The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Staybl Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Products
Glossed Over Agency: Sid Lee / Toronto + Cheekbone Beauty + Sephora Canada Client: Cheekbone Beauty Category: Products
#UnExaminable Agency: DDB Romania / Bucharest + Media Investment / Bucharest + Porter Novelli / Bucharest + Abis Studio / Bucharest Client: The VIF Network Category: Film
Thirst Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil Client: podHER Category: Film
I Knew All Along Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: White Ribbon Category: Craft / Writing
Sun Warning Flag Agency: HeimatTBWA\Germany / Berlin Client: German Cancer Aid Category: Out of Home / Brand Installations
Thoughts & Prayers Agency: McCann / New York Client: March For Our Lives Category: Out of Home / Brand Installations
Burger Burger Burger Burger Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8 Client: Burger King Category: Out of Home / Brand Installations
Christmas Always Finds Its Way Agency: Grey Global + Imagine Entertainment + PRETTYBIRD Client: The Coca-Cola Company / Coca-Cola Category: Long Form Video / Series / Episodic
The Call of Adventure Agency: Publicis Middle East / Dubai Client: Jeep Category: Craft / Typography
Phone It In Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland Client: Skinny Category: Innovation & Transformation / Innovation in Radio & Audio
Native Sportscasters Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York Client: AB INBEV Category: Innovation & Transformation / Innovation in Radio & Audio
Perk Disclaimers Agency: Ogilvy Mumbai / India Client: Cadbury Perk Category: Low Budget
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Custom Content
A Song For Every CMO - Haleon Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Brand Voice
The First Digital Nation Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Online & Mobile Video / Online-only Video - Single
The Hornicultural Society Agency: Ogilvy UK / London Client: Relate Category: Physical Items
Scratchboards Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles Client: Activision Category: Physical Items
Dream Drop Agency: FCB / Toronto Client: Lotto Max Category: Physical Items
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Physical Items
One-Star Cook Book Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires Client: Deliveroo Category: Promotional / Booklets, Books & Brochures
I'm Neale Daniher Agency: Clemenger BBDO Client: FightMND Category: Social Media
DAVID New ID Agency: DAVID / Madrid + Pickle Music / Madrid Client: DAVID Category: Brand Identity / Logo
Chornobyl Vanishing Logo Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv Client: Chornobyl Exclusion Zone Category: Brand Identity / Logo
It’s Not Therapy, It’s Abuse Agency: The&Partnership / London + Academy Films / London + Glassworks VFX / London Client: Stonewall Category: Television & VOD / Over 60 Seconds - Single
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Television & VOD / Over 60 Seconds - Single
The Polygraph Agency: AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba Client: CNN Category: Television & VOD / Over 60 Seconds - Single
The Troll Agency: Rethink + IKEA Client: IKEA Category: Television & VOD / Over 60 Seconds - Single
Privacy on iPhone - Data Auction Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Television & VOD / Over 60 Seconds - Single
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Experiential Audio
Google Black-owned Friday Every Day Agency: BBH USA Client: Google Category: Artist / Brand Collaboration
Trending Billboards Agency: BBH USA + PXP Studios Client: Google Category: Craft / Art Direction
Data Tienda Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Digital Product / In-Market
Quest for Dyslexia Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Gaming for Good
Urban Miners Agency: NORD DDB / Oslo + NORD DDB / Stockholm Client: Elkjøp Category: Gaming for Good
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Innovation & Transformation / Innovation in Film
Interface Interruption Agency: Mischief @ No Fixed Address / Brooklyn + Tubi Client: Tubi Category: Innovation & Transformation / Innovation in Film
Love Doesn't Take a Break Agency: VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom Client: Teva Pharmaceuticals Category: Film
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Integrated Campaign
Apologize the Rainbow Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Client: Skittles Category: Integrated Campaign
Trending Billboards Agency: BBH USA + PXP Studios Client: Google Category: Craft / Printing / Production
The Rift Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Sound Design
COLORS OF LOVE Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Physical Products
Wednesday hates marketing Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles Client: Netflix Category: Multi-Region or Market / Consumer / Brand
COLORS OF LOVE Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Physical Product / Promotional
Vehicle of Change Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm Client: Vattenfall Category: Innovation & Transformation / Innovation in IP & Product Design
ReclaimYourName.dic Agency: Citizen Relations / Toronto Client: Elimin8Hate Category: Innovation & Transformation / Innovation in IP & Product Design
MOCA Agency: R/GA Australia Client: Museum of Chinese in Australia Category: Craft / Art Direction
Dot Go Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Use of Technology

