The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Gender Swap Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Digital & Online / Gaming
Gender Swap Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Digital & Online
Are You Press Worthy? Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Digital & Online
Data Tienda Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Digital & Online / Websites & Mobile
Are You Press Worthy? Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Digital & Online / Websites & Mobile
The First Digital Nation Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Digital & Online
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Digital & Online
SOS Migrants Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: France Terre d'Asile Category: Digital & Online / Websites & Mobile
Quest for Dyslexia Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Digital & Online / Gaming
The Diapér Agency: Mother / Los Angeles + Goop / Los Angeles Client: Baby2Baby Category: Digital & Online
Real Street Style Agency: GUT / Buenos Aires Client: Mercado Libre Category: Digital & Online / Ecommerce
Duet Delivery Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo Client: Burger King Category: Digital & Online / Ecommerce
THE UNDENIABLE STREET VIEW Agency: ‿ and us / Dubai + BlackBox / Dubai Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Digital & Online / Websites & Mobile
Rescue Doodles Agency: BBDO / New York Client: Pedigree Category: Digital & Online / Websites & Mobile
Unbranded Menu Agency: Leo Burnett Group Manila / Makati + McDonald's Philippines / Makati + Prodigious Philippines / Makati + Publicis Groupe Philippines / Makati City Client: McDonald's Category: Digital & Online / Gaming
Cheat Cookies Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Digital & Online / Gaming
Doritos Crunch Cancellation Agency: TBWA\ESPAÑA / Madrid Client: PepsiCo Category: Digital & Online / Gaming
Burger Glitch Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Digital & Online / Gaming
Kami Agency: Forsman & Bodenfors / Singapore + The Diigitals / Dorset + Fuse / Singapore + Harpi Sim / Singapore Client: Down Syndrome International Category: Digital & Online
Dyslexic Thinking Agency: FCB Inferno / London Client: Virgin Group / Made By Dyslexia Category: Digital & Online
HetzJaeger. Antifascist Algorithms. Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg Client: Laut gegen Nazis Category: Digital & Online
Truly Destroyed Agency: Cloudfactory / Amsterdam + Dutch Salvation Army ReShare / Deventer Client: Salvation Army ReShare Category: Digital & Online
Oppression Offset Agency: Prime Weber Shandwick / Stockholm + Civil Rights Defenders / Stockholm Client: Civil Rights Defenders Category: Digital & Online
Spellbound Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm Client: Visit Sweden Category: Digital & Online
The Tattoo Duo Over Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Digital & Online
THE UNDENIABLE STREET VIEW Agency: ‿ and us / Dubai + BlackBox / Dubai Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Digital & Online
OutHorse Your Email Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik Client: Business Iceland Category: Digital & Online
Reverse Auction Agency: CHEP Network / Sydney + Gravity Media + Sonar Music / Sydney + Samsung Australia / Sydney Client: Samsung Category: Digital & Online / Ecommerce
Chewpons Agency: Leo Burnett Canada / Toronto Client: Smucker Foods of Canada Corp. Category: Digital & Online / Ecommerce
Knock Knock Agency: Cheil Worldwide / Seoul Client: Korean National Police Agency Category: Digital & Online / Websites & Mobile
Deals Stuck in Time Agency: NORD DDB / Stockholm Client: McDonald’s Category: Digital & Online / Websites & Mobile
Black Characters Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo Client: Raça Magazine Category: Digital & Online / Websites & Mobile
Speaking In Color Agency: Wunderman Thompson / Minneapolis Client: Sherwin-Williams Coil Coatings Category: Digital & Online / Websites & Mobile

2023 Direct Marketing Gold Pencil

BETC / Paris + Women in Games / Paris

Women in Games

Gender Swap

Digital & Online / Gaming

OS23_DM008G

2023 Public Relations Gold Pencil

BETC / Paris + Women in Games / Paris

Women in Games

Gender Swap

Digital & Online

OS23_PR004G

2023 Public Relations Gold Pencil

TBWA\Chiat\Day NY / New York

Columbia Journalism Review

Are You Press Worthy?

Digital & Online

OS23_PR005G

2023 Direct Marketing Gold Pencil

DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City

Gahr WeCapital

Data Tienda

Digital & Online / Websites & Mobile

OS23_DM006G

2023 Direct Marketing Gold Pencil

TBWA\Chiat\Day NY / New York

Columbia Journalism Review

Are You Press Worthy?

