The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Best of Radio & Audio
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Innovation & Transformation / Innovation in Radio & Audio
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Radio & Audio
A Song For Every CMO - Mastercard
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Custom Content
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden Category: Experiential Radio & Audio
The Unforgettable 2 Minutes
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam
Client: Nationaal Comité 4 & 5 mei Category: Broadcast / Series
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Craft / Casting
Axela
Agency: Accenture Song Belux / Leuven + Eardrum / Sydney + National Aphasia Association / Brussels + La Vita Studio & Radio Air Force / Brussels
Client: National Aphasia Association Category: Craft / Voice Direction
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client: Joshua Ribera Foundation Category: Craft / Use of Music
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Experiential Radio & Audio
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Craft / Writing - Single
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: Skinny Category: Innovation & Transformation / Innovation in Radio & Audio
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Innovation & Transformation / Innovation in Radio & Audio
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Custom Content
A Song For Every CMO - Haleon
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
The Unforgettable 2 Minutes
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam
Client: Nationaal Comité 4 & 5 mei Category: Experiential Radio & Audio
Jab Jab
Agency: Grey Advertising Africa / Johannesburg
Client: Savanna Category: Craft / Writing - Single
Silent Letters
Agency: M&C Saatchi Abel + Sonovision Studios / Johannesburg
Client: Lexus South Africa Category: Craft / Writing - Series
Responsible St. Patrick's Day
Agency: Ogilvy / Chicago
Client: Jameson Whiskey Category: Craft / Writing - Series
A Song For Every CMO
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Craft / Writing - Series
Crime Interrupted
Agency: HOST/HAVAS / Sydney + Casefile / Sydney
Client: Australian Federal Police Category: Online / Branded Podcast
The Audio Ad You Can See
Agency: VMLY&R Australia + Squeak E. Clean Studios
Client: Defence Force Recruiting - Navy Category: Innovation & Transformation / Innovation in Radio & Audio
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden Category: Innovation & Transformation / Innovation in Radio & Audio
E-NTERPRETERS
Agency: Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima
Client: PILSEN CALLAO Category: Innovation & Transformation / Innovation in Radio & Audio
The Audio Ad You Can See
Agency: VMLY&R Australia + Squeak E. Clean Studios
Client: Defence Force Recruiting - Navy Category: Custom Content
Corrido Of Duty
Agency: Archer Troy / Mexico City + Activision Blizzard / Mexico City
Client: Activision / Call of Duty Category: Custom Content
Dr. Rick Will See You Now
Agency: Arnold Worldwide / Boston + Progressive Insurance
Client: Progressive Insurance Category: Custom Content
A Song For Every CMO - Cadillac
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Chase
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - CVS Health
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Indeed
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Intuit
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Kimberly-Clark
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Loreal
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Wendys
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
Journa-Rhythm
Agency: TBWA\HAKUHODO Inc. / Tokyo + NION / Tokyo
Client: The Asahi Shimbun Company Category: Craft / Use of Music
A Song For Every CMO - Haleon
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Craft / Use of Music
Axela
Agency: Accenture Song Belux / Leuven + Afasie vzw / Kontich + La Vita Studio's / Brussels + Eardrum / Sydney
Client: National Aphasia Association Category: Broadcast / Single
Responsible St. Patrick's Day - Clover Controversy
Agency: Ogilvy / Chicago
Client: Jameson Whiskey Category: Broadcast / Single
Anthem
