The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Gender Swap Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Digital & Online / Gaming
Remember The Why Agency: Barking Owl / Los Angeles + Johannes Leonardo / New York + Love Song / Los Angeles Client: Adidas Category: Sound Design
Influencers' Friends Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá Client: AbInBev Colombia - Poker Beer Category: Influencer Marketing / Single Channel
Flipvertising Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia Client: Samsung Category: Targeted Video / Online
Data Tienda Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Digital & Online / Websites & Mobile
Are You Press Worthy? Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Digital & Online / Websites & Mobile
The Innocent Eyes Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Series
The Greatest Agency: Apple / London + Apple / Cupertino Client: Apple Category: Brand-Side Initiated & Originated Projects
LaLiga Kick Off Agency: Ogilvy Spain / Madrid + Hogarth Spain / Madrid Client: LaLiga Category: Physical Items
COLORS OF LOVE Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Physical Items
Appbulance Agency: Ogilvy / La Paz + Soulftware Corporation / La Paz + Sounder Studios / La paz + Makina Films / La Paz Client: Soulftware Corporation Category: Experimental / Internal Projects / R&D
Eyedar Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Craft / Use of Technology
THE UNDENIABLE STREET VIEW Agency: ‿ and us / Dubai + BlackBox / Dubai Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Events / Virtual
FAQ YOU – An educational (R)evolution Agency: loved GmbH / Hamburg + thjnk AG / Hamburg Client: Ohhh! foundation Category: Editorial / Digital Publications
The secret of Wakany Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris Client: CANAL+ Category: Television & VOD / Over 60 Seconds - Single
Breakchains With Blockchain Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo Client: Children of Female Prisoners' Association Category: NFTs
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Visual Craft / Art Direction
A Song For Every CMO - Mastercard Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
Native Sportscasters Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York Client: AB INBEV Category: Custom Content
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Websites / Desktop & Responsive
Share the Joy Agency: Blacksmith / New York + TBWA\Media Arts Lab / Los Angeles + MJZ + Apple / Cupertino Client: Apple Category: Visual Effects / Single
Rocky Agency: neverland / London + Selected Works / London + MJZ / London Client: Ladbrokes Category: Visual Effects / Single
Neverending Chase Agency: Havas / Milan Client: Affinity - Ultima Category: Innovation & Transformation / Innovation in Out of Home
Phone It In Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland Client: Skinny Category: Craft / Writing
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Game Marketing
Scratchboards Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles Client: Activision Category: Game Marketing
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Experiential / Immersive / Events
Substitute Dealers Agency: Joan Creative / New York + JOAN Studios / New York Client: Ad Council Category: Experiential / Immersive / Events
Turnstile Turbines Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris Client: Iberdrola Category: Innovation & Transformation / Innovation in IP & Product Design
Dot Pad Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Innovation & Transformation / Innovation in IP & Product Design
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Community Building
High Valyrian Lessons Agency: Duolingo / Pittsburgh + HBO Max / New York Client: Duolingo Category: Brand Partnerships
FIFA 23 x TED LASSO Agency: EA Sports + Apple Client: EA Sports + Apple Category: Brand Partnerships
Less Talk, More Bitcoin Agency: Accenture Song + Coinbase + Walker + The Mill Client: Coinbase Category: Innovation & Transformation / Innovation in Direct Marketing
The Fresh System Agency: Ogilvy / Bogotá + Carulla / Medellín Client: Carulla Category: Innovation & Transformation / Innovation in Direct Marketing
The Outside In Experiment Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield Client: Horizon Therapeutics Category: Craft / Art Direction
Gout Revisited Agency: Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco Client: Horizon Therapeutics Category: Craft / Art Direction
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Use of Technology
No More Red Agency: Iris / London + Outsider / London Client: adidas Category: Brand Partnerships
Furphy What the truck?! Agency: Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney Client: Lion, Furphy Category: Out of Home / Brand Installations
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Writing
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Audio
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Creative Use of Data
Non artificial Mexico Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho Client: Burger King Category: Craft / Photography
A Silent Frown Agency: DDB Mudra Group / Mumbai Client: Charlie Chaplin Foundation Category: Editorial / Books
Portuguese (Re)Constitution Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal Client: Penguin Random House Portugal Category: Editorial / Books
The Greatest Agency: Apple / London + Apple / Cupertino Client: Apple Category: Campaigns for Good
Dot Pad Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Use of Technology
The Tattoo Duo Over Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Active Engagement / Call to Action
Flip Agency: Uncommon Creative Studio / London + Pulse Films / London Client: B&Q Category: Production Design

