The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Best of Experiential & Immersive
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Events / Virtual
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV Category: Brand Installations
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Brand Installations
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Craft / Use of Technology
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code Category: Craft / Use of Technology
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel Category: Brand Partnerships
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Craft / Storytelling
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Events / In-Person
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Craft / Use of Sound
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation Category: Physical Products
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Art Direction
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client: Burger King Category: Ecommerce
Breakchains With Blockchain
Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo
Client: Children of Female Prisoners' Association Category: Ecommerce
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation Category: Craft / Use of Technology
Fingerspelling
Agency: American Society for Deaf Children + Hello Monday/DEPT
Client: American Society for Deaf Children Category: Craft / Use of Technology
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE Category: Brand Partnerships
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel Category: Events / Hybrid
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Events / Hybrid
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Closer
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division
Client: Heineken Category: Physical Products
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Physical Products
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever Category: Customer Experience / CX / In-Person
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Customer Experience / CX / In-Person
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Craft / Use of Technology
The Watch
Agency: Leo Burnett Canada / Toronto
Client: Melanin Gamers Category: Craft / Use of Technology
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Experiential Audio
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel Category: Craft / Storytelling
Bride Armour
Agency: Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg
Client: Carling Black Label Category: Events / In-Person
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE Category: Physical Products
The Voice Of Reunion
Agency: Ogilvy México / Mexico City + Eco / Mexico City
Client: AB InBev Category: Events / Virtual
We Are Mello
Agency: GUT / São Paulo + m ss ng p eces / Los Angeles + Dirty Work / São Paulo + Hefty / São Paulo
Client: The Coca-Cola Company / Coca-Cola Category: Events / Virtual
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles Category: Events / Virtual
Anti-Hate Keyboard
Agency: INNOCEAN Indonesia / Jakarta + Level Up / Jakarta + Frame Logic Post / Jakarta + Suara Suku Audio Post / Jakarta
Client: Esports.id Category: Innovation & Transformation / Innovation in Experiential
The Shuffle Ticket
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client: Live Nation / Luger Category: Innovation & Transformation / Innovation in Experiential
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Innovation & Transformation / Innovation in Experiential
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client: Burger King Category: Innovation & Transformation / Innovation in Experiential
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Innovation & Transformation / Innovation in Experiential
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Experiential
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code Category: Innovation & Transformation / Innovation in Experiential
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Craft / Art Direction
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Craft / Art Direction
The Eyeballs Heist
Agency: Wunderman Thompson Thailand / Bangkok + Wavemaker Thailand / Bangkok + Verve / Bangkok
Client: Netflix TH Category: Brand Installations
NRA Children's Museum
Agency: Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies
Client: Change the Ref Category: Brand Installations
Award:
2023 Experiential & Immersive Best of Discipline Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Best of Experiential & Immersive
Annual ID:
OS23_EX000G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Events / Virtual
Annual ID:
OS23_EX003G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client:
CALM + ITV
Title:
The Last Photo
Category:
Brand Installations
Annual ID:
OS23_EX004G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Brand Installations
Annual ID:
OS23_EX005G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Craft / Use of Technology
Annual ID:
OS23_EX009G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Annual ID:
OS23_EX010G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
Mojo Supermarket + makemepulse + Girls Who Code
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Craft / Use of Technology
Annual ID:
OS23_EX011G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Brand Partnerships
Annual ID:
OS23_EX008G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Craft / Storytelling
Annual ID:
