The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Best of Experiential & Immersive
I Will Always Be Me Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Brand Partnerships
Hack Market Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Events / In-Person
Dot Pad Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Physical Products
Touch Card Agency: McCann / New York Client: Mastercard Category: Physical Products
THE UNDENIABLE STREET VIEW Agency: ‿ and us / Dubai + BlackBox / Dubai Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Events / Virtual
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Craft / Use of Sound
Hack Market Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Craft / Use of Technology
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
Girls Who Code Girls Agency: Mojo Supermarket + makemepulse + Girls Who Code Client: Girls Who Code Category: Craft / Use of Technology
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Craft / Storytelling
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Brand Installations
Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Brand Installations
COLORS OF LOVE Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Brand Partnerships
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Closer Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division Client: Heineken Category: Physical Products
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Physical Products
Burger Glitch Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Ecommerce
Breakchains With Blockchain Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo Client: Children of Female Prisoners' Association Category: Ecommerce
Airtel 175 Replayed Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai Client: Airtel Category: Events / Hybrid
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Events / Hybrid
Dot Pad Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Craft / Use of Technology
Fingerspelling Agency: American Society for Deaf Children + Hello Monday/DEPT Client: American Society for Deaf Children Category: Craft / Use of Technology
Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Craft / Art Direction
The Art of Self Examination Agency: DAVID / Buenos Aires Client: MACMA Category: Events / In-Person
Bride Armour Agency: Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg Client: Carling Black Label Category: Events / In-Person
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
COLORS OF LOVE Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Physical Products
Smart Fill Agency: VMLY&R Commerce India / Mumbai Client: Unilever Category: Customer Experience / CX / In-Person
Jersey Pay Agency: VMLY&R Commerce Mexico / Mexico City Client: AB InBev / Corona Category: Customer Experience / CX / In-Person
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Craft / Use of Technology
The Watch Agency: Leo Burnett Canada / Toronto Client: Melanin Gamers Category: Craft / Use of Technology
Airtel 175 Replayed Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai Client: Airtel Category: Craft / Storytelling
The Suitcase Agency: DDB Group Italy / Milan Client: IKEA Category: Brand Installations
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Experiential Audio
Cheat Cookies Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Dyslexic Thinking Agency: FCB Inferno / London Client: Virgin Group / Made By Dyslexia Category: Brand Partnerships
Urban Miners Agency: NORD DDB / Oslo + NORD DDB / Stockholm Client: Elkjøp Category: Brand Partnerships
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Brand Partnerships
City Hall of Love Agency: MullenLowe / Singapore Client: Unilever / Closeup Category: Metaverse
Ronald McDonald House Roblox Agency: NORD DDB / Stockholm Client: Ronald McDonald House Charities Sweden Category: Metaverse
NAVerse Agency: Havas Play / Puteaux + Narcotics Anonymous / Paris Client: Narcotiques Anonymes Category: Metaverse
Homeless in the Metaverse Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Entourage Category: Metaverse
The Virtual Heineken Silver Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London Client: Heineken Category: Metaverse
Breathcalypse by Listerine Agency: Wunderman Thompson / São Paulo + Johnson & Johnson / São Paulo + 3C Gaming + Satelite Audio Client: Listerine Category: Metaverse
Gamer Asylum Agency: Ogilvy / Singapore Client: ARTOTEL Group Category: Events / In-Person
Staraoke Agency: Ogilvy Italy / Milan Client: Prime Video Category: Events / In-Person
A hand ball that could save your life. Agency: Accenture Song Germany / Hamburg + Borussia Dortmund / Dortmund Client: Borussia Dortmund Category: Events / In-Person
Hilton on the Green Agency: FUSE Create / Toronto Client: Hilton Category: Events / In-Person
Wear 'Em Out Store Agency: Edelman / New York + United Entertainment Group / New York Client: eBay Category: Events / In-Person

2023 Experiential & Immersive Best of Discipline Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Best of Experiential & Immersive