2023 Direct Marketing Gold Pencil

BETC / Paris + Women in Games / Paris

Women in Games

Gender Swap

Digital & Online / Gaming

OS23_DM008G

2023 Music & Sound Craft Gold Pencil

Barking Owl / Los Angeles + Johannes Leonardo / New York + Love Song / Los Angeles

Adidas

Remember The Why

Sound Design

OS23_MS004G

2023 Social Media Gold Pencil

DDB WORLDWIDE COLOMBIA SAS / Bogotá

AbInBev Colombia - Poker Beer

Influencers' Friends

Influencer Marketing / Single Channel

OS23_SM009G

2023 Direct Marketing Gold Pencil

CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia

Samsung

Flipvertising

Targeted Video / Online

OS23_DM004G

2023 Direct Marketing Gold Pencil

DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City

Gahr WeCapital

Data Tienda

Digital & Online / Websites & Mobile

OS23_DM006G

2023 Direct Marketing Gold Pencil

TBWA\Chiat\Day NY / New York

Columbia Journalism Review

Are You Press Worthy?

Digital & Online / Websites & Mobile

OS23_DM007G

2023 Film & Video Gold Pencil

Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok

Monde Nissin / Voiz

The Innocent Eyes

Television & VOD / 31-60 Seconds - Series

OS23_FI001G

2023 Brand-Side / In-House Gold Pencil

Apple / London + Apple / Cupertino

Apple

The Greatest

Brand-Side Initiated & Originated Projects

OS23_BS001G

2023 Direct Marketing Gold Pencil

Ogilvy Spain / Madrid + Hogarth Spain / Madrid

LaLiga

LaLiga Kick Off

Physical Items

OS23_DM002G

2023 Direct Marketing Gold Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt

SOS HOMOPHOBIE and PANTONE

COLORS OF LOVE

Physical Items

OS23_DM003G

2023 IP & Product Design Gold Pencil

Ogilvy / La Paz + Soulftware Corporation / La Paz + Sounder Studios / La paz + Makina Films / La Paz

Soulftware Corporation

Appbulance

Experimental / Internal Projects / R&D

OS23_IP004G

2023 Pharma Gold Pencil

Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London

Horizon Therapeutics

Eyedar

Craft / Use of Technology

OS23_PH001G

2023 Experiential & Immersive Gold Pencil

‿ and us / Dubai + BlackBox / Dubai

UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS

THE UNDENIABLE STREET VIEW

Events / Virtual

OS23_EX003G

2023 Design Gold Pencil

loved GmbH / Hamburg + thjnk AG / Hamburg

Ohhh! foundation

FAQ YOU – An educational (R)evolution

Editorial / Digital Publications

OS23_DE004G

2023 Film & Video Gold Pencil

BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris

CANAL+

The secret of Wakany

Television & VOD / Over 60 Seconds - Single

OS23_FI006G

2023 Interactive, Online & Mobile Gold Pencil

Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo

Children of Female Prisoners' Association

Breakchains With Blockchain

NFTs

OS23_IN008G

2023 Interactive & Mobile Craft Gold Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Visual Craft / Art Direction

OS23_IC002G

2023 Radio & Audio Gold Pencil

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - Mastercard

Custom Content

OS23_RA003G

2023 Radio & Audio Gold Pencil

We Believers / New York + Pickle Music / New York + WE DOERS / New York

AB INBEV

Native Sportscasters

Custom Content

OS23_RA004G

2023 Interactive, Online & Mobile Gold Pencil

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Websites / Desktop & Responsive

OS23_IN002G

2023 Moving Image Craft & Production Gold Pencil

Blacksmith / New York + TBWA\Media Arts Lab / Los Angeles + MJZ + Apple / Cupertino

