The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Dot Go Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Homeless in the Metaverse Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Entourage Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Wizarding World Holiday Trunk Agency: Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery Client: Uber Eats Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Toxic Influence Agency: Ogilvy UK / London Client: Dove Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Triangle Tracker Agency: Goodby Silverstein & Partners Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Just A/Run Agency: R/GA US Client: Nike Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
NAVerse Agency: Havas Play / Puteaux + Narcotics Anonymous / Paris Client: Narcotiques Anonymes Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)

2023 Interactive, Online & Mobile Gold Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_IN005G

2023 Interactive, Online & Mobile Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_IN006G

2023 Branded Entertainment Silver Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_BE021S

2023 Interactive, Online & Mobile Silver Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Go

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_IN019S

2023 Experiential & Immersive Silver Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_EX017S

2023 Branded Entertainment Bronze Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Entourage

Homeless in the Metaverse

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_BE035B

2023 Interactive, Online & Mobile Bronze Pencil

Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery

Uber Eats

Wizarding World Holiday Trunk

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_IN029B

2023 Experiential & Immersive Bronze Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_EX029B

2023 Branded Entertainment Merit Award

Ogilvy UK / London

Dove

Toxic Influence

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_BE082M

2023 Interactive, Online & Mobile Merit Award

Goodby Silverstein & Partners

Doritos

Triangle Tracker

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_IN064M

2023 Interactive, Online & Mobile Merit Award

R/GA US

Nike

Just A/Run

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_IN065M

2023 Experiential & Immersive Merit Award

Havas Play / Puteaux + Narcotics Anonymous / Paris

Narcotiques Anonymes

NAVerse

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_EX056M

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