The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Quest for Dyslexia Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Gaming for Good
Urban Miners Agency: NORD DDB / Oslo + NORD DDB / Stockholm Client: Elkjøp Category: Gaming for Good
I'm Neale Daniher Agency: Clemenger BBDO Client: FightMND Category: Social Media
Unshowable Agency: Steve / Paris Client: World Vision Category: Craft / Photography
The Song Breaker Awards Agency: Media.Monks / Los Angeles + Logitech / Los Angeles Client: Logitech for Creators Category: Metaverse
Until Then Agency: Revolver / Redfern + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney Client: NRMA Insurance Category: Editing / Series
One-Star Cook Book Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires Client: Deliveroo Category: Promotional / Booklets, Books & Brochures
Airtel 175 Replayed Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai Client: Airtel Category: Craft / Storytelling
Middle Seat Lottery Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne Client: Virgin Australia Group Category: Traditional Media Relations
Sun Warning Flag Agency: HeimatTBWA\Germany / Berlin Client: German Cancer Aid Category: Promotional / Physical Items
The Uncover Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET Client: Frida etc. Category: Promotional / Physical Items
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Moving Image Craft
The Folded Newspaper Agency: blanco / Tel Aviv Client: LGBT Association Category: Newspaper / Single
The Self Censoring Ad Agency: Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm Client: Reporters Without Borders Sweden Category: Newspaper / Single
How to Stop Sweden Agency: ABBY.WORLD / Stockholm + ADIDAS Client: ADIDAS Category: Storytelling
Dot Pad Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Integrated Digital & Physical Product / In-Market
Vehicle of Change Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm Client: Vattenfall Category: Innovation & Transformation / Innovation in IP & Product Design
ReclaimYourName.dic Agency: Citizen Relations / Toronto Client: Elimin8Hate Category: Innovation & Transformation / Innovation in IP & Product Design
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Innovation & Transformation / Innovation in Film
Interface Interruption Agency: Mischief @ No Fixed Address / Brooklyn + Tubi Client: Tubi Category: Innovation & Transformation / Innovation in Film
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Creative Effectiveness / Consumer / Brand
Adopt a Mod Agency: Havas Play / Puteaux + La SPA / Paris Client: La SPA Category: Use of Gaming as a Tool
DAVID New ID Agency: DAVID / Madrid + Pickle Music / Madrid Client: DAVID Category: Brand Identity / Logo
Chornobyl Vanishing Logo Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv Client: Chornobyl Exclusion Zone Category: Brand Identity / Logo
The Diapér Agency: Mother / Los Angeles + Goop / Los Angeles Client: Baby2Baby Category: Digital & Online
Perk Disclaimers Agency: Ogilvy Mumbai / India Client: Cadbury Perk Category: Low Budget
See Equal #ShareTheLoad Agency: BBDO India / Mumbai + Procter & Gamble / Mumbai Client: P&G India / Ariel Category: Integrated Campaign
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Integrated Campaign
Classify Consent Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: Consent Labs Category: Popular Culture Impact
Spokescandies on Pause Agency: BBDO / New York Client: M&M's Category: Popular Culture Impact
The Diapér Agency: Mother / Los Angeles + Goop / Los Angeles Client: Baby2Baby Category: Popular Culture Impact
Wrapped On Platform Experience Agency: Spotify In-House / New York Client: Spotify In-House Category: Craft / Data-Driven Personalization
Trapped in the 90s Agency: McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid Client: IKEA Category: Influencer Marketing / Multi-Channel
Toby the Vegetarian Vampire Agency: Wieden+Kennedy / New York + 1stAveMachine Client: Kraft Heinz Category: Influencer Marketing / Multi-Channel
Escape: FUCK / PAIN / HELL Agency: Ogilvy Germany Client: German Rail Category: Online-only Films & Video / 30 Seconds and Under - Series
Staybl Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Design
Whopper Whopper Agency: OKRP / Chicago + Burger King / Miami Client: Burger King Category: Sonic Branding / Branded Audio
BECOMING — BIFT 2022 Agency: mintbrand / beijing Client: BIFT Category: Editorial / Books
Google Black-owned Friday Every Day Agency: BBH USA Client: Google Category: Artist / Brand Collaboration
Guns Stats Agency: alma DDB / Miami + Change the Ref / Pompano Beach Client: Change the Ref Category: Craft / Art Direction
The Unforgettable 2 Minutes Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam Client: Nationaal Comité 4 & 5 mei Category: Experiential Radio & Audio
The First Digital Nation Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Online & Mobile Video / Online-only Video - Single
Tally My Post Agency: Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland Client: State Category: Innovation & Transformation / Innovation in Social Media
Follow Their Leader Agency: NORD DDB / Copenhagen + NORD DDB / Stockholm Client: Non-Violence Project Foundation Category: Innovation & Transformation / Innovation in Social Media
The Donated Commercial Agency: DonerNorth / Toronto + Canada’s Organ and Tissue Donation Community / Ottawa + Berkeley Inc. / Toronto Client: Canada’s Organ and Tissue Donation Community Category: Radio & Audio
Anything for the Taste Agency: Romance Films / Cape Town + Ogilvy South Africa Client: KFC Category: Use of Licensed Music
R.I.P. Leon Agency: Apple / Cupertino Client: Apple Category: Use of Licensed Music
COLORS OF LOVE Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Physical Product / Promotional
Chase Agency: Apple / Cupertino Client: Apple Category: Television & VOD / 31-60 Seconds - Single
The Boy and the Moon Agency: Human + Ruffian / Los Angeles + Watson & Co / New York Client: Forma Category: Original Music / Score - Short Form