2023 Health & Wellness Bronze Pencil

Havas Germany + Havas New York

Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Staybl

Products

OS23_HW022B

2023 Health & Wellness Bronze Pencil

Sid Lee / Toronto + Cheekbone Beauty + Sephora Canada

Cheekbone Beauty

Glossed Over

Products

OS23_HW023B

2023 Health & Wellness Bronze Pencil

DDB Romania / Bucharest + Media Investment / Bucharest + Porter Novelli / Bucharest + Abis Studio / Bucharest

The VIF Network

#UnExaminable

Film

OS23_HW024B

2023 Health & Wellness Bronze Pencil

Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil

podHER

Thirst

Film

OS23_HW025B

2023 Social Media Bronze Pencil

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

White Ribbon

I Knew All Along

Craft / Writing

OS23_SM041B

2023 Design Bronze Pencil

HeimatTBWA\Germany / Berlin

German Cancer Aid

Sun Warning Flag

Out of Home / Brand Installations

OS23_DE054B

2023 Design Bronze Pencil

McCann / New York

March For Our Lives

Thoughts & Prayers

Out of Home / Brand Installations

OS23_DE055B

2023 Design Bronze Pencil

We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8

Burger King

Burger Burger Burger Burger

Out of Home / Brand Installations

OS23_DE056B

2023 Branded Entertainment Bronze Pencil

Grey Global + Imagine Entertainment + PRETTYBIRD

The Coca-Cola Company / Coca-Cola

Christmas Always Finds Its Way

Long Form Video / Series / Episodic

OS23_BE031B

2023 Out of Home Bronze Pencil

Publicis Middle East / Dubai

Jeep

The Call of Adventure

Craft / Typography

OS23_OH032B

2023 Radio & Audio Bronze Pencil

Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland

Skinny

Phone It In

Innovation & Transformation / Innovation in Radio & Audio

OS23_RA016B

2023 Radio & Audio Bronze Pencil

We Believers / New York + Pickle Music / New York + WE DOERS / New York

AB INBEV

Native Sportscasters

Innovation & Transformation / Innovation in Radio & Audio

OS23_RA017B

2023 Branded Entertainment Bronze Pencil

Ogilvy Mumbai / India

Cadbury Perk

Perk Disclaimers

Low Budget

OS23_BE036B

2023 Radio & Audio Bronze Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Custom Content

OS23_RA012B

2023 Radio & Audio Bronze Pencil

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - Haleon

Custom Content

OS23_RA013B

2023 Public Relations Bronze Pencil

Ogilvy UK / London

Dove

Toxic Influence

Brand Voice

OS23_PR025B

2023 Interactive, Online & Mobile Bronze Pencil

The Monkeys, part of Accenture Song / Sydney + Collider / Sydney

The Government of Tuvalu

The First Digital Nation

Online & Mobile Video / Online-only Video - Single

OS23_IN026B

2023 Direct Marketing Bronze Pencil

Ogilvy UK / London

Relate

The Hornicultural Society

Physical Items

OS23_DM033B

2023 Direct Marketing Bronze Pencil

DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles

Activision

Scratchboards

Physical Items

OS23_DM034B

2023 Direct Marketing Bronze Pencil

FCB / Toronto

Lotto Max

Dream Drop

Physical Items

OS23_DM035B

2023 Direct Marketing Bronze Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Physical Items

OS23_DM036B

2023 Design Bronze Pencil

‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires

Deliveroo

One-Star Cook Book

Promotional / Booklets, Books & Brochures

OS23_DE044B

2023 Health & Wellness Bronze Pencil

Clemenger BBDO

FightMND

I'm Neale Daniher

Social Media

OS23_HW026B

2023 Design Bronze Pencil

DAVID / Madrid + Pickle Music / Madrid

DAVID

DAVID New ID

Brand Identity / Logo

OS23_DE040B

2023 Design Bronze Pencil

Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv

Chornobyl Exclusion Zone

Chornobyl Vanishing Logo

Brand Identity / Logo

OS23_DE041B

2023 Film & Video Bronze Pencil