Agency: DeVito/Verdi / New York + The Foundation for Individual Rights and Expression / New York
Client: The Foundation for Individual Rights and Expression Category: Broadcast / Single
Sonic Chip
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's Category: Experiential Radio & Audio
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Experiential Radio & Audio
Responsible St. Patrick's Day
Agency: Ogilvy / Chicago
Client: Jameson Whiskey Category: Broadcast / Series
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Craft / Casting
A Song For Every CMO - CVS Health
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Craft / Writing - Single
The Donated Commercial
Agency: DonerNorth / Toronto + Canada’s Organ and Tissue Donation Community / Ottawa + Berkeley Inc. / Toronto
Client: Canada’s Organ and Tissue Donation Community Category: Craft / Sound Design
Award:
2023 Radio & Audio Best of Discipline Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Best of Radio & Audio
Annual ID:
OS23_RA000G
Award:
2023 Radio & Audio Gold Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS23_RA001G
Award:
2023 Radio & Audio Gold Pencil
Agency:
VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS23_RA007G
Award:
2023 Radio & Audio Gold Pencil
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Mastercard
Category:
Custom Content
Annual ID:
OS23_RA003G
Award:
2023 Radio & Audio Gold Pencil
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Custom Content
Annual ID:
OS23_RA004G
Award:
2023 Radio & Audio Gold Pencil
Agency:
Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client:
Visit Sweden
Title:
Spellbound
Category:
Experiential Radio & Audio
Annual ID:
OS23_RA005G
Award:
2023 Radio & Audio Gold Pencil
Agency:
Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam
Client:
Nationaal Comité 4 & 5 mei
Title:
The Unforgettable 2 Minutes
Category:
Broadcast / Series
Annual ID:
OS23_RA002G
Award:
2023 Radio & Audio Gold Pencil
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Craft / Casting
Annual ID:
OS23_RA006G
Award:
2023 Radio & Audio Silver Pencil
Agency:
Accenture Song Belux / Leuven + Eardrum / Sydney + National Aphasia Association / Brussels + La Vita Studio & Radio Air Force / Brussels
Client:
National Aphasia Association
Title:
Axela
Category:
Craft / Voice Direction
Annual ID:
OS23_RA011S
Award:
2023 Radio & Audio Silver Pencil
Agency:
McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client:
Joshua Ribera Foundation
Title:
Depzman - Life Cut Short
Category:
Craft / Use of Music
Annual ID:
OS23_RA010S
Award:
2023 Radio & Audio Silver Pencil
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Experiential Radio & Audio
Annual ID:
OS23_RA008S
Award:
2023 Radio & Audio Silver Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Craft / Writing - Single
Annual ID:
OS23_RA009S
Award:
2023 Radio & Audio Bronze Pencil
Agency:
Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client:
Skinny
Title:
Phone It In
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS23_RA016B
Award:
2023 Radio & Audio Bronze Pencil
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS23_RA017B
Award:
2023 Radio & Audio Bronze Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Custom Content
Annual ID:
OS23_RA012B
Award:
2023 Radio & Audio Bronze Pencil
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Haleon
Category:
Custom Content
Annual ID:
OS23_RA013B
Award:
2023 Radio & Audio Bronze Pencil
Agency:
Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam
Client:
Nationaal Comité 4 & 5 mei
Title:
The Unforgettable 2 Minutes
Category:
Experiential Radio & Audio
Annual ID:
OS23_RA014B
Award:
2023 Radio & Audio Bronze Pencil
Agency:
Grey Advertising Africa / Johannesburg
Client:
Savanna
Title:
Jab Jab
Category:
Craft / Writing - Single
Annual ID:
OS23_RA015B
Award:
2023 Radio & Audio Merit Award
Agency:
M&C Saatchi Abel + Sonovision Studios / Johannesburg
Client:
Lexus South Africa
Title:
Silent Letters
Category:
Craft / Writing - Series
Annual ID:
OS23_RA038M
Award:
2023 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
Jameson Whiskey
Title:
Responsible St. Patrick's Day
Category:
Craft / Writing - Series
Annual ID:
OS23_RA039M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO
Category:
