The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Best of Radio & Audio
A Song For Every CMO - Mastercard Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
Native Sportscasters Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York Client: AB INBEV Category: Custom Content
The Unforgettable 2 Minutes Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam Client: Nationaal Comité 4 & 5 mei Category: Broadcast / Series
Native Sportscasters Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York Client: AB INBEV Category: Craft / Casting
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Innovation & Transformation / Innovation in Radio & Audio
I Will Always Be Me Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Radio & Audio
Spellbound Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm Client: Visit Sweden Category: Experiential Radio & Audio
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Craft / Writing - Single
Axela Agency: Accenture Song Belux / Leuven + Eardrum / Sydney + National Aphasia Association / Brussels + La Vita Studio & Radio Air Force / Brussels Client: National Aphasia Association Category: Craft / Voice Direction
Depzman - Life Cut Short Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London Client: Joshua Ribera Foundation Category: Craft / Use of Music
Native Sportscasters Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York Client: AB INBEV Category: Experiential Radio & Audio
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Custom Content
A Song For Every CMO - Haleon Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
Jab Jab Agency: Grey Advertising Africa / Johannesburg Client: Savanna Category: Craft / Writing - Single
Phone It In Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland Client: Skinny Category: Innovation & Transformation / Innovation in Radio & Audio
Native Sportscasters Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York Client: AB INBEV Category: Innovation & Transformation / Innovation in Radio & Audio
The Unforgettable 2 Minutes Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam Client: Nationaal Comité 4 & 5 mei Category: Experiential Radio & Audio
The Audio Ad You Can See Agency: VMLY&R Australia + Squeak E. Clean Studios Client: Defence Force Recruiting - Navy Category: Custom Content
Corrido Of Duty Agency: Archer Troy / Mexico City + Activision Blizzard / Mexico City Client: Activision / Call of Duty Category: Custom Content
Dr. Rick Will See You Now Agency: Arnold Worldwide / Boston + Progressive Insurance Client: Progressive Insurance Category: Custom Content
A Song For Every CMO - Cadillac Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Chase Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - CVS Health Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Indeed Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Intuit Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Kimberly-Clark Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Loreal Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Wendys Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
Responsible St. Patrick's Day Agency: Ogilvy / Chicago Client: Jameson Whiskey Category: Broadcast / Series
Dubbing Factory Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS Client: Prime Video Category: Craft / Casting
A Song For Every CMO - CVS Health Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Craft / Writing - Single
Axela Agency: Accenture Song Belux / Leuven + Afasie vzw / Kontich + La Vita Studio's / Brussels + Eardrum / Sydney Client: National Aphasia Association Category: Broadcast / Single
Jab Jab Agency: Grey Advertising Africa / Johannesburg Client: Savanna Category: Broadcast / Single
Responsible St. Patrick's Day - Clover Controversy Agency: Ogilvy / Chicago Client: Jameson Whiskey Category: Broadcast / Single
Anthem Agency: DeVito/Verdi / New York + The Foundation for Individual Rights and Expression / New York Client: The Foundation for Individual Rights and Expression Category: Broadcast / Single
The Audio Ad You Can See Agency: VMLY&R Australia + Squeak E. Clean Studios Client: Defence Force Recruiting - Navy Category: Innovation & Transformation / Innovation in Radio & Audio
Spellbound Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm Client: Visit Sweden Category: Innovation & Transformation / Innovation in Radio & Audio
E-NTERPRETERS Agency: Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima Client: PILSEN CALLAO Category: Innovation & Transformation / Innovation in Radio & Audio
Journa-Rhythm Agency: TBWA\HAKUHODO Inc. / Tokyo + NION / Tokyo Client: The Asahi Shimbun Company Category: Craft / Use of Music
A Song For Every CMO - Haleon Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Craft / Use of Music
Crime Interrupted Agency: HOST/HAVAS / Sydney + Casefile / Sydney Client: Australian Federal Police Category: Online / Branded Podcast
Sonic Chip Agency: Grey / London + Kellogg’s Client: Pringles/Kellogg's Category: Experiential Radio & Audio
Sole Music Agency: ‿ and us / Dubai + BlackBox / Dubai Client: Anghami Category: Experiential Radio & Audio
The Donated Commercial Agency: DonerNorth / Toronto + Canada’s Organ and Tissue Donation Community / Ottawa + Berkeley Inc. / Toronto Client: Canada’s Organ and Tissue Donation Community Category: Craft / Sound Design
Silent Letters Agency: M&C Saatchi Abel + Sonovision Studios / Johannesburg Client: Lexus South Africa Category: Craft / Writing - Series
Responsible St. Patrick's Day Agency: Ogilvy / Chicago Client: Jameson Whiskey Category: Craft / Writing - Series
A Song For Every CMO Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Craft / Writing - Series