2023 Gaming Bronze Pencil

Cheil Hong Kong + Cheil PengTai Beijing

Samsung

Quest for Dyslexia

Gaming for Good

OS23_GA012B

2023 Gaming Bronze Pencil

NORD DDB / Oslo + NORD DDB / Stockholm

Elkjøp

Urban Miners

Gaming for Good

OS23_GA013B

2023 Health & Wellness Bronze Pencil

Clemenger BBDO

FightMND

I'm Neale Daniher

Social Media

OS23_HW026B

2023 Print & Promotional Bronze Pencil

Steve / Paris

World Vision

Unshowable

Craft / Photography

OS23_PT024B

2023 Interactive, Online & Mobile Bronze Pencil

Media.Monks / Los Angeles + Logitech / Los Angeles

Logitech for Creators

The Song Breaker Awards

Metaverse

OS23_IN030B

2023 Moving Image Craft & Production Bronze Pencil

Revolver / Redfern + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney

NRMA Insurance

Until Then

Editing / Series

OS23_MI030B

2023 Design Bronze Pencil

‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires

Deliveroo

One-Star Cook Book

Promotional / Booklets, Books & Brochures

OS23_DE044B

2023 Experiential & Immersive Bronze Pencil

Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai

Airtel

Airtel 175 Replayed

Craft / Storytelling

OS23_EX034B

2023 Public Relations Bronze Pencil

Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne

Virgin Australia Group

Middle Seat Lottery

Traditional Media Relations

OS23_PR022B

2023 Design Bronze Pencil

HeimatTBWA\Germany / Berlin

German Cancer Aid

Sun Warning Flag

Promotional / Physical Items

OS23_DE045B

2023 Design Bronze Pencil

Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET

Frida etc.

The Uncover

Promotional / Physical Items

OS23_DE046B

2023 Moving Image Craft & Production Bronze Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Innovation & Transformation / Innovation in Moving Image Craft

OS23_MI045B

2023 Print & Promotional Bronze Pencil

blanco / Tel Aviv

LGBT Association

The Folded Newspaper

Newspaper / Single

OS23_PT018B

2023 Print & Promotional Bronze Pencil

Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm

Reporters Without Borders Sweden

The Self Censoring Ad

Newspaper / Single

OS23_PT019B

2023 Creative Use of Data Bronze Pencil

ABBY.WORLD / Stockholm + ADIDAS

ADIDAS

How to Stop Sweden

Storytelling

OS23_CU011B

2023 IP & Product Design Bronze Pencil

SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul

Dot Incorporation

Dot Pad

Integrated Digital & Physical Product / In-Market

OS23_IP014B

2023 IP & Product Design Bronze Pencil

NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm

Vattenfall

Vehicle of Change

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP015B

2023 IP & Product Design Bronze Pencil

Citizen Relations / Toronto

Elimin8Hate

ReclaimYourName.dic

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP016B

2023 Film & Video Bronze Pencil

Ogilvy UK / London

Dove

Toxic Influence

Innovation & Transformation / Innovation in Film

OS23_FI037B

2023 Film & Video Bronze Pencil

Mischief @ No Fixed Address / Brooklyn + Tubi

Tubi

Interface Interruption

Innovation & Transformation / Innovation in Film

OS23_FI038B

2023 Creative Effectiveness Bronze Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Creative Effectiveness / Consumer / Brand