Apple

Share the Joy

Visual Effects / Single

OS23_MI001G

2023 Moving Image Craft & Production Gold Pencil

neverland / London + Selected Works / London + MJZ / London

Ladbrokes

Rocky

Visual Effects / Single

OS23_MI010G

2023 Out of Home Gold Pencil

Havas / Milan

Affinity - Ultima

Neverending Chase

Innovation & Transformation / Innovation in Out of Home

OS23_OH013G

2023 Direct Marketing Gold Pencil

Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland

Skinny

Phone It In

Craft / Writing

OS23_DM016G

2023 Gaming Gold Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Game Marketing

OS23_GA001G

2023 Gaming Gold Pencil

DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles

Activision

Scratchboards

Game Marketing

OS23_GA006G

2023 Health & Wellness Gold Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Experiential / Immersive / Events

OS23_HW003G

2023 Health & Wellness Gold Pencil

Joan Creative / New York + JOAN Studios / New York

Ad Council

Substitute Dealers

Experiential / Immersive / Events

OS23_HW004G

2023 IP & Product Design Gold Pencil

Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris

Iberdrola

Turnstile Turbines

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP001G

2023 IP & Product Design Gold Pencil

SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul

Dot Incorporation

Dot Pad

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP005G

2023 Gaming Gold Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Community Building

OS23_GA003G

2023 Brand-Side / In-House Gold Pencil

Duolingo / Pittsburgh + HBO Max / New York

Duolingo

High Valyrian Lessons

Brand Partnerships

OS23_BS005G

2023 Brand-Side / In-House Gold Pencil

EA Sports + Apple

EA Sports + Apple

FIFA 23 x TED LASSO

Brand Partnerships

OS23_BS006G

2023 Direct Marketing Gold Pencil

Accenture Song + Coinbase + Walker + The Mill

Coinbase

Less Talk, More Bitcoin

Innovation & Transformation / Innovation in Direct Marketing

OS23_DM001G

2023 Direct Marketing Gold Pencil

Ogilvy / Bogotá + Carulla / Medellín

Carulla

The Fresh System

Innovation & Transformation / Innovation in Direct Marketing

OS23_DM018G

2023 Pharma Gold Pencil

Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield

Horizon Therapeutics

The Outside In Experiment

Craft / Art Direction

OS23_PH003G

2023 Pharma Gold Pencil

Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco

Horizon Therapeutics

Gout Revisited

Craft / Art Direction

OS23_PH004G

2023 Moving Image Craft & Production Gold Pencil

Ogilvy UK / London

Dove

Toxic Influence

Use of Technology

OS23_MI011G

2023 Public Relations Gold Pencil

Iris / London + Outsider / London

adidas

No More Red

Brand Partnerships

OS23_PR009G

2023 Design Gold Pencil

Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney

Lion, Furphy

Furphy What the truck?!

Out of Home / Brand Installations

OS23_DE010G

2023 Interactive & Mobile Craft Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Writing

OS23_IC004G

2023 Branded Entertainment Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Audio

OS23_BE004G

2023 Interactive & Mobile Craft Gold Pencil

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Creative Use of Data

OS23_IC001G

2023 Design Gold Pencil

We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho

Burger King

Non artificial Mexico

Craft / Photography

OS23_DE016G

2023 Design Gold Pencil

DDB Mudra Group / Mumbai

Charlie Chaplin Foundation

A Silent Frown

Editorial / Books

OS23_DE002G

2023 Design Gold Pencil

FCB Lisboa / Lisbon + Penguin Random House Portugal

Penguin Random House Portugal

Portuguese (Re)Constitution

Editorial / Books

OS23_DE003G

2023 Brand-Side / In-House Gold Pencil

Apple / London + Apple / Cupertino

Apple

The Greatest

Campaigns for Good

OS23_BS004G

2023 Interactive & Mobile Craft Gold Pencil

SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul

Dot Incorporation

Dot Pad

Use of Technology

OS23_IC005G

2023 Social Media Gold Pencil

BETC / Paris + Duolingo / Paris + Voir Pictures / Paris

Duolingo

The Tattoo Duo Over

Active Engagement / Call to Action

OS23_SM007G

2023 Moving Image Craft & Production Gold Pencil

Uncommon Creative Studio / London + Pulse Films / London

B&Q

Flip

Production Design

OS23_MI007G

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