Digital & Online / Websites & Mobile

OS23_DM007G

2023 Public Relations Silver Pencil

The Monkeys, part of Accenture Song / Sydney + Collider / Sydney

The Government of Tuvalu

The First Digital Nation

Digital & Online

OS23_PR012S

2023 Public Relations Silver Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Digital & Online

OS23_PR013S

2023 Direct Marketing Silver Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt

France Terre d'Asile

SOS Migrants

Digital & Online / Websites & Mobile

OS23_DM024S

2023 Direct Marketing Bronze Pencil

Cheil Hong Kong + Cheil PengTai Beijing

Samsung

Quest for Dyslexia

Digital & Online / Gaming

OS23_DM045B

2023 Public Relations Bronze Pencil

Mother / Los Angeles + Goop / Los Angeles

Baby2Baby

The Diapér

Digital & Online

OS23_PR023B

2023 Direct Marketing Bronze Pencil

GUT / Buenos Aires

Mercado Libre

Real Street Style

Digital & Online / Ecommerce

OS23_DM043B

2023 Direct Marketing Bronze Pencil

DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo

Burger King

Duet Delivery

Digital & Online / Ecommerce

OS23_DM044B

2023 Direct Marketing Bronze Pencil

‿ and us / Dubai + BlackBox / Dubai

UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS

THE UNDENIABLE STREET VIEW

Digital & Online / Websites & Mobile

OS23_DM041B

2023 Direct Marketing Bronze Pencil

BBDO / New York

Pedigree

Rescue Doodles

Digital & Online / Websites & Mobile

OS23_DM042B

2023 Direct Marketing Merit Award

Leo Burnett Group Manila / Makati + McDonald's Philippines / Makati + Prodigious Philippines / Makati + Publicis Groupe Philippines / Makati City

McDonald's

Unbranded Menu

Digital & Online / Gaming

OS23_DM082M

2023 Direct Marketing Merit Award

Saatchi & Saatchi / Düsseldorf

Mondelēz Europe / Oreo

Cheat Cookies

Digital & Online / Gaming

OS23_DM083M

2023 Direct Marketing Merit Award

TBWA\ESPAÑA / Madrid

PepsiCo

Doritos Crunch Cancellation

Digital & Online / Gaming

OS23_DM084M

2023 Direct Marketing Merit Award

DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo

Burger King

Burger Glitch

Digital & Online / Gaming

OS23_DM085M

2023 Public Relations Merit Award

Forsman & Bodenfors / Singapore + The Diigitals / Dorset + Fuse / Singapore + Harpi Sim / Singapore

Down Syndrome International

Kami

Digital & Online

OS23_PR036M

2023 Public Relations Merit Award

FCB Inferno / London

Virgin Group / Made By Dyslexia

Dyslexic Thinking

Digital & Online

OS23_PR037M

2023 Public Relations Merit Award

Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg

Laut gegen Nazis

HetzJaeger. Antifascist Algorithms.

Digital & Online

OS23_PR038M

2023 Public Relations Merit Award

Cloudfactory / Amsterdam + Dutch Salvation Army ReShare / Deventer

Salvation Army ReShare

Truly Destroyed

Digital & Online

OS23_PR039M

2023 Public Relations Merit Award

Prime Weber Shandwick / Stockholm + Civil Rights Defenders / Stockholm

Civil Rights Defenders

Oppression Offset

Digital & Online

OS23_PR040M

2023 Public Relations Merit Award

Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm

Visit Sweden

Spellbound

Digital & Online

OS23_PR041M

2023 Public Relations Merit Award

BETC / Paris + Duolingo / Paris + Voir Pictures / Paris

Duolingo

The Tattoo Duo Over

Digital & Online

OS23_PR042M

2023 Public Relations Merit Award

‿ and us / Dubai + BlackBox / Dubai

UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS

THE UNDENIABLE STREET VIEW

Digital & Online

OS23_PR043M

2023 Public Relations Merit Award

SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik

Business Iceland

OutHorse Your Email

Digital & Online

OS23_PR044M

2023 Direct Marketing Merit Award

CHEP Network / Sydney + Gravity Media + Sonar Music / Sydney + Samsung Australia / Sydney

Samsung

Reverse Auction

Digital & Online / Ecommerce

OS23_DM080M

2023 Direct Marketing Merit Award

Leo Burnett Canada / Toronto

Smucker Foods of Canada Corp.

Chewpons

Digital & Online / Ecommerce

OS23_DM081M

2023 Direct Marketing Merit Award

Cheil Worldwide / Seoul

Korean National Police Agency

Knock Knock

Digital & Online / Websites & Mobile

OS23_DM076M

2023 Direct Marketing Merit Award

NORD DDB / Stockholm

McDonald’s

Deals Stuck in Time

Digital & Online / Websites & Mobile

OS23_DM077M

2023 Direct Marketing Merit Award

FCB Brasil / São Paulo + FCB Studio / São Paulo

Raça Magazine

Black Characters

Digital & Online / Websites & Mobile

OS23_DM078M

2023 Direct Marketing Merit Award

Wunderman Thompson / Minneapolis

Sherwin-Williams Coil Coatings

Speaking In Color

Digital & Online / Websites & Mobile

OS23_DM079M

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