OS23_EX001G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Events / In-Person
Annual ID:
OS23_EX002G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Craft / Use of Sound
Annual ID:
OS23_EX012G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Physical Products
Annual ID:
OS23_EX006G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
McCann / New York
Client:
Mastercard
Title:
Touch Card
Category:
Physical Products
Annual ID:
OS23_EX007G
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Art Direction
Annual ID:
OS23_EX021S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client:
Burger King
Title:
Burger Glitch
Category:
Ecommerce
Annual ID:
OS23_EX015S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo
Client:
Children of Female Prisoners' Association
Title:
Breakchains With Blockchain
Category:
Ecommerce
Annual ID:
OS23_EX016S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Craft / Use of Technology
Annual ID:
OS23_EX022S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
American Society for Deaf Children + Hello Monday/DEPT
Client:
American Society for Deaf Children
Title:
Fingerspelling
Category:
Craft / Use of Technology
Annual ID:
OS23_EX023S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Brand Partnerships
Annual ID:
OS23_EX020S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Events / Hybrid
Annual ID:
OS23_EX013S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Events / Hybrid
Annual ID:
OS23_EX014S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_EX017S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division
Client:
Heineken
Title:
The Closer
Category:
Physical Products
Annual ID:
OS23_EX018S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Physical Products
Annual ID:
OS23_EX019S
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
DDB Group Italy / Milan
Client:
IKEA
Title:
The Suitcase
Category:
Brand Installations
Annual ID:
OS23_EX028B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
VMLY&R Commerce India / Mumbai
Client:
Unilever
Title:
Smart Fill
Category:
Customer Experience / CX / In-Person
Annual ID:
OS23_EX026B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Customer Experience / CX / In-Person
Annual ID:
OS23_EX027B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Craft / Use of Technology
Annual ID:
OS23_EX032B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
Leo Burnett Canada / Toronto
Client:
Melanin Gamers
Title:
The Watch
Category:
Craft / Use of Technology
Annual ID:
OS23_EX033B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Experiential Audio
Annual ID:
OS23_EX031B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Craft / Storytelling
Annual ID:
OS23_EX034B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
DAVID / Buenos Aires
Client:
MACMA
Title:
The Art of Self Examination
Category:
Events / In-Person
Annual ID:
OS23_EX024B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg
Client:
Carling Black Label
Title:
Bride Armour
Category:
Events / In-Person
Annual ID:
OS23_EX025B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_EX029B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Physical Products
Annual ID:
OS23_EX030B
Award:
2023 Experiential & Immersive Merit Award
Agency:
Ogilvy México / Mexico City + Eco / Mexico City
Client:
AB InBev
Title:
The Voice Of Reunion
Category:
Events / Virtual
Annual ID:
OS23_EX043M
Award:
2023 Experiential & Immersive Merit Award
Agency:
GUT / São Paulo + m ss ng p eces / Los Angeles + Dirty Work / São Paulo + Hefty / São Paulo
Client:
The Coca-Cola Company / Coca-Cola
Title:
We Are Mello
Category:
Events / Virtual
Annual ID:
OS23_EX044M
Award:
2023 Experiential & Immersive Merit Award
Agency:
DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Events / Virtual
Annual ID:
OS23_EX045M
Award:
2023 Experiential & Immersive Merit Award
Agency:
INNOCEAN Indonesia / Jakarta + Level Up / Jakarta + Frame Logic Post / Jakarta + Suara Suku Audio Post / Jakarta
Client:
Esports.id
Title:
Anti-Hate Keyboard
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS23_EX090M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client:
Live Nation / Luger
Title:
The Shuffle Ticket
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS23_EX091M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS23_EX092M
Award:
2023 Experiential & Immersive Merit Award
Agency:
DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client:
Burger King
Title:
Burger Glitch
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS23_EX093M
Award:
2023 Experiential & Immersive Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS23_EX094M
Award:
2023 Experiential & Immersive Merit Award
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS23_EX095M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Mojo Supermarket + makemepulse + Girls Who Code
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS23_EX096M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Annual ID:
OS23_EX079M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Craft / Art Direction
Annual ID:
OS23_EX080M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Wunderman Thompson Thailand / Bangkok + Wavemaker Thailand / Bangkok + Verve / Bangkok
Client:
Netflix TH
Title:
The Eyeballs Heist
Category:
Brand Installations
Annual ID:
OS23_EX053M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Rethink + IKEA
Client:
IKEA
Title:
Window Shopping
Category:
Brand Installations
Annual ID:
OS23_EX054M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Brand Installations
Annual ID:
OS23_EX055M
