The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Audio Ad You Can See Agency: VMLY&R Australia + Squeak E. Clean Studios Client: Defence Force Recruiting - Navy Category: Custom Content
Corrido Of Duty Agency: Archer Troy / Mexico City + Activision Blizzard / Mexico City Client: Activision / Call of Duty Category: Custom Content
Dr. Rick Will See You Now Agency: Arnold Worldwide / Boston + Progressive Insurance Client: Progressive Insurance Category: Custom Content
A Song For Every CMO - Cadillac Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Chase Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - CVS Health Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Indeed Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Intuit Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Kimberly-Clark Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Loreal Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Wendys Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
Sound Tour Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg Client: Spotify Japan Category: Craft / Art Direction
Chupa Chups XXL - More to explore Agency: SERVICEPLAN GERMANY / Munich Client: Chupa Chups Category: Craft / Art Direction
Catch of the Day 2050 Agency: Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam Client: Sea Shepherd Category: Craft / Art Direction
One-Star Cook Book Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires Client: Deliveroo Category: Craft / Art Direction
Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Craft / Art Direction
Something to Offend Everyone Agency: MullenLowe U.S. + Brooklyn Film Festival Client: Brooklyn Film Festival Category: Craft / Art Direction
Staybl Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Online & Mobile
Gun Survivor Reviews Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba Client: Guns Down America Category: Online & Mobile
The First Digital Nation Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney Client: The Government of Tuvalu Category: Social Video / Over 15 Seconds
WHO - A thread movie Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS Client: Prime Video Category: Social Video / Over 15 Seconds
Thirst Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil Client: podHER Category: Social Video / Over 15 Seconds
This is a Beats Ad Agency: Rosewood Creative / Los Angeles + Beats by Dre / Culver City Client: Beats by Dre Category: Social Video / Over 15 Seconds
Tide x Marvel Teaser or Tide Ad? Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Social Video / Over 15 Seconds
The Ad You Stay In Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York Client: Hilton Category: Social Video / Over 15 Seconds
SUNTORY TENNENSUI ENDLESS DAWN Agency: (tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo Client: Suntory Holdings Limited Category: Craft / Use of Technology
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Craft / Use of Technology
Google Black-owned Friday Every Day Agency: BBH USA + Google Consumer Apps Client: Google Category: Craft / Use of Technology
Dove - The Beauty Report Card #StopTheBeautyTest Agency: Ogilvy Mumbai / India Client: Dove Category: Long Form Video / Single
Meeting Again For The First Time. Agency: UltraSuperNew / Tokyo Client: SKYN Category: Long Form Video / Single
In Love We Trust 2 Agency: dentsuMB Taiwan / Taipei Client: Sinyi Realty Category: Long Form Video / Single
Little Sister Agency: FRED & FARID / Paris + Phantasm Client: Fondation Abbé Pierre Category: Long Form Video / Single
Captain Olson Agency: TBWA\ESPAÑA / Madrid Client: Ronald McDonald Children's Foundation Category: Long Form Video / Single
Eat a Swede Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Long Form Video / Single
The Bridge Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Long Form Video / Single
Osmosis Agency: Gentle Cowboys / New York + Cut+Run / New York Client: The Met / The Noguchi Museum / ArtCake Brooklyn Category: Long Form Video / Single
WOMAN Corp Agency: Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York Client: ERA Coalition Category: Long Form Video / Single
Immortal Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto Client: Royal Ontario Museum Category: Long Form Video / Single
Mrs. Hayes Agency: division7 + Commonwealth//McCann / Detroit + AFX Creative + Cabin Edit Client: Chevrolet Category: Long Form Video / Single
Naija Odyssey Agency: Translation + WhatsApp / New York + LEDE / New York + Partizan / Los Angeles Client: WhatsApp Category: Long Form Video / Single
Buy My Cancer Agency: Ogilvy Poland / Warsaw Client: Alivia Cancer Foundation Category: Craft / Use of Technology
Sole Music Agency: ‿ and us / Dubai + BlackBox / Dubai Client: Anghami Category: Craft / Use of Technology
Project Convey Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Craft / Use of Technology
EE Hope United - Not Her Problem Agency: Factory Studios / London Client: EE Hope United Category: Sound Design
PSCHHHT HAPPENS Agency: Ogilvy UK / London + Ogilvy / Hong Kong Client: TCCC / Sprite Zero Sugar Category: Sound Design
DA SKYDIVE Agency: DIVISION + Noir Productions + No.8 Sound & Visions Ltd / London Client: Corteiz Category: Sound Design
DNP Agency: Jordan Brand Creative Team + Smuggler / London + Heyfrosty + No.8 Sound & Visions Ltd / London Client: Nike Jordan Brand Category: Sound Design
THE GLITCH Agency: BBDO Group Germany GmbH / Duesseldorf + Alzheimer Forschung Initiative e.V. / Duesseldorf + Caviar Film / Mechelen + Frames Post Production Client: Alzheimer Forschung Initiative e.V. Category: Sound Design
Night Creatures Agency: Riff Raff Films / London + 750mph / London + The Mill / London + Work Editorial / London Client: Burberry Category: Sound Design
Shout Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City Client: Telefonica Movistar Category: Sound Design