OS23_CE008B

2023 Gaming Bronze Pencil

Havas Play / Puteaux + La SPA / Paris

La SPA

Adopt a Mod

Use of Gaming as a Tool

OS23_GA011B

2023 Design Bronze Pencil

DAVID / Madrid + Pickle Music / Madrid

DAVID

DAVID New ID

Brand Identity / Logo

OS23_DE040B

2023 Design Bronze Pencil

Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv

Chornobyl Exclusion Zone

Chornobyl Vanishing Logo

Brand Identity / Logo

OS23_DE041B

2023 Public Relations Bronze Pencil

Mother / Los Angeles + Goop / Los Angeles

Baby2Baby

The Diapér

Digital & Online

OS23_PR023B

2023 Branded Entertainment Bronze Pencil

Ogilvy Mumbai / India

Cadbury Perk

Perk Disclaimers

Low Budget

OS23_BE036B

2023 Integrated Bronze Pencil

BBDO India / Mumbai + Procter & Gamble / Mumbai

P&G India / Ariel

See Equal #ShareTheLoad

Integrated Campaign

OS23_IG019B

2023 Integrated Bronze Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Integrated Campaign

OS23_IG020B

2023 Cultural Driver Bronze Pencil

TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney

Consent Labs

Classify Consent

Popular Culture Impact

OS23_CD007B

2023 Cultural Driver Bronze Pencil

BBDO / New York

M&M's

Spokescandies on Pause

Popular Culture Impact

OS23_CD008B

2023 Cultural Driver Bronze Pencil

Mother / Los Angeles + Goop / Los Angeles

Baby2Baby

The Diapér

Popular Culture Impact

OS23_CD009B

2023 Direct Marketing Bronze Pencil

Spotify In-House / New York

Spotify In-House

Wrapped On Platform Experience

Craft / Data-Driven Personalization

OS23_DM054B

2023 Social Media Bronze Pencil

McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid

IKEA

Trapped in the 90s

Influencer Marketing / Multi-Channel

OS23_SM038B

2023 Social Media Bronze Pencil

Wieden+Kennedy / New York + 1stAveMachine

Kraft Heinz

Toby the Vegetarian Vampire

Influencer Marketing / Multi-Channel

OS23_SM039B

2023 Film & Video Bronze Pencil

Ogilvy Germany

German Rail

Escape: FUCK / PAIN / HELL

Online-only Films & Video / 30 Seconds and Under - Series

OS23_FI034B

2023 Design Bronze Pencil

Havas Germany + Havas New York

Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Staybl

Innovation & Transformation / Innovation in Design

OS23_DE063B

2023 Music & Sound Craft Bronze Pencil

OKRP / Chicago + Burger King / Miami

Burger King

Whopper Whopper

Sonic Branding / Branded Audio

OS23_MS015B

2023 Design Bronze Pencil

mintbrand / beijing

BIFT

BECOMING — BIFT 2022

Editorial / Books

OS23_DE043B

2023 Music & Sound Craft Bronze Pencil

BBH USA

Google

Google Black-owned Friday Every Day

Artist / Brand Collaboration

OS23_MS019B

2023 Print & Promotional Bronze Pencil

alma DDB / Miami + Change the Ref / Pompano Beach

Change the Ref

Guns Stats

Craft / Art Direction

OS23_PT022B

2023 Radio & Audio Bronze Pencil

Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam

Nationaal Comité 4 & 5 mei

The Unforgettable 2 Minutes

Experiential Radio & Audio

OS23_RA014B

2023 Interactive, Online & Mobile Bronze Pencil

The Monkeys, part of Accenture Song / Sydney + Collider / Sydney

The Government of Tuvalu

The First Digital Nation

Online & Mobile Video / Online-only Video - Single

OS23_IN026B

2023 Social Media Bronze Pencil

Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland

State

Tally My Post

Innovation & Transformation / Innovation in Social Media

OS23_SM042B

2023 Social Media Bronze Pencil

NORD DDB / Copenhagen + NORD DDB / Stockholm

Non-Violence Project Foundation

Follow Their Leader

Innovation & Transformation / Innovation in Social Media

OS23_SM043B

2023 Health & Wellness Bronze Pencil

DonerNorth / Toronto + Canada’s Organ and Tissue Donation Community / Ottawa + Berkeley Inc. / Toronto

Canada’s Organ and Tissue Donation Community

The Donated Commercial

Radio & Audio

OS23_HW032B

2023 Music & Sound Craft Bronze Pencil

Romance Films / Cape Town + Ogilvy South Africa

KFC

Anything for the Taste

Use of Licensed Music

OS23_MS016B

2023 Music & Sound Craft Bronze Pencil

Apple / Cupertino

Apple

R.I.P. Leon

Use of Licensed Music

OS23_MS017B

2023 IP & Product Design Bronze Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt

SOS HOMOPHOBIE and PANTONE

COLORS OF LOVE

Physical Product / Promotional

OS23_IP010B

2023 Film & Video Bronze Pencil

Apple / Cupertino

Apple

Chase

Television & VOD / 31-60 Seconds - Single

OS23_FI027B

2023 Music & Sound Craft Bronze Pencil

Human + Ruffian / Los Angeles + Watson & Co / New York

Forma

The Boy and the Moon

Original Music / Score - Short Form

OS23_MS018B

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