The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Data Tienda Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Best of Creative Use of Data
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Data
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Data Visualization / Dynamic / Responsive
Data Tienda Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Use of Technology
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Use of Technology
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Use of Technology
Project Convey Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Innovation & Transformation / Innovation in Data
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Storytelling
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Experiential & Immersive
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Brand Partnerships
#ListenToYourFans Agency: Media.Monks / Bogota Client: Spotify Category: Targeting
Ketchup to the rescue Agency: Ogilvy Germany Client: Curtice Brothers GmbH  Category: Social Media
The Eye Tracker Agency: De La Cruz/Ogilvy / Guaynabo Client: Supermax Online Category: Real-Time Data
How to Stop Sweden Agency: ABBY.WORLD / Stockholm + ADIDAS Client: ADIDAS Category: Storytelling
Dot Go Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Use of Technology
Quest for Dyslexia Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Targeting
HetzJaeger. Antifascist Algorithms. Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg Client: Laut gegen Nazis Category: Targeting
Th Gaming Profile Agency: Sancho BBDO / Bogotá Client: Bancolombia Category: Targeting
Forced Labor Plug-in Agency: TAXI Client: Human Rights Foundation Category: Targeting
Apologize the Rainbow Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Client: Skittles Category: Targeting
Black Characters Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo Client: Raça Magazine Category: Social Media
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Innovation & Transformation / Innovation in Data
HetzJaeger. Antifascist Algorithms. Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg Client: Laut gegen Nazis Category: Innovation & Transformation / Innovation in Data
Fertility Finder Agency: Ritmika Audio Arts / São Paulo + VMLY&R / New York Client: Baby Quest Foundation Category: Innovation & Transformation / Innovation in Data
Anti High-jack Ads Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg Client: Vodacom Category: Innovation & Transformation / Innovation in Data
Rescue Doodles Agency: BBDO / New York Client: Pedigree Category: Innovation & Transformation / Innovation in Data
Are You Press Worthy? Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Real-Time Data
Airtel 175 Replayed Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai Client: Airtel Category: Storytelling
Freedom Grams Agency: SERVICEPLAN GERMANY / Munich Client: AROYA Category: Storytelling
The 36 Agency: Ogilvy Spain / Madrid Client: DIRECCIÓN GENERAL DE TRÁFICO Category: Storytelling
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Storytelling
The Mindsets Paper Agency: FCB / Toronto Client: Canadian Down Syndrome Society Category: Storytelling
Wrapped On Platform Experience Agency: Spotify In-House / New York Client: Spotify In-House Category: Storytelling
Trending Billboards Agency: BBH USA + PXP Studios Client: Google Category: Storytelling
Apologize the Rainbow Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Client: Skittles Category: Storytelling
Airtel 175 Replayed Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai Client: Airtel Category: Experiential & Immersive
The Living Portrait of NYC Agency: Ogilvy / New York + RadicalMedia / New York Client: Citizens Bank Category: Experiential & Immersive
The Eye Tracker Agency: De La Cruz/Ogilvy / Guaynabo Client: Supermax Online Category: Data Visualization / Dynamic / Responsive
Data Tienda Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Data Visualization / Dynamic / Responsive
Wrapped On Platform Experience Agency: Spotify In-House / New York Client: Spotify In-House Category: Data Visualization / Dynamic / Responsive
Are You Press Worthy? Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Data Visualization / Dynamic / Responsive
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Use of Technology
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Use of Technology
Rescue Doodles Agency: BBDO / New York Client: Pedigree Category: Use of Technology
Speaking In Color Agency: Wunderman Thompson / Minneapolis Client: Sherwin-Williams Coil Coatings Category: Use of Technology

2023 Creative Use of Data Best of Discipline Pencil

DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City

Gahr WeCapital

Data Tienda

Best of Creative Use of Data

OS23_CU000G

2023 Creative Use of Data Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Innovation & Transformation / Innovation in Data

OS23_CU005G

2023 Creative Use of Data Gold Pencil

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Data Visualization / Dynamic / Responsive

OS23_CU002G

2023 Creative Use of Data Gold Pencil

DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City

Gahr WeCapital

Data Tienda

Use of Technology

OS23_CU001G

2023 Creative Use of Data Gold Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Use of Technology

OS23_CU003G

2023 Creative Use of Data Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Use of Technology

OS23_CU004G

2023 Creative Use of Data Silver Pencil

180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London

Cox Communications

Project Convey

Innovation & Transformation / Innovation in Data

OS23_CU009S

2023 Creative Use of Data Silver Pencil

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Storytelling

OS23_CU006S

2023 Creative Use of Data Silver Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Experiential & Immersive

OS23_CU007S

2023 Creative Use of Data Silver Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Brand Partnerships

OS23_CU008S

2023 Creative Use of Data Bronze Pencil

Media.Monks / Bogota

Spotify

#ListenToYourFans

Targeting

OS23_CU010B

2023 Creative Use of Data Bronze Pencil

Ogilvy Germany

Curtice Brothers GmbH 

Ketchup to the rescue

Social Media

OS23_CU012B

2023 Creative Use of Data Bronze Pencil

De La Cruz/Ogilvy / Guaynabo

Supermax Online

The Eye Tracker

Real-Time Data

OS23_CU013B

2023 Creative Use of Data Bronze Pencil

ABBY.WORLD / Stockholm + ADIDAS

ADIDAS

How to Stop Sweden

Storytelling

OS23_CU011B

2023 Creative Use of Data Bronze Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Go

Use of Technology

OS23_CU014B

2023 Creative Use of Data Merit Award

Cheil Hong Kong + Cheil PengTai Beijing

Samsung

Quest for Dyslexia

Targeting

OS23_CU019M

2023 Creative Use of Data Merit Award

Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg

Laut gegen Nazis

HetzJaeger. Antifascist Algorithms.