2023 Radio & Audio Best of Discipline Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Best of Radio & Audio

OS23_RA000G

2023 Radio & Audio Gold Pencil

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - Mastercard

Custom Content

OS23_RA003G

2023 Radio & Audio Gold Pencil

We Believers / New York + Pickle Music / New York + WE DOERS / New York

AB INBEV

Native Sportscasters

Custom Content

OS23_RA004G

2023 Radio & Audio Gold Pencil

Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam

Nationaal Comité 4 & 5 mei

The Unforgettable 2 Minutes

Broadcast / Series

OS23_RA002G

2023 Radio & Audio Gold Pencil

We Believers / New York + Pickle Music / New York + WE DOERS / New York

AB INBEV

Native Sportscasters

Craft / Casting

OS23_RA006G

2023 Radio & Audio Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Innovation & Transformation / Innovation in Radio & Audio

OS23_RA001G

2023 Radio & Audio Gold Pencil

VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom

Dell Technologies & Intel

I Will Always Be Me

Innovation & Transformation / Innovation in Radio & Audio

OS23_RA007G

2023 Radio & Audio Gold Pencil

Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm

Visit Sweden

Spellbound

Experiential Radio & Audio

OS23_RA005G

2023 Radio & Audio Silver Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Craft / Writing - Single

OS23_RA009S

2023 Radio & Audio Silver Pencil

Accenture Song Belux / Leuven + Eardrum / Sydney + National Aphasia Association / Brussels + La Vita Studio & Radio Air Force / Brussels

