canada / Toronto

Dove Canada (Unilever)

#KeepTheGrey

Creative Effectiveness / Consumer / Brand

OS23_CE015M

2023 Creative Effectiveness Merit Award

Goodby Silverstein & Partners

Lunchables

Lunchabuild This

Creative Effectiveness / Consumer / Brand

OS23_CE016M

2023 Creative Effectiveness Merit Award

Orchard / Brooklyn

Ocean Spray Cranberries, Inc.

Power Your Holidays

Creative Effectiveness / Consumer / Brand

OS23_CE017M

2023 Creative Effectiveness Merit Award

WorkInProgress + Domino's + Caviar + ArtJail

Domino's

Carryout Tips

Creative Effectiveness / Consumer / Brand

OS23_CE018M

2023 Creative Effectiveness Merit Award

Wieden+Kennedy / New York + The Mill + Arcade NY + Stink Films

McDonald's

The Adult Happy Meal

Creative Effectiveness / Consumer / Brand

OS23_CE019M

2023 Creative Effectiveness Merit Award

Droga5 / São Paulo + Droga5 / New York + Netflix

Netflix

Morse Code

Single Region or Market / Consumer / Brand

OS23_CE023M

2023 Creative Effectiveness Merit Award

FCB / Toronto

Lotto Max

Dream Drop

Single Region or Market / Consumer / Brand

OS23_CE024M

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