The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

I Will Always Be Me Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Brand Partnerships
High Valyrian Lessons Agency: Duolingo / Pittsburgh + HBO Max / New York Client: Duolingo Category: Brand Partnerships
FIFA 23 x TED LASSO Agency: EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team Client: EA Sports + Apple Category: Brand Partnerships
High Valyrian Lessons Agency: Duolingo / Pittsburgh + HBO Max / New York Client: Duolingo Category: Brand Partnerships
FIFA 23 x TED LASSO Agency: EA Sports + Apple Client: EA Sports + Apple Category: Brand Partnerships
High Valyrian Lessons Agency: Duolingo / Pittsburgh + HBO Max / New York Client: Duolingo Category: Brand Partnerships
I Will Always Be Me Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Brand Partnerships
I Will Always Be Me Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Brand Partnerships
No More Red Agency: Iris / London + Outsider / London Client: adidas Category: Brand Partnerships
FIFA 23 x TED LASSO Agency: EA Sports + Apple Client: EA Sports + Apple Category: Brand Partnerships
Anne de Gaulle Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris Client: Fondation Anne de Gaulle Category: Brand Partnerships
Rescue Matches Agency: Mischief @ No Fixed Address / Brooklyn + Tinder Client: Tinder Category: Brand Partnerships
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Brand Partnerships
Vehicle of Change Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm Client: Vattenfall Category: Brand Partnerships
Mind Ordering Agency: WorkInProgress + Netflix + Unit9 + Brother Client: Domino's Category: Brand Partnerships
Bundy Mixer Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Foundation / Sydney + Herd MSL / Sydney Client: Diageo / Bundaberg Rum Category: Brand Partnerships
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Brand Partnerships
COLORS OF LOVE Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Brand Partnerships
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Brand Partnerships
NPC Agency: Grey / London + Kellogg’s Client: Pringles/Kellogg's Category: Brand Partnerships
The incomplete history of pleasure Agency: BBDO Argentina / Buenos Aires + Tulipán / Buenos Aires + UNFPA Client: Tulipán + UNFPA Category: Brand Partnerships
Dyslexic Thinking Agency: FCB Inferno / London Client: Virgin Group / Made By Dyslexia Category: Brand Partnerships
Dyslexic Thinking Agency: FCB Inferno / London Client: Virgin Group / Made By Dyslexia Category: Brand Partnerships
Cheat Cookies Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Superstar Ravi's Agency: Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai Client: adidas Category: Brand Partnerships
Vintage Drip Agency: Rethink + Kraft Heinz Client: Kraft Heinz Category: Brand Partnerships
High Valyrian Lessons Agency: Duolingo / Pittsburgh + HBO Max / New York Client: Duolingo Category: Brand Partnerships
The Giving Room Agency: DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai Client: MSF , UAE Category: Brand Partnerships
Cheat Cookies Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Brand Partnerships
The Showroom Hotels Agency: FRED & FARID / Paris + La Redoute / Roubaix Client: La Redoute Category: Brand Partnerships
High Valyrian Lessons Agency: Duolingo / Pittsburgh + HBO Max / New York Client: Duolingo Category: Brand Partnerships
EVs on Screen Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles Client: Netflix and General Motors Category: Brand Partnerships
Bundy Mixer Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League Client: Diageo / Bundaberg Rum Category: Brand Partnerships
Cheat Cookies Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Superstar Ravi's Agency: Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai Client: adidas Category: Brand Partnerships
Google Black-owned Friday Every Day Agency: BBH USA Client: Google Category: Brand Partnerships
mike's in a Beer World Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade Client: ABInBev mike's Hard Lemonade Category: Brand Partnerships
The Giving Room Agency: DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai Client: MSF , UAE Category: Brand Partnerships
OREO x Pokémon Agency: Dentsu Creative / New York Client: Mondelez International, Inc. / OREO Category: Brand Partnerships
mike's in a Beer World Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade Client: ABInBev mike's Hard Lemonade Category: Brand Partnerships
#lastlonelymenopause Agency: AMVBBDO / London Client: Essity Tena Category: Brand Partnerships
Tide x Marvel Teaser or Tide Ad? Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Brand Partnerships
Last Performance Agency: Special / Auckland + South Pacific Pictures + Images and Sound Client: Partners Life Category: Brand Partnerships
Cheat Cookies Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Brand Partnerships
The Showroom Hotels Agency: FRED & FARID / Paris + La Redoute / Roubaix Client: La Redoute Category: Brand Partnerships
Urban Miners Agency: NORD DDB / Oslo + NORD DDB / Stockholm Client: Elkjøp Category: Brand Partnerships
COLORS OF LOVE Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Brand Partnerships
Tide Lucky Jersey Agency: Saatchi & Saatchi NY / New York Client: Procter & Gamble - Tide Category: Brand Partnerships
Cheat Cookies Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Dyslexic Thinking Agency: FCB Inferno / London Client: Virgin Group / Made By Dyslexia Category: Brand Partnerships