Craft / Writing - Series
Annual ID:
OS23_RA040M
Award:
2023 Radio & Audio Merit Award
Agency:
HOST/HAVAS / Sydney + Casefile / Sydney
Client:
Australian Federal Police
Title:
Crime Interrupted
Category:
Online / Branded Podcast
Annual ID:
OS23_RA023M
Award:
2023 Radio & Audio Merit Award
Agency:
VMLY&R Australia + Squeak E. Clean Studios
Client:
Defence Force Recruiting - Navy
Title:
The Audio Ad You Can See
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS23_RA045M
Award:
2023 Radio & Audio Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client:
Visit Sweden
Title:
Spellbound
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS23_RA046M
Award:
2023 Radio & Audio Merit Award
Agency:
Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima
Client:
PILSEN CALLAO
Title:
E-NTERPRETERS
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS23_RA047M
Award:
2023 Radio & Audio Merit Award
Agency:
VMLY&R Australia + Squeak E. Clean Studios
Client:
Defence Force Recruiting - Navy
Title:
The Audio Ad You Can See
Category:
Custom Content
Annual ID:
OS23_RA024M
Award:
2023 Radio & Audio Merit Award
Agency:
Archer Troy / Mexico City + Activision Blizzard / Mexico City
Client:
Activision / Call of Duty
Title:
Corrido Of Duty
Category:
Custom Content
Annual ID:
OS23_RA025M
Award:
2023 Radio & Audio Merit Award
Agency:
Arnold Worldwide / Boston + Progressive Insurance
Client:
Progressive Insurance
Title:
Dr. Rick Will See You Now
Category:
Custom Content
Annual ID:
OS23_RA026M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Cadillac
Category:
Custom Content
Annual ID:
OS23_RA027M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Chase
Category:
Custom Content
Annual ID:
OS23_RA028M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - CVS Health
Category:
Custom Content
Annual ID:
OS23_RA029M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Indeed
Category:
Custom Content
Annual ID:
OS23_RA030M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Intuit
Category:
Custom Content
Annual ID:
OS23_RA031M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Kimberly-Clark
Category:
Custom Content
Annual ID:
OS23_RA032M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Loreal
Category:
Custom Content
Annual ID:
OS23_RA033M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Wendys
Category:
Custom Content
Annual ID:
OS23_RA034M
Award:
2023 Radio & Audio Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + NION / Tokyo
Client:
The Asahi Shimbun Company
Title:
Journa-Rhythm
Category:
Craft / Use of Music
Annual ID:
OS23_RA042M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Haleon
Category:
Craft / Use of Music
Annual ID:
OS23_RA043M
Award:
2023 Radio & Audio Merit Award
Agency:
Accenture Song Belux / Leuven + Afasie vzw / Kontich + La Vita Studio's / Brussels + Eardrum / Sydney
Client:
National Aphasia Association
Title:
Axela
Category:
Broadcast / Single
Annual ID:
OS23_RA018M
Award:
2023 Radio & Audio Merit Award
Agency:
Grey Advertising Africa / Johannesburg
Client:
Savanna
Title:
Jab Jab
Category:
Broadcast / Single
Annual ID:
OS23_RA019M
Award:
2023 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
Jameson Whiskey
Title:
Responsible St. Patrick's Day - Clover Controversy
Category:
Broadcast / Single
Annual ID:
OS23_RA020M
Award:
2023 Radio & Audio Merit Award
Agency:
DeVito/Verdi / New York + The Foundation for Individual Rights and Expression / New York
Client:
The Foundation for Individual Rights and Expression
Title:
Anthem
Category:
Broadcast / Single
Annual ID:
OS23_RA021M
Award:
2023 Radio & Audio Merit Award
Agency:
Grey / London + Kellogg’s
Client:
Pringles/Kellogg's
Title:
Sonic Chip
Category:
Experiential Radio & Audio
Annual ID:
OS23_RA035M
Award:
2023 Radio & Audio Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Experiential Radio & Audio
Annual ID:
OS23_RA036M
Award:
2023 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
Jameson Whiskey
Title:
Responsible St. Patrick's Day
Category:
Broadcast / Series
Annual ID:
OS23_RA022M
Award:
2023 Radio & Audio Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
Dubbing Factory
Category:
Craft / Casting
Annual ID:
OS23_RA044M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - CVS Health
Category:
Craft / Writing - Single
Annual ID:
OS23_RA037M