National Aphasia Association

Axela

Craft / Voice Direction

OS23_RA011S

2023 Radio & Audio Silver Pencil

McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London

Joshua Ribera Foundation

Depzman - Life Cut Short

Craft / Use of Music

OS23_RA010S

2023 Radio & Audio Silver Pencil

We Believers / New York + Pickle Music / New York + WE DOERS / New York

AB INBEV

Native Sportscasters

Experiential Radio & Audio

OS23_RA008S

2023 Radio & Audio Bronze Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Custom Content

OS23_RA012B

2023 Radio & Audio Bronze Pencil

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - Haleon

Custom Content

OS23_RA013B

2023 Radio & Audio Bronze Pencil

Grey Advertising Africa / Johannesburg

Savanna

Jab Jab

Craft / Writing - Single

OS23_RA015B

2023 Radio & Audio Bronze Pencil

Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland

Skinny

Phone It In

Innovation & Transformation / Innovation in Radio & Audio

OS23_RA016B

2023 Radio & Audio Bronze Pencil

We Believers / New York + Pickle Music / New York + WE DOERS / New York

AB INBEV

Native Sportscasters

Innovation & Transformation / Innovation in Radio & Audio

OS23_RA017B

2023 Radio & Audio Bronze Pencil

Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam

Nationaal Comité 4 & 5 mei

The Unforgettable 2 Minutes

Experiential Radio & Audio

OS23_RA014B

2023 Radio & Audio Merit Award

VMLY&R Australia + Squeak E. Clean Studios

Defence Force Recruiting - Navy

The Audio Ad You Can See

Custom Content

OS23_RA024M

2023 Radio & Audio Merit Award

Archer Troy / Mexico City + Activision Blizzard / Mexico City

Activision / Call of Duty

Corrido Of Duty

Custom Content

OS23_RA025M

2023 Radio & Audio Merit Award

Arnold Worldwide / Boston + Progressive Insurance

Progressive Insurance

Dr. Rick Will See You Now

Custom Content

OS23_RA026M

2023 Radio & Audio Merit Award

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - Cadillac

Custom Content

OS23_RA027M

2023 Radio & Audio Merit Award

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - Chase

Custom Content

OS23_RA028M

2023 Radio & Audio Merit Award

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - CVS Health

Custom Content

OS23_RA029M

2023 Radio & Audio Merit Award

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - Indeed

Custom Content

OS23_RA030M

2023 Radio & Audio Merit Award

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - Intuit

Custom Content

OS23_RA031M

2023 Radio & Audio Merit Award

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - Kimberly-Clark

Custom Content

OS23_RA032M

2023 Radio & Audio Merit Award

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - Loreal

Custom Content

OS23_RA033M

2023 Radio & Audio Merit Award

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - Wendys

Custom Content

OS23_RA034M

2023 Radio & Audio Merit Award

Ogilvy / Chicago

Jameson Whiskey

Responsible St. Patrick's Day

Broadcast / Series

OS23_RA022M

2023 Radio & Audio Merit Award

HEREZIE / PARIS + PRIME VIDEO / PARIS

Prime Video

Dubbing Factory

Craft / Casting

OS23_RA044M

2023 Radio & Audio Merit Award

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - CVS Health

Craft / Writing - Single

OS23_RA037M

2023 Radio & Audio Merit Award

Accenture Song Belux / Leuven + Afasie vzw / Kontich + La Vita Studio's / Brussels + Eardrum / Sydney

National Aphasia Association

Axela

Broadcast / Single

OS23_RA018M

2023 Radio & Audio Merit Award

Grey Advertising Africa / Johannesburg

Savanna

Jab Jab

Broadcast / Single

OS23_RA019M

2023 Radio & Audio Merit Award

Ogilvy / Chicago

Jameson Whiskey

Responsible St. Patrick's Day - Clover Controversy

Broadcast / Single

OS23_RA020M

2023 Radio & Audio Merit Award

DeVito/Verdi / New York + The Foundation for Individual Rights and Expression / New York

The Foundation for Individual Rights and Expression

Anthem

Broadcast / Single

OS23_RA021M

2023 Radio & Audio Merit Award

VMLY&R Australia + Squeak E. Clean Studios

Defence Force Recruiting - Navy

The Audio Ad You Can See

Innovation & Transformation / Innovation in Radio & Audio

OS23_RA045M

2023 Radio & Audio Merit Award

Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm

Visit Sweden

Spellbound

Innovation & Transformation / Innovation in Radio & Audio

OS23_RA046M

2023 Radio & Audio Merit Award

Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima

PILSEN CALLAO

E-NTERPRETERS

Innovation & Transformation / Innovation in Radio & Audio

OS23_RA047M

2023 Radio & Audio Merit Award

TBWA\HAKUHODO Inc. / Tokyo + NION / Tokyo

The Asahi Shimbun Company

Journa-Rhythm

Craft / Use of Music

OS23_RA042M

2023 Radio & Audio Merit Award

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - Haleon

Craft / Use of Music

OS23_RA043M

2023 Radio & Audio Merit Award

HOST/HAVAS / Sydney + Casefile / Sydney

Australian Federal Police

Crime Interrupted

Online / Branded Podcast

OS23_RA023M

2023 Radio & Audio Merit Award

Grey / London + Kellogg’s

Pringles/Kellogg's

Sonic Chip

Experiential Radio & Audio

OS23_RA035M

2023 Radio & Audio Merit Award

‿ and us / Dubai + BlackBox / Dubai

Anghami

Sole Music

Experiential Radio & Audio

OS23_RA036M

2023 Radio & Audio Merit Award

DonerNorth / Toronto + Canada’s Organ and Tissue Donation Community / Ottawa + Berkeley Inc. / Toronto

Canada’s Organ and Tissue Donation Community

The Donated Commercial

Craft / Sound Design

OS23_RA041M

2023 Radio & Audio Merit Award

M&C Saatchi Abel + Sonovision Studios / Johannesburg

Lexus South Africa

Silent Letters

Craft / Writing - Series

OS23_RA038M

2023 Radio & Audio Merit Award

Ogilvy / Chicago

Jameson Whiskey

Responsible St. Patrick's Day

Craft / Writing - Series

OS23_RA039M

2023 Radio & Audio Merit Award

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO

Craft / Writing - Series

OS23_RA040M

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