2023 Print & Promotional Gold Pencil

VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom

Dell Technologies & Intel

I Will Always Be Me

Brand Partnerships

OS23_PT007G

2023 Integrated Gold Pencil

Duolingo / Pittsburgh + HBO Max / New York

Duolingo

High Valyrian Lessons

Brand Partnerships

OS23_IG006G

2023 Integrated Gold Pencil

EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team

EA Sports + Apple

FIFA 23 x TED LASSO

Brand Partnerships

OS23_IG007G

2023 Brand-Side / In-House Gold Pencil

Duolingo / Pittsburgh + HBO Max / New York

Duolingo

High Valyrian Lessons

Brand Partnerships

OS23_BS005G

2023 Brand-Side / In-House Gold Pencil

EA Sports + Apple

EA Sports + Apple

FIFA 23 x TED LASSO

Brand Partnerships

OS23_BS006G

2023 Direct Marketing Gold Pencil

Duolingo / Pittsburgh + HBO Max / New York

Duolingo

High Valyrian Lessons

Brand Partnerships

OS23_DM014G

2023 Direct Marketing Gold Pencil

VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom

Dell Technologies & Intel

I Will Always Be Me

Brand Partnerships

OS23_DM015G

2023 Experiential & Immersive Gold Pencil

VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom

Dell Technologies & Intel

I Will Always Be Me

Brand Partnerships

OS23_EX008G

2023 Public Relations Gold Pencil

Iris / London + Outsider / London

adidas

No More Red

Brand Partnerships

OS23_PR009G

2023 Branded Entertainment Gold Pencil

EA Sports + Apple

EA Sports + Apple

FIFA 23 x TED LASSO

Brand Partnerships

OS23_BE008G

2023 Out of Home Gold Pencil

Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris

Fondation Anne de Gaulle

Anne de Gaulle

Brand Partnerships

OS23_OH006G

2023 Health & Wellness Silver Pencil

Mischief @ No Fixed Address / Brooklyn + Tinder

Tinder

Rescue Matches

Brand Partnerships

OS23_HW017S

2023 Creative Use of Data Silver Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Brand Partnerships

OS23_CU008S

2023 IP & Product Design Silver Pencil

NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm

Vattenfall

Vehicle of Change

Brand Partnerships

OS23_IP007S

2023 Integrated Silver Pencil

WorkInProgress + Netflix + Unit9 + Brother

Domino's

Mind Ordering

Brand Partnerships

OS23_IG014S

2023 Direct Marketing Silver Pencil

Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Foundation / Sydney + Herd MSL / Sydney