OS23_EX000G

2023 Experiential & Immersive Gold Pencil

VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom

Dell Technologies & Intel

I Will Always Be Me

Brand Partnerships

OS23_EX008G

2023 Experiential & Immersive Gold Pencil

Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris

Back Market

Hack Market

Events / In-Person

OS23_EX002G

2023 Experiential & Immersive Gold Pencil

SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul

Dot Incorporation

Dot Pad

Physical Products

OS23_EX006G

2023 Experiential & Immersive Gold Pencil

McCann / New York

Mastercard

Touch Card

Physical Products

OS23_EX007G

2023 Experiential & Immersive Gold Pencil

‿ and us / Dubai + BlackBox / Dubai

UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS

THE UNDENIABLE STREET VIEW

Events / Virtual

OS23_EX003G

2023 Experiential & Immersive Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Craft / Use of Sound

OS23_EX012G

2023 Experiential & Immersive Gold Pencil

Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris

Back Market

Hack Market

Craft / Use of Technology

OS23_EX009G

2023 Experiential & Immersive Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Craft / Use of Technology

OS23_EX010G

2023 Experiential & Immersive Gold Pencil

Mojo Supermarket + makemepulse + Girls Who Code

Girls Who Code

Girls Who Code Girls

Craft / Use of Technology

OS23_EX011G

2023 Experiential & Immersive Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Craft / Storytelling

OS23_EX001G

2023 Experiential & Immersive Gold Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Brand Installations

OS23_EX004G

2023 Experiential & Immersive Gold Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Brand Installations

OS23_EX005G

2023 Experiential & Immersive Silver Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt

SOS HOMOPHOBIE and PANTONE

COLORS OF LOVE

Brand Partnerships

OS23_EX020S

2023 Experiential & Immersive Silver Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_EX017S

2023 Experiential & Immersive Silver Pencil

Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division

Heineken

The Closer

Physical Products

OS23_EX018S

2023 Experiential & Immersive Silver Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Physical Products

OS23_EX019S

2023 Experiential & Immersive Silver Pencil

DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo

Burger King

Burger Glitch

Ecommerce

OS23_EX015S

2023 Experiential & Immersive Silver Pencil

Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo

Children of Female Prisoners' Association

Breakchains With Blockchain

Ecommerce

OS23_EX016S

2023 Experiential & Immersive Silver Pencil

Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai

Airtel

Airtel 175 Replayed

Events / Hybrid

OS23_EX013S

2023 Experiential & Immersive Silver Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Events / Hybrid

OS23_EX014S

2023 Experiential & Immersive Silver Pencil

SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul

Dot Incorporation

Dot Pad

Craft / Use of Technology

OS23_EX022S

2023 Experiential & Immersive Silver Pencil

American Society for Deaf Children + Hello Monday/DEPT

American Society for Deaf Children

Fingerspelling

Craft / Use of Technology

OS23_EX023S

2023 Experiential & Immersive Silver Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Craft / Art Direction

OS23_EX021S

2023 Experiential & Immersive Bronze Pencil

DAVID / Buenos Aires

MACMA

The Art of Self Examination

Events / In-Person

OS23_EX024B

2023 Experiential & Immersive Bronze Pencil

Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg

Carling Black Label

Bride Armour

Events / In-Person

OS23_EX025B

2023 Experiential & Immersive Bronze Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_EX029B

2023 Experiential & Immersive Bronze Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt

SOS HOMOPHOBIE and PANTONE

COLORS OF LOVE

Physical Products

OS23_EX030B

2023 Experiential & Immersive Bronze Pencil

VMLY&R Commerce India / Mumbai

Unilever

Smart Fill

Customer Experience / CX / In-Person

OS23_EX026B

2023 Experiential & Immersive Bronze Pencil

VMLY&R Commerce Mexico / Mexico City

AB InBev / Corona

Jersey Pay

Customer Experience / CX / In-Person

OS23_EX027B

2023 Experiential & Immersive Bronze Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Craft / Use of Technology

OS23_EX032B

2023 Experiential & Immersive Bronze Pencil

Leo Burnett Canada / Toronto

Melanin Gamers

The Watch

Craft / Use of Technology

OS23_EX033B

2023 Experiential & Immersive Bronze Pencil

Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai

Airtel

Airtel 175 Replayed

Craft / Storytelling

OS23_EX034B

2023 Experiential & Immersive Bronze Pencil

DDB Group Italy / Milan

IKEA

The Suitcase

Brand Installations

OS23_EX028B

2023 Experiential & Immersive Bronze Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Experiential Audio

OS23_EX031B

2023 Experiential & Immersive Merit Award

Saatchi & Saatchi / Düsseldorf

Mondelēz Europe / Oreo

Cheat Cookies

Brand Partnerships

OS23_EX075M

2023 Experiential & Immersive Merit Award

FCB Inferno / London

Virgin Group / Made By Dyslexia

Dyslexic Thinking

Brand Partnerships

OS23_EX076M

2023 Experiential & Immersive Merit Award

NORD DDB / Oslo + NORD DDB / Stockholm

Elkjøp

Urban Miners

Brand Partnerships

OS23_EX077M

2023 Experiential & Immersive Merit Award

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Brand Partnerships

OS23_EX078M

2023 Experiential & Immersive Merit Award

MullenLowe / Singapore

Unilever / Closeup

City Hall of Love

Metaverse

OS23_EX057M

2023 Experiential & Immersive Merit Award

NORD DDB / Stockholm

Ronald McDonald House Charities Sweden

Ronald McDonald House Roblox

Metaverse

OS23_EX058M

2023 Experiential & Immersive Merit Award

Havas Play / Puteaux + Narcotics Anonymous / Paris

Narcotiques Anonymes

NAVerse

Metaverse

OS23_EX059M

2023 Experiential & Immersive Merit Award

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Entourage

Homeless in the Metaverse

Metaverse

OS23_EX060M

2023 Experiential & Immersive Merit Award

Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London

Heineken

The Virtual Heineken Silver

Metaverse

OS23_EX061M

2023 Experiential & Immersive Merit Award

Wunderman Thompson / São Paulo + Johnson & Johnson / São Paulo + 3C Gaming + Satelite Audio

Listerine

Breathcalypse by Listerine

Metaverse

OS23_EX062M

2023 Experiential & Immersive Merit Award

Ogilvy / Singapore

ARTOTEL Group

Gamer Asylum

Events / In-Person

OS23_EX035M

2023 Experiential & Immersive Merit Award

Ogilvy Italy / Milan

Prime Video

Staraoke

Events / In-Person

OS23_EX036M

2023 Experiential & Immersive Merit Award

Accenture Song Germany / Hamburg + Borussia Dortmund / Dortmund

Borussia Dortmund

A hand ball that could save your life.

Events / In-Person

OS23_EX037M

2023 Experiential & Immersive Merit Award

FUSE Create / Toronto

Hilton

Hilton on the Green

Events / In-Person

OS23_EX038M

2023 Experiential & Immersive Merit Award

Edelman / New York + United Entertainment Group / New York

eBay

Wear 'Em Out Store

Events / In-Person

OS23_EX039M

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