The&Partnership / London + Academy Films / London + Glassworks VFX / London

Stonewall

It’s Not Therapy, It’s Abuse

Television & VOD / Over 60 Seconds - Single

OS23_FI029B

2023 Film & Video Bronze Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Television & VOD / Over 60 Seconds - Single

OS23_FI030B

2023 Film & Video Bronze Pencil

AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba

CNN

The Polygraph

Television & VOD / Over 60 Seconds - Single

OS23_FI031B

2023 Film & Video Bronze Pencil

Rethink + IKEA

IKEA

The Troll

Television & VOD / Over 60 Seconds - Single

OS23_FI032B

2023 Film & Video Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Privacy on iPhone - Data Auction

Television & VOD / Over 60 Seconds - Single

OS23_FI033B

2023 Experiential & Immersive Bronze Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Experiential Audio

OS23_EX031B

2023 Music & Sound Craft Bronze Pencil

BBH USA

Google

Google Black-owned Friday Every Day

Artist / Brand Collaboration

OS23_MS019B

2023 Direct Marketing Bronze Pencil

BBH USA + PXP Studios

Google

Trending Billboards

Craft / Art Direction

OS23_DM050B

2023 IP & Product Design Bronze Pencil

DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City

Gahr WeCapital

Data Tienda

Digital Product / In-Market

OS23_IP012B

2023 Gaming Bronze Pencil

Cheil Hong Kong + Cheil PengTai Beijing

Samsung

Quest for Dyslexia

Gaming for Good

OS23_GA012B

2023 Gaming Bronze Pencil

NORD DDB / Oslo + NORD DDB / Stockholm

Elkjøp

Urban Miners

Gaming for Good

OS23_GA013B

2023 Film & Video Bronze Pencil

Ogilvy UK / London

Dove

Toxic Influence

Innovation & Transformation / Innovation in Film

OS23_FI037B

2023 Film & Video Bronze Pencil

Mischief @ No Fixed Address / Brooklyn + Tubi

Tubi

Interface Interruption

Innovation & Transformation / Innovation in Film

OS23_FI038B

2023 Pharma Bronze Pencil

VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom

Teva Pharmaceuticals

Love Doesn't Take a Break

Film

OS23_PH013B

2023 Direct Marketing Bronze Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Integrated Campaign

OS23_DM048B

2023 Direct Marketing Bronze Pencil

DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles

Skittles

Apologize the Rainbow

Integrated Campaign

OS23_DM049B

2023 Direct Marketing Bronze Pencil

BBH USA + PXP Studios

Google

Trending Billboards

Craft / Printing / Production

OS23_DM051B

2023 Music & Sound Craft Bronze Pencil

SERVICEPLAN GERMANY / Munich

PENNY

The Rift

Sound Design

OS23_MS020B

2023 Experiential & Immersive Bronze Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt

SOS HOMOPHOBIE and PANTONE

COLORS OF LOVE

Physical Products

OS23_EX030B

2023 Creative Effectiveness Bronze Pencil

Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles

Netflix

Wednesday hates marketing

Multi-Region or Market / Consumer / Brand

OS23_CE012B

2023 IP & Product Design Bronze Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt

SOS HOMOPHOBIE and PANTONE

COLORS OF LOVE

Physical Product / Promotional

OS23_IP010B

2023 IP & Product Design Bronze Pencil

NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm

Vattenfall

Vehicle of Change

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP015B

2023 IP & Product Design Bronze Pencil

Citizen Relations / Toronto

Elimin8Hate

ReclaimYourName.dic

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP016B

2023 Integrated Bronze Pencil

R/GA Australia

Museum of Chinese in Australia

MOCA

Craft / Art Direction

OS23_IG021B

2023 Creative Use of Data Bronze Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Go

Use of Technology

OS23_CU014B

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