Diageo / Bundaberg Rum

Bundy Mixer

Brand Partnerships

OS23_DM027S

2023 Direct Marketing Silver Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Brand Partnerships

OS23_DM028S

2023 Experiential & Immersive Silver Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt

SOS HOMOPHOBIE and PANTONE

COLORS OF LOVE

Brand Partnerships

OS23_EX020S

2023 Public Relations Silver Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Brand Partnerships

OS23_PR020S

2023 Branded Entertainment Silver Pencil

Grey / London + Kellogg’s

Pringles/Kellogg's

NPC

Brand Partnerships

OS23_BE024S

2023 Film & Video Bronze Pencil

BBDO Argentina / Buenos Aires + Tulipán / Buenos Aires + UNFPA

Tulipán + UNFPA

The incomplete history of pleasure

Brand Partnerships

OS23_FI036B

2023 Social Media Bronze Pencil

FCB Inferno / London

Virgin Group / Made By Dyslexia

Dyslexic Thinking

Brand Partnerships

OS23_SM040B

2023 Public Relations Bronze Pencil

FCB Inferno / London

Virgin Group / Made By Dyslexia

Dyslexic Thinking

Brand Partnerships

OS23_PR028B

2023 Branded Entertainment Bronze Pencil

Saatchi & Saatchi / Düsseldorf

Mondelēz Europe / Oreo

Cheat Cookies

Brand Partnerships

OS23_BE037B

2023 Branded Entertainment Bronze Pencil

Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai

adidas

Superstar Ravi's

Brand Partnerships

OS23_BE038B

2023 Branded Entertainment Bronze Pencil

Rethink + Kraft Heinz

Kraft Heinz

Vintage Drip

Brand Partnerships

OS23_BE039B

2023 Branded Entertainment Bronze Pencil

Duolingo / Pittsburgh + HBO Max / New York

Duolingo

High Valyrian Lessons

Brand Partnerships

OS23_BE040B

2023 Health & Wellness Merit Award

DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai

MSF , UAE

The Giving Room

Brand Partnerships

OS23_HW086M

2023 Interactive, Online & Mobile Merit Award

Saatchi & Saatchi / Düsseldorf

Mondelēz Europe / Oreo

Cheat Cookies

Brand Partnerships

OS23_IN072M

2023 Interactive, Online & Mobile Merit Award

FRED & FARID / Paris + La Redoute / Roubaix

La Redoute

The Showroom Hotels

Brand Partnerships

OS23_IN073M

2023 Interactive, Online & Mobile Merit Award

Duolingo / Pittsburgh + HBO Max / New York

Duolingo

High Valyrian Lessons

Brand Partnerships

OS23_IN074M

2023 Interactive, Online & Mobile Merit Award

the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles

Netflix and General Motors

EVs on Screen

Brand Partnerships

OS23_IN075M

2023 IP & Product Design Merit Award

Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League

Diageo / Bundaberg Rum

Bundy Mixer

Brand Partnerships

OS23_IP029M

2023 IP & Product Design Merit Award

Saatchi & Saatchi / Düsseldorf

Mondelēz Europe / Oreo

Cheat Cookies

Brand Partnerships

OS23_IP030M

2023 IP & Product Design Merit Award

Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai

adidas

Superstar Ravi's

Brand Partnerships

OS23_IP031M

2023 Integrated Merit Award

BBH USA

Google

Google Black-owned Friday Every Day

Brand Partnerships

OS23_IG049M

2023 Integrated Merit Award

FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade

ABInBev mike's Hard Lemonade

mike's in a Beer World

Brand Partnerships

OS23_IG050M

2023 Creative Effectiveness Merit Award

DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai

MSF , UAE

The Giving Room

Brand Partnerships

OS23_CE037M

2023 Creative Effectiveness Merit Award

Dentsu Creative / New York

Mondelez International, Inc. / OREO

OREO x Pokémon

Brand Partnerships

OS23_CE038M

2023 Creative Effectiveness Merit Award

FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade

ABInBev mike's Hard Lemonade

mike's in a Beer World

Brand Partnerships

OS23_CE039M

2023 Film & Video Merit Award

AMVBBDO / London

Essity Tena

#lastlonelymenopause

Brand Partnerships

OS23_FI125M

2023 Film & Video Merit Award

Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati

Procter & Gamble - Tide

Tide x Marvel Teaser or Tide Ad?

Brand Partnerships

OS23_FI126M

2023 Direct Marketing Merit Award

Special / Auckland + South Pacific Pictures + Images and Sound

Partners Life

Last Performance

Brand Partnerships

OS23_DM112M

2023 Direct Marketing Merit Award

Saatchi & Saatchi / Düsseldorf

Mondelēz Europe / Oreo

Cheat Cookies

Brand Partnerships

OS23_DM113M

2023 Direct Marketing Merit Award

FRED & FARID / Paris + La Redoute / Roubaix

La Redoute

The Showroom Hotels

Brand Partnerships

OS23_DM114M

2023 Direct Marketing Merit Award

NORD DDB / Oslo + NORD DDB / Stockholm

Elkjøp

Urban Miners

Brand Partnerships

OS23_DM115M

2023 Direct Marketing Merit Award

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt

SOS HOMOPHOBIE and PANTONE

COLORS OF LOVE

Brand Partnerships

OS23_DM116M

2023 Direct Marketing Merit Award

Saatchi & Saatchi NY / New York

Procter & Gamble - Tide

Tide Lucky Jersey

Brand Partnerships

OS23_DM117M

2023 Experiential & Immersive Merit Award

Saatchi & Saatchi / Düsseldorf

Mondelēz Europe / Oreo

Cheat Cookies

Brand Partnerships

OS23_EX075M

2023 Experiential & Immersive Merit Award

FCB Inferno / London

Virgin Group / Made By Dyslexia

Dyslexic Thinking

Brand Partnerships

OS23_EX076M

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