Targeting

OS23_CU020M

2023 Creative Use of Data Merit Award

Sancho BBDO / Bogotá

Bancolombia

Th Gaming Profile

Targeting

OS23_CU021M

2023 Creative Use of Data Merit Award

TAXI

Human Rights Foundation

Forced Labor Plug-in

Targeting

OS23_CU022M

2023 Creative Use of Data Merit Award

DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles

Skittles

Apologize the Rainbow

Targeting

OS23_CU023M

2023 Creative Use of Data Merit Award

FCB Brasil / São Paulo + FCB Studio / São Paulo

Raça Magazine

Black Characters

Social Media

OS23_CU032M

2023 Creative Use of Data Merit Award

Ogilvy UK / London

Dove

Toxic Influence

Innovation & Transformation / Innovation in Data

OS23_CU040M

2023 Creative Use of Data Merit Award

Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg

Laut gegen Nazis

HetzJaeger. Antifascist Algorithms.

Innovation & Transformation / Innovation in Data

OS23_CU041M

2023 Creative Use of Data Merit Award

Ritmika Audio Arts / São Paulo + VMLY&R / New York

Baby Quest Foundation

Fertility Finder

Innovation & Transformation / Innovation in Data

OS23_CU042M

2023 Creative Use of Data Merit Award

VMLY&R South Africa / Johannesburg + Carat / Johannesburg

Vodacom

Anti High-jack Ads

Innovation & Transformation / Innovation in Data

OS23_CU043M

2023 Creative Use of Data Merit Award

BBDO / New York

Pedigree

Rescue Doodles

Innovation & Transformation / Innovation in Data

OS23_CU044M

2023 Creative Use of Data Merit Award

TBWA\Chiat\Day NY / New York

Columbia Journalism Review

Are You Press Worthy?

Real-Time Data

OS23_CU035M

2023 Creative Use of Data Merit Award

Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai

Airtel

Airtel 175 Replayed

Storytelling

OS23_CU024M

2023 Creative Use of Data Merit Award

SERVICEPLAN GERMANY / Munich

AROYA

Freedom Grams

Storytelling

OS23_CU025M

2023 Creative Use of Data Merit Award

Ogilvy Spain / Madrid

DIRECCIÓN GENERAL DE TRÁFICO

The 36

Storytelling

OS23_CU026M

2023 Creative Use of Data Merit Award

Ogilvy UK / London

Dove

Toxic Influence

Storytelling

OS23_CU027M

2023 Creative Use of Data Merit Award

FCB / Toronto

Canadian Down Syndrome Society

The Mindsets Paper

Storytelling

OS23_CU028M

2023 Creative Use of Data Merit Award

Spotify In-House / New York

Spotify In-House

Wrapped On Platform Experience

Storytelling

OS23_CU029M

2023 Creative Use of Data Merit Award

BBH USA + PXP Studios

Google

Trending Billboards

Storytelling

OS23_CU030M

2023 Creative Use of Data Merit Award

DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles

Skittles

Apologize the Rainbow

Storytelling

OS23_CU031M

2023 Creative Use of Data Merit Award

Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai

Airtel

Airtel 175 Replayed

Experiential & Immersive

OS23_CU033M

2023 Creative Use of Data Merit Award

Ogilvy / New York + RadicalMedia / New York

Citizens Bank

The Living Portrait of NYC

Experiential & Immersive

OS23_CU034M

2023 Creative Use of Data Merit Award

De La Cruz/Ogilvy / Guaynabo

Supermax Online

The Eye Tracker

Data Visualization / Dynamic / Responsive

OS23_CU015M

2023 Creative Use of Data Merit Award

DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City

Gahr WeCapital

Data Tienda

Data Visualization / Dynamic / Responsive

OS23_CU016M

2023 Creative Use of Data Merit Award

Spotify In-House / New York

Spotify In-House

Wrapped On Platform Experience

Data Visualization / Dynamic / Responsive

OS23_CU017M

2023 Creative Use of Data Merit Award

TBWA\Chiat\Day NY / New York

Columbia Journalism Review

Are You Press Worthy?

Data Visualization / Dynamic / Responsive

OS23_CU018M

2023 Creative Use of Data Merit Award

Ogilvy UK / London

Dove

Toxic Influence

Use of Technology

OS23_CU036M

2023 Creative Use of Data Merit Award

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Use of Technology

OS23_CU037M

2023 Creative Use of Data Merit Award

BBDO / New York

Pedigree

Rescue Doodles

Use of Technology

OS23_CU038M

2023 Creative Use of Data Merit Award

Wunderman Thompson / Minneapolis

Sherwin-Williams Coil Coatings

Speaking In Color

Use of Technology

OS23_CU039M

Follow Us