2023 Radio & Audio Merit Award

VMLY&R Australia + Squeak E. Clean Studios

Defence Force Recruiting - Navy

The Audio Ad You Can See

Custom Content

OS23_RA024M

2023 Radio & Audio Merit Award

Archer Troy / Mexico City + Activision Blizzard / Mexico City

Activision / Call of Duty

Corrido Of Duty

Custom Content

OS23_RA025M

2023 Radio & Audio Merit Award

Arnold Worldwide / Boston + Progressive Insurance

Progressive Insurance

Dr. Rick Will See You Now

Custom Content

OS23_RA026M

2023 Radio & Audio Merit Award

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - Cadillac

Custom Content

OS23_RA027M

2023 Radio & Audio Merit Award

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - Chase

Custom Content

OS23_RA028M

2023 Radio & Audio Merit Award

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - CVS Health

Custom Content

OS23_RA029M

2023 Radio & Audio Merit Award

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - Indeed

Custom Content

OS23_RA030M

2023 Radio & Audio Merit Award

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - Intuit

Custom Content

OS23_RA031M

2023 Radio & Audio Merit Award

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - Kimberly-Clark

Custom Content

OS23_RA032M

2023 Radio & Audio Merit Award

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - Loreal

Custom Content

OS23_RA033M

2023 Radio & Audio Merit Award

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - Wendys

Custom Content

OS23_RA034M

2023 Out of Home Merit Award

Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg

Spotify Japan

Sound Tour

Craft / Art Direction

OS23_OH083M

2023 Out of Home Merit Award

SERVICEPLAN GERMANY / Munich

Chupa Chups

Chupa Chups XXL - More to explore

Craft / Art Direction

OS23_OH084M

2023 Out of Home Merit Award

Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam

Sea Shepherd

Catch of the Day 2050

Craft / Art Direction

OS23_OH085M

2023 Out of Home Merit Award

‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires

Deliveroo

One-Star Cook Book

Craft / Art Direction

OS23_OH086M

2023 Out of Home Merit Award

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Craft / Art Direction

OS23_OH087M

2023 Out of Home Merit Award

MullenLowe U.S. + Brooklyn Film Festival

Brooklyn Film Festival

Something to Offend Everyone

Craft / Art Direction

OS23_OH088M

2023 Health & Wellness Merit Award

Havas Germany + Havas New York

Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Staybl

Online & Mobile

OS23_HW068M

2023 Health & Wellness Merit Award

Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba

Guns Down America

Gun Survivor Reviews

Online & Mobile

OS23_HW069M

2023 Social Media Merit Award

The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney

The Government of Tuvalu

The First Digital Nation

Social Video / Over 15 Seconds

OS23_SM059M

2023 Social Media Merit Award

HEREZIE / PARIS + PRIME VIDEO / PARIS

Prime Video

WHO - A thread movie

Social Video / Over 15 Seconds

OS23_SM060M

2023 Social Media Merit Award

Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil

podHER

Thirst

Social Video / Over 15 Seconds

OS23_SM061M

2023 Social Media Merit Award

Rosewood Creative / Los Angeles + Beats by Dre / Culver City

Beats by Dre

This is a Beats Ad

Social Video / Over 15 Seconds

OS23_SM062M

2023 Social Media Merit Award

Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Tide x Marvel Teaser or Tide Ad?

Social Video / Over 15 Seconds

OS23_SM063M

2023 Social Media Merit Award

TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York

Hilton

The Ad You Stay In

Social Video / Over 15 Seconds

OS23_SM064M

2023 Branded Entertainment Merit Award

(tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo

Suntory Holdings Limited

SUNTORY TENNENSUI ENDLESS DAWN

Craft / Use of Technology

OS23_BE102M

2023 Branded Entertainment Merit Award

Ogilvy UK / London

Dove

Toxic Influence

Craft / Use of Technology

OS23_BE103M

2023 Branded Entertainment Merit Award

BBH USA + Google Consumer Apps

Google

Google Black-owned Friday Every Day

Craft / Use of Technology

OS23_BE104M

2023 Branded Entertainment Merit Award

Ogilvy Mumbai / India

Dove

Dove - The Beauty Report Card #StopTheBeautyTest

Long Form Video / Single

OS23_BE047M

2023 Branded Entertainment Merit Award

UltraSuperNew / Tokyo

SKYN

Meeting Again For The First Time.

Long Form Video / Single

OS23_BE048M

2023 Branded Entertainment Merit Award

dentsuMB Taiwan / Taipei

Sinyi Realty

In Love We Trust 2

Long Form Video / Single

OS23_BE049M

2023 Branded Entertainment Merit Award

FRED & FARID / Paris + Phantasm

Fondation Abbé Pierre

Little Sister

Long Form Video / Single

OS23_BE050M

2023 Branded Entertainment Merit Award

TBWA\ESPAÑA / Madrid

Ronald McDonald Children's Foundation

Captain Olson

Long Form Video / Single

OS23_BE051M

2023 Branded Entertainment Merit Award

McCann / Stockholm + McCann Worldgroup / London

The Swedish Food Federation

Eat a Swede

Long Form Video / Single

OS23_BE052M

2023 Branded Entertainment Merit Award

Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro

PAWS NY

The Bridge

Long Form Video / Single

OS23_BE053M

2023 Branded Entertainment Merit Award

Gentle Cowboys / New York + Cut+Run / New York

The Met / The Noguchi Museum / ArtCake Brooklyn

Osmosis

Long Form Video / Single

OS23_BE054M

2023 Branded Entertainment Merit Award

Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York

ERA Coalition

WOMAN Corp

Long Form Video / Single

OS23_BE055M

2023 Branded Entertainment Merit Award

Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto

Royal Ontario Museum

Immortal

Long Form Video / Single

OS23_BE056M

2023 Branded Entertainment Merit Award

division7 + Commonwealth//McCann / Detroit + AFX Creative + Cabin Edit

Chevrolet

Mrs. Hayes

Long Form Video / Single

OS23_BE057M

2023 Branded Entertainment Merit Award

Translation + WhatsApp / New York + LEDE / New York + Partizan / Los Angeles

WhatsApp

Naija Odyssey

Long Form Video / Single

OS23_BE058M

2023 Health & Wellness Merit Award

Ogilvy Poland / Warsaw

Alivia Cancer Foundation

Buy My Cancer

Craft / Use of Technology

OS23_HW093M

2023 Health & Wellness Merit Award

‿ and us / Dubai + BlackBox / Dubai

Anghami

Sole Music

Craft / Use of Technology

OS23_HW094M

2023 Health & Wellness Merit Award

180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London

Cox Communications

Project Convey

Craft / Use of Technology

OS23_HW095M

2023 Music & Sound Craft Merit Award

Factory Studios / London

EE Hope United

EE Hope United - Not Her Problem

Sound Design

OS23_MS049M

2023 Music & Sound Craft Merit Award

Ogilvy UK / London + Ogilvy / Hong Kong

TCCC / Sprite Zero Sugar

PSCHHHT HAPPENS

Sound Design

OS23_MS050M

2023 Music & Sound Craft Merit Award

DIVISION + Noir Productions + No.8 Sound & Visions Ltd / London

Corteiz

DA SKYDIVE

Sound Design

OS23_MS051M

2023 Music & Sound Craft Merit Award

Jordan Brand Creative Team + Smuggler / London + Heyfrosty + No.8 Sound & Visions Ltd / London

Nike Jordan Brand

DNP

Sound Design

OS23_MS052M

2023 Music & Sound Craft Merit Award

BBDO Group Germany GmbH / Duesseldorf + Alzheimer Forschung Initiative e.V. / Duesseldorf + Caviar Film / Mechelen + Frames Post Production

Alzheimer Forschung Initiative e.V.

THE GLITCH

Sound Design

OS23_MS053M

2023 Music & Sound Craft Merit Award

Riff Raff Films / London + 750mph / London + The Mill / London + Work Editorial / London

Burberry

Night Creatures

Sound Design

OS23_MS054M

2023 Music & Sound Craft Merit Award

VMLY&R Mexico / Mexico City + Rebolucion / Mexico City

Telefonica Movistar

Shout

Sound Design

OS23_MS055M

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